The document provides a comprehensive guide on building a strong brand on LinkedIn, highlighting its importance for business networking and professional opportunities. It emphasizes the creation of a complete profile, effective networking strategies, and the significance of engaging content to enhance visibility and attract opportunities. Key tips include optimizing profile details, joining relevant groups, and maintaining professionalism in interactions.

1. The Answers Every Business Owner Deserves:
How to Build A Strong Brand On LinkedIn

2. An introduction toAn introduction to
LinkedInLinkedIn
 LinkedIn is a business network
 Emphasizes on building reputation
and connecting to jobs and
business opportunities
 People in your network are called
“connections” as opposed to
“friends”

3. This Is Me!This Is Me!

4. Here’s What To ExpectHere’s What To Expect
 An Introduction to LinkedIn
(What, Why, How & Facts)
 Building a Complete LinkedIn Profile and its
importance
 The Dos and Don’ts on LinkedIn
 A Special Package
 Q & A Session

5. It’s an easy
place to share
our work or to
communicate
with other
people from the
DIFFERENT
industries.
LinkedIn is
mostly known as
a social
networking site
designed
especially for the
business
community.

6. LinkedIn gives us professional, business
opportunities and new ventures.
You can also consider LinkedIn as a SEARCH ENGINE for
business professionals and check what professional
background and experience other people from the industry
have.

7. Great space to:
share your
content
reach
customers
promote your
brand
build strong
relationships

8. • Recruiters
• Marketing Firms
• Small Businesses
• B2B Companies
• Coaches
• Internet Start-ups
LinkedIn is suitable for:LinkedIn is suitable for:

9. • E-commerce sites (i.e. Online Wedding Shop)
LinkedIn is not suited to:LinkedIn is not suited to:

10. TAKE A LOOK AT
SOME LINKEDIN
STATISTICS

11. 11
Members467M Members per second
2 New
Monthly unique visitors106M
Growing global network

12. LinkedI
n
is also a great
tool to create
professional
branding.
You can show
yourself off
from
your best
site.

13. What is a
Professional
Brand?
A Professional Brand is what you want to
be known for and separates you from
others in your industry/profession.
A well developed professional brand can
lead to:
Career Opportunities (Internal and
External)
Industry Recognition
Value to Customers

20. 20
How can LinkedIn help
you?

21. 21
LinkedIn helps its members
CONNECT STAY INFORMED GET HIRED

22. 22
connect
with your professional world

23. Build a great profile
23

25. Add a background image
25
Visitors see your background and profile images first
1

26. Add a professional photo
More views with a profile
photo than without
14x
2

27. Write an attention-
grabbing headline
3
Explain what it is you do
Show your passion and value
Identify your community
Build your credibility
27

29. Own your URL
4
Personalize your URL so that people
can easily find you on LinkedIn and in
search rankings
29

30. Draft a compelling
summary
5
Focus on career accomplishments and
aspirations
Recommend 200 - 300 words max
Include keywords – not buzzwords
30

31. Write an
awesome
summar
y!

32. LinkedIn - Professional Summary
 Never Leave Blank
 Use a Professional Branding Statement
 Be Concise
 Focus on Areas of Specialty
 Use Key Words
 Tell a Story
 Be Truthful and Reflective of Who You Are and What You Do

33. Detail your past
work experience
5
More profile views than
those without
12x

34. 6
Add examples of your work
in photos presentations &
videos
Give a dynamic, visually appealing
representation of your professional story

35. Add skills and get endorsed
for them
7
Include a mix of high level
and niche skills
35

36. 36
Skills and
Endorsements
7

37. Include Volunteer
Experiences & Causes
8
More profile views than
those without
6x

38. LinkedIn gives you
the opportunity to
create a multimedia
resume

39. Add photos, videos, PDFs, links, presentations, and even
screenshots, your certificates, diplomas and documents that
prove your achievements, infographics or take nice photos - add
a link or upload an item straight from your computer

40. Use the “Projects,”
Let people know
how interesting you are!
“Publications”,
and
“Interests”
sections
“Honors & Awards”

41. To add projects,
publications etc.

42. And here you can
add additional
information like
project,
certifications
etc.

44. Don’t forget about
interest section
– you can find it
at the bottom
of the LinkedIn profile

48. Start with your alumni
network.
See what you have in
common
Get personal

61. Me
Every employee an ambassador
61
Every profile view AN OPPORTUNITY

69. 69
STAY INFORMED
Build your professional brand

70. 70
Then (2008)
Connect & Communicate Now (2017)
Create, Engage & Consume

71. 71

72. More engagement
with content vs. jobs
7x
Content
Jobs
72

73. 73

74. 74

75. 75

76. 76

77. 77

78. 78

79. 79

80. 80

81. 81

82. 82

83. 83

84. The most relevant professional
news and knowledge
Pulse Influencers &
Publishing
GroupsSlideShare
84

85. 85
Tell visual stories
with SlideShare
Increase search findability

86. 86
Find and
join Groups
Participate in discussions related
to your industry

87. Build your
SOCIAL
NETWORKLinkedIn offers you plenty of
interesting groups that you can join.
Join the people with similar
interests to yours,
or people who work in the same
or similar fields get together
to discuss
and exchange knowledge.
Share,
ask,
answer,
meet
and
have fun!

