Nokia Lumia Series with Product Life Cycle & BCG matrix
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It is the PPT for the Nokia Lumia series. Here you can find out the product lifecycle and BCG matrix of the serries. The data that we have shared with you are secondary data taken from trusted news & b magazine sites which links i have given at the end.
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Rise Fall Rise of Nokia Company
The slide includes how the progress of Nokia happened before the fall. How it fall in market and again rise.
Nokia case study
Nokia was established in Finland in 1865 and became a multinational corporation involved in communication, information technology, and consumer electronics. In 1982, Nokia bought Mobira and began manufacturing mobile phones, producing one of the first true mobile phones called the Nokia Mobira Senator. Throughout the 1980s and 1990s, Nokia launched several new mobile phone models and saw success spreading into European and US markets. By the late 1990s, Nokia had become the world's largest mobile phone company, holding around 40% of the global market share. However, in 2010 Nokia partnered with Microsoft and saw a decline as Android and Apple gained popularity. The brand was later sold and regained popularity under new ownership focused on affordable smartphones.
Case Study on Nokia
This document summarizes the history and evolution of Nokia Corporation from 1865 to 2012. It discusses key details about Nokia's leadership, finances, and operations. It also examines Nokia's decline in the smartphone market due to factors like lack of innovation, inadequate assessment of shifting consumer demands towards touchscreen smartphones, and failure to adopt the Android operating system in a timely manner. The document analyzes Nokia's strengths as well as changes it needs to make to its strategy in order to compete effectively in the future.
The failure of nokia
presentation on the history of nokia then discuss its five mistakes that leads the nokia to decline and at he end what lession we learnt from nokia decline
Case study nokia
Nokia rose to become the dominant mobile phone company capturing a large share of the market in the late 20th century by producing affordable and easy to use phones. However, competitors like Apple and Samsung emerged in the early 21st century introducing smartphones running on new operating systems like iOS and Android. Nokia failed to keep up with this transition and technological changes, sticking to its existing platform. It lost significant market share and was eventually acquired by Microsoft in 2013, marking the demise of the once leading mobile company.
emerging nokia - should they focus on developed or emerging markets
Should Nokia’s growth strategy be to focus on the developed markets, emerging markets or both?
Case Analysis
Handset manufacturer worldwide market share of 38% in 2009
Market leader in emerging markets like India(60%) and China(40%)
Financial performance pre-2008 was exceptional
Known for innovation
Offers products at all price points
Post-2008 started losing ground in developed markets
European market revenue declined by 15% in 2009
Exited the Japanese market after 20 years of operations
Nokia was fifth most valuable brand globally in 2000
Analysis of Emerging Market
Employed the cost leadership strategy: Purchasing power low in emerging markets hence Nokia provided cost effective products successfully.
First time purchasers: Only 20% of the emerging market were not first time purchasers
Services as the key selling point: People of emerging markets wanted value added services bundled with the phone
Analysis of Developed markets
Consumers not very price sensitive
Delivering innovative products more important
57% of the market goes for a second phone, most of the time for an upgrade
Emergence of i-phone, considered as replacement for normal handsets with users looking for upgradation
Growing competition from companies like Samsung, LG, Motorola and Sony Ericson was also making things worse for Nokia.
New Operating System – e.g. – Emergence of OSs like Google’s Android and Microsoft’s Windows mobile further bothered Nokia.
Inability to understand demand – Nokia failed to understand growing demand for touch phones
Why focus on Emerging Markets?
As Nokia has already gained the following benefits by being the first mover, it should strive hard to maintain it’s market share in developing economies. Advantages it has –
Earlier entry, early start of the learning curve. Its crucial and experience is tough to imitate.
Nokia can develop enhanced reputation by being pioneer and using its already established brand image
Absolute cost advantage can be gained by early commitments to supplies of materials and distribution channels….
Recommendations- Emerging Market
Nokia should concentrate on Improved as well as Basic phones as the market is still evolving
Tie up with Telecom players and bring dual sim phones to increase the switching cost
It should follow innovations in developed countries and adapt them to emerging markets in order to stand against competition.
One general strategy should be to outsource the services part as it is not Nokia’s competency and customers are giving more regard to services (Exhibit 6)
Instead of charging customers for Life tools, revenues should be earned from advertisers.
PRODUCT LIFE CYCLE
Nokia went through typical product life cycle stages from introduction to decline over the years. It started with early mobile phone models in the 1990s during the introduction phase with low sales. Growth occurred in the 2000s as models like the Nokia 3310 became popular and sales increased. The maturity phase saw a focus on touchscreen and smartphone models but competition from Android and iOS increased. Finally, Nokia entered a decline phase from 2011 as it struggled to compete with other operating systems and eventually sold its mobile phone business to Microsoft in 2013.
