LinkedIn For Job Seekers Presented to "You Can Get Hired? Group May 2014Joanne Funch
It is imperative that job seekers have a 100% completed profile that will set them apart and show their skills.
This presentation was given to a group of job seekers in May 2014.
CPAs Look Great Be Found on LinkedIn by Anne Pryor Top LinkedIn Strategist an...ANNE PRYOR, MA
The document provides tips from an expert LinkedIn trainer on how to optimize a LinkedIn profile. It recommends that users understand their goals for using LinkedIn, include a professional photo, craft an effective headline and summary highlighting their brand and keywords. It also suggests highlighting achievements, skills, recommendations and connections to influencers to make the profile look great and get found.
This document discusses how inbound marketing uses content and social media to attract potential customers, rather than interrupting people like outbound marketing does. It explains that inbound marketing yields lower-cost leads and involves creating useful content and sharing it across channels so people find you. The document provides tips for getting started with inbound marketing, such as repurposing existing content, publishing everywhere, using keywords strategically, and setting goals and measuring results.
Key content marketing tools
Blog Posts
Microsites
Social Media updates
Infographics.
Photographs
Podcasts
Communities
Fact sheets
White papers
E-books
Testimonials.
Webinars
Live events
Creative brief
Video categories
Video planning
Your website must-haves for leads, sales and traffic via @tshegofatsoZATshegofatso Sepeng
The document provides recommendations for improving a company's website to drive traffic, leads, and sales. It discusses four parts: getting found online through search engine optimization; design and usability; creating valuable content; and improving conversions. The goal is to engage visitors and turn them into leads by optimizing calls-to-action, landing pages, and forms. Following these guidelines will generate traffic and qualified leads through an integrated inbound marketing strategy.
This document provides an overview of how to use Facebook for business purposes. It discusses setting up a business page on Facebook, tips for promoting the business page such as creating engaging content and advertising, and how to measure the results of Facebook marketing activities.
How to Combine SEO, Blogging, and Social Media For Results HubSpotHubSpot
Finished with the basics of Search Engine Optimization? Ready to take it to the next level? Did you know your SEO strategy should use social media to build link authority? And that your social media strategy should leverage your blog content? And that your blog strategy should be guided by your SEO results? Learn how you can use blogging, social media and SEO together for even better results than any technique alone.
LinkedIn For Job Seekers Presented to "You Can Get Hired? Group May 2014Joanne Funch
It is imperative that job seekers have a 100% completed profile that will set them apart and show their skills.
This presentation was given to a group of job seekers in May 2014.
CPAs Look Great Be Found on LinkedIn by Anne Pryor Top LinkedIn Strategist an...ANNE PRYOR, MA
The document provides tips from an expert LinkedIn trainer on how to optimize a LinkedIn profile. It recommends that users understand their goals for using LinkedIn, include a professional photo, craft an effective headline and summary highlighting their brand and keywords. It also suggests highlighting achievements, skills, recommendations and connections to influencers to make the profile look great and get found.
This document discusses how inbound marketing uses content and social media to attract potential customers, rather than interrupting people like outbound marketing does. It explains that inbound marketing yields lower-cost leads and involves creating useful content and sharing it across channels so people find you. The document provides tips for getting started with inbound marketing, such as repurposing existing content, publishing everywhere, using keywords strategically, and setting goals and measuring results.
Key content marketing tools
Blog Posts
Microsites
Social Media updates
Infographics.
Photographs
Podcasts
Communities
Fact sheets
White papers
E-books
Testimonials.
Webinars
Live events
Creative brief
Video categories
Video planning
Your website must-haves for leads, sales and traffic via @tshegofatsoZATshegofatso Sepeng
The document provides recommendations for improving a company's website to drive traffic, leads, and sales. It discusses four parts: getting found online through search engine optimization; design and usability; creating valuable content; and improving conversions. The goal is to engage visitors and turn them into leads by optimizing calls-to-action, landing pages, and forms. Following these guidelines will generate traffic and qualified leads through an integrated inbound marketing strategy.
