Learn how to transform your LinkedIn profile into more customers or a better job with powerful networking tips.
Prevail PR
2220 Exposition Dr., San Luis Obispo, CA 93401
(805) 456-8636
http://prevailpr.com/
How to create a linked in company profileBill Layton
Linkedin company profiles are an essential part of you organization's web presence. These free listings let you upload information and content and link it back to employee profiles and your other web properties. Don' t miss this free opportunity!
How to use your LinkedIn account for your marketing needs. 5 easy steps to show you how!
http://www.socialmediaspecialist.com.au
If you are interested in becoming a social media manager, look at our course online.
Taking a look at LinkedIn's Hiring business line. Talent Solutions that enable hiring managers, HR professionals and Recruiters to recruit qualified candidates at scale more effectively and efficiently from the world’s largest talent pool.
At Kinetix we're givers, and we'd like to hit you with some simple steps you can take to give your LinkedIn profile a facelift. By doing this, you can start taking care of your career by connecting and promoting who you are before you really need a strong professional network.
Like athletes, not all LinkedIn profiles are created equal and some users end up on the sidelines while other professionals reap real the full benefits of the site.
Take your LinkedIn profile from benchwarmer to MVP today.
http://toponlinedirectories.inthegrandrapidsarea.com/ Experience The Power of Online Business Directories. Get Your Business listed in the Top Directories. Check Out This Free Power Point Slide and Get Your Free Report Today
How to create a linked in company profileBill Layton
Linkedin company profiles are an essential part of you organization's web presence. These free listings let you upload information and content and link it back to employee profiles and your other web properties. Don' t miss this free opportunity!
How to use your LinkedIn account for your marketing needs. 5 easy steps to show you how!
http://www.socialmediaspecialist.com.au
If you are interested in becoming a social media manager, look at our course online.
Taking a look at LinkedIn's Hiring business line. Talent Solutions that enable hiring managers, HR professionals and Recruiters to recruit qualified candidates at scale more effectively and efficiently from the world’s largest talent pool.
At Kinetix we're givers, and we'd like to hit you with some simple steps you can take to give your LinkedIn profile a facelift. By doing this, you can start taking care of your career by connecting and promoting who you are before you really need a strong professional network.
Like athletes, not all LinkedIn profiles are created equal and some users end up on the sidelines while other professionals reap real the full benefits of the site.
Take your LinkedIn profile from benchwarmer to MVP today.
http://toponlinedirectories.inthegrandrapidsarea.com/ Experience The Power of Online Business Directories. Get Your Business listed in the Top Directories. Check Out This Free Power Point Slide and Get Your Free Report Today
Learn how to get the most out of your free LinkedIn account, and how to use our premium tools to become a hiring guru.
We’ll uncover how to:
Master LinkedIn’s all-in-one marketing engine to market your company at scale
Find the right candidates for your open jobs including hard-to-fill roles (even identify candidates who specifically work for your competitors)
Build your own personal brand as a trusted recruiter
Use advance reporting tools to measure your recruitment efforts
http://bit.ly/1RZMaXu
Freelancers are often considered to be self-employed, and have the freedom to pick and choose their projects and companies they would like to be associated with. A common profession for freelancing is writing; a writer then has the ability to submit their work to many different places, without being tied to any one company in particular.
This class will provide participants an overview of how to use the Internet to find employment. Topics will include using various job search engines, completing online application forms and posting resumes, and taking advantage of social networking websites for professionals.
Salesforce Community is a great platform for sharing information and collaborating with the people who can help the company enhance their business.
http://www.ajaydubedi.com/salesforce-blog/employee-community/
Skype: ajay.dubedi
Email: ajay.dubedi@cloudanalogy.com
Phone: +1 (415) 830-3899
This manual will help you to implement Office 365 to your organisation and will guide you through the process of validating your domain, creating single and bulk users, creating email distribution groups and much much more.
A training presentation on Search Engine Optimization (SEO) for new / beginners to understand "What is SEO?". Visit www.impressico.com for more information.
http://www.impressico.com/
Whereoware: 5 Silverpop Emails to Implement TodayWhereoware
Whereoware presents 5 Silverpop emails to implement today. This step-by-step guide will allow you to take full advantage of Silverpop's platform. Take your email marketing to the next level.
Adjusting how you use LinkedIn changes the way prospects react the “LinkedIn for business,” is the next episode of the Social Media Marketing marketing empire.
LinkedIn Company Pages tend to rank highly in search results, and many people seek them out directly on the LinkedIn platform. This visibility is good news for businesses, because there are a number of features and tools that enable you to spotlight your offerings and uniqueness in really slick ways.
That is, if you know all the ins and outs. Equipped with our new LinkedIn Company Pages Playbook, you will be ready to draw up the perfect game plan.
Most people want to know:
WHY should I use LinkedIn?