Failure of nokia
Nokia was once the global leader in mobile phones but failed to keep up with rapid innovation from competitors. It clung to its Symbian operating system for too long as Android and iOS grew popular. While other manufacturers adopted new OS's, Nokia only switched to Windows which failed to attract customers. As a result, Nokia's market share, revenues, and profits dramatically declined. Its strategic missteps and inability to deliver compelling new technologies led to its downfall as the top mobile phone company.
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Rise Fall Rise of Nokia Company
The slide includes how the progress of Nokia happened before the fall. How it fall in market and again rise.
Nokia case study
Nokia was established in Finland in 1865 and became a multinational corporation involved in communication, information technology, and consumer electronics. In 1982, Nokia bought Mobira and began manufacturing mobile phones, producing one of the first true mobile phones called the Nokia Mobira Senator. Throughout the 1980s and 1990s, Nokia launched several new mobile phone models and saw success spreading into European and US markets. By the late 1990s, Nokia had become the world's largest mobile phone company, holding around 40% of the global market share. However, in 2010 Nokia partnered with Microsoft and saw a decline as Android and Apple gained popularity. The brand was later sold and regained popularity under new ownership focused on affordable smartphones.
Case Study on Nokia
This document summarizes the history and evolution of Nokia Corporation from 1865 to 2012. It discusses key details about Nokia's leadership, finances, and operations. It also examines Nokia's decline in the smartphone market due to factors like lack of innovation, inadequate assessment of shifting consumer demands towards touchscreen smartphones, and failure to adopt the Android operating system in a timely manner. The document analyzes Nokia's strengths as well as changes it needs to make to its strategy in order to compete effectively in the future.
The failure of nokia
presentation on the history of nokia then discuss its five mistakes that leads the nokia to decline and at he end what lession we learnt from nokia decline
Case study nokia
Nokia rose to become the dominant mobile phone company capturing a large share of the market in the late 20th century by producing affordable and easy to use phones. However, competitors like Apple and Samsung emerged in the early 21st century introducing smartphones running on new operating systems like iOS and Android. Nokia failed to keep up with this transition and technological changes, sticking to its existing platform. It lost significant market share and was eventually acquired by Microsoft in 2013, marking the demise of the once leading mobile company.
emerging nokia - should they focus on developed or emerging markets
Should Nokia’s growth strategy be to focus on the developed markets, emerging markets or both?
Case Analysis
Handset manufacturer worldwide market share of 38% in 2009
Market leader in emerging markets like India(60%) and China(40%)
Financial performance pre-2008 was exceptional
Known for innovation
Offers products at all price points
Post-2008 started losing ground in developed markets
European market revenue declined by 15% in 2009
Exited the Japanese market after 20 years of operations
Nokia was fifth most valuable brand globally in 2000
Analysis of Emerging Market
Employed the cost leadership strategy: Purchasing power low in emerging markets hence Nokia provided cost effective products successfully.
First time purchasers: Only 20% of the emerging market were not first time purchasers
Services as the key selling point: People of emerging markets wanted value added services bundled with the phone
Analysis of Developed markets
Consumers not very price sensitive
Delivering innovative products more important
57% of the market goes for a second phone, most of the time for an upgrade
Emergence of i-phone, considered as replacement for normal handsets with users looking for upgradation
Growing competition from companies like Samsung, LG, Motorola and Sony Ericson was also making things worse for Nokia.
New Operating System – e.g. – Emergence of OSs like Google’s Android and Microsoft’s Windows mobile further bothered Nokia.
Inability to understand demand – Nokia failed to understand growing demand for touch phones
Why focus on Emerging Markets?
As Nokia has already gained the following benefits by being the first mover, it should strive hard to maintain it’s market share in developing economies. Advantages it has –
Earlier entry, early start of the learning curve. Its crucial and experience is tough to imitate.
Nokia can develop enhanced reputation by being pioneer and using its already established brand image
Absolute cost advantage can be gained by early commitments to supplies of materials and distribution channels….
Recommendations- Emerging Market
Nokia should concentrate on Improved as well as Basic phones as the market is still evolving
Tie up with Telecom players and bring dual sim phones to increase the switching cost
It should follow innovations in developed countries and adapt them to emerging markets in order to stand against competition.
One general strategy should be to outsource the services part as it is not Nokia’s competency and customers are giving more regard to services (Exhibit 6)
Instead of charging customers for Life tools, revenues should be earned from advertisers.