This document provides an overview of how to use Facebook for business purposes. It discusses setting up a business page on Facebook, tips for promoting the business page such as creating engaging content and advertising, and how to measure the results of Facebook marketing activities.
How to Combine SEO, Blogging, and Social Media For Results HubSpotHubSpot
Finished with the basics of Search Engine Optimization? Ready to take it to the next level? Did you know your SEO strategy should use social media to build link authority? And that your social media strategy should leverage your blog content? And that your blog strategy should be guided by your SEO results? Learn how you can use blogging, social media and SEO together for even better results than any technique alone.
Gold key advisors boost your online presenceLoic Jeanjean
The goal of this presentation is to help Great-West Life Gold Key advisors and financial planners maximize their financial website, get the most out of online marketing tools available to them, explore social media and increase their ROI.
Build your business with Linkedin for Fraser Valley ExecutiveAnyssa Jane
This document provides tips for using LinkedIn effectively for business purposes. It discusses setting up an optimized profile on LinkedIn, including choosing a relevant job title and headline, writing an impactful summary, and selecting a professional photo. The document also provides seven key tasks that LinkedIn can help CEOs with, such as managing demands on their time, hiring smarter, and gaining market insights. Overall, the document outlines best practices for crafting a LinkedIn profile and leveraging the professional networking platform to benefit one's business goals.
How to Become a Master Networker with LinkedIn Agne Serpytyte
A PowerPoint presentation from workshop held with AllFamous in April. There you can see basic strategy for using LinkedIn to achieve your professional or business goals.
This document provides guidance on using Facebook and mobile platforms to drive traffic and generate leads for a business. It discusses establishing goals for a social media strategy, such as getting found, creating engaging content, building word-of-mouth, creating a loyal community, and generating leads. Specific tactics covered include maximizing the Facebook social graph through search, claiming a business location on Facebook, and encouraging customer check-ins to improve search rankings. The document also addresses generating leads through Facebook and mobile and measuring social media success.
How and why you should spend money on facebook.Anyssa Jane
This document discusses strategies for businesses to spend money on Facebook advertising and engagement. It outlines key reasons for businesses to have a Facebook presence, including reaching millennials and local customers. It provides tips for generating leads through Facebook, such as using calls-to-action and targeted advertising. The document also explains how to set objectives and metrics for Facebook campaigns, including increasing page likes, clicks to a website, and video views. Overall, it promotes integrating Facebook into marketing strategies and testing different post types and promotions.
Top 4 Marketing Must-Haves for IT and Engineering Staffing Firms in 2014ClearEdge Marketing
What’s in your marketing toolkit for this year? Not sure where to spend your marketing dollars to drive your business forward and realize the best return on your marketing investment? Have no fear – this deck will help! We discuss the four marketing must-haves for IT and engineering staffing firms this year:
1 - Messaging that resonates with your target audience
2 - Creating two-way conversations via social media to enhance the candidate experience
3 - Creating an engaging online user experience regardless of the platform/device used
4 - Creating content that converts.
The document provides information on how to use social media to build a business. It discusses various social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It emphasizes the importance of having a social media marketing plan, knowing your target audience, and humanizing your brand. It also provides best practices for using each platform and stresses the need to measure your success on social media.
LinkedIn has redesigned their desktop experience. It's different-- very, very different. This presentation walks you through the changes in side by side comparisons between the old interface and the new design.
Learn where how to access the new interface and know exactly where everything is located.
This document provides information about using LinkedIn for digital marketing and business purposes. It outlines the content of a full-day LinkedIn workshop, including setting up profiles, engaging with contacts, and using features like groups, ads, and slideshare. The workshop aims to help participants feel more confident networking and engaging on LinkedIn. It also discusses best practices for individual and company profiles as well as premium subscription options.
Fresh nous social media for business growth shFresh Nous
This document provides an overview of using social media for business growth. It discusses the major social media platforms of Facebook, Twitter, LinkedIn and Google+, how to set up business pages on each, tips for getting started and growing followers. It also covers content planning, scheduling, measuring results and staying engaged with your audience through social listening. The goal is to help businesses understand how to effectively use social media to meet their marketing objectives.
