The document provides guidance on essentials for getting a business online, including creating a website, getting traffic to the site, marketing the site, and engaging with audiences. It covers topics such as domain names, hosting, website design, search engine optimization, content marketing, social media, and more. Checklists are included under each section to help businesses implement the strategies discussed. The overall document aims to educate businesses on fundamental aspects of establishing an online presence.
This document provides guidance on optimizing a website for search engine optimization (SEO) during a site redesign. It recommends analyzing keyword data and site traffic to determine SEO priorities. It also suggests maintaining existing page URLs and metadata where possible, ensuring proper redirects, and focusing on site speed, usability and unique content rather than just design. Common mistakes to avoid include changing the publishing platform, URLs or protocol without proper redirects in place.
The document discusses how businesses need to get found online through search engines, blogs, and social media as consumers now start their shopping experience by searching online. It emphasizes that search engine optimization (SEO) is important for businesses' websites to be found organically through keywords in titles, URLs, headings and text. Blogging is also a form of inbound marketing that can help with SEO and social sharing. The document provides steps for businesses to find keywords, optimize on-page SEO, build backlinks, start a business blog, engage in blog comments, write blog posts regularly on topics of interest, and measure results over time.
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...Grow Socially, Inc.
The document discusses using social media to grow a business. It recommends creating a social media marketing plan that identifies target audiences, develops engaging content, and measures success through metrics like website traffic and social media engagement. The document also discusses integrating social media with other marketing channels like websites, email, and print through tactics like QR codes and mobile payments.
Getting the most_from_your_donut_130511_accountancyfirmsjacksomervell
This document provides tips and suggestions for promoting a Donut website to maximize traffic and engagement. It recommends integrating links on your own website and in communications, using social media platforms like Twitter and Facebook, promoting in emails and printed materials, and engaging prospects at events. The goal is to direct clients and prospects to the Donut site for business resources and advice on a regular basis through various marketing channels.
The document provides guidance on developing a zero budget marketing plan, focusing on leveraging free tools and tactics. It recommends choosing 3-4 marketing tactics that resonate and driving action, such as brand awareness, traffic, or press. Tactics discussed include search engine optimization, social media, blogging, networking and partnerships. The document also stresses measuring marketing success through both leading indicators of activities and lagging indicators of results.
This document provides suggestions for zero-budget social media marketing strategies for startups. It lists ways to do zero-budget marketing like setting up profiles on platforms like Google+, Twitter, YouTube and writing blog posts. It also discusses amplifying marketing efforts through videos and QR codes. The document outlines the effectiveness of word-of-mouth referrals and better utilization of email marketing. Examples provided include a Salvation Army campaign. The document answers why companies spend money on advertising and provides suggestions for startups to improve their zero-budget efforts such as better tracking customers and using visual content.
#4 IMU: Successful Business Uses for Facebook and LinkedIn (GF202)HubSpot
Class 4 of Inbound Marketing University
Successful Business Uses for Facebook and LinkedIn (GF202)
Professor: Elyse Tager, Silicon Valley American Marketing Association
This document provides guidance on optimizing a website for search engine optimization (SEO) during a site redesign. It recommends analyzing keyword data and site traffic to determine SEO priorities. It also suggests maintaining existing page URLs and metadata where possible, ensuring proper redirects, and focusing on site speed, usability and unique content rather than just design. Common mistakes to avoid include changing the publishing platform, URLs or protocol without proper redirects in place.
The document discusses how businesses need to get found online through search engines, blogs, and social media as consumers now start their shopping experience by searching online. It emphasizes that search engine optimization (SEO) is important for businesses' websites to be found organically through keywords in titles, URLs, headings and text. Blogging is also a form of inbound marketing that can help with SEO and social sharing. The document provides steps for businesses to find keywords, optimize on-page SEO, build backlinks, start a business blog, engage in blog comments, write blog posts regularly on topics of interest, and measure results over time.
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...Grow Socially, Inc.
The document discusses using social media to grow a business. It recommends creating a social media marketing plan that identifies target audiences, develops engaging content, and measures success through metrics like website traffic and social media engagement. The document also discusses integrating social media with other marketing channels like websites, email, and print through tactics like QR codes and mobile payments.
Getting the most_from_your_donut_130511_accountancyfirmsjacksomervell
This document provides tips and suggestions for promoting a Donut website to maximize traffic and engagement. It recommends integrating links on your own website and in communications, using social media platforms like Twitter and Facebook, promoting in emails and printed materials, and engaging prospects at events. The goal is to direct clients and prospects to the Donut site for business resources and advice on a regular basis through various marketing channels.
The document provides guidance on developing a zero budget marketing plan, focusing on leveraging free tools and tactics. It recommends choosing 3-4 marketing tactics that resonate and driving action, such as brand awareness, traffic, or press. Tactics discussed include search engine optimization, social media, blogging, networking and partnerships. The document also stresses measuring marketing success through both leading indicators of activities and lagging indicators of results.
This document provides suggestions for zero-budget social media marketing strategies for startups. It lists ways to do zero-budget marketing like setting up profiles on platforms like Google+, Twitter, YouTube and writing blog posts. It also discusses amplifying marketing efforts through videos and QR codes. The document outlines the effectiveness of word-of-mouth referrals and better utilization of email marketing. Examples provided include a Salvation Army campaign. The document answers why companies spend money on advertising and provides suggestions for startups to improve their zero-budget efforts such as better tracking customers and using visual content.
#4 IMU: Successful Business Uses for Facebook and LinkedIn (GF202)HubSpot
Class 4 of Inbound Marketing University
Successful Business Uses for Facebook and LinkedIn (GF202)
Professor: Elyse Tager, Silicon Valley American Marketing Association
50 Good ideas for chasing, catching, and holding on to Google's page 1Spider Trainers
This document provides 50 ideas for search engine optimization and marketing strategies. Some of the key ideas discussed include using keywords and keyphrases to optimize pages, linking to and from other credible sites, analyzing visitor data to develop targeted content and campaigns, creating blogs and social media profiles to build authority, and testing different messaging and designs. The overall strategies aim to engage visitors and move them through the conversion funnel.
Affordable & Effective - Tips And Tools For Small Business MarketingOlli Auvinen
This document provides tips and tools for small business marketing across various channels including websites, SEO, blogging, email, and Facebook. It emphasizes creating engaging, relevant content for customers rather than promotional content. Tips include using visuals on the website, optimizing content for mobile and search engines, publishing a blog regularly, personalizing email marketing, and using landing pages and Facebook ads to drive traffic. Free or low-cost tools recommended are Squarespace for websites, Mailchimp for email marketing, and optimizing the business Facebook page. The overall message is that consistent, helpful content across multiple channels can boost a small business's online presence effectively with a low budget.
