How Empowering the Mobile Research Proposition Will Drive Mobile Research to its Tipping Point

1. A
Presenta*on
from
The
NewMR
Mobile
Event
22
February
2012
Event
sponsored
by
Vision
Cri1cal
All
copyright
owned
by
The
Future
Place
and
the
presenters
of
the
material
For
more
informa1on
about
Vision
Cri1cal
visit
www.visioncri1cal.com
For
more
informa1on
about
NewMR
events
visit
newmr.org
Driving
Mobile
Research
To
Its
Tipping
Point
John
Williamson,
Qualvu

2. Driving Mobile Research
To Its Tipping Point
Presented by John Williamson
CEO & Founder, Qualvu
Email: sales@qualvu.com
Twitter: @qualvu
The Proposition:
Speaker: John Williamson, Qualvu, US
NewMR Mobile Event, 22 Feb 2012, Session 3

3. ADOPTION &
ACCESSIBILITY
Speaker: John Williamson, Qualvu, US
NewMR Mobile Event, 22 Feb 2012, Session 3

4. Portable Video
Available anytime, anywhere
Speaker: John Williamson, Qualvu, US
NewMR Mobile Event, 22 Feb 2012, Session 3

5. real moment
real lives
no recall
anywhere, untethered
THE
TRUTH

6. The Promise: Capturing The Moment

7. Redefining
Researchers’
Purpose:
Getting our clients
closer to their
consumers than ever
before possible,
driving better
business decisions.
Speaker: John Williamson, Qualvu, US
NewMR Mobile Event, 22 Feb 2012, Session 3

8. Purpose-built
Qualitative Analytics
Speaker: John Williamson, Qualvu, US
NewMR Mobile Event, 22 Feb 2012, Session 3

9. Turnkey Execution
Key Dials Turned To “11”
Definition Recruiting Collection Analysis Insights
• Global
• Controlled
• Knowledge
immemorial
• Online
• Geo-location
• Instant
• Anywhere,
anytime,
anybody
• Richness
• Candor
• Accessibility
• Real time
• Visceral, candid
• Voyeuristic truth
• Integrated
platform
• Analysis suite
• More
accurate
• More
actionable
Speaker: John Williamson, Qualvu, US
NewMR Mobile Event, 22 Feb 2012, Session 3

10. …Except One
Definition Recruiting Collection
? Analysis Insights
Speaker: John Williamson, Qualvu, US
NewMR Mobile Event, 22 Feb 2012, Session 3

11. The Back Room

12. Collaboration And
Data Immersion
Definition Recruiting Collection Collaboration Analysis insights
A window into your
consumers’ lives
where you can…
• Share
• Comment
• Rate
• Collaborate
Speaker: John Williamson, Qualvu, US
NewMR Mobile Event, 22 Feb 2012, Session 3

13. Consumer Researcher
Most Valuable Person In The Room
?
Speaker: John Williamson, Qualvu, US
NewMR Mobile Event, 22 Feb 2012, Session 3

14. Researcher
Client!
Client
Client at the Center in
the Research
…THE CLIENT’S
DECISIONS.
Challenge: Replicate
the Back Room
…ONLY BETTER!
CUSTOMER KNOWLEDGE
PAST RESEARCH
R&D
COMPETITIVE LANDSCAPE
CATEGORY DYNAMICS

15. Next Steps
Give them access to the data in a simple,
elegant way
Solicit their input early and often
Engage their hypotheses and leverage
their knowledge
Write their report
Speaker: John Williamson, Qualvu, US
NewMR Mobile Event, 22 Feb 2012, Session 3

16. The future role of market researchers requires
a shift in how they define their purpose, in
what they provide their clients, in how they
define value, in how they work, and in their
ability to influence people.
From New Roles For Marketing Researchers, S. Chadwick And I. Lewis
Leading Edge Marketing Research, Sage Publishing
Publishing Date Nov 2011
Speaker: John Williamson, Qualvu, US
NewMR Mobile Event, 22 Feb 2012, Session 3

17. …a shift in how they
define their purpose, work,
and define value.
Speaker: John Williamson, Qualvu, US
NewMR Mobile Event, 22 Feb 2012, Session 3

18. …a shift in how they
influence people.
Speaker: John Williamson, Qualvu, US
NewMR Mobile Event, 22 Feb 2012, Session 3

19. Thank you.
Presented by John Williamson
CEO & Founder, Qualvu
Email: sales@qualvu.com
Twitter: @qualvu

20. Q & A
Ray Poynter
Vision Critical
John Williamson
Qualvu
Speaker: John Williamson, Qualvu, US
NewMR Mobile Event, 22 Feb 2012, Session 3

22. A
Presenta*on
from
The
NewMR
Mobile
Event
22
February
2012
Event
sponsored
by
Vision
Cri1cal
All
copyright
owned
by
The
Future
Place
and
the
presenters
of
the
material
For
more
informa1on
about
Vision
Cri1cal
visit
www.visioncri1cal.com
For
more
informa1on
about
NewMR
events
visit
newmr.org
Driving
Mobile
Research
To
Its
Tipping
Point
John
Williamson,
Qualvu