PRODUCT LIFE CYCLE
Nokia went through typical product life cycle stages from introduction to decline over the years. It started with early mobile phone models in the 1990s during the introduction phase with low sales. Growth occurred in the 2000s as models like the Nokia 3310 became popular and sales increased. The maturity phase saw a focus on touchscreen and smartphone models but competition from Android and iOS increased. Finally, Nokia entered a decline phase from 2011 as it struggled to compete with other operating systems and eventually sold its mobile phone business to Microsoft in 2013.
Failure of nokia
Nokia was once the global leader in mobile phones but failed to keep up with rapid innovation from competitors. It clung to its Symbian operating system for too long as Android and iOS grew popular. While other manufacturers adopted new OS's, Nokia only switched to Windows which failed to attract customers. As a result, Nokia's market share, revenues, and profits dramatically declined. Its strategic missteps and inability to deliver compelling new technologies led to its downfall as the top mobile phone company.
Presentation on nokia
Nokia is a leading mobile phone manufacturer headquartered in Finland. It has operations worldwide including in India, where it entered the market in 1995 and has since become a market leader. The document discusses Nokia's logo, tagline, 7Ps of marketing, product life cycle, segmentation, targeting, positioning, print ads used for promotion, and a visit to Nokia priority stores. It summarizes Nokia's history and global operations, its focus on connecting people through services on its phones, and its marketing strategies used in India and abroad to achieve leadership in the mobile phone industry.
Why nokia failed (1)
Nokia was once the dominant mobile phone company, holding a 60% market share in India. However, Nokia was slow to respond to trends set by Apple's touchscreen phones and Blackberry's email capabilities. By 2012, Nokia's market share in India fell to 7-9% as local brands produced cheaper dual-SIM and long-battery phones. Nokia's inability to innovate and transition to new operating systems like Android ultimately led Microsoft to acquire Nokia's mobile business in 2013.
Nokia swot analysis
This document presents a SWOT analysis of Nokia. It identifies Nokia's strengths as its experience, expertise, knowledge of customers, worldwide distribution network, and reputation. Weaknesses include slow reaction to new competition, unpopularity of Symbian OS, poor smartphone design, and low performance. Opportunities lie in market growth rates, while threats include competition from Apple and Android-based phones from Samsung, Motorola, and others. The document then introduces the Nokia N8 phone as addressing weaknesses through design improvements and an upgraded Symbian OS version.
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Leading manufacturer of speciality glass
Eight Line Divisions
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It had unique technological capabilities.
Shifted to Commercial Market in late 1980s.
It is known as a leading manufacturer.
It has an annual growth rate of 10%.
Nokia strategy and marketing
This document discusses Nokia's current marketing strategy. It provides information on Nokia's mission, vision, board of directors, and an overview of its market share and competition. It also analyzes Nokia's strengths, weaknesses, opportunities, and threats. Some of Nokia's main weaknesses identified include aiming products at a saturated market and higher costs. The document discusses Nokia's product life cycle and recommends finding a new market segment to target. It provides details on Nokia's current pricing, segmentation, and market research strategies.
Nokia Failed, Why?
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Case study: The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Snively.
Nokia provides telecommunications network equipment and services.
It was world’s leading manufacturer of mobile telephone handsets.
BUT Had to sale it’s assets to the Microsoft for $7.2 billion.
The sale marked as “sad ending to Nokia”.STP and MARKETING MIX OF NOKIA
Nokia conducted market segmentation to divide the target market into subsets with common needs. It used demographic, psychographic, and behavioral segmentation. Nokia's target markets included high, medium, and low income groups. It positioned products to meet the needs of different lifestyle segments. Nokia employed a marketing mix including pricing strategies like penetration pricing and competitor-based pricing. It utilized mass marketing, print media, television advertising, and celebrity brand ambassadors.
The decline and fall of nokia
Nokia was once a dominant player in the mobile phone market but experienced a decline in the late 2000s. It had to sell its headquarters, Nokia House, to Microsoft as financial problems grew. The company shifted from paper production to technology under CEO Kari Kairamo in the 1970s-80s but culture and strategy issues emerged as it grew complex. Jorma Ollila led a successful focus on mobile communications in the 1990s-2000s before complacency set in. The company struggled under Windows Phone and sold its business to Microsoft in 2013. While Nokia connected many people, it lost focus on innovation and was disrupted by competitors like Apple.
Nokia Case Study
Long history of successful change and innovation
Adaptable to shifts in markets and technologies.
The rise and fall rise of nokia
Nokia was once the dominant mobile phone manufacturer, holding over 30% of the global market share. However, its market share dropped below 30% in 2011 as it struggled to compete with smartphones running Android and iOS that had more advanced apps and processors. In an attempt to turn things around, in 2011 Nokia partnered with Microsoft to use the Windows Phone platform for future devices. However, Nokia remained dependent on Microsoft and faced strong competition from Apple and Google, making a full recovery difficult. The partnership aimed to combine Nokia's manufacturing and distribution with Microsoft's software expertise to build a new mobile ecosystem.