5 Tips For Boosting Your Brand Through Content MarketingMichael Cirrito
The document provides a 5-step guide for boosting a company's talent brand through content marketing. Step 1 involves planning by defining the target audience and creating a content calendar. Step 2 is to develop content by curating existing content, creating original content like blog posts and videos, and engaging different content types and topics. Step 3 is to share the content on various social media platforms at peak times. Step 4 is to amplify the content by asking employees to share and partnering with influencers. Step 5 is to measure the impact and adjust the strategy based on analytics. The overall guide educates on using content to build relationships with candidates and enhance a company's talent brand.
How to Plan for 2014: The 5 Recruiting Investments You Need to Make | WebcastLinkedIn Talent Solutions
This document provides a summary of a LinkedIn Talent Solutions webinar on improving recruiting strategies. It discusses six key steps to hire to win: 1) Get to know your audience by researching candidates and developing personas. 2) Build and amplify your talent brand on LinkedIn, social media and your careers page. 3) Get serious about pipelining by educating hiring managers and maintaining a pipeline. 4) Embrace mobile recruiting by optimizing for mobile. 5) Don't forget the talent under your nose through internal hiring. 6) Maximize productivity with your LinkedIn Talent Solutions account through custom searches and the mobile app. The document outlines the time and money investments required for each step.
This document provides guidance on optimizing a website for search engine optimization (SEO) during a site redesign. It recommends analyzing keyword data and site traffic to determine SEO priorities. It also suggests maintaining existing page URLs and metadata where possible, ensuring proper redirects, and focusing on site speed, usability and unique content rather than just design. Common mistakes to avoid include changing the publishing platform, URLs or protocol without proper redirects in place.
How to Create an Effective Inbound Marketing CampaignVIEO Design
The document outlines six steps to creating an effective inbound marketing campaign: 1) Develop an offer, 2) Create a killer landing page, 3) Nurture leads with marketing automation, 4) Tell your tribe, 5) Promote your offer, and 6) Measure everything and troubleshoot. It provides tips for each step, such as focusing offers on the awareness, consideration or decision stage; keeping landing page forms short; segmenting leads in marketing automation; and benchmarking metrics like a 20% landing page submission rate. The document aims to teach how to attract and engage customers through quality content and conversion optimization.
From the traditional basics such as networking and press releases to newer tools such as social media and mobile websites, learn the low cost or no cost ways to take your business to the next level with better marketing.
This document outlines tasks for a math class. It notes there is no regular assignment due unless a student owes previous work. It lists a timed test and checking a math problem set as items to do. It also provides student choice options for an activity called Wacky Wednesday, including various games.
Gold key advisors boost your online presenceLoic Jeanjean
The goal of this presentation is to help Great-West Life Gold Key advisors and financial planners maximize their financial website, get the most out of online marketing tools available to them, explore social media and increase their ROI.
Build your business with Linkedin for Fraser Valley ExecutiveAnyssa Jane
This document provides tips for using LinkedIn effectively for business purposes. It discusses setting up an optimized profile on LinkedIn, including choosing a relevant job title and headline, writing an impactful summary, and selecting a professional photo. The document also provides seven key tasks that LinkedIn can help CEOs with, such as managing demands on their time, hiring smarter, and gaining market insights. Overall, the document outlines best practices for crafting a LinkedIn profile and leveraging the professional networking platform to benefit one's business goals.
How to Become a Master Networker with LinkedIn Agne Serpytyte
A PowerPoint presentation from workshop held with AllFamous in April. There you can see basic strategy for using LinkedIn to achieve your professional or business goals.
This document provides guidance on using Facebook and mobile platforms to drive traffic and generate leads for a business. It discusses establishing goals for a social media strategy, such as getting found, creating engaging content, building word-of-mouth, creating a loyal community, and generating leads. Specific tactics covered include maximizing the Facebook social graph through search, claiming a business location on Facebook, and encouraging customer check-ins to improve search rankings. The document also addresses generating leads through Facebook and mobile and measuring social media success.
