How to learn more about linkedin is the key focusing area. Here you can easily know how to learn to use linkedin in a better way for promoting your business.By going through the slides you will learn linkedin for company pages.
This document provides an overview of LinkedIn Company Pages and how to use them effectively. It discusses:
- The key components of a Company Page including the Overview, Products/Services, Followers, Analytics, and customization options.
- How to set up a Company Page which only takes a few easy steps from the LinkedIn website.
- Ways to engage followers including posting Company Status Updates, highlighting products/services, and sharing industry news.
- Analytics available to understand followers, page visitors, and content engagement.
- FAQs covering administration of Company Pages, posting formats like images and video, and restrictions.
The overall message is that LinkedIn Company Pages provide a
La guía completa sobre las páginas de empresa de Linkedin, desde la creación, configuraciones y las recomendaciones acerca de los formatos de publicación, contenido, analítica y demás para poderle sacar provecho a esta red social.
Digital Media Dinners- Social Media BrandingMelodie Tao
It’s a New Year and Social Media is increasingly becoming an invaluable business tool. Whether you’re active in Social Media or not, people are talking about your brand. If it’s not your brand specifically, it’s your industry or your competitor. It’s time to take action to ensure you have a positive brand reputation on Social Media to attract customers and clients you want.
Social Media Branding will focus on strategies to strengthen your brand across various social networks including review sites (Yelp, TripAdvisor), group buying sites (Groupon, BuyWithMe), location based sites (Foursquare, Gowalla), Facebook and Twitter.
This document provides tips and strategies for search engine optimization (SEO), search engine marketing (SEM), and social media marketing (SMM). It discusses the importance of branding, creating targeted and relevant content, optimizing websites, using various social media platforms, analyzing web traffic, and continuously improving efforts to maintain high search rankings. The key recommendations include having a consistent logo and branding across all marketing materials, optimizing websites for targeted key phrases, using paid search advertising to enhance organic rankings, engaging customers on social media, and regularly analyzing metrics to guide ongoing optimization.
Learn how to get the most out of your free LinkedIn account, and how to use our premium tools to become a hiring guru.
We’ll uncover how to:
Master LinkedIn’s all-in-one marketing engine to market your company at scale
Find the right candidates for your open jobs including hard-to-fill roles (even identify candidates who specifically work for your competitors)
Build your own personal brand as a trusted recruiter
Use advance reporting tools to measure your recruitment efforts
http://bit.ly/1RZMaXu
The pressure for staffing professionals and agency recruiters to deliver top talent is fierce. With over 400M+ professionals using LinkedIn, recruitment agencies in Asia Pacific like yours are leveraging LinkedIn’s recruiting and marketing tools to successfully find, attract, and place qualified candidates.
We invite you to attend an online crash course to learn how you can get the most out of your free LinkedIn account — and how you can use our paid recruiting tools to be more successful. In this free webcast, you'll receive practical advice on how to use LinkedIn to best suit your needs. You'll learn how to:
- Use LinkedIn to identify highly qualified candidates
- Build your personal brand as a trusted recruiter and strategic partner
- Master LinkedIn’s marketing engine to source new candidates
- Market at scale to effectively source new clients and grow your business
The document provides tips and strategies for using LinkedIn effectively for business purposes. It notes that LinkedIn has over 100 million members, including executives from all Fortune 500 companies. It encourages having a clear purpose and branding for using LinkedIn, including writing an elevator pitch and adding recommendations, URLs, and keywords to optimize searchability. It also recommends using LinkedIn features like Groups, Company Pages, and Advanced Search to expand one's network and discover opportunities.
This document provides an overview of LinkedIn Company Pages and how to use them effectively. It discusses:
- The key components of a Company Page including the Overview, Products/Services, Followers, Analytics, and customization options.
- How to set up a Company Page which only takes a few easy steps from the LinkedIn website.
- Ways to engage followers including posting Company Status Updates, highlighting products/services, and sharing industry news.
- Analytics available to understand followers, page visitors, and content engagement.
- FAQs covering administration of Company Pages, posting formats like images and video, and restrictions.
The overall message is that LinkedIn Company Pages provide a
La guía completa sobre las páginas de empresa de Linkedin, desde la creación, configuraciones y las recomendaciones acerca de los formatos de publicación, contenido, analítica y demás para poderle sacar provecho a esta red social.
