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From Words to Wisdom:
Unleashing the Potential of Language Models
for Human-Centered Data Exploration
NewMR Webinar August 2023
Paul Watts
Director, Product Management at Forsta
Sponsors
From words to wisdom:
Unleashing the potential of Large Language Models (LLMs)
for human-centred data exploration
Paul Watts, Product Director AI and ML, Forsta
August 2023
Supporting the human
vs.
Replacing the human
AI = Augmented Intelligence?
5
© 2023 Forsta. All rights reserved.
Challenge plausibility using
your own expertise
(or you may end up in a pickle!)
AI and ML use cases for Insights teams
6
Gather
– Conversational
surveys
– Response quality
(e.g. Fraud)
– Survey Design
Analyse
– Theme prediction
– Signal Detection
– NLP/Text Analytics
Visualize
– Exploratory analysis
– Summarization and
report generation
Act
– Recommended
actions
© 2023 Forsta. All rights reserved.
Example:
Assisted response generation
7
© 2023 Forsta. All rights reserved.
The art and science of prompt engineering
vs.
WHAT you ask and HOW you ask matters
8
© 2023 Forsta. All rights reserved.
Using AI and ML for exploratory analysis
ML/AI technologies used:
– LLM Prompt Design and
Tuning
– Text-to-SQL
– Text Similarity
– Text Summarization
Goal: Generate qualitative and quantitative
insights by asking questions in a human manner
9
© 2023 Forsta. All rights reserved.
Describe what you’d like to see…
Show the breakdown of responses from men vs women for 2022
Press Ctrl+Enter to apply
Visualize & Summarize
Returning vizualisations from a natural language question
10
© 2023 Forsta. All rights reserved.
Comment segmentation and summaries
11
© 2023 Forsta. All rights reserved.
Model innovation
We are still at the start of the journey…
Legislation and privacy Domain-specific applications
© 2023 Forsta. All rights reserved. a PGForsta company. 12
From words to wisdom:
Unleashing the potential of Large Language Models (LLMs)
for human-centred data exploration
Paul Watts, Product Director AI and ML, Forsta
August 2023
Q & A
Ray Poynter
NewMR
Paul Watts
Forsta
Sponsors

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From Words to Wisdom: Unleashing the Potential of Language Models for Human-Centered Data Exploration

  • 1. From Words to Wisdom: Unleashing the Potential of Language Models for Human-Centered Data Exploration NewMR Webinar August 2023 Paul Watts Director, Product Management at Forsta
  • 3. From words to wisdom: Unleashing the potential of Large Language Models (LLMs) for human-centred data exploration Paul Watts, Product Director AI and ML, Forsta August 2023
  • 4.
  • 5. Supporting the human vs. Replacing the human AI = Augmented Intelligence? 5 © 2023 Forsta. All rights reserved. Challenge plausibility using your own expertise (or you may end up in a pickle!)
  • 6. AI and ML use cases for Insights teams 6 Gather – Conversational surveys – Response quality (e.g. Fraud) – Survey Design Analyse – Theme prediction – Signal Detection – NLP/Text Analytics Visualize – Exploratory analysis – Summarization and report generation Act – Recommended actions © 2023 Forsta. All rights reserved.
  • 7. Example: Assisted response generation 7 © 2023 Forsta. All rights reserved.
  • 8. The art and science of prompt engineering vs. WHAT you ask and HOW you ask matters 8 © 2023 Forsta. All rights reserved.
  • 9. Using AI and ML for exploratory analysis ML/AI technologies used: – LLM Prompt Design and Tuning – Text-to-SQL – Text Similarity – Text Summarization Goal: Generate qualitative and quantitative insights by asking questions in a human manner 9 © 2023 Forsta. All rights reserved. Describe what you’d like to see… Show the breakdown of responses from men vs women for 2022 Press Ctrl+Enter to apply Visualize & Summarize
  • 10. Returning vizualisations from a natural language question 10 © 2023 Forsta. All rights reserved.
  • 11. Comment segmentation and summaries 11 © 2023 Forsta. All rights reserved.
  • 12. Model innovation We are still at the start of the journey… Legislation and privacy Domain-specific applications © 2023 Forsta. All rights reserved. a PGForsta company. 12
  • 13. From words to wisdom: Unleashing the potential of Large Language Models (LLMs) for human-centred data exploration Paul Watts, Product Director AI and ML, Forsta August 2023
  • 14. Q & A Ray Poynter NewMR Paul Watts Forsta