How and why you should spend money on facebook.Anyssa Jane
This document discusses strategies for businesses to spend money on Facebook advertising and engagement. It outlines key reasons for businesses to have a Facebook presence, including reaching millennials and local customers. It provides tips for generating leads through Facebook, such as using calls-to-action and targeted advertising. The document also explains how to set objectives and metrics for Facebook campaigns, including increasing page likes, clicks to a website, and video views. Overall, it promotes integrating Facebook into marketing strategies and testing different post types and promotions.
Top 4 Marketing Must-Haves for IT and Engineering Staffing Firms in 2014ClearEdge Marketing
What’s in your marketing toolkit for this year? Not sure where to spend your marketing dollars to drive your business forward and realize the best return on your marketing investment? Have no fear – this deck will help! We discuss the four marketing must-haves for IT and engineering staffing firms this year:
1 - Messaging that resonates with your target audience
2 - Creating two-way conversations via social media to enhance the candidate experience
3 - Creating an engaging online user experience regardless of the platform/device used
4 - Creating content that converts.
The document provides information on how to use social media to build a business. It discusses various social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It emphasizes the importance of having a social media marketing plan, knowing your target audience, and humanizing your brand. It also provides best practices for using each platform and stresses the need to measure your success on social media.
LinkedIn has redesigned their desktop experience. It's different-- very, very different. This presentation walks you through the changes in side by side comparisons between the old interface and the new design.
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This document provides information about using LinkedIn for digital marketing and business purposes. It outlines the content of a full-day LinkedIn workshop, including setting up profiles, engaging with contacts, and using features like groups, ads, and slideshare. The workshop aims to help participants feel more confident networking and engaging on LinkedIn. It also discusses best practices for individual and company profiles as well as premium subscription options.
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This document provides an overview of using social media for business growth. It discusses the major social media platforms of Facebook, Twitter, LinkedIn and Google+, how to set up business pages on each, tips for getting started and growing followers. It also covers content planning, scheduling, measuring results and staying engaged with your audience through social listening. The goal is to help businesses understand how to effectively use social media to meet their marketing objectives.
5 Tips For Boosting Your Brand Through Content MarketingMichael Cirrito
The document provides a 5-step guide for boosting a company's talent brand through content marketing. Step 1 involves planning by defining the target audience and creating a content calendar. Step 2 is to develop content by curating existing content, creating original content like blog posts and videos, and engaging different content types and topics. Step 3 is to share the content on various social media platforms at peak times. Step 4 is to amplify the content by asking employees to share and partnering with influencers. Step 5 is to measure the impact and adjust the strategy based on analytics. The overall guide educates on using content to build relationships with candidates and enhance a company's talent brand.
How to Plan for 2014: The 5 Recruiting Investments You Need to Make | WebcastLinkedIn Talent Solutions
This document provides a summary of a LinkedIn Talent Solutions webinar on improving recruiting strategies. It discusses six key steps to hire to win: 1) Get to know your audience by researching candidates and developing personas. 2) Build and amplify your talent brand on LinkedIn, social media and your careers page. 3) Get serious about pipelining by educating hiring managers and maintaining a pipeline. 4) Embrace mobile recruiting by optimizing for mobile. 5) Don't forget the talent under your nose through internal hiring. 6) Maximize productivity with your LinkedIn Talent Solutions account through custom searches and the mobile app. The document outlines the time and money investments required for each step.
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The document outlines six steps to creating an effective inbound marketing campaign: 1) Develop an offer, 2) Create a killer landing page, 3) Nurture leads with marketing automation, 4) Tell your tribe, 5) Promote your offer, and 6) Measure everything and troubleshoot. It provides tips for each step, such as focusing offers on the awareness, consideration or decision stage; keeping landing page forms short; segmenting leads in marketing automation; and benchmarking metrics like a 20% landing page submission rate. The document aims to teach how to attract and engage customers through quality content and conversion optimization.
From the traditional basics such as networking and press releases to newer tools such as social media and mobile websites, learn the low cost or no cost ways to take your business to the next level with better marketing.
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- The James P Grant School of Public Health is offering a course on monitoring and evaluation for tuberculosis program managers from March 18-31, 2012 in partnership with other organizations.