Digital Media Dinners- Social Media BrandingMelodie Tao
It’s a New Year and Social Media is increasingly becoming an invaluable business tool. Whether you’re active in Social Media or not, people are talking about your brand. If it’s not your brand specifically, it’s your industry or your competitor. It’s time to take action to ensure you have a positive brand reputation on Social Media to attract customers and clients you want.
Social Media Branding will focus on strategies to strengthen your brand across various social networks including review sites (Yelp, TripAdvisor), group buying sites (Groupon, BuyWithMe), location based sites (Foursquare, Gowalla), Facebook and Twitter.
This document provides tips and strategies for search engine optimization (SEO), search engine marketing (SEM), and social media marketing (SMM). It discusses the importance of branding, creating targeted and relevant content, optimizing websites, using various social media platforms, analyzing web traffic, and continuously improving efforts to maintain high search rankings. The key recommendations include having a consistent logo and branding across all marketing materials, optimizing websites for targeted key phrases, using paid search advertising to enhance organic rankings, engaging customers on social media, and regularly analyzing metrics to guide ongoing optimization.
Learn how to get the most out of your free LinkedIn account, and how to use our premium tools to become a hiring guru.
We’ll uncover how to:
Master LinkedIn’s all-in-one marketing engine to market your company at scale
Find the right candidates for your open jobs including hard-to-fill roles (even identify candidates who specifically work for your competitors)
Build your own personal brand as a trusted recruiter
Use advance reporting tools to measure your recruitment efforts
http://bit.ly/1RZMaXu
The pressure for staffing professionals and agency recruiters to deliver top talent is fierce. With over 400M+ professionals using LinkedIn, recruitment agencies in Asia Pacific like yours are leveraging LinkedIn’s recruiting and marketing tools to successfully find, attract, and place qualified candidates.
We invite you to attend an online crash course to learn how you can get the most out of your free LinkedIn account — and how you can use our paid recruiting tools to be more successful. In this free webcast, you'll receive practical advice on how to use LinkedIn to best suit your needs. You'll learn how to:
- Use LinkedIn to identify highly qualified candidates
- Build your personal brand as a trusted recruiter and strategic partner
- Master LinkedIn’s marketing engine to source new candidates
- Market at scale to effectively source new clients and grow your business
The document provides tips and strategies for using LinkedIn effectively for business purposes. It notes that LinkedIn has over 100 million members, including executives from all Fortune 500 companies. It encourages having a clear purpose and branding for using LinkedIn, including writing an elevator pitch and adding recommendations, URLs, and keywords to optimize searchability. It also recommends using LinkedIn features like Groups, Company Pages, and Advanced Search to expand one's network and discover opportunities.
The document provides guidance on using LinkedIn for business purposes. It discusses setting up a LinkedIn company page and profile, optimizing the page for search engine results, adding products and job postings, using analytics to understand engagement, and various marketing strategies like social ads, sponsorships, and groups. Setting up an effective LinkedIn presence requires attention to details like keywords, descriptions, links, and interactions with connections and groups.
The document provides guidance on using LinkedIn for business purposes. It discusses setting up a LinkedIn company page and profile, including adding basic company information, logos, descriptions, and customizing permissions. It also covers optimizing the page for search engine visibility through techniques like backlinks and driving traffic from blogs and websites. Additionally, it outlines tools for monetization on LinkedIn like adding products and services, posting jobs, and setting up a premium career page. Finally, it discusses using LinkedIn for contact and network building.
Have you been wondering what Linkedin is all about, on this presentation I will share with you all the secrets to a successful Linkedin Profile and more.
Don't forget to connect with me on Linkedin
A Powerful Linkedin Training Guide - Invest In YourselfAaron Emerson
Learn how to transform your LinkedIn profile into more customers or a better job with powerful networking tips.
Prevail PR
2220 Exposition Dr., San Luis Obispo, CA 93401
(805) 456-8636
http://prevailpr.com/
This document provides tips and strategies for using social media to build an employer brand. It discusses how 92% of employers are using social media to recruit and that LinkedIn is the dominant platform. The document emphasizes establishing a careers presence on social media, highlighting opportunities, building a talent community, communicating values, and engaging employees as advocates. It also provides specific content tips and strategies for platforms like LinkedIn, Facebook, Twitter, Pinterest, Instagram, YouTube and blogs.
How to use your LinkedIn account for your marketing needs. 5 easy steps to show you how!
http://www.socialmediaspecialist.com.au
If you are interested in becoming a social media manager, look at our course online.