Failure of nokia
Nokia failed due to being slow to respond to trends in the smartphone market set by Apple and Android-powered phones. Nokia's Symbian OS struggled to keep up and they partnered with Microsoft too late. They also lost market share on low-end phones to local Indian brands. By 2012, Nokia's market share had dropped to only 7-9% in India, down from 60% in 2006, as competitors like Samsung and Micromax overtook them with more innovative products.
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Nokia history,USB,vision and mission of nokia,timeline of nokia,
internal and external enviroment of nokia and where they went wrong.
Nokia: About the Company
The Nokia corporation is a Finnish multinational telecommunications company founded in 1865 that was once the largest mobile phone maker in the world but has since faced declining market share. It transitioned from using its own Symbian operating system to partnering with Microsoft and using the Windows Phone operating system. However, this transition caused Nokia's smartphone sales to collapse, dropping it from the top smartphone vendor to tenth largest by 2013.
NOKIA PRESENTATION
- Nokia was originally founded in 1865 and was originally a paper manufacturer. It expanded into rubber, cables, and eventually telecommunications equipment.
- Nokia is currently the largest manufacturer of mobile phones globally, selling over a billion phones. It established itself on producing reliable, easy to use mobile phones.
- In recent years, Nokia has partnered with Microsoft to use the Windows Phone 7 operating system for its smartphones as it transitions from Symbian OS.
PESTE analysis - Nokia
Over the past 150 years, Nokia has evolved from a small paper mill in Finland to a global telecommunications leader. Nokia transitioned into various industries such as rubber boots, car tires, and TVs before becoming a leader in mobile phones. Nokia's mobile phone platforms included Symbian, MeeGo, and Meltemi, and in 2011 it partnered with Microsoft to build a new mobile ecosystem using Windows Phone. Currently, Nokia focuses on Windows Phone and Symbian phones and faces main competitors like Samsung, Apple, RIM, and HTC.
Nokia international product life cycle 1
1) Nokia was founded in 1865 as a paper company and diversified into rubber, cables, and telecommunications, merging related companies and eventually focusing on mobile phones and networks.
2) Nokia entered the Indian market in 1994 and has since established research and manufacturing facilities there, introducing many India-specific phone features and services.
3) The document discusses Nokia's products and their progression through the international product lifecycle from introduction to growth, maturity, and decline in different markets over time.
Relaunch of Nokia 3310 as Nokia-3310S (Smartphone Edition)
This document presents a marketing plan for the re-launch of the Nokia 3310 as a smartphone called the Nokia 3310-S in Pakistan. It provides an introduction to Nokia's history and success with the original 3310 handset. A situation analysis covers market trends shifting to smartphones, and a PEST analysis of Pakistan. The marketing plan outlines product specifications, a competitive price point, distribution through major cities and mobile sellers, and a multi-phase promotion strategy including TV, print, outdoor, and digital ads. Key objectives are to leverage brand recognition and trigger nostalgia while positioning the 3310-S as a reliable and affordable smartphone.
Kodak case presentation
Eastman Kodak Company is a multinational corporation founded in 1880 that pioneered many innovations in photography. It grew through strategic acquisitions and new product lines but faced increasing competition in the late 20th century from Japanese firms and a decline in film use. Kodak underwent massive restructuring and workforce reductions to cut costs while transitioning to digital technologies and services.
Product life cycle of nokia mobiles
Nokia was once the dominant player in the mobile phone market but has since experienced a decline. It went through typical phases of a product life cycle, including growth as it launched popular models but then maturity as competitors emerged. Nokia's market share declined significantly as it failed to keep up with the shift to smartphones dominated by Android and iOS. This led Nokia to partner exclusively with Microsoft for its Windows platform, but Windows phones failed to gain traction. As a result, in 2013 Microsoft acquired Nokia's mobile phone business altogether, marking the fall of what was once the top mobile brand.
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Presentation on nokia
Nokia is a leading mobile phone manufacturer headquartered in Finland. It has operations worldwide including in India, where it entered the market in 1995 and has since become a market leader. The document discusses Nokia's logo, tagline, 7Ps of marketing, product life cycle, segmentation, targeting, positioning, print ads used for promotion, and a visit to Nokia priority stores. It summarizes Nokia's history and global operations, its focus on connecting people through services on its phones, and its marketing strategies used in India and abroad to achieve leadership in the mobile phone industry.