- They are requesting Mr. Kamrul Ahsan, the Monitoring and Evaluation Director of PROSHAR, to conduct 12 sessions on March 21, 24, and 26 since participants enjoyed his previous lectures.
- The attached schedule provides details of the sessions and topics to be covered by Mr. Ahsan, including monitoring, indicators, frameworks, monitoring and evaluation plans, and program evaluation.
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Integrating Social Media With Your Other Marketing Channels By Alan BeardMarketing Land
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: Integrating Social Media With Your Other Marketing Channels. PRESENTATION: Integrating Social Media With Your Other Marketing Channels - Given by Alan Beard, @mcbeard - McBeard, Founder & CEO. #SocialPro #23B2
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This document provides an overview of e-marketing from a textbook. It defines key terms like e-business, e-commerce, and e-marketing. It discusses how the internet continues to grow globally and the implications for businesses and customers. It outlines the objectives of e-marketing using the 5S model: sell, serve, speak, save, and sizzle. It also covers e-definitions, types of e-commerce sites, the dynamic dialog with customers, and using the internet as a sales, customer service, communication, cost reduction, and brand building tool.
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Falls Church Chamber of Commerce for Chamber Networking Luncheon for a presentation on a timely topic of interest to the local business community and the Falls Church area. Bring anyone who you think might be interested in learning more!
This document provides LinkedIn marketing tips for company pages. It recommends completely updating and populating your company page with information, media, and services. It also suggests building followers by encouraging employees, following peers, and sending announcements. Finally, it advises engaging with other companies and providing regular, valuable status updates to keep your company top of mind.
Tricks to increase linked in followers pptAdHut Media
Top 10 methods to increase the LinkedIn company page followers.
The best company pages do a great job of increasing brand awareness by being helpful when they engage with followers on a regular basis.
Build a Career Page that can engage 238+ million members on your behalf. Learn how your Jobs and LinkedIn Career Page work together to create a stellar candidate experience and extend the reach of your brand.
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Vienna Business Association (http://viennabusiness.org/) VBA BREAKFAST MEETING on March 9, 2018 - LinkedIn For Professional Development
This document provides 19 tips for improving LinkedIn marketing efforts. Some key tips include getting endorsements from connections to validate skills, optimizing profiles and company pages for search engines using relevant keywords, publishing original content on LinkedIn Pulse, and analyzing LinkedIn group statistics and analytics to understand engagement. Following these tips can help expand reach, achieve marketing goals, and enhance business results. Optimization of profiles for search engines and endorsements from connections to validate skills are particularly important.
Personal branding is marketing oneself and one's career as a brand. With more freelance and contract work, personal branding is important to differentiate oneself. Building a personal brand starts with optimizing one's LinkedIn profile and leveraging one's network. Companies also need LinkedIn pages to build communities and brand visibility. Key ways to increase LinkedIn page followers include having employees follow the page, promoting the page on other social networks, ensuring a complete profile, adding the page link to emails, and regularly sharing engaging and useful content.
This document provides an overview of how businesses can use LinkedIn to boost sales and profits. It explains that LinkedIn delivers a ready-made professional audience and has over 175 million users, half of whom are business owners and managers. The document outlines steps for setting up a personal and company profile page on LinkedIn and provides tips for using LinkedIn to generate leads, such as updating status weekly, working contacts, and participating in groups.
Top 8 linked in tips and tricks for recruitersTravis Burge
The document provides 8 tips for recruiters to optimize their LinkedIn presence and effectively leverage LinkedIn's professional network. The tips include: 1) developing a complete profile to establish an expert personal brand, 2) joining and participating in relevant LinkedIn groups, 3) sharing open jobs to expand reach, 4) using status updates to engage followers and advertise opportunities, 5) creating polls to gain industry insights, 6) encouraging employees to act as company ambassadors, 7) showcasing the employment brand through company/career pages, and 8) integrating LinkedIn apps to maximize profile and network value.
The document provides a 5-step model for companies to engage followers on LinkedIn: 1) Establish your presence by designing your company page and optimizing for search. 2) Attract followers by engaging colleagues and customers. 3) Engage followers by posting helpful, non-promotional updates consistently and linking to great content. 4) Amplify through the network by targeting updates and engaging in groups. 5) Analyze and refine based on engagement metrics. Case studies show how companies increased followers and engagement by applying these steps.