The document provides guidance on essentials for getting a business online, including creating a website, getting traffic to the site, marketing the site, and engaging with audiences. It covers topics such as domain names, hosting, website design, search engine optimization, content marketing, social media, and more. Checklists are included under each section to help businesses implement the strategies discussed. The overall document aims to educate businesses on fundamental aspects of establishing an online presence.
Project 33’s Comprehensive Guide to Optimize Your LinkedIn Profile for Accelerated B2B Lead Generation. You'll learn The 16 Steps to build the ultimate LinkedIn Personal Brand and establish yourself as a thought leader.
Small to mid-sized business hiring managers and talent professionals, get the most out of your free LinkedIn account and our paid recruiting tools. Request a demo and further explore Talent Solutions http://bit.ly/contacttalentsolutions
Taking a look at LinkedIn's Hiring business line. Talent Solutions that enable hiring managers, HR professionals and Recruiters to recruit qualified candidates at scale more effectively and efficiently from the world’s largest talent pool.
This document outlines a 5-step process for companies to engage followers on LinkedIn: 1) Establish your presence by designing your Company Page, 2) Attract followers by engaging colleagues and customers, 3) Engage followers by posting helpful updates consistently, 4) Amplify content through the network by encouraging sharing, and 5) Analyze engagement and refine strategies. It provides best practices for each step like targeting audiences, linking to useful content, and measuring analytics to improve outcomes. The goal is to build relationships that drive results by informing and engaging members through social media.
Best Description on Conflict and NegotiationSwaraj Mishra
It gives you a general view why conflicts and different way of conflicts and how to negotiate to solve the conflicts.
Learn the best way of conflict negotiation and conflict resolution.
The feast of St Vincent de Paul occurs on Sept 27th. This is a prayer that, following in his spirit, we may be good news to the poor and outcast of our world.
Virgin america airline campign Experience the experience Swaraj Mishra
Experience the experience campaign of virgin America airline with C, company objectives, communication objectives, strategy and execution of the campaign and result of the campaign.Sir Richard Branson is the CEO of the airline
Short Presentation For Disinvestment By Government Of India In PSUsSwaraj Mishra
Disinvestment in India is a huge topic to cover but i tried it to cover within a very short slide. so that it will easy to understand and help you to get preliminary idea about it.
How to Become a Master Networker with LinkedIn Agne Serpytyte
A PowerPoint presentation from workshop held with AllFamous in April. There you can see basic strategy for using LinkedIn to achieve your professional or business goals.
The document provides guidance on using LinkedIn for business purposes. It discusses setting up a LinkedIn company page and profile, optimizing the page for search engine results, adding products and job postings, using analytics to understand engagement, and various marketing strategies like social ads, sponsorships, and groups. Setting up an effective LinkedIn presence requires attention to details like keywords, descriptions, links, and interactions with connections and groups.
The document provides guidance on using LinkedIn for business purposes. It discusses setting up a LinkedIn company page and profile, including adding basic company information, logos, descriptions, and customizing permissions. It also covers optimizing the page for search engine visibility through techniques like backlinks and driving traffic from blogs and websites. Additionally, it outlines tools for monetization on LinkedIn like adding products and services, posting jobs, and setting up a premium career page. Finally, it discusses using LinkedIn for contact and network building.
Have you been wondering what Linkedin is all about, on this presentation I will share with you all the secrets to a successful Linkedin Profile and more.
Don't forget to connect with me on Linkedin
A Powerful Linkedin Training Guide - Invest In YourselfAaron Emerson
Learn how to transform your LinkedIn profile into more customers or a better job with powerful networking tips.
Prevail PR
2220 Exposition Dr., San Luis Obispo, CA 93401
(805) 456-8636
http://prevailpr.com/
This document provides tips and strategies for using social media to build an employer brand. It discusses how 92% of employers are using social media to recruit and that LinkedIn is the dominant platform. The document emphasizes establishing a careers presence on social media, highlighting opportunities, building a talent community, communicating values, and engaging employees as advocates. It also provides specific content tips and strategies for platforms like LinkedIn, Facebook, Twitter, Pinterest, Instagram, YouTube and blogs.
How to use your LinkedIn account for your marketing needs. 5 easy steps to show you how!
http://www.socialmediaspecialist.com.au
If you are interested in becoming a social media manager, look at our course online.