The document provides an overview of strategies for maximizing the potential of a website through proven online marketing techniques. It discusses driving traffic to the site through search engines, links, social media, and tracking results. It also recommends delegating tasks so the website works for the business rather than the other way around. Maintaining relevant content, ongoing marketing efforts, and implementing processes to monitor progress are key to keeping a website effective over time.
This document provides an overview of search engine optimization (SEO), social media optimization (SMO), and social media marketing (SMM). It discusses key on-page and off-page SEO factors like keywords, backlinks, meta tags. It also explains how search engines work through crawling, indexing, and ranking pages. For SMO, it describes how to optimize websites and content for social sharing. And for SMM, it discusses developing social media strategies, content planning, engagement, and relating SEO and social activities. The document aims to educate participants on digital marketing techniques through workshops involving hands-on activities, tools demonstrations, and assigned projects.
This document discusses the benefits of using social media for business purposes. It provides an overview of popular social media networks like LinkedIn and Facebook and how they can be used to grow a business, find jobs, advertise, and build connections. Specific tips are provided on using LinkedIn to find work, build expertise, connect with potential customers and more. The document emphasizes that social media requires an ongoing time investment but can help create buzz and measure results at relatively low cost.
This document discusses how email marketing can be used to grow a business. It recommends collecting visitor information like name and email to stay in contact after they leave the site. Effective opt-in offers mentioned include free online courses delivered via email, free eBooks, and downloadable articles or other digital materials that provide value in exchange for contact information. The key is understanding the target audience and offering compelling, relevant content to encourage people to opt into the email list.
AmFam Teleconf 4 -- Marketing Tools Business Accelerator[1]BusinessAccelerator
The document provides an overview of an upcoming teleconference on marketing tools and strategies for small businesses. It discusses the key components of a marketing plan, how to optimize websites for search engines, best practices for email marketing, leveraging media attention, direct mail strategies, and setting up systems to support business growth. The teleconference will cover topics like developing a marketing communication strategy, using blogs and social media to drive traffic to a website, email marketing tips, getting media coverage, direct mail best practices, and systematizing business activities.
The document provides an overview of establishing an effective web presence for a business. It discusses the differences between simply having a website versus a comprehensive web presence strategy. It outlines 11 steps to develop a successful web presence, including performing market research, keyword research, building an optimized website, implementing monetization strategies, advertising campaigns, analyzing traffic sources, search engine optimization, social media optimization, testing, and ongoing maintenance. The goal is to attract the right type of targeted traffic and convert that traffic into sales or other desired outcomes.
Digital Media Dinners- Social Media BrandingMelodie Tao
It’s a New Year and Social Media is increasingly becoming an invaluable business tool. Whether you’re active in Social Media or not, people are talking about your brand. If it’s not your brand specifically, it’s your industry or your competitor. It’s time to take action to ensure you have a positive brand reputation on Social Media to attract customers and clients you want.
Social Media Branding will focus on strategies to strengthen your brand across various social networks including review sites (Yelp, TripAdvisor), group buying sites (Groupon, BuyWithMe), location based sites (Foursquare, Gowalla), Facebook and Twitter.
Presentation given to Wyoming County NY New Entrepreneurs group on 5/1/2014. An overview of some of the factors needed to increase your website traffic and what you can do to increase your traffic.
How to Become a Master Networker with LinkedIn Agne Serpytyte
A PowerPoint presentation from workshop held with AllFamous in April. There you can see basic strategy for using LinkedIn to achieve your professional or business goals.
The document provides an overview of how to measure the results of internet marketing efforts. It discusses setting goals and key metrics to track, such as website traffic, social media followers, and leads or referrals generated from different marketing channels. Tools for tracking metrics from search engine optimization, pay-per-click ads, email marketing, social media and video are also reviewed. The overall message is that measuring various marketing KPIs allows businesses to manage efforts effectively and ensure activities are driving the desired business outcomes.
Learn how to get the most out of your free LinkedIn account, and how to use our premium tools to become a hiring guru.
We’ll uncover how to:
Master LinkedIn’s all-in-one marketing engine to market your company at scale
Find the right candidates for your open jobs including hard-to-fill roles (even identify candidates who specifically work for your competitors)
Build your own personal brand as a trusted recruiter
Use advance reporting tools to measure your recruitment efforts
http://bit.ly/1RZMaXu
This document discusses how traditional advertising methods are no longer as effective and outlines a new marketing approach using online strategies. It proposes building brand recognition through video content, lead generation with articles and ebooks, and creating raving fans by delivering more than expected. Specific tactics recommended include video creation and distribution, podcasts, article marketing, social media like Facebook pages and Twitter, content like blogs, backlinking, and assigning a dedicated SEO expert. Monthly reporting would track results and suggest improvements.
The document provides guidance on developing a zero-budget marketing plan, focusing on free and low-cost tactics. It recommends starting with defining objectives and target audiences. Key tactics discussed include search engine optimization, social media, blogging, newsletters, networking and building relationships with influencers to gain press coverage. The document emphasizes focusing efforts on a few selected tactics that fit the business and audience rather than spreading efforts too thin across many channels.
Numerous organizations are working more diligently than at any time in recent memory to remain associated with clients. Start with a free custom area for as long as 5 years, at that point construct a free site to get your business online quickly. There are such a significant number of approaches to arrive at your client's on the web.
The document discusses various digital marketing strategies that a company called Be Visible Associates provides to help businesses increase their online visibility and get better search engine rankings. These include search engine optimization, pay-per-click advertising, social media marketing, blogging, and website usability consulting. Be Visible Associates handles all aspects of implementing these strategies for clients and provides reporting on key metrics like website traffic and leads generated.
The document discusses how the media product, a magazine called PUNKED, represents the social group of punk/rock music fans. It does this through the imagery used, which features bands posing in ways that suggest rebellious and tough personalities stereotypical of the genre. Younger models than typical were used to attract a slightly younger audience. Fashion and hairstyles in the images also represent current trends within the younger punk/rock fan demographic. Photography techniques like mid shots highlight instruments to represent the musician profession. Clothing worn conforms to typical punk styles but appears high quality to attract a wider, middle class audience.
Kiosk Application development Tips provide a resource for how to develop your application, securing your application/kiosk, and criteria for selecting a vendor.