This document outlines a 5-step process for companies to engage followers on LinkedIn: 1) Establish your presence by designing your Company Page, 2) Attract followers by engaging colleagues and customers, 3) Engage followers by posting helpful updates consistently, 4) Amplify content through the network by encouraging sharing, and 5) Analyze engagement and refine strategies. It provides best practices for each step like targeting audiences, linking to useful content, and measuring analytics to improve outreach. The goal is to build relationships that drive results by addressing members' professional needs with high-quality, relevant conversations.
This document outlines a 5-step process for companies to engage followers on LinkedIn: 1) Establish your presence by designing your Company Page, 2) Attract followers by engaging colleagues and customers, 3) Engage followers by posting helpful updates consistently, 4) Amplify content through the network by encouraging sharing, and 5) Analyze engagement and refine strategies. It provides best practices for each step like targeting audiences, linking to useful content, and measuring analytics to improve outcomes. The goal is to build relationships through relevant, valuable conversations.
The document provides a 5-step model for companies to engage followers on LinkedIn: 1) Establish your presence by designing your company page and optimizing for search. 2) Attract followers by engaging colleagues and customers. 3) Engage followers by posting helpful, non-promotional updates consistently and linking to great content. 4) Amplify through the network by targeting updates and engaging in groups. 5) Analyze and refine based on engagement metrics. Case studies show how companies increased followers and engagement by applying these steps.
This document outlines a 5-step process for companies to engage followers on LinkedIn: 1) Establish your presence by designing your Company Page, 2) Attract followers by engaging colleagues and customers, 3) Engage followers by posting helpful updates consistently, 4) Amplify content through the network by encouraging sharing, and 5) Analyze engagement and refine strategies. It provides best practices for each step like targeting audiences, linking to useful content, and measuring analytics to improve outreach. The goal is to build relationships that drive results by addressing members' professional needs with high-quality, relevant conversations.
This document outlines a 5-step process for companies to engage followers on LinkedIn: 1) Establish your presence by designing your Company Page, 2) Attract followers by engaging colleagues and customers, 3) Engage followers by posting helpful updates consistently, 4) Amplify content through the network by encouraging sharing, and 5) Analyze engagement and refine strategies. It provides best practices for each step like targeting audiences, linking to useful content, and measuring analytics to improve outcomes. The goal is to build relationships that drive results by informing and engaging members through social media.
The document provides a 5-step model for companies to engage followers on LinkedIn: 1) Establish your presence by designing your company page and optimizing for search. 2) Attract followers by engaging colleagues and customers. 3) Engage followers by posting helpful, non-promotional updates consistently and linking to great content. 4) Amplify through the network by targeting updates and engaging in groups. 5) Analyze and refine based on engagement metrics. Case studies show how companies increased followers and engagement by applying these steps.
This document outlines a 5-step process for companies to engage followers on LinkedIn: 1) Establish your presence by designing your Company Page, 2) Attract followers by engaging colleagues and customers, 3) Engage followers by posting helpful updates consistently, 4) Amplify content through the network by encouraging sharing, and 5) Analyze engagement and refine strategies. It provides best practices for each step like targeting audiences, linking to useful content, and measuring analytics to improve outcomes. The goal is to build relationships that drive results by informing and engaging members through social media.
The document provides a 5-step model for companies to engage followers on LinkedIn: 1) Establish your presence by designing your company page and optimizing for search. 2) Attract followers by engaging colleagues and customers. 3) Engage followers by posting helpful, non-promotional updates consistently and linking to great content. 4) Amplify through the network by targeting updates and engaging in groups. 5) Analyze and refine based on engagement metrics. Case studies show how companies increased followers and engagement by applying these strategies.
Tactical Plan to Content Marketing on LinkedInLinkedIn Europe
Live webcast: Hosted by Christina O'Connor and Alex Rynne LinkedIn Marketing Solutions. They share insider tips on how to maximise the use of LinkedIn for content marketing.