The document provides guidance on essentials for getting a business online, including creating a website, getting traffic to the site, marketing the site, and engaging with audiences. It covers topics such as domain names, hosting, website design, search engine optimization, content marketing, social media, and more. Checklists are included under each section to help businesses implement the strategies discussed. The overall document aims to educate businesses on fundamental aspects of establishing an online presence.
Project 33’s Comprehensive Guide to Optimize Your LinkedIn Profile for Accelerated B2B Lead Generation. You'll learn The 16 Steps to build the ultimate LinkedIn Personal Brand and establish yourself as a thought leader.
Small to mid-sized business hiring managers and talent professionals, get the most out of your free LinkedIn account and our paid recruiting tools. Request a demo and further explore Talent Solutions http://bit.ly/contacttalentsolutions
Taking a look at LinkedIn's Hiring business line. Talent Solutions that enable hiring managers, HR professionals and Recruiters to recruit qualified candidates at scale more effectively and efficiently from the world’s largest talent pool.
This document outlines a 5-step process for companies to engage followers on LinkedIn: 1) Establish your presence by designing your Company Page, 2) Attract followers by engaging colleagues and customers, 3) Engage followers by posting helpful updates consistently, 4) Amplify content through the network by encouraging sharing, and 5) Analyze engagement and refine strategies. It provides best practices for each step like targeting audiences, linking to useful content, and measuring analytics to improve outcomes. The goal is to build relationships that drive results by informing and engaging members through social media.
Best Description on Conflict and NegotiationSwaraj Mishra
It gives you a general view why conflicts and different way of conflicts and how to negotiate to solve the conflicts.
Learn the best way of conflict negotiation and conflict resolution.
The feast of St Vincent de Paul occurs on Sept 27th. This is a prayer that, following in his spirit, we may be good news to the poor and outcast of our world.
Virgin america airline campign Experience the experience Swaraj Mishra
Experience the experience campaign of virgin America airline with C, company objectives, communication objectives, strategy and execution of the campaign and result of the campaign.Sir Richard Branson is the CEO of the airline
Short Presentation For Disinvestment By Government Of India In PSUsSwaraj Mishra
Disinvestment in India is a huge topic to cover but i tried it to cover within a very short slide. so that it will easy to understand and help you to get preliminary idea about it.
How to Become a Master Networker with LinkedIn Agne Serpytyte
A PowerPoint presentation from workshop held with AllFamous in April. There you can see basic strategy for using LinkedIn to achieve your professional or business goals.
The document provides a 5-step guide for companies to engage followers on LinkedIn:
1. Establish a company presence by crafting a compelling story and showcasing products and services.
2. Attract followers by engaging employees, announcing the company page, adding a "Follow" button, celebrating the new page, and joining and contributing to relevant LinkedIn groups.
3. Engage followers by posting status updates that help members become more successful professionals and conveying the company's brand promise in every update.
4. Amplify the company's network by encouraging followers to share engaging updates and rewarding advocates.
5. Analyze and refine the strategy by tracking metrics and optimizing
Social Media & Your Business - Gold Coast Builders AssociationGeorgianne Brown
The document discusses the importance of social media for businesses and provides guidance on getting started with social media. It recommends establishing a presence on key social media platforms like Facebook, Twitter, LinkedIn and YouTube. The document also emphasizes the need to integrate social media channels, track analytics, and engage in conversations to promote the business and its products.
The document provides a 5-step guide for companies to engage followers on LinkedIn: 1) Establish a company presence with descriptions and compelling content. 2) Attract followers by engaging with groups, email campaigns, and website buttons. 3) Engage new followers with regular status updates focused on helping members succeed professionally. 4) Amplify content through the broader LinkedIn network. 5) Analyze engagement and refine strategies. The goal is to build relationships that drive business results by providing useful information to followers.
The document provides a 5-step guide for companies to engage followers on LinkedIn: 1) Establish a company presence with a description and compelling story; 2) Attract followers by engaging colleagues, announcing the page, and adding a follow button; 3) Engage followers with informative, helpful updates posted regularly; 4) Amplify content through the network by encouraging sharing; and 5) Analyze engagement and refine strategy. The guide offers best practices such as tailoring content, using videos and questions, and listening to conversations to encourage amplification and build relationships.