50 Good ideas for chasing, catching, and holding on to Google's page 1Spider Trainers
This document provides 50 ideas for search engine optimization and marketing strategies. Some of the key ideas discussed include using keywords and keyphrases to optimize pages, linking to and from other credible sites, analyzing visitor data to develop targeted content and campaigns, creating blogs and social media profiles to build authority, and testing different messaging and designs. The overall strategies aim to engage visitors and move them through the conversion funnel.
Affordable & Effective - Tips And Tools For Small Business MarketingOlli Auvinen
This document provides tips and tools for small business marketing across various channels including websites, SEO, blogging, email, and Facebook. It emphasizes creating engaging, relevant content for customers rather than promotional content. Tips include using visuals on the website, optimizing content for mobile and search engines, publishing a blog regularly, personalizing email marketing, and using landing pages and Facebook ads to drive traffic. Free or low-cost tools recommended are Squarespace for websites, Mailchimp for email marketing, and optimizing the business Facebook page. The overall message is that consistent, helpful content across multiple channels can boost a small business's online presence effectively with a low budget.
The document provides an overview of strategies for maximizing the potential of a website through proven online marketing techniques. It discusses driving traffic to the site through search engines, links, social media, and tracking results. It also recommends delegating tasks so the website works for the business rather than the other way around. Maintaining relevant content, ongoing marketing efforts, and implementing processes to monitor progress are key to keeping a website effective over time.
This document provides an overview of search engine optimization (SEO), social media optimization (SMO), and social media marketing (SMM). It discusses key on-page and off-page SEO factors like keywords, backlinks, meta tags. It also explains how search engines work through crawling, indexing, and ranking pages. For SMO, it describes how to optimize websites and content for social sharing. And for SMM, it discusses developing social media strategies, content planning, engagement, and relating SEO and social activities. The document aims to educate participants on digital marketing techniques through workshops involving hands-on activities, tools demonstrations, and assigned projects.
This document discusses the benefits of using social media for business purposes. It provides an overview of popular social media networks like LinkedIn and Facebook and how they can be used to grow a business, find jobs, advertise, and build connections. Specific tips are provided on using LinkedIn to find work, build expertise, connect with potential customers and more. The document emphasizes that social media requires an ongoing time investment but can help create buzz and measure results at relatively low cost.
This document discusses how email marketing can be used to grow a business. It recommends collecting visitor information like name and email to stay in contact after they leave the site. Effective opt-in offers mentioned include free online courses delivered via email, free eBooks, and downloadable articles or other digital materials that provide value in exchange for contact information. The key is understanding the target audience and offering compelling, relevant content to encourage people to opt into the email list.
AmFam Teleconf 4 -- Marketing Tools Business Accelerator[1]BusinessAccelerator
The document provides an overview of an upcoming teleconference on marketing tools and strategies for small businesses. It discusses the key components of a marketing plan, how to optimize websites for search engines, best practices for email marketing, leveraging media attention, direct mail strategies, and setting up systems to support business growth. The teleconference will cover topics like developing a marketing communication strategy, using blogs and social media to drive traffic to a website, email marketing tips, getting media coverage, direct mail best practices, and systematizing business activities.
The document provides an overview of establishing an effective web presence for a business. It discusses the differences between simply having a website versus a comprehensive web presence strategy. It outlines 11 steps to develop a successful web presence, including performing market research, keyword research, building an optimized website, implementing monetization strategies, advertising campaigns, analyzing traffic sources, search engine optimization, social media optimization, testing, and ongoing maintenance. The goal is to attract the right type of targeted traffic and convert that traffic into sales or other desired outcomes.
Digital Media Dinners- Social Media BrandingMelodie Tao
It’s a New Year and Social Media is increasingly becoming an invaluable business tool. Whether you’re active in Social Media or not, people are talking about your brand. If it’s not your brand specifically, it’s your industry or your competitor. It’s time to take action to ensure you have a positive brand reputation on Social Media to attract customers and clients you want.
Social Media Branding will focus on strategies to strengthen your brand across various social networks including review sites (Yelp, TripAdvisor), group buying sites (Groupon, BuyWithMe), location based sites (Foursquare, Gowalla), Facebook and Twitter.
Presentation given to Wyoming County NY New Entrepreneurs group on 5/1/2014. An overview of some of the factors needed to increase your website traffic and what you can do to increase your traffic.
How to Become a Master Networker with LinkedIn Agne Serpytyte
A PowerPoint presentation from workshop held with AllFamous in April. There you can see basic strategy for using LinkedIn to achieve your professional or business goals.
The document provides an overview of how to measure the results of internet marketing efforts. It discusses setting goals and key metrics to track, such as website traffic, social media followers, and leads or referrals generated from different marketing channels. Tools for tracking metrics from search engine optimization, pay-per-click ads, email marketing, social media and video are also reviewed. The overall message is that measuring various marketing KPIs allows businesses to manage efforts effectively and ensure activities are driving the desired business outcomes.
Learn how to get the most out of your free LinkedIn account, and how to use our premium tools to become a hiring guru.
We’ll uncover how to:
Master LinkedIn’s all-in-one marketing engine to market your company at scale
Find the right candidates for your open jobs including hard-to-fill roles (even identify candidates who specifically work for your competitors)
Build your own personal brand as a trusted recruiter
Use advance reporting tools to measure your recruitment efforts
http://bit.ly/1RZMaXu
This document discusses how traditional advertising methods are no longer as effective and outlines a new marketing approach using online strategies. It proposes building brand recognition through video content, lead generation with articles and ebooks, and creating raving fans by delivering more than expected. Specific tactics recommended include video creation and distribution, podcasts, article marketing, social media like Facebook pages and Twitter, content like blogs, backlinking, and assigning a dedicated SEO expert. Monthly reporting would track results and suggest improvements.
The document provides guidance on developing a zero-budget marketing plan, focusing on free and low-cost tactics. It recommends starting with defining objectives and target audiences. Key tactics discussed include search engine optimization, social media, blogging, newsletters, networking and building relationships with influencers to gain press coverage. The document emphasizes focusing efforts on a few selected tactics that fit the business and audience rather than spreading efforts too thin across many channels.
Numerous organizations are working more diligently than at any time in recent memory to remain associated with clients. Start with a free custom area for as long as 5 years, at that point construct a free site to get your business online quickly. There are such a significant number of approaches to arrive at your client's on the web.
The document discusses various digital marketing strategies that a company called Be Visible Associates provides to help businesses increase their online visibility and get better search engine rankings. These include search engine optimization, pay-per-click advertising, social media marketing, blogging, and website usability consulting. Be Visible Associates handles all aspects of implementing these strategies for clients and provides reporting on key metrics like website traffic and leads generated.
