As LinkedIn becomes the definitive platform for professional content and information on your company, jobs, products/services, and more; people are coming to your LinkedIn Company Page whether it's active or not. Learn the components of a Company Page on LinkedIn - how to setup the right profile, attract an audience, and with the right foundation extend your company presence with the right tools (Career Pages, Showcase Pages, Groups, Slideshare).

1. How to Setup your Company Presence
on LinkedIn
LinkedIn Confidential ©2014 All Rights Reserved

2. LinkedIn has become the definitive professional
publishing platform and companies are an essential part
Pulse Influencers SlideShareWriting on LinkedIn
Company Pages

3. Whether or not you manage your company’s page,
members are coming to it
Member Profiles Jobs Content
> 70M profiles have an active
position tied to a Company Page
60% of traffic to Company Pages
is from employee profiles
Nearly all jobs are tied to
a Company Page
Job seekers come to the page
wanting to know more about
your company as an employer
News on LinkedIn is usually tied
to a company
Members click to your Company
Page to gain more news and
insights about your Company

4. Whether or not you manage your company’s page,
members are coming to it
Member Profiles Jobs Content
> 70M profiles have an active
position tied to a Company Page
60% of traffic to Company Pages
is from employee profiles
Nearly all jobs are tied to
a Company Page
Job seekers come to the page
wanting to know more about
your company as an employer
News on LinkedIn is usually tied
to a company
Members click to your Company
Page to gain more news and
insights about your Company
>3.7MActive Company Pages

5. Unlock business opportunity with these 3 essential
components of your company's presence on LinkedIn
©2014 LinkedIn Corporation. All Rights Reserved. 5
Company
page
Groups
Career
Pages
Showcase
Pages
Employees
Followers
Group
Members
Influencer &
Member Posts
Company
Updates
Group
Discussions
Identity Networks
Knowledge &
Opportunities
Jobs

6. Company Page
©2014 LinkedIn Corporation. All Rights Reserved. 6
Your destination to establish your company's identity and build
relationships with the world's professionals
Identity
Your company’s
profile to the world’s
professionals
Network
Connect professionals
and your employees
to drive economic
opportunity
Knowledge
Share content &
opportunities to make
professionals more
productive &
successful

7. Make the most of your company’s LinkedIn
page presence
©2014 LinkedIn Corporation. All Rights Reserved. 7
Establish
Establish
your profile
Attract
Attract an
audience
Engage
Engage through
content
Extend
Extend your
presence

8. ©2014 LinkedIn Corporation. All Rights Reserved. 8
Establish
your profile
Step 1

9. Establish your profile
Include a compelling page
description and hero image
Create your profile
Enter your company name and logo
Connect your employees
Encourage all your employees to list
your company in their personal profiles

10. ©2014 LinkedIn Corporation. All Rights Reserved. 10
Attract an
audience
Step 2

11. Attract an audience
Add a LinkedIn “Follow” button to your existing marketing
collateral (e.g. your email signature, your company website)
Invest in followers
through “Follow” ads

12. ©2014 LinkedIn Corporation. All Rights Reserved. 12
Engage
through content
Step 3

13. ©2014 LinkedIn Corporation. All Rights Reserved. 13
Don’t just fill out your profile, maintain an active page
9/10
nearly 9 out of 10
members believe a
Company should maintain
an up-to-date Company
Page on LinkedIn
>2/3
of members believe that it
would negatively affect
their perception of a
company if they didn’t
maintain an active
Company Page
>1/2
of members stated they
would be less likely to
apply for a job and do
business or purchase
from a company that
didn’t maintain an
active Company Page

14. Engage through content
Share daily news and insights in the form of company updates and
Sponsored Updates to your followers and target audiences

15. ©2014 LinkedIn Corporation. All Rights Reserved. 15
Optimize & refine
through analytics
Activate your thought leaders
to post & share their content
Engage through content

16. Slideshare: Hub for Professional Content
(PR, Employer Branding, Sales/Marketing, Lead Gen)
• Upload presentations, documents, infographics, embedded videos
• Content is easily integrated into LinkedIn (page updates, member profiles, etc)
• Easily discoverable by search engines
An Overview to Slideshare for
Business
http://www.slideshare.net/Slidesh
are/an-overview-to-slideshare-
for-business

17. ©2014 LinkedIn Corporation. All Rights Reserved. 17
Extend
your presence
Step 4

18. Extend your presence
A dedicated page for aspects of your business
with their own messages and audience
segments to share with
Showcase Pages
A dedicated page to showcase your employer
brand and serve relevant career opportunities
to passive & active candidates
Career Pages

19. ©2014 LinkedIn Corporation. All Rights Reserved. 19
Pages for subsidiaries and regions
with distinct recruitment needs
Affiliated Company Pages
Extend your presence
Further engage dialogue by highlighting
relevant groups on your pages
Featured Groups

20. ©2014 LinkedIn Corporation. All Rights Reserved. 20
Customize your pages
for your global audiences
Extend your presence

21. Better engage your different audiences globally
through personalized content
©2014 LinkedIn Corporation. All Rights Reserved. 21
Add page admins for regional
markets with local content to share
Adjust the page name and description
for each of the supported languages
Publish updates targeted by geography
and language preference
微软。我们将深入了解在雷德蒙德我们新开发部的工作空间。
如何微软开发部门改变了它的工作空间，并转化它是如
何工作
bit.ly – S.“索玛”Somasegar，微软开发部门的副总裁，
将您的最近改造的18号楼内为新的开放式布局之旅。
快来为你。做你喜欢。
在微软，我们帮助世界各地的人们和企业充分发挥其潜力。
我们做这个简单的任务来的生活每天都会通过我们的激情创造的技术和开发触及几乎所有类型
的客户的产品。
工作在微软让你有机会做的事情，使千百万人的生命，甚至数十亿，一个真正的区别。为了达
到你的全部潜力。
那么，为什么不仔细看看微软？我们认为你会发现惊人的事情真的就发生在这里。较少见
微软

22. Steps to extend your presence
1. Start with a Company Page and post content that spans marketing, talent
recruitment, corporate, brand, local, and global level topics
2. Explore additional page options to extend your presence
1. For talent: Create a Career Page if you want a dedicated page to showcase your
employer brand and serve relevant career opportunities to passive & active
candidates
2. For marketing: Create a Showcase Page if you have a specific brand, business
unit, or marketing initiative that wants its own voice on LinkedIn and resources to
support a distinct page
3. For global companies: Add regional employees as admins to post locally
relevant content for global audiences if they have content to share
3. Make your pages more effective
1. Affiliate Company Pages to your parent Company Page that represent parts of
your business with distinct recruitment needs and regions that need a fully distinct
page presence
2. Feature groups on your pages to further engage in dialogue around particular
topics of interest
©2014 LinkedIn Corporation. All Rights Reserved. 22

23. Taking advantage of the full Company Page
ecosystem - Microsoft
©2014 LinkedIn Corporation. All Rights Reserved. 23
Company Page
Microsoft—1,613,276 Followers
Computer Software
10,001+ employees
Career Page
Microsoft
Career Page
4,245 jobs posted
Featured Groups
Be Future
Ready
7,025 members
Showcase Pages
Office
13,025
followers
See more
Dynamics
11,205
followers
Lync
4,625 followers
Visual
Studio
3,078 followers
Affiliated Company
Pages
Skype
See more
Microsoft
Nederland
Yammer Inc.

24. ©2014 LinkedIn Corporation. All Rights Reserved. 24
Let’s get started.