Why nokia failed (1)
Nokia was once the dominant mobile phone company, holding a 60% market share in India. However, Nokia was slow to respond to trends set by Apple's touchscreen phones and Blackberry's email capabilities. By 2012, Nokia's market share in India fell to 7-9% as local brands produced cheaper dual-SIM and long-battery phones. Nokia's inability to innovate and transition to new operating systems like Android ultimately led Microsoft to acquire Nokia's mobile business in 2013.
Nokia swot analysis
This document presents a SWOT analysis of Nokia. It identifies Nokia's strengths as its experience, expertise, knowledge of customers, worldwide distribution network, and reputation. Weaknesses include slow reaction to new competition, unpopularity of Symbian OS, poor smartphone design, and low performance. Opportunities lie in market growth rates, while threats include competition from Apple and Android-based phones from Samsung, Motorola, and others. The document then introduces the Nokia N8 phone as addressing weaknesses through design improvements and an upgraded Symbian OS version.
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Allentown Materials Corporation was established in late 1800’s in Allentown, Pennsylvania
Leading manufacturer of speciality glass
Eight Line Divisions
The Electronic Products Division manufactured high quality electronic components
It had unique technological capabilities.
Shifted to Commercial Market in late 1980s.
It is known as a leading manufacturer.
It has an annual growth rate of 10%.
Nokia strategy and marketing
This document discusses Nokia's current marketing strategy. It provides information on Nokia's mission, vision, board of directors, and an overview of its market share and competition. It also analyzes Nokia's strengths, weaknesses, opportunities, and threats. Some of Nokia's main weaknesses identified include aiming products at a saturated market and higher costs. The document discusses Nokia's product life cycle and recommends finding a new market segment to target. It provides details on Nokia's current pricing, segmentation, and market research strategies.
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Nokia provides telecommunications network equipment and services.
It was world’s leading manufacturer of mobile telephone handsets.
BUT Had to sale it’s assets to the Microsoft for $7.2 billion.
The sale marked as “sad ending to Nokia”.STP and MARKETING MIX OF NOKIA
Nokia conducted market segmentation to divide the target market into subsets with common needs. It used demographic, psychographic, and behavioral segmentation. Nokia's target markets included high, medium, and low income groups. It positioned products to meet the needs of different lifestyle segments. Nokia employed a marketing mix including pricing strategies like penetration pricing and competitor-based pricing. It utilized mass marketing, print media, television advertising, and celebrity brand ambassadors.
The decline and fall of nokia
Nokia was once a dominant player in the mobile phone market but experienced a decline in the late 2000s. It had to sell its headquarters, Nokia House, to Microsoft as financial problems grew. The company shifted from paper production to technology under CEO Kari Kairamo in the 1970s-80s but culture and strategy issues emerged as it grew complex. Jorma Ollila led a successful focus on mobile communications in the 1990s-2000s before complacency set in. The company struggled under Windows Phone and sold its business to Microsoft in 2013. While Nokia connected many people, it lost focus on innovation and was disrupted by competitors like Apple.
Nokia Case Study
Long history of successful change and innovation
Adaptable to shifts in markets and technologies.
The rise and fall rise of nokia
Nokia was once the dominant mobile phone manufacturer, holding over 30% of the global market share. However, its market share dropped below 30% in 2011 as it struggled to compete with smartphones running Android and iOS that had more advanced apps and processors. In an attempt to turn things around, in 2011 Nokia partnered with Microsoft to use the Windows Phone platform for future devices. However, Nokia remained dependent on Microsoft and faced strong competition from Apple and Google, making a full recovery difficult. The partnership aimed to combine Nokia's manufacturing and distribution with Microsoft's software expertise to build a new mobile ecosystem.
Failure of nokia
Nokia failed due to being slow to respond to trends in the smartphone market set by Apple and Android-powered phones. Nokia's Symbian OS struggled to keep up and they partnered with Microsoft too late. They also lost market share on low-end phones to local Indian brands. By 2012, Nokia's market share had dropped to only 7-9% in India, down from 60% in 2006, as competitors like Samsung and Micromax overtook them with more innovative products.
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Nokia history,USB,vision and mission of nokia,timeline of nokia,
internal and external enviroment of nokia and where they went wrong.
Nokia: About the Company
The Nokia corporation is a Finnish multinational telecommunications company founded in 1865 that was once the largest mobile phone maker in the world but has since faced declining market share. It transitioned from using its own Symbian operating system to partnering with Microsoft and using the Windows Phone operating system. However, this transition caused Nokia's smartphone sales to collapse, dropping it from the top smartphone vendor to tenth largest by 2013.
NOKIA PRESENTATION
- Nokia was originally founded in 1865 and was originally a paper manufacturer. It expanded into rubber, cables, and eventually telecommunications equipment.