The document discusses how the media product, a magazine called PUNKED, represents the social group of punk/rock music fans. It does this through the imagery used, which features bands posing in ways that suggest rebellious and tough personalities stereotypical of the genre. Younger models than typical were used to attract a slightly younger audience. Fashion and hairstyles in the images also represent current trends within the younger punk/rock fan demographic. Photography techniques like mid shots highlight instruments to represent the musician profession. Clothing worn conforms to typical punk styles but appears high quality to attract a wider, middle class audience.
Kiosk Application development Tips provide a resource for how to develop your application, securing your application/kiosk, and criteria for selecting a vendor.
GR Spring & Stamping implemented a continuous improvement program called the World Class Idea program that encouraged employees to submit ideas. Over a 12-month period, employees submitted 8,450 ideas. The program cost $70,000 to run but resulted in annual savings of $1.2 million. Examples of employee ideas that saved money included finding a used machine for much less than new and increasing production speeds. The program helped create a culture where employees felt empowered to find ways to improve processes.
NGHIÊN CỨU ĐỘC TÍNH VÀ ẢNH HƯỞNG CỦA RỄ BÁ BỆNH (EURYCOMA LONGIFOLIA J.) LÊN HÌNH THÁI VÀ CHỨC NĂNG SINH SẢN Ở ĐỘNG VẬT THỰC NGHIỆM
Phí tải 20.000 đ Liên hệ quangthuboss@gmail.com
Este documento define una fracción como la expresión de una cantidad dividida entre otra cantidad, representando un cociente no efectuado de números. Una fracción se compone de un numerador y un denominador separados por una línea o barra, donde el denominador indica en cuántas partes iguales se ha dividido la unidad y el numerador indica cuántas de esas partes se consideran. Las fracciones pueden representarse geométricamente dividiendo una figura en el número de partes indicado por el denominador y seleccionando la cantidad de partes indicada por el numerador
Interactive Content Creation using Raptivity [in Arabic]Raptivity
Raptivity is a finely crafted Interactivity Builder that enables you to create stunning eLearning interactions quickly and easily, without any programming. In this webinar we have shown interactive content creation using Raptivity.
This document provides an overview and communication plan for Google Glass. It describes Google Glass as a wearable computer with a display and camera that allows hands-free access to information. The communication plan aims to analyze key target audiences, outline messaging strategies, and define benchmarks to measure success. The main target audiences are older adults for the health and safety benefits, and bold, creative individuals who can provide innovative uses. The plan also discusses pricing, technical specifications, and strategies for reaching other potential customers, investors, media, and employees.
E-Commerce and Social Business - What a business owner should know about SEO,...Elizabeth Quintanilla, MBA
E-commerce and social media are important tools for businesses. A successful online presence requires establishing a website, social media profiles, and engaging customers through relevant content and conversations. It is important to develop advocates and ambassadors through empowering customers, focusing on their passions rather than just products, and showing appreciation for customer feedback and recommendations.
Digital Marketing: The Essential ToolkitHarley Rivet
The essential toolkit for digital marketers including website best practices, seo tips, social media strategy, and a host of cheap effective tools you can start using right away.
From the traditional basics such as networking and press releases to newer tools such as social media and mobile websites, learn the low cost or no cost ways to take your business to the next level with better marketing.
This document provides 10 tips for generating more leads, sales, and profit from a website. The tips include focusing on compelling content over design, driving traffic to the site from all marketing materials, offering an e-newsletter to build an email list, optimizing for search engines, using social media to increase brand awareness, getting other sites to link to yours, including a risk-free offer on the homepage, writing articles for other publications, partnering with related businesses, and submitting the site to search engines. The goal is to educate visitors and turn them into customers.
A web marketing roadmap for success in 2010 presented by Simplified Solutions, a Chicago web marketing agency. Contact Tom Casale or Bill Kamper with any questions.
A web marketing roadmap for success in 2010 presented by Tom Casale and Bill Kamper, Principals, Simplified Solutions - a Chicago online marketing agency.
The document discusses search engine optimization (SEO) best practices presented by Leslie Carruthers, President of The Search Guru. It covers analyzing website traffic and conversions, keyword research, on-page and off-page optimization strategies, and creating a long-term SEO plan that includes content creation, link building, and monitoring results. The goal is to help businesses drive targeted traffic, boost sales and brand awareness through organic search engine rankings.
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
Get Focused Consulting offers practical online marketing services from getting your website on the 1st page of google, to helping you get found online by more qualified visitors to your website and then show you how to convert more visitors into clients.
http://www.getfocusedconsulting.com.au
We help you grow your business using online tools.We have a five step process to get targeted traffic and quality leads into your business via online tools, what we provide is:-
1. An 18 point audit of your website to find any areas of improvement.
2. A comprehensive Online Marketing Strategy in line with your business objectives and offline marketing activities.
3. Implementation of an SEO package that suits your budget to get you to the front page of the search engines
4. Monthly report on how your website traffic is improving and analyse the new leads helping you to convert them.
5. Deliver any additional marketing or promotional ideas that will grow your business.
Inbound marketing involves getting found by your potential customers through search and social media.
Contact us today for a free website review or our comprehensive Online Marketing, Social Media & online lead generation packages.
sales@getfocusedconsulting.com.au
See you online,
Clodagh S.Higgins
@clodaghhiggins
This document provides an overview of digital marketing training topics including setting goals and objectives, keywords, content creation, website optimization, social media best practices, and analytics. The key points are:
1. The training covers defining business goals, identifying target customers, creating online content through keyword research and competitive analysis, optimizing websites and forms, and measuring performance.
2. Content is described as the fundamental information used to inform users, and an effective content strategy involves keyword research, inventory of existing content, and regular promotion creation.
3. When directing customers, websites need a clear call to action and should be mobile friendly, while social media links and forms can help collect leads and measure engagement.
Social media marketing training blackthornsauravstudio45
This document provides an overview of digital marketing training topics including setting goals, using keywords and content, directing customers, measuring results, and using various social media platforms. The training covers defining business goals, conducting keyword research and competitive analysis to create effective content. It discusses optimizing websites and forms, and thank you pages. Metrics for websites, social media and more are presented. Finally, the training reviews establishing marketing objectives and tactics, and delves into specific platforms like Facebook, LinkedIn, Twitter, YouTube and Snapchat.
Digital marketing involves promoting products and services online, including through social media platforms. It encompasses various electronic media like banners, search engine optimization, email marketing, social media, and more. A key benefit is that digital marketing allows companies to track campaign performance in real-time and adjust strategies based on metrics like views, responses, and purchases. Content marketing is also an important part of digital marketing, with the goal of creating valuable content to build brand awareness, drive traffic to websites, and generate sales leads.
