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Enterprise 2.0 Global Christopher Hire Executive Director of Innovation

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2.0 is Global Collaboration

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Global 2.0 – P&G <ul><li>Proctor & Gamble </li></ul><ul><ul><li>Loose/tight collaboration network </li></ul></ul><ul><ul><li>Ideology of collaboration </li></ul></ul><ul><ul><li>According to P&G manager: “An idea can come from anywhere in the world. (read ‘web’)” </li></ul></ul>

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Global 2.0 - McDonalds <ul><ul><li>Not just top down </li></ul></ul><ul><ul><li>Local product development feeding into chain </li></ul></ul><ul><ul><li>Coffee developed out of Australia </li></ul></ul><ul><ul><li>Products from France feeding into USA </li></ul></ul><ul><ul><li>Localized products, more decentralised </li></ul></ul><ul><li>The web feeds all the nodes </li></ul>

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Where?

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USA – Leading <ul><ul><li>Frisco Bay Area: Home of social networks </li></ul></ul><ul><ul><li>HP, Palo Alto, Xerox (PARC), Stamford, Apple </li></ul></ul><ul><ul><li>Web 2.0 technologies </li></ul></ul><ul><ul><li>Integrating technology into business </li></ul></ul><ul><ul><li>Fully integrated business models. </li></ul></ul><ul><li>See also: Silicon Alley, MIT, Boston </li></ul>

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Spain – encouraging <ul><ul><li>Low base </li></ul></ul><ul><ul><li>Building up Enterprise 2.0 </li></ul></ul><ul><ul><li>Providing infrastructure </li></ul></ul><ul><ul><li>Encouraging, educating entrepreneurship </li></ul></ul><ul><li>State-sponsored, leadership </li></ul>

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Hungary – enabling <ul><ul><li>Best test labs in Europe for new VOIP/wireless technology </li></ul></ul><ul><ul><li>R&D focus </li></ul></ul><ul><ul><li>Industrial & telecom partners </li></ul></ul><ul><li>State Sponsored </li></ul>

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Australia Globally Comparative <ul><li>Strength: </li></ul><ul><ul><li>Good at implementing ICT </li></ul></ul><ul><li>Weakness: </li></ul><ul><ul><li>Shortage of business-focussed ICT people </li></ul></ul><ul><ul><li>Infrastructure: Wireless, Broadband, Govt </li></ul></ul><ul><ul><li>Tyranny of distance </li></ul></ul><ul><li>The Big Opportunity: </li></ul><ul><ul><li>Asian regional leadership </li></ul></ul><ul><ul><li>Closer ties to Europe, USA </li></ul></ul>

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Australia ideal for web 2.0 <ul><ul><li>Flatter organizational structure </li></ul></ul><ul><ul><li>Collaboration </li></ul></ul><ul><ul><li>New economy </li></ul></ul>

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The Take-away <ul><li>Web 2.0 will not change all Enterprise. </li></ul><ul><ul><li>Incremental for most, Internet a bigger disruptor, a toolkit (Wikis, blogs) </li></ul></ul><ul><ul><li>Will disrupt media </li></ul></ul><ul><ul><li>Will disrupt telecommunications </li></ul></ul><ul><ul><li>Will disrupt ICT </li></ul></ul><ul><ul><li>Will disrupt education </li></ul></ul><ul><ul><li>Opportunity for regional leadership </li></ul></ul>

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Global Innovation <ul><li>The Global Innovation Conversation: </li></ul><ul><li>International Journal of Innovation and Change </li></ul><ul><li>www.2thinknow.com/innovation </li></ul><ul><li>Global Innovation Review (2 nd edition, Nov 07) </li></ul><ul><li>ISBN: 978-0980369700 </li></ul><ul><li>www.2thinknow.com/gir </li></ul>

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Background to Innovation MORE: www.2thinknow.com

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Structured change to benefit stakeholders. Definition of innovation 2.4 for business, cities, government and community. SOURCE: A BRIEF DEFINITION OF INNOVATION.

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<ul><li>2thinknow predicted in 2007 the current economic crisis including the US September shock event, US recession, and the peak of the ASX stock market in Nov 2007. At the time the voices of greed were still talking up the boom. We used our new proprietary technique of nascent trend analysis to do so. And, good judgment. 2thinknow is a global innovation agency specialising in sharing good original ideas, and profiting from innovation & global trends. To read more about 2thinknow go to www.2thinknow.com </li></ul>

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Innovation Cities™ 2009: <ul><li>Global Innovation Agency </li></ul><ul><li>Research visits to 40+ cities </li></ul><ul><li>256 cities classified for innovation. </li></ul><ul><li>80 Innovation Agents in 20 countries, And growing. </li></ul><ul><li>Online sites read in 1,000+ cities </li></ul><ul><li>Started cities research in 2005 , launched 2006 </li></ul><ul><li>Publisher of the Global Innovation Review </li></ul>

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Christopher Hire. <ul><li>The Author. Was a Consultant for. 3 banks . 2 investment banks . 1 ratings agency . 3 property developers. 341+ other organizations . He had worked on data in risk models, financial & analysis systems . Among other things . The author left data consulting . In April 2007 . He did this at great cost . Because the system is short-sighted . And unethical . Business can be more than that . So he set-up 2thinknow . And he is author of the Global Innovation Review . He applied his skills to things he believed in . Business models & analysis . To improve places where we live, work & play . Innovation Cities . Trends. Creative Companies . His work for Innovation Cities™ Program has been featured in newspapers like the Boston Globe, NY Times, and from Athens to Rome to Beijing. He lives in Melbourne, Australia. </li></ul>