Presenter: Paul Watts, Director, Product Management at Forsta With the rapid adoption of AI technologies like ChatGPT into insight platforms, companies face the challenge of finding the right balance between harnessing the power of generative AI and navigating the well-documented pitfalls associated with a technology that is still in its infancy. In this session, Paul provides valuable insights on the potential benefits and downsides of this technology, and he will explore how a hybrid model can effectively leverage the strengths of both humans and technology. By embracing a human-centered approach, we showcase a compelling use case from the Forsta labs, demonstrating how insight professionals can effortlessly explore their datasets using natural-language questioning. Furthermore, we discuss the future implications of this technology and the exciting possibilities it holds for data exploration. To access the recording of this presentation, visit NewMR.org/Play-Again

1. From Words to Wisdom:
Unleashing the Potential of Language Models
for Human-Centered Data Exploration
NewMR Webinar August 2023
Paul Watts
Director, Product Management at Forsta

2. Sponsors

3. From words to wisdom:
Unleashing the potential of Large Language Models (LLMs)
for human-centred data exploration
Paul Watts, Product Director AI and ML, Forsta
August 2023

5. Supporting the human
vs.
Replacing the human
AI = Augmented Intelligence?
5
© 2023 Forsta. All rights reserved.
Challenge plausibility using
your own expertise
(or you may end up in a pickle!)

6. AI and ML use cases for Insights teams
6
Gather
– Conversational
surveys
– Response quality
(e.g. Fraud)
– Survey Design
Analyse
– Theme prediction
– Signal Detection
– NLP/Text Analytics
Visualize
– Exploratory analysis
– Summarization and
report generation
Act
– Recommended
actions
© 2023 Forsta. All rights reserved.

7. Example:
Assisted response generation
7
© 2023 Forsta. All rights reserved.

8. The art and science of prompt engineering
vs.
WHAT you ask and HOW you ask matters
8
© 2023 Forsta. All rights reserved.

9. Using AI and ML for exploratory analysis
ML/AI technologies used:
– LLM Prompt Design and
Tuning
– Text-to-SQL
– Text Similarity
– Text Summarization
Goal: Generate qualitative and quantitative
insights by asking questions in a human manner
9
© 2023 Forsta. All rights reserved.
Describe what you’d like to see…
Show the breakdown of responses from men vs women for 2022
Press Ctrl+Enter to apply
Visualize & Summarize

10. Returning vizualisations from a natural language question
10
© 2023 Forsta. All rights reserved.

11. Comment segmentation and summaries
11
© 2023 Forsta. All rights reserved.

12. Model innovation
We are still at the start of the journey…
Legislation and privacy Domain-specific applications
© 2023 Forsta. All rights reserved. a PGForsta company. 12

13. From words to wisdom:
Unleashing the potential of Large Language Models (LLMs)
for human-centred data exploration
Paul Watts, Product Director AI and ML, Forsta
August 2023

14. Q & A
Ray Poynter
NewMR
Paul Watts
Forsta

15. Sponsors