The document provides a 5-step guide for companies to engage followers on LinkedIn: 1) Establish a company presence with descriptions and compelling content. 2) Attract followers by engaging with groups, email campaigns, and website buttons. 3) Engage new followers with regular status updates focused on helping members succeed professionally. 4) Amplify content through the broader LinkedIn network. 5) Analyze engagement and refine strategies. The goal is to build relationships that drive business results by providing useful information to followers.
Chevrolet- How to use LinkedIn PlatformNupurChauhan9
The document provides guidance on using LinkedIn to market Chevrolet. It recommends establishing a LinkedIn company page to build Chevrolet's identity and connect with professionals. It also suggests using showcase pages and direct sponsored content to target specific audiences. The document outlines strategies for attracting and engaging followers, including sharing relevant content, encouraging member discussions, and amplifying messaging through LinkedIn's network. It emphasizes measuring engagement and ROI to refine the LinkedIn marketing approach over time.
How to Setup your LinkedIn Company PresenceJenson Tham
As LinkedIn becomes the definitive platform for professional content and information on your company, jobs, products/services, and more; people are coming to your LinkedIn Company Page whether it's active or not. Learn the components of a Company Page on LinkedIn - how to setup the right profile, attract an audience, and with the right foundation extend your company presence with the right tools (Career Pages, Showcase Pages, Groups, Slideshare).
This document provides LinkedIn marketing tips for company pages. It recommends completely updating and populating your company page with information, media, and services. It also suggests building followers by encouraging employees, following peers, and sending announcements. Finally, it advises engaging with other companies and providing regular, valuable status updates to keep your company top of mind.
The document discusses how companies can create competitive advantage through social media. It provides tips on using LinkedIn and other social media platforms to engage clients, recruit talent, and market services. Case studies show how companies like HOK have successfully used social media for branding, client projects, and employee recruitment and retention. The final section discusses tips for using LinkedIn to build a strong personal profile and online presence in order to connect with potential clients and opportunities.
How to use LinkedIn - including a guide to the LinkedIn pages and Ad Manager ...Emily O'Brien
This slideshow pulls out a simple guide to LinkedIn, detailing how to get the most from your personal pages and LinkedIn pages, and a basic guide to Campaign Manager.
The document provides a 5-step model for companies to engage followers on LinkedIn: 1) Establish your presence by designing your company page and optimizing for search. 2) Attract followers by engaging colleagues and customers. 3) Engage followers by posting helpful, non-promotional updates consistently and linking to great content. 4) Amplify through the network by targeting updates and engaging in groups. 5) Analyze and refine based on engagement metrics. Case studies show how companies increased followers and engagement by applying these strategies.
The document provides a 5-step model for companies to engage followers on LinkedIn: 1) Establish your presence by designing your company page and optimizing for search. 2) Attract followers by engaging colleagues and customers. 3) Engage followers by posting helpful, non-promotional updates consistently and linking to great content. 4) Amplify through the network by targeting updates and engaging in groups. 5) Analyze and refine based on engagement metrics. Case studies show how companies increased followers and engagement by applying these steps.
This document outlines a 5-step process for companies to engage followers on LinkedIn: 1) Establish your presence by designing your Company Page, 2) Attract followers by engaging colleagues and customers, 3) Engage followers by posting helpful updates consistently, 4) Amplify content through the network by encouraging sharing, and 5) Analyze engagement and refine strategies. It provides best practices for each step like targeting audiences, linking to useful content, and measuring analytics to improve outreach. The goal is to build relationships that drive results by addressing members' professional needs with high-quality, relevant conversations.
This document outlines a 5-step process for companies to engage followers on LinkedIn: 1) Establish your presence by designing your Company Page, 2) Attract followers by engaging colleagues and customers, 3) Engage followers by posting helpful updates consistently, 4) Amplify content through the network by encouraging sharing, and 5) Analyze engagement and refine strategies. It provides best practices for each step like targeting audiences, linking to useful content, and measuring analytics to improve outcomes. The goal is to build relationships through relevant, valuable conversations.
The document provides a 5-step model for companies to engage followers on LinkedIn: 1) Establish your presence by designing your company page and optimizing for search. 2) Attract followers by engaging colleagues and customers. 3) Engage followers by posting helpful, non-promotional updates consistently and linking to great content. 4) Amplify through the network by targeting updates and engaging in groups. 5) Analyze and refine based on engagement metrics. Case studies show how companies increased followers and engagement by applying these steps.
