LinkedIn, founded by Reid Hoffman in 2003, serves to connect professionals globally, boasting over 300 million members and operations in over 200 countries. It offers various services including advertising, business services, and recruitment solutions, targeting businesses and individuals seeking employment and networking opportunities. The platform facilitates marketing, insights, and talent acquisition, emphasizing user engagement through company pages and social media policies.

1. FOR
BUSINESS

2. About..
Mission : “CONNECT THE
WORLD’S PROFESSIONALS
TO MAKE THEM MORE
PRODUCTIVE AND
SUCCESSFUL”.
Started By Reid Hoffman In 2003,
while it was officially launched on
5th May’ 2003.
Worlds largest professional network
With over 300 Million members
And connected over 200 countries
around the globe.
Through Linked.in we get access to
People, Companies,
Jobs, Updates & Insight.
C.E.O. : Mr. Jeff Weiner

3. Team of Linked.in consists of Highly
Professional Executives from
Companies Like
Which makes them the World’s
Largest Professional site.
MORE
Services offered :
1. Advertising : Help reach targeted
audience for as little as $10 per day.
2. Business Services : Which helps
Featuring Company’s website, Helps
Small Business Grow and Prosper.
3. Blog Services : Helps feature
Company’s or Personal Blogs to a mass
audience.

4. Comes in Multiple Languages as
well as profiles can be translated
into several languages, to be precise
19 Languages
Have over 300 Million users, if we diversify:
18 Mn+ users – India
7 Mn+ users – Canada
2 Mn+ users – South Africa
3 Mn+ users – Australia
1 Mn+ users – UAE
However highest contribution is of USA :
74 Mn+ users
Reaches to:
Business seeking Employees
Business to Individuals or Customers
Individual seeking Employment.
Also hosts 1.6 Million Groups which are
sources to Jobs and gives us info about
different Companies and their Employees

5. It has Pages of Small Entrepreneurs to Fortune 500
Companies.
Also,
Gives Recruitment solutions used by over 85
Fortune 100 Companies,
Even facilitates Marketing Solutions, Sales Solutions
for Companies & Organizations.
It can be Accessed on:
….Androids
….BlackBerry
….Windows
IOS
“A VERY USEFUL
TOOL FOR NOT
ONLY NEW OR
SMALL
ENTREPRENUERS
BUT ALSO FOR
LARGE
COMPANIES”.

6. Company Page
It helps us learn more about the Company,
their Business, Brand, Products, Services
and Even Job Opportunities.
It helps grow Company’s network
and even highlight their Expertise of
the Business or Content.
Also features the Employees, Followers
from the prospective of who’s viewing the
page,
and people who view through them,
Which are known as Second Degree
Connections.
Helps create links in the industry
quickly.
Can also be shared on

7. It can be created as follows
P.S. – Personal account in mandatory for opening a
company page and the name should be unique.
Description of the company can be given in 250- 2000
characters.

8. COMPANY PAGE CONTAINS
• Company’s logo.
• Back ground image.
• Activities through links.
• Location of head office.
• In depth information about products ; services of company ; insights
( follower, employee, page and carriers).
• Clickable banner; links to recruiters and video.

9. PRODUCTS AND SERVICES TAB
• Getting started.
• Selecting category.
• Naming a product/service and providing an image of same.
• Description of product/service.
• External url.
• Adding promo Offers.
• Publishing and recommending.
• Creating target audience.

11. INSIGHTS TAB
Employee
insights
Follower
insights
Page insights
Basic Business
Business
Plus
Executive
Linked in
Premium
ACCOUNTS

13. RECRUITERS AND TALENT
FINDER
BASIC
SALES BASIC
SALES PLUS
SALES EXECUTIVE
SALES NAVIGATOR
AND SALES EXECUTIVE
YOUR ACTIVITY TEAM ACTIVITY
CLIPBOARDS JOB ACTIVITY
PROJECT ACTIVITY
LINKS AND PURCHASES
UPDATES

15. Why Marketing on ?
45% of the decision makers of companies are in LinkedIn.
To increase Brand name.
To Launch a new product/service for Targeted audience.
To see New Clients & Opportunities.
How to do that ?
Just update or share on your company profile HOME tab
or Use Group Discussion.
2 Promoting Ways
To all Followers
To your targeted audience

16. Why advertising & where one can
find the ad?
B2B business.
To find new job profile for company.
SEE ADS
IN top below
home tab
Right hand side
Below the page

17. How to create ad?
Use the url adspecs.liasset.com
or
Click on company
Home
Click on EDIT
Click on Promote
page with LinkedIn
Ads

18. The page look like

19. Process to create ad
Create Ad
campaign
Targeting
Campaign
Options
Checkout

20. Targeting
Location Company Job title School Skill Group gender age
CAMPAIGN
CPC/BANNER TOTAL BUDGET PAYMENT CHECKOUT

21. SOME IMPORTANT POINTS FOR INCREASE
THE VISIBILITY
Use best searched keyword in company profile and in
description.
Use url in web page and ask your employee to add the
webpage in in their contact info.
Ask your employee to follow you, share and comment
and take part in the discussion and also can start
discussion.
Ask your star employee (CEO, MD..) to recommend your
company.