- Nokia is currently the largest manufacturer of mobile phones globally, selling over a billion phones. It established itself on producing reliable, easy to use mobile phones.
- In recent years, Nokia has partnered with Microsoft to use the Windows Phone 7 operating system for its smartphones as it transitions from Symbian OS.
PESTE analysis - Nokia
Over the past 150 years, Nokia has evolved from a small paper mill in Finland to a global telecommunications leader. Nokia transitioned into various industries such as rubber boots, car tires, and TVs before becoming a leader in mobile phones. Nokia's mobile phone platforms included Symbian, MeeGo, and Meltemi, and in 2011 it partnered with Microsoft to build a new mobile ecosystem using Windows Phone. Currently, Nokia focuses on Windows Phone and Symbian phones and faces main competitors like Samsung, Apple, RIM, and HTC.
Nokia international product life cycle 1
1) Nokia was founded in 1865 as a paper company and diversified into rubber, cables, and telecommunications, merging related companies and eventually focusing on mobile phones and networks.
2) Nokia entered the Indian market in 1994 and has since established research and manufacturing facilities there, introducing many India-specific phone features and services.
3) The document discusses Nokia's products and their progression through the international product lifecycle from introduction to growth, maturity, and decline in different markets over time.
Relaunch of Nokia 3310 as Nokia-3310S (Smartphone Edition)
This document presents a marketing plan for the re-launch of the Nokia 3310 as a smartphone called the Nokia 3310-S in Pakistan. It provides an introduction to Nokia's history and success with the original 3310 handset. A situation analysis covers market trends shifting to smartphones, and a PEST analysis of Pakistan. The marketing plan outlines product specifications, a competitive price point, distribution through major cities and mobile sellers, and a multi-phase promotion strategy including TV, print, outdoor, and digital ads. Key objectives are to leverage brand recognition and trigger nostalgia while positioning the 3310-S as a reliable and affordable smartphone.
Kodak case presentation
Eastman Kodak Company is a multinational corporation founded in 1880 that pioneered many innovations in photography. It grew through strategic acquisitions and new product lines but faced increasing competition in the late 20th century from Japanese firms and a decline in film use. Kodak underwent massive restructuring and workforce reductions to cut costs while transitioning to digital technologies and services.
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Relaunch of Nokia 3310 as Nokia-3310S (Smartphone Edition)
Relaunch of Nokia 3310 as Nokia-3310S (Smartphone Edition)
Similar to Nokia Lumia Series with Product Life Cycle & BCG matrix
Product life cycle of nokia mobiles
Nokia was once the dominant player in the mobile phone market but has since experienced a decline. It went through typical phases of a product life cycle, including growth as it launched popular models but then maturity as competitors emerged. Nokia's market share declined significantly as it failed to keep up with the shift to smartphones dominated by Android and iOS. This led Nokia to partner exclusively with Microsoft for its Windows platform, but Windows phones failed to gain traction. As a result, in 2013 Microsoft acquired Nokia's mobile phone business altogether, marking the fall of what was once the top mobile brand.
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Nokia
The document summarizes Nokia's Lumia series of smartphones. It describes the first Lumia phones released like the Nokia Lumia 610, and later models such as the Lumia 920, Lumia 1020, and an upcoming Lumia 1520 phablet. All Lumia phones run Microsoft's Windows Phone operating system. The Lumia series aimed to compete with Apple and Android devices and helped make Nokia a top Windows Phone manufacturer, releasing models with improved cameras, processors and wireless charging over time.
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Nokia was previously the undisputed leader in the mobile handset market but lost significant market share to competitors like Samsung that introduced smartphones running Google's Android OS while Nokia stuck to its Symbian OS. As a result, Nokia has seen declining profits, job cuts, and falling stock prices. It launched the Lumia series in an attempt to compete with Android and iOS devices but these efforts did not reverse its declining market share. Nokia is now focusing on new features, apps, and an improved user experience as it partners with Microsoft for the Windows mobile OS.
vikas PPT hjgfhbggggggggggggggggggggggggggggggggggg
Nokia has a long history spanning over a century, originally founding as a paper mill and transforming into a leader in mobile phones. In the 1980s, Nokia entered the telecommunications industry and launched its first mobile phone in 1987. It introduced several innovations and became a dominant force with the popular 3310. However, Nokia struggled in the smartphone era, facing challenges with its Symbian OS and lack of apps. It partnered with Microsoft but devices like Lumia faced difficulties competing with Android and iOS. In 2013, Microsoft acquired Nokia's device business, marking the end of its era as a manufacturer. Now, Nokia focuses on 5G network infrastructure and telecom equipment, with HMD Global licensing its brand for revived mobile phone
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NOKIA Rise, Fall, Comeback
This is the case study on Nokia
rise of nokia
fall of Nokia
Comeback of Nokia
here I added all details related to Nokia. Their History, start etc.