Someone invited me to LinkedIn. I made a profile, have a few connections and now I wonder WHY am I on this website?
How can I benefit from LinkedIn without spending too much time?
Esta pequena cábula, cortesia da Marketo, mostra como utilizar páginas de empresa, de produto, a publicidade do Linkedin, e os grupos. Não é extremamente técnica mas para quem está a começar pode ser um recurso bastante valioso. Veja por si mesmo.
Learn how to get the most out of your free LinkedIn account, and how to use our premium tools to become a hiring guru.
We’ll uncover how to:
Master LinkedIn’s all-in-one marketing engine to market your company at scale
Find the right candidates for your open jobs including hard-to-fill roles (even identify candidates who specifically work for your competitors)
Build your own personal brand as a trusted recruiter
Use advance reporting tools to measure your recruitment efforts
http://bit.ly/1RZMaXu
Freelancers are often considered to be self-employed, and have the freedom to pick and choose their projects and companies they would like to be associated with. A common profession for freelancing is writing; a writer then has the ability to submit their work to many different places, without being tied to any one company in particular.
This class will provide participants an overview of how to use the Internet to find employment. Topics will include using various job search engines, completing online application forms and posting resumes, and taking advantage of social networking websites for professionals.
Salesforce Community is a great platform for sharing information and collaborating with the people who can help the company enhance their business.
http://www.ajaydubedi.com/salesforce-blog/employee-community/
Skype: ajay.dubedi
Email: ajay.dubedi@cloudanalogy.com
Phone: +1 (415) 830-3899
This manual will help you to implement Office 365 to your organisation and will guide you through the process of validating your domain, creating single and bulk users, creating email distribution groups and much much more.
A training presentation on Search Engine Optimization (SEO) for new / beginners to understand "What is SEO?". Visit www.impressico.com for more information.
http://www.impressico.com/
Whereoware: 5 Silverpop Emails to Implement TodayWhereoware
Whereoware presents 5 Silverpop emails to implement today. This step-by-step guide will allow you to take full advantage of Silverpop's platform. Take your email marketing to the next level.
Adjusting how you use LinkedIn changes the way prospects react the “LinkedIn for business,” is the next episode of the Social Media Marketing marketing empire.
LinkedIn Company Pages tend to rank highly in search results, and many people seek them out directly on the LinkedIn platform. This visibility is good news for businesses, because there are a number of features and tools that enable you to spotlight your offerings and uniqueness in really slick ways.
That is, if you know all the ins and outs. Equipped with our new LinkedIn Company Pages Playbook, you will be ready to draw up the perfect game plan.
Most people want to know:
WHY should I use LinkedIn?
Someone invited me to LinkedIn. I made a profile, have a few connections and now I wonder WHY am I on this website?
How can I benefit from LinkedIn without spending too much time?
Esta pequena cábula, cortesia da Marketo, mostra como utilizar páginas de empresa, de produto, a publicidade do Linkedin, e os grupos. Não é extremamente técnica mas para quem está a começar pode ser um recurso bastante valioso. Veja por si mesmo.
How to use LinkedIn - including a guide to the LinkedIn pages and Ad Manager ...Emily O'Brien
This slideshow pulls out a simple guide to LinkedIn, detailing how to get the most from your personal pages and LinkedIn pages, and a basic guide to Campaign Manager.
La guía completa sobre las páginas de empresa de Linkedin, desde la creación, configuraciones y las recomendaciones acerca de los formatos de publicación, contenido, analítica y demás para poderle sacar provecho a esta red social.
How to learn Linkedin for business and to develop company pages in linkedinSwaraj Mishra
How to learn more about linkedin is the key focusing area. Here you can easily know how to learn to use linkedin in a better way for promoting your business.By going through the slides you will learn linkedin for company pages.
This presentation details the value of LinkedIn as a social networking tool and draws parallels between Facebook and email marketing for those getting started with Facebook. This presentation was originally delivered by Tom Stirling of Stirling Technologies, a Winchester, MA-based web consulting and web design firm to members of The Business Connector (TBC) in Woburn, MA.
LinkedIn is not an online resume, a professional facebook and it is most definitely not ALL about you. It is a professional social network that is dynamic, social and YES professional... but more importantly it is a search engine for many recruiters and companies looking for great vendors. Is your LinkedIn profile optimized for this search engine?
How to Build your business with LinkedIn - Presented by Pete Sabine for the ...Contra Costa Home Search
Discover how to use LinkedIn to integrate social media to grow your real estate business. Presented by Pete Sabine and moderated by Brad Andersohn with the Zillow Academy.
How to Get the Most Out of LinkedIn: Tips to Support Your Personal Brand and ...brandextract
Learn how to optimize your LinkedIn profile to generate meaningful results for your business. Get more visibility and expand your professional network.