This document outlines a 5-step process for companies to engage followers on LinkedIn: 1) Establish your presence by designing your Company Page, 2) Attract followers by engaging colleagues and customers, 3) Engage followers by posting helpful updates consistently, 4) Amplify content through the network by encouraging sharing, and 5) Analyze engagement and refine strategies. It provides best practices for each step like targeting audiences, linking to useful content, and measuring analytics to improve outreach. The goal is to build relationships that drive results by addressing members' professional needs with high-quality, relevant conversations.
The document provides a 5-step model for companies to engage followers on LinkedIn: 1) Establish your presence by designing your company page and optimizing for search. 2) Attract followers by engaging colleagues and customers. 3) Engage followers by posting helpful, non-promotional updates consistently and linking to great content. 4) Amplify through the network by targeting updates and engaging in groups. 5) Analyze and refine based on engagement metrics. Case studies show how companies increased followers and engagement by applying these steps.
This document outlines a 5-step process for companies to engage followers on LinkedIn: 1) Establish your presence by designing your Company Page, 2) Attract followers by engaging colleagues and customers, 3) Engage followers by posting helpful updates consistently, 4) Amplify content through the network by encouraging sharing, and 5) Analyze engagement and refine strategies. It provides best practices for each step like targeting audiences, linking to useful content, and measuring analytics to improve outcomes. The goal is to build relationships that drive results by informing and engaging members through social media.
The document discusses the features and benefits of a Glabex business page. It explains that a business page allows companies to manage their brand, products/services, employment opportunities, sales, and social media engagement in one central hub. The page also provides analytics to understand visitor behavior and targeting tools to promote the page, products, careers, and coupons.
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This PPT show about the Vietnam history including the timeline from its time of origin to the after independence and also the 21st century. It includes the culture and demographics of Vietnam. Here you can find also the world war 2 situations in Vietnam, civil war and about their great leader Ho Chi Min. The economy of Vietnam compare to India. Vietnam political leaders and their government structure. The PPT includes the geographical significance of Vietnam and recent events.
This ppt is all about how one can be successful in his management career by following 3 basic principles. This is how to be the one minute manager can be successful in career compare to others. Use these simple rules in managerial career to be an effective and successful manager. This book is by Dr. Kenneth Blanchard and Dr. Spencer Johnson. This will tell you how one minute goal setting, one minute praising, one minute reprimand will help you to be a successful manager or effective manger in life.
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The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
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Answers about how you can do more with Walmart!"
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
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By Dr. Vinod Kumar Kanvaria
2. About..
Mission : “CONNECT THE
WORLD’S PROFESSIONALS
TO MAKE THEM MORE
PRODUCTIVE AND
SUCCESSFUL”.
Started By Reid Hoffman In 2003,
while it was officially launched on
5th May’ 2003.
Worlds largest professional network
With over 300 Million members
And connected over 200 countries
around the globe.
Through Linked.in we get access to
People, Companies,
Jobs, Updates & Insight.
C.E.O. : Mr. Jeff Weiner
3. Team of Linked.in consists of Highly
Professional Executives from
Companies Like
Which makes them the World’s
Largest Professional site.
MORE
Services offered :
1. Advertising : Help reach targeted
audience for as little as $10 per day.
2. Business Services : Which helps
Featuring Company’s website, Helps
Small Business Grow and Prosper.
3. Blog Services : Helps feature
Company’s or Personal Blogs to a mass
audience.
4. Comes in Multiple Languages as
well as profiles can be translated
into several languages, to be precise
19 Languages
Have over 300 Million users, if we diversify:
18 Mn+ users – India
7 Mn+ users – Canada
2 Mn+ users – South Africa
3 Mn+ users – Australia
1 Mn+ users – UAE
However highest contribution is of USA :
74 Mn+ users
Reaches to:
Business seeking Employees
Business to Individuals or Customers
Individual seeking Employment.
Also hosts 1.6 Million Groups which are
sources to Jobs and gives us info about
different Companies and their Employees
5. It has Pages of Small Entrepreneurs to Fortune 500
Companies.
Also,
Gives Recruitment solutions used by over 85
Fortune 100 Companies,
Even facilitates Marketing Solutions, Sales Solutions
for Companies & Organizations.
It can be Accessed on:
….Androids
….BlackBerry
….Windows
IOS
“A VERY USEFUL
TOOL FOR NOT
ONLY NEW OR
SMALL
ENTREPRENUERS
BUT ALSO FOR
LARGE
COMPANIES”.
