PSM & NEW MEDIA a view across EBU membership Dr. Roberto Suárez Candel Head of the Media Intelligence Service (MIS) 66 Prix Italia, September 21, 2014

1. PSM &
NEW MEDIA
A VIEW ACROSS EBU MEMBERSHIP
Dr. Roberto Suárez Candel
Head of the Media Intelligence Service (MIS)
Turin, September 21st 2014
@_robertosuarez #EBUresearch

2. PSM: BE WHERE YOUR AUDIENCE IS

3. EUROPE FACES A TRUST/GOVERNANCE CRISIS

4. IF SOCIETY CHANGES,

5. IF SOCIETY CHANGES, SO MUST PSM

6. MULTIPLICATION OF DEVICES
Installed connected devices (millions)
Source: IHS
By 2020 there will be around 2 bn connected devices across Europe,
more than 8 connected devices per broadband household.

7. WHAT DO PEOPLE DO WITH THEIR
CONNECTED DEVICES?

8. THE CONVERSATION
PRISM
BRIAN SOLIS & JESS3
conversationprism.com

9. HOW DO PUBLIC SERVICE
9
MEDIA EVOLVE?

10. PSM: ON DEMAND SERVICES ROLL OUT

11. PSM: ON DEMAND SERVICES ROLL OUT 2001

12. PSM: ON DEMAND SERVICES ROLL OUT 2009

13. PSM: ON DEMAND SERVICES ROLL OUT 2014
Before 2002 2002 - 2009 After 2010

14. PSM ON DEMAND: BUSINESS MODEL
• More than 9 out of 10 are free of charge
• More than 3 out of 4 do not carry advertising
Source: EBU MIS Member Survey 2014
Advertising
No
Yes
Access
Free

15. PSM ON DEMAND: AVAILABILITY
30 ∞
7
• 7 days is the standard availability period for on-demand content
• There is a trend to extend availability, even to unlimited time
Source: EBU MIS Member Survey 2014

16. PSM: APPS ROLL OUT

17. PSM: APPS ROLL OUT 2008

18. PSM: APPS ROLL OUT 2009

19. PSM: APPS ROLL OUT 2010

20. PSM: APPS ROLL OUT 2011

21. PSM: APPS ROLL OUT 2012

22. PSM: APPS ROLL OUT 2013

23. PSM: APPS ROLL OUT 2014
Before 2010 2010 - 2011 After2012

24. NUMBER OF PSM APPS BY COUNTRY
> 10 apps 4 – 10 apps 1 – 3 apps

25. APPS TYPOLOGY
57
PSM organisations
with apps
Source: EBU MIS PSM Apps Analysis (2013)
48%
related to one
programme/channel
30%
not directly related to
programme/channel
23%
related to multiple
programmes/channels

26. APP OFFER
2 apps out of 3
primarily offer
live viewing & catch up
Multiplication of dedicated content
• Gamification / play along
• Second Screen
• Youth apps
• Service apps
(news, weather, language courses)
Source: EBU MIS Member Survey 2014

27. PSM: YOUTUBE LAUNCH

28. PSM: YOUTUBE LAUNCH 2005

29. PSM: YOUTUBE LAUNCH 2006

30. PSM: YOUTUBE LAUNCH 2007

31. PSM: YOUTUBE LAUNCH 2008

32. PSM: YOUTUBE LAUNCH 2009

33. PSM: YOUTUBE LAUNCH 2010

34. PSM: YOUTUBE LAUNCH 2011

35. PSM: YOUTUBE LAUNCH 2012

36. PSM: YOUTUBE LAUNCH 2013

37. PSM: YOUTUBE LAUNCH 2014
Before 2008 2008 - 2011 After 2011

38. YOUTUBE OFFER
93%
offer short clips
58%
offer full length
programs
49%
offer original content
43
PSM organisations
with a YouTube
offer
Source: EBU MIS Member Survey 2014

39. 39
THE NEXT FRONTIER: OTT (OVER THE TOP)

40. DIFFERENT OPINIONS

41. MEDIA CONSUMPTION TRENDS

42. MEDIA CONSUMPTION TRENDS
EVOLUTION OF LINEAR AND NON-LINEAR TV-VIEWING

43. MEDIA CONSUMPTION TRENDS

44. MEDIA CONSUMPTION TRENDS
Where do you
listen to radio?

45. PSM: FRONTRUNNERS IN INNOVATION
first broadcaster to offer among the early adopters of
to launch a hybrid car adaptor

46. JOINT MARKET INITIATIVES
Public and commercial broadcasters join forces
to offer common TV SVOD and radio platforms…
Belgium – launch December 2013 Netherlands – launch June 2014
UK – launch March 2011 Belgium – launch April 2014
… to counter third-party platforms such as and

47. PSM AND NEW PLAYERS: PLAY TOGETHER?
The Wrong Mans
& &
Lilyhammer
Ripper Street – 3rd season
&

48. 48

49. THANK YOU!
Dr. Roberto Suárez Candel
Head of the Media Intelligence Service (MIS)
European Broadcasting Union
suarez.candel@ebu.ch
www.ebu.ch/mis