Study abroad educational consultancy business online marketing plan guideFinsoft IT Solutions
This document provides information and recommendations for marketing a study abroad business online. It discusses:
1. Using inbound marketing tactics like content creation through blogging, video tutorials, infographics and case studies to attract and engage customers.
2. Implementing email marketing, sales funnels, and lead magnets to nurture leads and convert them into customers.
3. Leveraging social media platforms like Facebook, Instagram, and YouTube to promote the business, set goals and objectives, research competitors, and engage customers.
The document emphasizes using online content and conversations to educate prospective students and build trust, in order to increase website traffic, qualified leads, and business growth.
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Arizona Appraisers State Conference 2017
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Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
3. The currency of real networking is not greed
but generosity. - Keith Ferrazzi
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
4. Highlights for today…
Tips on creating profiles that stand out
Latest updates and opportunities to leverage your
brand
Company showcase pages
Lead generation tips
Pay to play
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
5. Linkedin Facts:
Did you know?
• 300 million LinkedIn users currently
• LinkedIn anticipates 50% of traffic will be via mobile
by end 2014
• 1.2 million products/services are showcased on LI
company pages
• 2.1 million LI groups
• According to an article in Forbes, LinkedIn Will
Become a Major Player for B2B Business Growth in
2014
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
6. Why use Linkedin?
Campaign goals
- position a new product or service
- increase awareness about you or product
- find referral partners
- find organizations to speak
- build a network of colleagues
- find niche you want to target
Is your goal specific? WHY? The more focused you are on
creating your goals, the more likely you’ll be to achieve them.
Know that sales goals will be different than
client services goals
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
7. CREATE & OPTIMIZE
YOUR PROFILE
Why is a powerful profile important?
Generally ranks in the top Google searches for your name
Brings you credibility and the company!
Shows you as an expert in your field
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
8. Is your profile boring?
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
9. KNOW YOUR KEY WORDS
TO ATTRACT YOUR IDEAL
CLIENTS
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
10. Leverage Your Skills & Expertise
Include keywords in 6 main areas
of your profile
• Professional Headline
• Title Fields
• Specialties
• Interests
• Recommendations
• Summary
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
11. Have a compelling headline
Compelling & key words Compelling & stats
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
12. Think out of the box!
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
13. Customize Summary Section
Write in 1st person
What you do and who you help
Add Specialties (TIP: use key words)
Add call to action
Add a link to video, slide share or document
presentations that support your skills
Don’t make people
jump through hoops
to figure out what you
do!
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
14. Stand Out with multi-media
Add images from your
website to your media
section to show the areas
you serve or tell more
about who you are
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
15. SUMMARY
speak to your ideal clients
This also helps
in the vetting
process
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
16. Skills & expertise section
List up to 50 – these are what people endorse
you on (if you don’t fill them in, LI will suggest)
LI auto populates skills they are tracking
Search this section for more key words
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
17. Endorsements-social proof
• Endorsements are
NOT
recommendations
• Endorsing your
skills
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
19. Card Munch is Out
Evernote is In…
Evernote can now automatically build a content-rich
note around every business card you scan.
Current Evernote users can connect their accounts
with LinkedIn to get a complimentary year of
business card scanning, normally a Premium
feature, starting today.
Currently the scan APP only available for iPhone or
iPad
You can move your contacts from Card Munch to
Evernote via LinkedIn
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
20. Publisher Platform
Now YOU can be an influencer
Develop & strengthen your
professional identity
The more posts you publish, the
more credibility you will build
Repurpose content from your
blog
There are no limits on word
count, but the posts that are
best received are more than
three paragraphs in length
Add a call to action
Add images
Promote on other social sites
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
21. TIP: Add an authors bio in footer
Ninja tricks:
Hyperlink your name to your G+ account for SEO
Hyperlink back to your website
Tell people who you are and who you help
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
22. The number of views on your long-form
posts is dependent on the quality and
relevance of your content!