6. Company Page
It helps us learn more about the Company,
their Business, Brand, Products, Services
and Even Job Opportunities.
It helps grow Company’s network
and even highlight their Expertise of
the Business or Content.
Also features the Employees, Followers
from the prospective of who’s viewing the
page,
and people who view through them,
Which are known as Second Degree
Connections.
Helps create links in the industry
quickly.
Can also be shared on
7. It can be created as follows
P.S. – Personal account in mandatory for opening a
company page and the name should be unique.
Description of the company can be given in 250- 2000
characters.
8. COMPANY PAGE CONTAINS
• Company’s logo.
• Back ground image.
• Activities through links.
• Location of head office.
• In depth information about products ; services of company ; insights
( follower, employee, page and carriers).
• Clickable banner; links to recruiters and video.
9. PRODUCTS AND SERVICES TAB
• Getting started.
• Selecting category.
• Naming a product/service and providing an image of same.
• Description of product/service.
• External url.
• Adding promo Offers.
• Publishing and recommending.
• Creating target audience.
10.
11. INSIGHTS TAB
Employee
insights
Follower
insights
Page insights
Basic Business
Business
Plus
Executive
Linked in
Premium
ACCOUNTS
12.
13. RECRUITERS AND TALENT
FINDER
BASIC
SALES BASIC
SALES PLUS
SALES EXECUTIVE
SALES NAVIGATOR
AND SALES EXECUTIVE
YOUR ACTIVITY TEAM ACTIVITY
CLIPBOARDS JOB ACTIVITY
PROJECT ACTIVITY
LINKS AND PURCHASES
UPDATES
14.
15. Why Marketing on ?
45% of the decision makers of companies are in LinkedIn.
To increase Brand name.
To Launch a new product/service for Targeted audience.
To see New Clients & Opportunities.
How to do that ?
Just update or share on your company profile HOME tab
or Use Group Discussion.
2 Promoting Ways
To all Followers
To your targeted audience
16. Why advertising & where one can
find the ad?
B2B business.
To find new job profile for company.
SEE ADS
IN top below
home tab
Right hand side
Below the page
17. How to create ad?
Use the url adspecs.liasset.com
or
Click on company
Home
Click on EDIT
Click on Promote
page with LinkedIn
Ads
19. Process to create ad
Create Ad
campaign
Targeting
Campaign
Options
Checkout
20. Targeting
Location Company Job title School Skill Group gender age
CAMPAIGN
CPC/BANNER TOTAL BUDGET PAYMENT CHECKOUT
21. SOME IMPORTANT POINTS FOR INCREASE
THE VISIBILITY
Use best searched keyword in company profile and in
description.
Use url in web page and ask your employee to add the
webpage in in their contact info.
Ask your employee to follow you, share and comment
and take part in the discussion and also can start
discussion.
Ask your star employee (CEO, MD..) to recommend your
company.
22. Include images and videos to your post.
Increase of followers number will help to increase search
result.
Share your update to a specific audience to get focused
result.
Look your competitor company & learn their strategies.
Use some breaking news, interesting news, personnel
suggestion for others.
Share your company’s blog.
Use other language options to view the page or translator
to impact internationally.
23. USE INSIGHTS TO ANALYZE
It is the default tab when you create a page in
LinkedIn.
Some categories are
I. Summary details
II. All demographics
III.Page insights
SUMMARY INCLUDES
TOTAL
FOLLOWS
IMPRESSION
LAST
UPDATES
UPDATE
ENGAEMENT
NEW
FOLLOWERS
24. ALL DEMOGRAPHICS INCLUDES
COMPANY
SIZE
EMPLOYEE RELIGION SKILLS GENDER
PAGE INSIGHTS
PAGE VIEWS / UNIQUE
PAGE VIEWS
PRODUCT & SERVICES PAGE
CLICKS
PRODUCT &
SERVICES
HOME
VIEWS
25. HIRING TALENTS
There are 2 ways of hiring talents in LINKEDIN.
i. LinkedIn recruiter
ii. Post jobs in career (we should have gold membership)
27. POST A JOB IN CAREER
THEN FOLLOW
THE
INSTRUCTIONS
YOU CAN
CHOOSE FREE
OR PAID POSTS
FOR THE JOBS.