Similar to A Powerful Linkedin Training Guide - Invest In Yourself (20)
Everything you need to know about the new Google Places.
Prevail PR
2220 Exposition Dr., San Luis Obispo, CA 93401
(805) 456-8636
http://prevailpr.com/
Facebook social media marketing presentation given to local San Luis Obispo small business owners.
Prevail PR
2220 Exposition Dr., San Luis Obispo, CA 93401
(805) 456-8636
http://prevailpr.com/
Overwhelming statistics for why you MUST have a mobile marketing strategy in 2015.
Prevail PR
2220 Exposition Dr., San Luis Obispo, CA 93401
(805) 456-8636
http://prevailpr.com/
In order for your small business to succeed in your local marketplace, you need to market and market often! Check out this slideshow for some good ideas on how to grow your local small business.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
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About Linkedin
Founded in 2002 and launched in spring of 2003 by Reid Hoffman
• Graduated from Stanford and Oxford Universities
• Worked with Apple and Fujitsu
• Was a member of the founding for Paypal
Founded LinkedIn after Paypal was acquired by Ebay in 2002
By 2011, LinkedIn had 135,000,000 users across the world
• Includes all executives from the Fortune 500 companies
• Includes all major industries and industry leading companies
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Industry and Company Size
^ Graph of Industry vs Company size on
LinkedIn
< Vincenzo Cosenza’s infographics
demonstrate the growing reach of
LinkedIn.
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Setting up your Account
• How do you want your business to be portrayed?
• What is goal of Linked in Profile?
• What Key words for your profile?
• Who are your friends on LinkedIn? Are they good choices?
There are 3 types of Linked in
Premium Accounts to choose
• Business
• Business Plus
• Executive
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Types of Premium Plans
Business Plus
• Contact 10 people directly
through InMail with a
guaranteed response
• See 500 profiles when you
search
• Access to premium search
filters
• Automatically see expanded
professional profiles
• Full list of people who have
viewed your profile
• 25 folder profile organizer
• See first names for third
degree contacts
• Access to reference search
• Priority customer service
Business
• Contact 3 people directly
through InMail with a
guaranteed response
• See 300 profiles when you
search
• Access to premium search
filters
• Automatically see expanded
professional profiles
• Full list of people who have
viewed your profile
• 5 folder profile organizer
• See first names for third
degree contacts
• Access to reference search
• Priority customer service
Executive
• Contact 25 people directly
through InMail with a
guaranteed response
• See 700 profiles when you
search
• Access to premium and total
search filters
• Automatically see expanded
professional profiles
• Full list of people who have
viewed your profile
• 50 folder profile organizer
• See first names for third
degree contacts
• Access to reference search
• Priority customer service
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Making a Business Page
• Log onto personal account
• Go to company home page (on main bar, under the masthead)
• Click the option “Add a Company”
• Enter Company Name, Company email address
• Tick box to verify you are the official representative of the company.
• Click “Continue”
• Go to the email account you use for your Linked in Account
• You will receive a verification email from Linked in
• Click on the confirmation link to be brought to a confirmation page
• Click “Confirm” on the confirmation page.
• Log in using primary email address and password.
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Basic Company info
• Log onto personal account
• Go to company home page (on main
bar, under the masthead)
• Click the option “Add a Company”
• Enter Company Name, Company
email address
• Tick box to verify you are the official
representative of the company.
• Click “Continue” (top picture)
• Go to the email account you use for
your Linked in Account
• You will receive a verification email
from Linked in
• Click on the confirmation link to be
brought to a confirmation page
• Click “Confirm” on the confirmation
page.
• Log in using primary email address
and password.
• Bottom picture is your fresh account
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Basic Company Info - Part 1
Time to Flesh out your page!
•Click the dropdown menu entitled: “Admin tools”
•Click on “edit.”
What Type of Business are you running?
1.Company Type: Choose from eight options that include “public
company” and “self-employed.”
2.Company Size: Range of sizes depending on the number of
employees.
3.Company Website URL: Your website address
4.Main Company Industry: What type of company do you run?
5.Company Operating Status: Ranges from operating to out of
business
6.Year Founded
7.Company Location: City, country, state etc.
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Permission & Logo - Part 2
Who do you want to modify
your business page?
•You can allow everybody with a company
email address
•You can nominate employees whom are
connected to you in LinkedIn
Want to add logos?
•Click “edit”
•On far right, click the “upload” button
•2 logo limit
•Rectangle logos are standard
•Square logos can also work
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Company Description - Part 3
What does your company do?
1.Company Description: Write about your
company. Use short and simple sentences, keep
to the point, be factual and remember key words.
2.Company Specialities: You can add as
many of these as you like. Think of them like
tags. For example, your company might publish
books or it might specialize in different types of
cleaning service.