The document provides recommendations for effective B2B marketing strategies during an economic recession. It suggests focusing marketing budgets more on online tactics like social media, emailing, and pay-per-click advertising, which are less expensive and easier to measure than traditional methods. Specifically, the document recommends investing in websites, search engine optimization, blogging, social networking, nurture marketing to existing customers, and referral marketing from partners and other connections. It also stresses the importance of measuring various online and offline marketing tactics to see which are most effective.
Transform Your Website Into An Inbound Marketing MachineBrent Bice
The old rules of marketing and pr no longer apply. Traditional advertising has become less effective and is cost prohibitive for many business. Furthermore, it's almost impossible to track ROI.
In this presentation you will learn why it's important to shift your traditional marketing efforts to an inbound marketing approach. You will also learn what it takes to attract, convert and win new business via the web.
The document provides an overview of social media for small businesses. It discusses (1) the importance of social media and digital presence for businesses, (2) the major social media platforms and tools that businesses should utilize, including Facebook, LinkedIn, blogs, and video, and (3) strategies for using these tools to engage customers, build brands, and improve search engine optimization. Contact information is provided for further questions.
Getting a better search engine ranking is important for businesses to remain competitive online. Consumers now start their shopping through search engines rather than traditional marketing. Effective marketing strategies have shifted from outbound techniques like print ads to inbound techniques like search engine optimization (SEO) to get websites found organically. SEO involves optimizing webpages on- and off-page for relevant keywords based on search volume and competition. Off-page SEO like building quality backlinks is especially important for improving search rankings. Regular measurement and analysis of SEO efforts helps track progress over time.
This document discusses using social media to market businesses. It defines social media as permission-based marketing where consumers choose to learn about businesses. The goals of social media for businesses are to create connections, establish expertise, manage brands online, and grow faster than competitors. Some key tools mentioned are search engines, blogs, forums, social networks, and content publishing platforms. The document provides strategies for determining target audiences, creating content, and measuring success through analytics. It emphasizes using social media to form relationships and build trust in a business over time.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
2. Hydrant
Digital agency based in Carlisle
Web Design and Web Development, Online
Marketing and Support
@TeamHydrant
0845 862 1111
www.hydrant.co.uk
3. Hydrant
What we do:
What do we make?
Web Design
Mobile Apps
Web Development
Learning Management Systems
Online Marketing
Web Applications
Search Engine Optimisation
And… lots of websites!
Web Apps / Mobile Development
4. Overview
1. Creating and managing your website
2. Getting people to see your website
3. Marketing your website
4. Engaging with your audience
5. Managing everything
5. 1. Creating Your
Website
Why do I need a website for my business?
Point of Contact
First Impression
Available 24/7
Reach New Audiences
Promoting your Business
Although, It's actually better to have no website at
all than to have one that makes your business look
bad. Your site speaks volumes about your business.
6. 1. Creating Your
Website
What should the website do?
Your website needs to give an idea of
exactly what your business does
Include business information (contact
details, location, opening hours)
Include FAQ’s
Keep content fresh and updated
Include an online shop?
7. What do I need?
1. Creating Your
Website
Domain Name
Hosting
Conduct Competitor Research
Website Design and Development
E-Commerce – Payment Gateway,
Operations and Resources
Content Management System
Outsource
Support and Maintenance
8. 1. Creating Your
Website
Domain Name:
It should be your website name
Generic or Brand Name
Long or Short
Com, co.uk, org, net
Should you have more than 1
9. 1. Creating Your
Website
E-Commerce Sites – What else do you need?
Shopping Cart
Payment Gateway and Merchant
Account
Customer Support
Good Hosting
Order Fulfilment
10.
1. Creating Your
Website
HTML: The code used by web developers to tell
internet browsers what they should be seeing.
Javascript: A web programming language which
allows the designer to embed programmes into a
web page.
Flash: Often used to embed animations or videos into
web pages.
DNS: The internet 'phone book' which translates what
you type into your browser into binary IP addresses.
URL: 'Uniform resource locator': essentially another
way of saying 'domain name
IP address: Your site's Internet Protocol address is the
binary equivalent to the domain name.
11. 1. Creating your website
You may choose to use a supplier/agency/designer
to help create your site … so what do you provide in
the brief?
Features, technical constraints and preferences,
software and functionality
Include background information, timescales and
expectations
Invite
companies
to respond
Consider
Responses and
Interview
Ideally, get a techie to help you write it!
Assess, Contract
and Begin
12. 1. Creating your
website
.
Why conduct competitor research?
•
Understanding the market
•
Forecasting the potential for the market
•
Understanding what competitors are
offering
•
Keeping tabs on competitors' prices
•
Determining offerings in ancillary markets
•
Finding new customers and better
targeting to customers
15. Checklist
1. Creating Your
Website
Register your domain name before you start
If the domain name you want is taken, you can
contact the owner
Register more than one domain name for extra
coverage
Hire a designer/developer who has worked on
similar projects
Provide the designer with a clear brief of your
requirements
Keep your website updated and looking
professional
16. Workshop –
Create a Brief
Create a brief to provide to an agency/ designer/
developer on the requirements for either an
updated website or a new website for your
business
Include:
Features that you require
technical constraints and preferences
Software and functionality
background information
Timescales
Expectations and deliverables
17. 2. Getting people to see the website
SEO is the process of improving the visibility of a web
site or a web page in search engines using natural
search results.
SEO is:
Creating a great, seamless user experience.
Communicating to the search engines your
intentions so they can recommend your website
for relevant searches.
18. 2. Getting
people to see
your website
Search engines want to do their jobs as best as
possible by referring users to websites and content
that is the most relevant to what the user is looking
for.
So how is relevancy determined?
Content
Site Performance
Authority
User Experience and Site Navigation
19. 2. Getting people to see your website
Update your Meta Deta
Create Backlinks
How do I do this?
20. 2. Getting
people to see
your website
Think about…
What defines a conversion for you?
What are your goals?
Do you know your assets and liabilities?
Focus on your Meta Data (title tags and
meta descriptions)
21. 2. Getting
people to see
your website
Google Analytics
Google Analytics is a powerful tool to
analyse traffic to your website
Create a Google Analytics account
Install - add your Google Analytics code
into your website
Set Webmaster Tools
Measure and track site traffic
23. Checklist
2. Getting
people to see
your website
Update Meta Data
Gain Backlinks to your site (Directories,
Press Releases, Blog Articles, Social
Networking)
Submit site to webmaster tools
Get Google Analytics to measure and
manage site analytics
Regularly check site traffic, how people
are getting to your site, what they are
searching for and how can you improve
on that
24. Consider a product that you sell, or a service that
you offer and consider how you would like people
to find you on Google.