22. Include images and videos to your post.
Increase of followers number will help to increase search
result.
Share your update to a specific audience to get focused
result.
Look your competitor company & learn their strategies.
Use some breaking news, interesting news, personnel
suggestion for others.
Share your company’s blog.
Use other language options to view the page or translator
to impact internationally.

23. USE INSIGHTS TO ANALYZE
It is the default tab when you create a page in
LinkedIn.
Some categories are
I. Summary details
II. All demographics
III.Page insights
SUMMARY INCLUDES
TOTAL
FOLLOWS
IMPRESSION
LAST
UPDATES
UPDATE
ENGAEMENT
NEW
FOLLOWERS

24. ALL DEMOGRAPHICS INCLUDES
COMPANY
SIZE
EMPLOYEE RELIGION SKILLS GENDER
PAGE INSIGHTS
PAGE VIEWS / UNIQUE
PAGE VIEWS
PRODUCT & SERVICES PAGE
CLICKS
PRODUCT &
SERVICES
HOME
VIEWS

25. HIRING TALENTS
There are 2 ways of hiring talents in LINKEDIN.
i. LinkedIn recruiter
ii. Post jobs in career (we should have gold membership)

26. LINKEDIN RECRUITER

27. POST A JOB IN CAREER
THEN FOLLOW
THE
INSTRUCTIONS
YOU CAN
CHOOSE FREE
OR PAID POSTS
FOR THE JOBS.

28. MANAGE JOBS
Here admin can analyse the job applicants
GO TO
REPORTS
JOB
ANALYTICS
APPLICATION

29. PROFILE SEARCH
USE ADVANCE
TAB TO USE
PROFILE SEARCH
USE GROUP
CONVERSATION
CHECK SIMILAR
SKILLSETS
CHECK PREVIOUS
JOB PROFILE
CREATE MORE
CONNECTIONS
USE YOUR 2ND AND 3RD
CONNECTIONS ALSO

30. ENGAGING WITH FOLLOWERS
• Company followers are very important from human resources and marketing
perspective.
• As the number of followers grows we are able to target specific audience based on
their demographics.
• We can develop “Targeted Audience” on LinkedIn on the condition we have
minimum of 100 followers.
• In order to build relationship with multiple followers we need to build content in
various forums to build Trust, Credibility and Relevance.
To Keep Existing Followers Engaged:
• Break news.
• Provide Incentives for following your page.
• Promote jobs in your page.
• Provide with e-book Links, webinar links, etc.

31. SERVICE PAGE BUILDING
 Requires Requesting Recommendations for followers.
 Follow other accounts of your followers like twitter to gain insights on your followers.
 Always check with follower feedback.
 Monitor follower insights.
CO-ORDINATION OF THE COMPANY PAGE
 Requires participation of various employees to meet objectives.
 Updates should not overlap or compete with each other.
 On posting specific updates always ensure the specific teams are
available and ready to answer the queries of the audience.

32. SOCIAL MEDIA POLICY
 Before launching the company page we need to preview the employee profiles
to make necessary adjustments because employees form are vital part of our
BRAND.
Offer Engagement Guidelines- Guidelines include:
 Specifying which platforms are allowed.
 Proper approval process for company updates
 Maintain Honesty, Integrity and Professionalism.
 Maintain Confidentiality of information.
 Monitoring Use.

33. INTEGRATING WITH WEBSITES AND OTHER PLATFORMS
LinkedIn has some easy to use tools(Plug-Ins):
http://developer.linkedin.com/plugins
 SHARE BUTTON: Enable users to share your website with LinkedIn’s professional
audience, and drive traffic back to your site.
COMPANY FOLLOW BUTTON: Make it easy for prospective customers, job
seekers, and business partners to engage with your company .
MEMBER PROFILE PLUGIN: Bring LinkedIn member profiles to your site to help
users discover common professional connections.
COMPANY INSIDER : Show users customized information, including who in their
network works at a particular company, and the list of new hires and job changes
at the company. Users can also follow a company with one click to track news and
insights.

34. CONCLUSION
Complete company page
Upgrading
Generate recommendations
Career tab compatibility
List your peers
Networking is
Everything
Little drops of water, little grains of sand, make the mighty ocean and
the pleasant land........

35. Thank you