& I also added the phones launched by Nokia in during period.
as well as I added popular phones launched by nokia.
Rise and Fall of NOKIA - Presentation.pptx
Nokia began as a paper mill in 1871 and eventually expanded into various industries including rubber, cables, and electronics. In the 1970s and 80s, Nokia became a leader in mobile phones following the launch of the Nordic Mobile Telephone network and the Mobira Talkman portable phone. By the late 1990s, Nokia dominated the mobile phone market. However, Nokia failed to keep up with the rise of smartphones led by Apple's iPhone. Nokia's market share declined rapidly as it struggled to innovate and was slow to adopt new operating systems. After several years of losses, Nokia sold its mobile phone business to Microsoft in 2013.
Nokia and it's downfall
Nokia was once the largest mobile phone manufacturer in the world but lost significant market share in the late 2000s and early 2010s. It failed to keep up with the shift to smartphones led by Apple's iPhone and Google's Android operating system. Nokia's Symbian platform struggled to compete and its transition to the Windows platform came too late. This allowed competitors like Samsung and local Indian brands to gain ground in both high-end and low-end markets. Nokia's financial difficulties led it to sell its mobile phone business to Microsoft in 2013, marking its decline from dominance in the mobile industry.
Brand dossier - Nokia
Nokia has long been the dominant player in the mobile phone market. However, in recent years its market share has declined as competitors like Apple and Samsung have grown. Nokia has undertaken several strategic moves to try and reposition itself, including partnering with Microsoft to replace its Symbian operating system with Windows Mobile, spending $80 million on a rebranding campaign, and segmenting its customers into four groups to better target different needs. However, it faces strong competition from other top brands and will need to continue innovating to regain market leadership.
Nokia
Nokia was once the dominant player in the mobile phone market but saw its market share collapse due to failure to innovate and keep up with competitors like Apple and Android phones. When Stephen Elop became CEO in 2010, he described Nokia's position as being on a "burning platform" but his strategies, like switching solely to the Windows OS, further deteriorated Nokia's performance. Elop oversaw a 40% drop in revenues, 95% drop in profits, and 60% drop in share price during his tenure, leading some to argue he deliberately devalued Nokia to make it cheaper for Microsoft to acquire, his former employer. By 2013, Microsoft purchased what remained of Nokia's business for $7.2 billion.
Samsung electronics new revised
From its inception as a small export business in Korea, Samsung has grown to become one of the world's leading electronics companies, specializing in digital appliances and media & semiconductors. Today, Samsung's innovative and top quality products and processes are world recognized.
Nokia
Nokia was once the largest mobile phone manufacturer in the world. The document provides an overview of Nokia's history and operations. It discusses Nokia's transition from focusing on telecommunications equipment to mobile phones. Key events included developing one of the first car phones and handheld mobile phones. Nokia played a key role in developing GSM technology. However, Nokia struggled after failing to transition to smartphones running Android or iOS. In 2013, Nokia sold its mobile phone business to Microsoft. The document includes financial data showing Nokia's declining revenue and losses from 2012. It also provides details on Nokia's operations, marketing strategies, and challenges in adapting to new technologies.
Swot Analysis of Nokia
In this presentation we have discussed about the
Strength, Weakness, Opportunity, Threats (SWOT).
We have also discussed about the major cause of downfall of Nokia.
The Evolution oF mobile phones - Sheik Nowheed
Martin Cooper made the first mobile phone call in 1973 using a Motorola device (paragraph 1). Mobile phones have since evolved to include numerous additional features like cameras, internet access, and GPS (paragraph 2). The earliest mobile phones could only make calls, but modern smartphones are full-featured computers (paragraph 3).
Presentation on nokia overall started
- Nokia was originally founded in 1865 as a paper mill and has since expanded into various industries including rubber, cables, and telecommunications.
- It became the world's largest mobile phone manufacturer during the late 1990s and 2000s but its market share declined in the smartphone era as it failed to keep up with Apple and Android.
- In 2013, Nokia acquired Siemens' stake in their joint venture Nokia Siemens Networks, betting on the network equipment business as its smartphone business struggled. The acquisition was aimed to help Nokia regain momentum and focus on connectivity infrastructure.
Nokia Beginning to End Story
Nokia
Microsoft
Success
Failure
Merger
Nokia : History
Nokia Introduction
WHEN DID NOKIA ENTER INDIA?
EARLY STAGES OF SMARTPHONE IN INDIA
ANDROID ENTERS INDIA
Range Of Products
SWOT ANALYSIS of Nokia
Decline of NOKIA
What was wrong in the company’s reaction?