Workshop
Create the SEO Data for your product or service in
the following format including Keywords, and
description
25. 3. Marketing your Website
Write great content
Blogging
Pay Per Click and Search Engine
Optimisation
Email Marketing
Word of Mouth (Forums, Comments)
Press Releases
Social Media
27. 3. Marketing your website
Blogging
Comment on various blogs in your niche is a great way to build awareness
for your site as well as build relationships with bloggers in your niche.
Another great result from this is that generally if you are commenting on
other peoples blogs, they’re more eager to check your blog out and
comment on yours.
Tell people about your new site – and keep them updated of any
changes and new additions!
28. 3. Marketing your website
Press Releases
Build Links
Opens up to a new audience
Full of keywords and association to the business
Local encouragement: In-Cumbria, Cumberland
News, News and Star
Boosts online visibility
29. 3. Marketing your website
Choose where your ad can appear
Decide on a budget
Decide on content/ advert (Headline,
Description)
Pick keywords that can help your ad show
in searches
Monitor results, and change accordingly
Decide on Landing Page
Decide on ROI
30. Checklist
3. Marketing your
website
Write great content for your website
Let others know by marketing
Send your first email marketing campaign
Issue a press release
Share links to your social media profiles
Write a blog post
Start telling people that you are online
31. 4. Engaging with your audience
Small business owners who haven't gotten started with social
media might be overwhelmed, intimidated and confused by sites
like Twitter, Facebook, Pinterest, Google+, YouTube when they
consider what to do and what not to do when using these sites for
business.
Good news is, that it is easy to get started using social media and it
can be fun and open up the possibility of new opportunities.
32. 4. Engaging with your audience
Design every element of your profile to best reflect your
business. Your name, bio, website and profile picture
should all work together to tell your story.
Over time, your Tweets will convey your own voice and
style. Don’t be afraid to let your personality come
through, or that of your employees
Engage - The right content converts people into
customers, and turns customers into advocates.
Follow and Learn - But before you begin, it’s a good
idea to follow and observe businesses similar to yours to
see what they are doing well, and to learn from their
mistakes.
Promote your @username
33. 4. Engaging with your audience
Good practice when using social media
Sharing relevant content – consider what followers want to see
Monitor Staff Profiles – Policies in place, restrictions
Don’t join to many networks – time demanding
Measure what works – see what you are doing right, and keep doing that
Cross Promote – Tweet your pins, Facebook about your blog
Don’t rush to speak, listen first!
34. 4. Engaging with your audience
Facebook
Setting up a business page on Facebook is very simple and something that every business
owner can do no matter how un-tech savvy they are.
Learning the lingo of Facebook
Interact with other brands, businesses and organizations
Engagement and interaction are the name of the game on Facebook
Growth takes time and don’t get discouraged
35. 4. Engaging with your audience
What is Twitter all about?
It's a platform wherein users share their thoughts,
news, information in 140 characters of text or
less.
Twitter makes global communication cheap and
measurable.
Profiles are (usually) public. Users "follow" each
other in order to keep tabs on and converse with
specific people.
Your username, profile pic, header image and
bio should also reflect who you are
36. 4. Engaging with your audience
In short, Twitter is a relationship building and relationship maintenance tool; the most ob
vious business use of Twitter is to meet potential customers and leads the same way you
would at networking event or tradeshow.
However, you can also use it to:
1) Develop and promote your brand
2) Interact with your customer base and track what people are saying
4) Create buzz around upcoming events
5) Help individual employees act as liaisons to the public
6) Promote other content you’ve created, including webinars, blog posts or podcasts
7) Develop direct relationships with bloggers and journalists for potential PR placement
37. 4. Engaging with your audience
What can you gain from social media?
Increased brand awareness and creditability
Increased website traffic and website engagement
Higher average order values
More repeat business, increased loyalty
Reach into new and existing markets
Insight into customer opinions and opportunities
More sales and increased profitability
38. 4. Engaging with your audience
Checklist
Pick one social media site to start – find out where your audience is, and go there!
Create a social media time budget – limit your time to fit into your schedule
Clarify your goals and objectives – What do you want to accomplish?
Outline your approach - Will you be a communicator, present a mix of personal and
business information?
Complete your profile
Sit back and watch – spend some time observing and learning the ins and outs
before deciding how you will approach the social media site to promote your
business
39. 5. Managing everything
On paper, this whole checklist might seem like your business should run like clockwork.
In reality, you will not get everything right the first time (no one ever does).
You might be losing customers during checkout, your content might not be competitive
enough to show up in search engines, your business value offering might be
misdirected , and so on..
It is important to regularly analyse how your online business performs and look for areas
of improvement.
40. 5. Managing everything
Checklist:
Regularly check analytics and monitor site traffic
Keep content updated on site
Keep Tweeting and sharing things online
Let people know about your website
Engage with your audience
This will help you position your marketing efforts and improve on underperforming areas, while driving home your advantage in areas you are
succeeding.
41. Hydrant Start
Hydrant Start is a low cost solution for the ‘standard’
requirements we hear on many project enquiries.
It also allows you to update text and images yourself to keep
your site up to date without additional cost. We’ve listened
to feedback from our clients and developed a tool that is
simple to understand, extremely easy to use and charged as
an ‘all inclusive’ easy to budget monthly cost.
All products including above starts at £15 per month plus
VAT
42. Hydrant Start
Each site includes:
Unlimited pages.
A clean design that can be enhanced further if your
budget allows
Site performance overview, with visual graphs and
charts.
Self service content management system.
Hosting with 1 mailbox (More can be purchased).
Access to online knowledge base and ticketing
system.
5GB Storage
Technical Updates
43. Consider all the elements discussed today
and plan the five steps of getting online for
your business.
Workshop
1. Do you have everything to create a
website? – What do you need?
2. How are you going to get people to
see your website? Think about Search
Engines, keywords and listings
3. What marketing will you do?
4. How will Social Media help? In what
ways?
5. How will you manage it all?
44. Hydrant
Digital Agency based in Carlisle
Web Design and Web Development, Online
Marketing and Support
@TeamHydrant
0845 862 1111
Mark Walton
Rachel Murray
Editor's Notes
An Opportunity to introduce the workshop and allow participants to introduce themselves.Ask everyone to tell us about their business and what they are hoping to achieve out of today’s session?
Mark and Myself are from Hydrant. Hydrant is a digital web agency based in the centre of Carlisle specialising in web development, web design and digital marketing. Throughout our experience in working with clients, including e-commerce businesses, large multi-national companies and also start-ups, we are sharing our knowledge and presenting online essentials for your business.