28. MANAGE JOBS
Here admin can analyse the job applicants
GO TO
REPORTS
JOB
ANALYTICS
APPLICATION
29. PROFILE SEARCH
USE ADVANCE
TAB TO USE
PROFILE SEARCH
USE GROUP
CONVERSATION
CHECK SIMILAR
SKILLSETS
CHECK PREVIOUS
JOB PROFILE
CREATE MORE
CONNECTIONS
USE YOUR 2ND AND 3RD
CONNECTIONS ALSO
30. ENGAGING WITH FOLLOWERS
• Company followers are very important from human resources and marketing
perspective.
• As the number of followers grows we are able to target specific audience based on
their demographics.
• We can develop “Targeted Audience” on LinkedIn on the condition we have
minimum of 100 followers.
• In order to build relationship with multiple followers we need to build content in
various forums to build Trust, Credibility and Relevance.
To Keep Existing Followers Engaged:
• Break news.
• Provide Incentives for following your page.
• Promote jobs in your page.
• Provide with e-book Links, webinar links, etc.
31. SERVICE PAGE BUILDING
Requires Requesting Recommendations for followers.
Follow other accounts of your followers like twitter to gain insights on your followers.
Always check with follower feedback.
Monitor follower insights.
CO-ORDINATION OF THE COMPANY PAGE
Requires participation of various employees to meet objectives.
Updates should not overlap or compete with each other.
On posting specific updates always ensure the specific teams are
available and ready to answer the queries of the audience.
32. SOCIAL MEDIA POLICY
Before launching the company page we need to preview the employee profiles
to make necessary adjustments because employees form are vital part of our
BRAND.
Offer Engagement Guidelines- Guidelines include:
Specifying which platforms are allowed.
Proper approval process for company updates
Maintain Honesty, Integrity and Professionalism.
Maintain Confidentiality of information.
Monitoring Use.
33. INTEGRATING WITH WEBSITES AND OTHER PLATFORMS
LinkedIn has some easy to use tools(Plug-Ins):
http://developer.linkedin.com/plugins
SHARE BUTTON: Enable users to share your website with LinkedIn’s professional
audience, and drive traffic back to your site.
COMPANY FOLLOW BUTTON: Make it easy for prospective customers, job
seekers, and business partners to engage with your company .
MEMBER PROFILE PLUGIN: Bring LinkedIn member profiles to your site to help
users discover common professional connections.
COMPANY INSIDER : Show users customized information, including who in their
network works at a particular company, and the list of new hires and job changes
at the company. Users can also follow a company with one click to track news and
insights.
34. CONCLUSION
Complete company page
Upgrading
Generate recommendations
Career tab compatibility
List your peers
Networking is
Everything
Little drops of water, little grains of sand, make the mighty ocean and
the pleasant land........
Target audience you can choose base on your age group, location, industry, interest etc like facebook..
Your updating should go maximum up to 3 per day or minimum 1 in a week.
Share not for doing formalities. Don’t do it like you normally do in facebook and tweeter in your personal account to just to be social with your friends..it is your professional page..
Target audience you can choose base on your age group, location, industry, interest etc like facebook..
Your updating should go maximum up to 3 per day or minimum 1 in a week.
Share not for doing formalities. Don’t do it like you normally do in facebook and tweeter in your personal account to just to be social with your friends..it is your professional page..
Target audience you can choose base on your age group, location, industry, interest etc like facebook..
Your updating should go maximum up to 3 per day or minimum 1 in a week.
Share not for doing formalities. Don’t do it like you normally do in facebook and tweeter in your personal account to just to be social with your friends..it is your professional page..
Target audience you can choose base on your age group, location, industry, interest etc like facebook..
Your updating should go maximum up to 3 per day or minimum 1 in a week.
Share not for doing formalities. Don’t do it like you normally do in facebook and tweeter in your personal account to just to be social with your friends..it is your professional page..
Home by admin
Ad variation includes detail about your ad .. Description image/video.. Here in description you can not use numbers as it violets the law of linkedin(it thoughts as you are giving the ph. Number) but you can use $, rupee symbol before it to make it clear that it is the price..
After Targeting you can see your targeted audience in numbers.
After Targeting you can see your targeted audience in numbers.
Application to filter your job applications.
Conclusion :
Make sure you create company page >> add products and features as they launch >> consider targeted products and services to fill in the gaps.
Generate recommendations
Add career tab
Company page should work together with personal profiles with all your employees.
Ensure your colleges are listed in your company page and have optimized their profiles >>> up and running with LinkedIn
Networking >> Little drops of water, little grains of sand, make the mighty ocean and the pleasant land.