Wrong decisions
What did Stephen Elop do wrong?
MOBILE PHONE ACTIVITY.pptx
The document outlines the evolution of mobile phones from 1983 to 2007, beginning with the Motorola DynaTAC 8000X in 1983 as the first portable mobile phone. It cost $4,000 and was a status symbol. In 1991, GSM launched in Europe and phones were no longer just for business use by 1994. Touchscreens then replaced button phones, with the LG Prada and later the iconic Apple iPhone launching in 2007 proving the potential of capacitive touchscreens.
Nokia- Connecting People
Nokia was founded in 1865 and became a global leader in mobile phones. It established a reputation for reliable phones but has struggled recently. Nokia partnered with Microsoft to use the Windows Phone OS and launched Lumia phones like the 800. However, Samsung has overtaken Nokia as the top phone brand in India in recent years. Nokia is working to turn things around with new phones and strategies.
Product strategy nokia
Nokia has transitioned from making paper products to connecting over a billion people through mobile technology. It has four business lines: mobile phones, multimedia, enterprise solutions, and networks. Nokia uses a naming convention for its phone series based on numbers rather than names. However, competitors like Motorola and Apple use catchy names that help consumers easily understand the phone's features and style. While Nokia spends more on advertising, its market share has dropped, partly because its naming conventions do not resonate as strongly with consumers as competitors' name-based approaches.
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Nokia Lumia Series with Product Life Cycle & BCG matrix
- 1. Presented By Swaraj Mishra
- 3. Journey of NOKIA 1865-Co-founded by Fredrik Idestam & Leo Mechelim. 1967-Enter into telecom industry & pulse analyzer for power plant. 1970-Launched its 1st product NOKIA DX200. 1989-Introduction of 1st Commercial GSM NOKIA 1011. 2000-NOKIA 3310, 2003-NOKIA 1100,NOKIA 6600. 2011-END of SYMBION OS TO WINDOWS.
- 4. Message before change company as being on a "burning platform", blaming the "war of ecosystem“ between IOS and Android as part of Nokia's overall struggle. Nokia's CEO Stephen Elop,2011 Then Nokia & Microsoft(CEO Steve Ballmar) announced a major partnership between them.(feb,2011) On 3rd September 2013, MICROSOFT announced its intent to acquire NOKIA's mobile phone.(
- 5. Product Of Lumia Launch Period O.S. LUMIA 710,800 OCTO 2011 7 LUMIA 710 JAN 2012 7 LUMIA 920,820 NOV 2012 7 LUMIA 620 JAN 2013 8 UPGRADED TO 8.1 LUMIA 520,720,630 APRIL 2013 8 UPGRADED TO 8.1 LUMIA 925 MAY 2013 8 UPGRADED TO 8.1 LUMIA 1020 JULY 2013 8 UPGRADED TO 8.1 LUMIA 625 AUG 2013 8 UPGRADED TO 8.1 LUMIA 1320 OCT 2013 8 UPGRADED TO 8.1 LUMIA 525 NOV 2013 8 UPGRADED TO 8.1 LUMIA 930,630 JUN,MAY 2014 8.1 LUMIA 530 AUG 2014 8.1
- 6. Sales of NOKIA LUMIA 2011-2013
- 8. LIFE CYCLE OF LUMIA Why? Where you will post it ? Any Idea? GET AN IDEA…
- 10. UPCOMING LAUNCHED PRODUCT FOR LINE EXTENSION LUMIA 830 & 730
- 12. Market Share of LUMIA SERIES
- 13. Market Growth
- 14. BCG MATRIX Where to put Nokia Lumia Serries & Lumia 520 ? REFERENCE-Although sales of the Lumia line had exceeded those of BLACK BERRY in the same period(last 5 quarters), Nokia still made an operating loss of €115m (m), with revenues falling 24% to €5.7bn following the second quarter of 2013.
- 17. Bibliography http://www.cnet.com/news/nokia-on-the-edge-inside-an-icons- fight-for-survival http://timesofindia.indiatimes.com/tech/tech-news/Nokia-slips- to-No-10-in-smartphone-market-gartner/articleshow/ 20045866.cms https://www.comscore.com/Insights/Marketrankings/comc core-reports-March-2014US-Smartphone-Subscriber- Market-Share http://www.xbitlabs.com/news/mobile/display/201407281 10237_Microsoft_s_Mobile_Strategy_Seem_to_Fail_Sales_ of_Lumia_and_Surface_Remain_Low.html http://en.wikipedia.org/wiki/Nokia_Lumia_series TIMES OF INDIA 4th September 2014
Editor's Notes
- Nokia near by river of nokianvirta.
- l
- Boston Consultant Group(BCG).