88. But – don’t spam on
discussion groups or even
on your wall!

89. It’s strongly recommended from an SEO point of view to join
groups
LinkedIn allows
us to join up to 50
groups – find the
best math for you
as it would boost
your visibility.

90. 90
Follow the companies
that your interested in
Get Job updates & industry
trends from the companies that
matter

91. 91
Build your knowledge
Discover content that
matters to you

92. 92
Gain insights from top industry leaders

93. Helping you grow and engage your network
93
Sharing updates vs. publishing posts
Share links, articles,
images, quotes or anything
else your followers might
be interested in
Deeply explore topics that
matter to you, then watch
the comments to see your
impact
UPDATES PUBLISHING

94. 94

95. 95

96. 96

97. 97

98. 98

99. 99

100. 100

101. 101

102. 102

104. Be known for
what you know
Strengthen your reputation and
grow your reach
104

105. 105

106. 106

107. 107

108. 108

109. #1 Include Links
#2 Use Images
#3 Educate
#4 Ask Questions
#5 Acknowledge with
Mentions
109
#6 Use Lists
#7 Create branded Quote
boxes
#8 Like
#9 Comment
#10 Share

112. LinkedIn Professional Branding
DOs
 Link LinkedIn Profile to Twitter Account
 Become a Micro-Publisher
 Join LinkedIn Professional Groups and Participate in
Discussions
 Make and Request Recommendations
 Invite people you know
 “Like” connections LinkedIn Updates
 Be Sincere
 Use Keywords on personal profile and company pages
 Showcase Your Work with Presentations, Links,
Websites
 Get out there! Increase your Connections
DON’Ts
 Stretch the Truth
 Endorse People You’ve Never Met or Worked With
 Use the generic “add to network”
 Use the generic “Your website”
 Make Non-Professional Updates (e.g. Cat Videos)
 Make Comments that Go Counter to the
Organization’s Values or Position. When in doubt,
leave it out.
 Sell – Engage Instead!

114. Here’s What To ExpectHere’s What To Expect
 An Introduction to LinkedIn
(What, Why, How & Facts)
 Building a Complete LinkedIn Profile and its
importance
 The Dos and Don’ts on LinkedIn
 A Special Package
 Q & A Session

115. Think back on the last 2, 3 years.
How many of you could say…

116. Burning Platform
O My company did/will do a “restructuring”
O My company was/will be acquired
O My company acquired other companies
O I had to change positions
O I had to do a job search
Are you change-ready ?

117. Burning Platform
O Everyone needs a personal Brand !
O More than a resume or Bio
O LinkedIn Profile
O Optimize Your career change opportunity
O Build a Network that Will Power Your Future
O Build your personal web site to communicate
your expertise

118. Does this sound familiar?
O I started making a LinkedIn profile…but never
finished it.
O I have a profile, but it doesn’t really do anything for
me. No calls, no emails, no messages.
O I’m kind of embarrassed by my profile. It doesn’t
represent me in the best light.

119. But you know a good profile can…
O Get you job offers even when you’re not looking
O Provide a positive first impression for people
searching your name
O Open up doors and opportunities you didn’t even
know were there
O Help build a network to take you where you want to
go

120. So the question is…
SO
HOW DO YOU
CONNECT
THE DOTS…
?

121. What is Your Biggest LinkedIn
Challenge?

122. Not getting contacted by new
people for job leads

123. Dedicating time to creating a
great profile. Determining
which items to list explicitly on
the experience section.

124. Figuring out how to use it
successfully

125. Are You Maximizing Your
Time On LinkedIn?

126. How Do I Take My Profile Further?HOW DO
I TAKE MY
PROFILE
FURTHER

127. The more complete the profile,
The stronger the profile

128. A highly detailed profile is
A strong profile

129. More Detail is
always better

131. LinkedIn Profile Makeover
Client Discovery Form
 Informational Interview
Research & Audit
• Keyword Research
• Competitor Overview
• Research Report
Profile Makeover
• Headline Setup
• Contact Info Setup
• Summary Setup
Review & Strategy Session (15 minutes)

132. VALUED AT NGN
160,000

133. VALUED AT NGN
160,000

134. NGN 30,000
81.25
%
Discoun
t

135. Examples Of LinkedIn Profile Makeovers

136. Examples Of LinkedIn Profile Makeovers

137. BONUSES

138. Bonuses
LinkedIn
Worksheet(s)
• 6 LinkedIn
Messaging Scripts
• LinkedIn Daily
Action Guide

139. VALUED AT NGN
63,000

140. NGN 30,000

141. LinkedIn Profile Makeover
Client Discovery Form
 Informational Interview
Research & Audit
• Keyword Research
• Competitor Overview
• Research Report
Profile Makeover
• Headline Setup
• Contact Info Setup
• Summary Setup
Review & Strategy Session (15 minutes)

142. VALUED AT NGN
160,000

143. VALUED AT NGN
160,000

144. NGN 30,000
81.25
%
Discoun
t

145. BONUSES

146. Bonuses
LinkedIn
Worksheet(s)
• 6 LinkedIn
Messaging Scripts
• LinkedIn Daily
Action Guide

147. VALUED AT NGN
63,000

148. NGN 30,000

149. Wrapping up…

150. Use the great
potential of
LinkedIn to
prove your
professionalis
m to the world
Share your experience and
knowledge and build an
awesome network and a strong
brand!