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
24. COMPANY PAGES
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
25. Why have a company page?
Target your exposure to people who follow
your company with your updates which
shows up on your followers home pages
Update those people with news about your
company
Increase leads & website traffic
Promote industry articles (builds credibility)
Post career positions within your company
Mix posts with offers and calls to action
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
26. Company Pages are very SEO-friendly
Google shows previews of up to 156 characters of
your page text, so be sure your description leads with
powerful, keyword-rich sentences.
People can search for companies by keyword on
LinkedIn, so include words and phrases that describe
your business, expertise, and industry focus
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
27. Recent changes
Effective April 14th - No longer have the products & services tab
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
28. How to attract followers:
https://developer.linkedin.com/plugins
Drive people to you page
Add Follow button to your website
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
29. Engage your colleagues - encourage them to add a
link to your Company Page in their email signatures
Announce your Company Page to customers and
partners (via newsletters, blogs, social media
Join the discussion in LinkedIn Groups – add to the
discussions, when appropriate provide people a link to
your company page
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
30. MN Company voted as one of the best
company pages of 2013
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
31. Shameless plug for company page
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
33. Showcase Pages are extensions of your Company Page,
designed for spotlighting a brand, business unit, or initiative.
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
34. Showcase Pages are aimed at building relationships
with LinkedIn members.
Here’s how to get started:
1. Identify business areas that need a Showcase Page.
2. Click the "Edit" menu on your Company Page. Select
"Create a Showcase Page."
3. Now you're ready to start sharing your content.
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
36. The success of lead
generation is how we
build and maintain
relationships!
STOP
being a name
collector!
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
37. Create a strategic list of possible connections
List people you know, as well as types of people who
might be influential to your business
What types of person makes a good contact?
What type of person makes a good client?
What type of person makes a good vendor?
What type of person makes a good referral partner?
You may want to define these as a company
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
38. How to find strategic connections
• Use the advanced people search
Search by titles, companies, key words, names
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
40. 2nd degree connections are hidden gems!
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
41. Study your connections
From the contacts profile identify:
Their title, is this person a decision maker
Do you share a group
Do you have mutual connections
Do you share other interests
Note what you can discuss to open the invitation &
ultimate conversation
Add a prospect to your spread sheet of contacts you want
to stay top of mind & be intentional with follow-up
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
42. Inviting People To Your Network
• Never use the default invitation
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
43. Sample script
• New connection
Dear Laura,
I am looking to increase my network by building relationships with
manufacturing companies such as yours.
If you are interested, I would enjoy having you as a new connection
and someone with whom I can associate with in the future.
Sincerely
JoAnne Funch
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
44. Organize your connections
Use the contact feature (CRM tool) to write notes,
reminders & tag contacts
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
45. Create a campaign
• Once you accept people to your
network create a “social selling” campaign
Social selling is essentially a way for you to
prospect for your ideal clients,
connect with them
and then build a relationship with them
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
46. Get a conversation going
• The social selling process focuses building rapport with
your prospects.
• Your “Thank You” message should always include their
first name and only aim to open up a dialogue.
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
47. PAY TO PLAY
Why you might consider an advertising spend on
Sponsored updates
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
48. Tips for buying ads
1. Have` at least 2 targeting
criteria, this will help your
ad reach the right audience
2. Avoid going too narrow –
rule of thumb is an
audience over 100,000
3. Ensure you reach your
target audience by
targeting “Job function” and
“Seniority”
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
49. TIP: Sponsored updates are getting better
results than standard ads
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
50. Measure your results
How will you know what is working?
1. Increase the number of connections
2. You are getting more referrals
3. You have more quality vendors
4. You can attribute new business to
the direct connections you
have made
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
51. JoAnne Funch, Marketing Dish & LinkedIn For Business
“Marketing is like a recipe you cook, it doesn’t work without the right ingredients”
Email: joanne@MarketingDish.com or joanne@linkedinforbusiness.net
WHAT IS THE 1 ACTION YOU WILL
TAKE TODAY TO IMPROVE YOUR
RESULTS ON LINKEDIN?
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net | www.marketingdish.com
HOW CAN YOU WORK WITH ME?
Professional Profile Update
Individual & Corporate Training
Company page development
Strategy Session For Lead Generation
Workshop Trainer