Hydrant – What we doWeb DesignWeb DevelopmentOnline Marketing Search Engine OptimisationWeb Apps / Mobile DevelopmentHydrant – What do we makeMobile AppsLearning Management SystemsWeb ApplicationsAnd… lots of websites!
We will go through various elements on getting your business setup online, and show you how to integrate it all to be successful online for your business.Having an online presence may seem like alot of work, but it provides a wealth of opportunity. It enables a new business to reach a specific, even worldwide marketplace with a minimal outlay.1. Creating and managing your website 2. Getting people to see your website 3. Marketing your website 4. Engaging with your audience5. Managing everything
While having a website may seem like an unnecessary cost if you're not a prolific internet user yourself, a recent survey showed around 70% of the UK's population now has access to an internet connection - that's a big business opportunity you'll be missing out on if you don't have a web presence. Even if your business' website lists little more than your address and opening hours, maintaining a web presence could give you the edge over more technophobic competitors.Why do I need a website for my business?Point of Contact - customers, potential employees, business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer.First Impression - - many consumers now search for information online prior to making a purchase at a brick-and-mortar storeAvailable 24/7 to reach new audiences and have a wider availability Reach new audiences online Provides an opportunity to promote your businessAlthough, It's actually better to have no website at all than to have one that makes your business look bad. Your site speaks volumes about your business.
What should the website do?Your website needs to give an idea of exactly what your business doesInclude business information (contact details, location, opening hours)Include FAQ’sKeep content fresh and updatedInclude an online shop?
Research - In the beginning, the best way for your site to be its best is to research your competitors and learn what they are doing right, and even more important, what they are doing wrong. The more research you do the better it can help you build the perfect site that fulfills your needs.Get a Domain Name - A domain name is the web address to where your website will be found. Example: www.yournamehere.com. “.co.uk” is the most popular. Get a Website Host - Now that you have a domain name, you need a host. A host is where your site files will be stored online on servers that are available 24 hours a day.Many host are the same. But what you should pay attention too is storage space, bandwidth, features that allow you to auto-install.Website Design - Your website is making yourself or business available to the world, 24 hours a day. If you don’t have an online presence, you have no idea what opportunities you could be missing out on.E-Commerce – if you are running an e-commerce website and want to start selling online – you will require a few other things including payment gateway, merchant account, and of course ensuring you have the operations and resources to ensure you are able to sell online.Content Management System – a major requirement that website should feature is a content management system – as it is important that you have the ability and permissions to change your site content at any timeThis may be sounding like a lot of requirements. And you may not have the technical capabilities to get all this sorted .Dont forget that you can outsource for these services – get someone to help with the website, start-up help, website design or website development etc.Support and Maintence– you may think once you have created your website and set it up. That’s it. However, your site may require support and maintence – down time, patching and keeping it up to date.
Domain Name:It should be your website nameGeneric or Brand Name?Long or Short?Com, co.uk, org, net ?More than 1?
E-Commerce Sites – What else do you need?Shopping CartPayment Gateway and Merchant AccountCustomer SupportGood HostingOrder Fulfilment
Common Jargon:HTML: Hyper-text markup language. The code used by web developers to tell internet browsers what they should be seeing.Javascript: A type of web programming language which allows the designer to embed programmes into a web page.Flash: Another programming language, often used to embed animations or videos into web pages.DNS: 'Domain name system': the internet 'phone book' which translates what you type into your browser into binary IP addresses.URL: 'Uniform resource locator': essentially another way of saying 'domain name', it's your website's unique 'address' on the internet.IP address: Your site's Internet Protocol address is the binary equivalent to the domain name. The DNS server converts the words and slashes in your domain name to binary code, which your computer can read.
OUTSOURCINGYou may choose to use a supplier/agency/designer to help create your site … so what do you provide in the brief?Features, technical constraints and preferences, software and functionalityInclude background information, timescales and expectationsIdeally, get a techie to help you write it!
By investing even a small amount of time, businesses of any size can develop a framework for making competitive assessments, gather intelligence on business rivals, and understand how to position their own brand, products, and company in the marketplace. Not only can you learn best practices from competitors, but you can also learn to avoid the mistakes they make.Why conduct competitor research?Understanding the market. Forecasting the potential for the market.Understanding what competitors are offering.Keeping tabs on competitors' prices.Determining offerings in ancillary markets.Finding new customers and better targeting to customers.
Some examples!Birds Bistro – Ecommerce site – explain how different. Mobile Site also because they want to capture customers using mobile devices.
More Examples
ChecklistRegister your domain name before you startIf the domain name you want is taken, you can contact the ownerRegister more than one domain name for extra coverageHire a designer/developer who has worked on similar projectsProvide the designer with a clear brief of your requirementsKeep your website updated and looking professional
Create a brief to provide to an agency/ designer/ developer on the requirements for either an updated website or a new website for your businessInclude:Features that you requiretechnical constraints and preferencesSoftware and functionalitybackground informationTimescalesExpectations and deliverables
You distinguish yourself from the sea of competitors by creating great content. Creating high quality, highly relevant, engaging and SEO enhanced content is arguably the most important marketing exercise you can undertake. It takes a while for your content to be indexed by Google, but once it is the effects are cumulative (the more content you add, the more traffic you generate) and persistent (unlike online advertising, which offers no long term benefits).SEO is the process of improving the visibility of a web site or a web page in search engines using natural search results.SEO is:Creating a great, seamless user experience.Communicating to the search engines your intentions so they can recommend your website for relevant searches.
Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for. So how is relevancy determined?ContentSite PerformanceAuthorityUser Experience and Site Navigation
Update your Meta Deta - Meta Tags are text that are not visible to your website’s visitors but provide important information to search engine crawlers e.g. GoogleBacklinks are links that point to your website – boosts authencity of your website
Your content on your site should have title tags and meta descriptions.Meta keywords are pretty much ignored by search engines nowadays, but if you still use them, make sure it talks specifically to that page and that it is also formatted correctly. Your meta description should be unique and also speak to that specific page. Duplicate meta descriptions from page to page will not get you anywhere.Title tags should also be unique! Think your title as a 4-8 word ad, so do your best to entice the reader so they want to click and read more.Think about…What defines a conversion for you?What are your goals?Do you know your assets and liabilities?Focus on your Meta Data (title tags and meta descriptions)
Google AnalyticsGoogle Analytics is a powerful tool to analyse traffic to your websiteCreate a Google Analytics account Install - add your Google Analytics code into your websiteSet Webmaster ToolsMeasure and track site traffic
Update your Meta Deta - Meta Tags are text that are not visible to your website’s visitors but provide important information to search engine crawlers e.g. GoogleBacklinks are links that point to your website – boosts authencity of your websiteChecklistUpdate Meta DataGain Backlinks to your site (Directories, Press Releases, Blog Articles, Social Networking)Submit site to webmaster toolsGet Google Analytics to measure and manage site analyticsRegularly check site traffic, how people are getting to your site, what they are searching for and how can you improve on that
Consider a product that you sell, or a service that you offer and consider how you would like people to find you on Google.Create the SEO Data for your product or service in the following format including Keywords, and description
Write great content Blogging - Offering free, original content on your site can help bring new visitors and set you apart from the competitionPay Per Click - Here’s how it works: you pay a fixed price for every click your ad gets in the search engine, and your ultimate goal of the click is to convert that user in order to see a return on investment. Email Marketing - Give people a compelling reasons to subscribe (contests, great content, insider information, etc.) and then continually send great content so they don’t unsubscribe.Word of Mouth (Forums, Comments) - Focus on building connections with your fans and followers in order to gain positive reviews and word of mouth recommendations. Press ReleasesSocial Media
Google AdWords (those sponsored links that appear alongside search results and web content) can be one of the most cost-effective ways to advertise on the web. Your ads are highly targeted based on keywords, and you don’t pay for anything unless they are clicked.Choose where your ad can appearDecide on a budgetDecide on content/ advert (Headline, Description)Pick keywords that can help your ad show in searchesMonitor results, and change accordinglyDecide on Landing Page Decide on ROI
ChecklistWrite great content for your websiteLet others know by marketingSend your first email marketing campaignIssue a press releaseShare links to your social media profilesWrite a blog postStart telling people that you are online
Small business owners who haven't gotten started with social media might be overwhelmed, intimidated and confused by sites like Twitter, Facebook, Pinterest, Google+, YouTube when they consider what to do and what not to do when using these sites for business. Good news is, that it is easy to get started using social media and it can be fun and open up the possibility of new opportunities.
Design every element of your profile to best reflect your business. Your name, bio, website and profile picture should all work together to tell your story.Over time, your Tweets will convey your own voice and style. Don’t be afraid to let your personality come through, or that of your employeesEngage - The right content converts people into customers, and turns customers into advocates.Follow and Learn - But before you begin, it’s a good idea to follow and observe businesses similar to yours to see what they are doing well, and to learn from their mistakes.Promote your @username
Good practice when using social mediaSharing relevant content – consider what followers want to seeMonitor Staff Profiles – Policies in place, restrictionsDon’t join to many networks – time demandingMeasure what works – see what you are doing right, and keep doing thatCross Promote – Tweet your pins, Facebook about your blogDon’t rush to speak, listen first!
FacebookSetting up a business page on Facebook is very simple and something that every business owner can do no matter how un-tech savvy they are.Learning the lingo of Facebook is usually a non-issue since it’s become so much apart of our everyday vocabulary and pop cultureInteract with other brands, businesses and organizations in your field to start building your Facebook network.Engagement and interaction are the name of the game on Facebook and going big and bold visually will make your business stand out and encourage likes, comments and shares.Growth takes time and don’t get discouraged if you don’t have 10,000 fans in a day, focus on the engagement and putting up quality pictures, links and content on a regular basis to improve your page.
What is Twitter all about?It's a platform wherein users share their thoughts, news, information and jokes in 140 characters of text or less. Twitter makes global communication cheap and measurable. Profiles are (usually) public. Users "follow" each other in order to keep tabs on and converse with specific people.Your username, profile pic, header image and bio should also reflect who you are
In short, Twitter is a relationship building and relationship maintenance tool; the most obvious business use of Twitter is to meet potential customers and leads the same way you would at networking event or tradeshow. However, you can also use it to: 1) Develop and promote your brand 2) Interact with your customer base and track what people are saying4) Create buzz around upcoming events 5) Help individual employees act as liaisons to the public 6) Promote other content you’ve created, including webinars, blog posts or podcasts 7) Develop direct relationships with bloggers and journalists for potential PR placement
What can you gain from social media?Increased brand awareness and creditabilityIncreased website traffic and website engagementHigher average order valuesMore repeat business, increased loyaltyReach into new and existing marketsInsight into customer opinions and opportunitiesMore sales and increased profitability
Pick One Social Media Site to StartMost small businesses that are active in social media participate on more than one site, but trying to do too much too fast can not only be overwhelming but it can also prevent you from learning how to effectively use each site. Choose one site to start with and focus your attention there first before moving onto others.Create a Social Media Time BudgetYou could easily spend hours each day getting up to speed on the popular social media sites. While that may be a good way to learn the ropes, you probably don't have the time, energy or interest in putting so much of your time into social media. Instead, create a time budget that limits your social media time to a daily or weekly total that you can fit into your schedule fairly easily.Clarify Your Social Media Goals and ObjectivesOnce you know how much time you will be spending on social media sites, you will need to make sure you are clear on your goals. What do you want to accomplish with social media? Are you interested in generating leads, finding colleagues to collaborate with, establishing yourself as an expert in your industry?Outline your approachThere are hundreds of different ways to use social media sites for business, and one way is not necessarily better than another. The key is knowing what your intended approach is before you start. Will you be a communicator, provide an industry-related news feed, present a mix of business and personal information? Outline your intended approach and work it into your goals as you get started.Complete Your Social Media Profiles ... ConsistentlyEach of your social media accounts will include some kind of profile. Profile fields may include a bio, websites, blogs, location and a headshot. Be sure to completely fill out your profile on any social media sites you use.Lurk and ObserveSometimes, the best way to get started on a new social media site is by signing up and then watching the pros, or at least the people who have been using the site for a while.
On paper, this whole checklist might seem like your business should run like clockwork. In reality, you will not get everything right the first time (no one ever does). You might be losing customers during checkout, your content might not be competitive enough to show up in search engines, your business value offering might be misdirected , and so on..It is important to regularly analyse how your online business performs and look for areas of improvement.
Checklist:Regularly check analytics and monitor site trafficKeep content updated on siteKeep Tweeting and sharing things onlineLet people know about your websiteEngage with your audienceThis will help you position your marketing efforts and improve on under-performing areas, while driving home your advantage in areas you are succeeding.
Mark and Myself are from Hydrant. Hydrant is a digital web agency based in the centre of Carlisle specialising in web development, web design and digital marketing. Throughout our experience in working with clients, including e-commerce businesses, large multi-national companies and also start-ups, we are sharing our knowledge and presenting online essentials for your business.