The document outlines the history and evolution of Nokia from its founding in 1865 to its partnership with Microsoft in 2011 and the subsequent acquisition of Nokia's mobile phone business in 2013. It highlights key product launches, particularly the Lumia series, and notes the challenges Nokia faced in the competitive smartphone market, resulting in operating losses despite exceeding BlackBerry's sales. The document also discusses future product launches and market share analysis.

1. Presented By
Swaraj Mishra

3. Journey of NOKIA
1865-Co-founded by Fredrik Idestam & Leo
Mechelim.
1967-Enter into telecom industry & pulse
analyzer for power plant.
1970-Launched its 1st product NOKIA DX200.
1989-Introduction of 1st Commercial GSM
NOKIA 1011.
2000-NOKIA 3310, 2003-NOKIA 1100,NOKIA
6600.
2011-END of SYMBION OS TO WINDOWS.

4. Message before change
company as being on a "burning platform", blaming
the "war of ecosystem“ between IOS and Android as part of
Nokia's overall struggle.
Nokia's CEO Stephen Elop,2011
Then Nokia & Microsoft(CEO Steve Ballmar) announced a
major partnership between them.(feb,2011)
On 3rd September 2013, MICROSOFT announced its
intent to acquire NOKIA's mobile phone.(

5. Product Of Lumia Launch Period O.S.
LUMIA 710,800 OCTO 2011 7
LUMIA 710 JAN 2012 7
LUMIA 920,820 NOV 2012 7
LUMIA 620 JAN 2013 8 UPGRADED TO 8.1
LUMIA 520,720,630 APRIL 2013 8 UPGRADED TO 8.1
LUMIA 925 MAY 2013 8 UPGRADED TO 8.1
LUMIA 1020 JULY 2013 8 UPGRADED TO 8.1
LUMIA 625 AUG 2013 8 UPGRADED TO 8.1
LUMIA 1320 OCT 2013 8 UPGRADED TO 8.1
LUMIA 525 NOV 2013 8 UPGRADED TO 8.1
LUMIA 930,630 JUN,MAY 2014 8.1
LUMIA 530 AUG 2014 8.1

6. Sales of NOKIA LUMIA 2011-2013

8. LIFE CYCLE OF LUMIA
Why?
Where you will post it ? Any Idea?
GET AN IDEA…

10. UPCOMING LAUNCHED
PRODUCT FOR LINE EXTENSION
LUMIA 830 & 730

12. Market Share of LUMIA
SERIES

13. Market Growth

14. BCG MATRIX
Where to put Nokia
Lumia Serries & Lumia
520 ?
REFERENCE-Although sales of the Lumia line had exceeded those
of BLACK BERRY in the same period(last 5 quarters), Nokia still
made an operating loss of €115m (m), with revenues falling 24%
to €5.7bn following the second quarter of 2013.

17. Bibliography
http://www.cnet.com/news/nokia-on-the-edge-inside-an-icons-
fight-for-survival
http://timesofindia.indiatimes.com/tech/tech-news/Nokia-slips-
to-No-10-in-smartphone-market-gartner/articleshow/
20045866.cms
https://www.comscore.com/Insights/Marketrankings/comc
core-reports-March-2014US-Smartphone-Subscriber-
Market-Share
http://www.xbitlabs.com/news/mobile/display/201407281
10237_Microsoft_s_Mobile_Strategy_Seem_to_Fail_Sales_
of_Lumia_and_Surface_Remain_Low.html
http://en.wikipedia.org/wiki/Nokia_Lumia_series
TIMES OF INDIA 4th September 2014