Join our panel of experts on NewMR as we explore: - Synthetic Data, what is it, and what are the issues and opportunities, what should we do next? - How should client insight teams be more efficient, more effective, and impactful in the rooms where the decisions are made? - What do experiments with avatars tell us about data collection, how should we conduct and interpret experiments, and what are the next steps? Access the recording to this webinar via NewMR.org/Play-Again

1. The Future in Focus
Webinar November 2023

2. NewMR Sponsors

3. The Future in Focus
• Welcome: Ray Poynter
• Sponsors
• Panel Discussion
• Q & A
• Closing announcements

4. The Future in Focus

5. The Evolution of Insight Teams

6. Using Emergent Tech to Improve Data

7. CAN EMERGING TECH HELP INCREASE
RESEARCH ENGAGEMENT & LEAD
TO BETTER QUALITY INSIGHT?
ALEXANDRA KUZMINA
Innovation Associate Director
NOVA Tech Innovation Team
@ MMR Research Worldwide

9. AR HOLOGRAMS EXPERIMENT
EXPECTATION
REALITY
AR WILL
INCREASE
ONLINE
SURVEY
ENGAGEMENT
1380
INCOMPLETES
TO GET 98
COMPLETES
n=306

10. AI VIDEO AVATARS
10
© MMR Research Worldwide

12. LEARNINGS ACROSS EXPERIMENTS
Optimise for context
Avatars can help
Key metrics stable

13. 13
© MMR Research Worldwide
LOOKING INTO THE FUTURE
Can EMERGING TECH help increase RESEARCH ENGAGEMENT & lead
to BETTER QUALITY INSIGHT?

14. RECEIVE
QUARTERLY UPDATES
Thank
you!

15. Using Emergent Tech to Improve Data

16. Synthetic Data

17. Closing Announcements
• Recordings
• Upcoming courses
– An Introduction to Market Research Statistics, 22 November
– Introduction to Story Finding, 31 January 2024
– An Introduction to Using Scenario Thinking, 28 February 2024
• Patreons
• Sponsors

18. NewMR Sponsors

19. Thank You