3.3. Company Blog RSS Feed: Add your
RSS feed to help your SEO.
4.4. News Module: Toggle between showing
news about your company and not showing it.
When you are done,
click “Publish”
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2. Page Optimization
Search Engine Optimization
• SEO = Search Engine Optimization
• SEO helps search engines find your site through key words
• LinkedIn uses SEO
• Customers, employers, and contacts find your business profile
using SEO and key words in LinkedIn
TIPS for setting up efficient SEO
•
•
•
•
•
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Back-links
• A Backlink takes a user from one website to another when clicked
• Backlinks can be used to network between LinkedIn sites
• Passive backlinks are written by followers and customers
• Backlinks are valuable, but need to be done right:
– ONLY link to legitimate websites (Such as LinkedIn)
– ONLY use one-way links
To set up a backlink you can…
• Put your company URL in your
company description
• “Careers” and “Products &
Services” can also
have links
• Put your company URL in a
status update (see right)
– Click “Attach a Link”
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Driving Traffic to your Site
1. Use Sociable on Wordpress
(or LinkedIn Share button)
• If your company has a
wordpress blog, go to the plugin
section of your dashboard
• Click “add new” then
• Search for “sociable”
• Install the plugin then activate it
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Driving Traffic to your Site
1.a. Other blogs allow you to install a
specialized Linkedin Share
Button.
• Go to:
https://developer.linkedin.co
m/plugins/share-plugin-
generator
• At the developer screen,
there will be a series of
options.
• Paste the URL to Linkedin
company page
• Choose shape of button
• Click “get code” to generate
HTML
• Paste HTML into website.
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1.Company Description: Write about your
company. Use short and simple sentences, keep
to the point, be factual and remember key words.
2.Put a link in your profile:
You can put a link on your personal profile
to your company profile.
3.Auto Post Blog updates to your
profile:
You can search for plugins that
automatically update your blog with
activity from your Company or personal
profile.
4.Applications: Wordpress & Blog Link
Instead of finding plugins, you can use
Wordpress or Blog link as your blogs
because they already are LinkedIn
compatible.
5.Join Groups
Join or set up a group to facilitate
discussions.
Driving Traffic to your Site
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Driving Traffic to your Site
6. Answer Questions (appropriate blog posts only)
Click “more” section to get to the “answers” page. Answer questions. The quality of your
answers increases your reputation.
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3. Business Tools
Adding a Product
• The first and most simple step in monetizing your LinkedIn page is
to create product and services on your business page.
• Go to your business page, click “products”
• Add products if you don’t have any on the main panel
• If you do have products, go to the admin menu on the right hand
side and select “add product”
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11 Steps to Adding a Product
Step 1
• Decide if consumers can buy or buy a service
or product.
Step 2
• Choose a category that suits the product
Step 3
• Enter product service name
Step 4
• Upload image or logo of product. Make sure
it’s small enough for LinkedIn.
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11 Steps to Adding a Product
Step 5
• Enter Description of Product (remember SEO
guidelines and key words)
Step 7
• Link to company’s homepage or product site
page.
Step 6
• Choose 1-3 keywords to describe product
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11 Steps to Adding a Product
Step 8
• Add contact information for your product
(should be LinkedIn members)
Step 9
• Are you running a special promotion on your
product or service? Say so here.
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11 Steps to Adding a Product
Step 10 and 11
• Add URL and title to any YouTube promotional
video
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Recruitment
You can post a Job advertisement under the “Careers” option on your
company page (LinkedIn charges a fee to post a job)
How to post a job
Step 2
• Fill in the descriptions in the fields
about the job. The last two options
are optional.
Step 1
• Type in Job Title and Location
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How to post a job
Step 3
• Similar to the product/services descriptions,
describe the job and its outlines with SEO in
mind.
Step 4
• Enter the desired skills and experience you
want the employee to have.
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How to post a job
Step 5
• Similar to the product/services descriptions,
describe the job and its outlines with SEO in
mind.
Step 6
• Similar to the
product/services
descriptions, describe the
job and its outlines with
SEO in mind.
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Premium Career Page
• In addition to the basic service, LinkedIn provides a premium career
service page.
– Helps you develop company’s brand
– To set up, you need to contact LinkedIn directly.
– Additional features: videos, featured employee pages, banners, etc.
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Contact Building
LinkedIn offers a platform for networking with likeminded individuals
and companies. Reasons for networking include:
• Future Jobs: LinkedIn gives you tools to hire and consider reputable recommendations
• Advice: you can get advice from experts.
• Contacts and Services: Your network will re-enforce your reputation with
recommendations
• Staff Networks: Companies like to show off their good staff to improve their
reputation
• Groups: An group opens to collaboration and communication with networking and
business.
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Events
• Events are another tool to marketing and promoting your brand and your
business at LinkedIn
– Publicizes your product, service, or new office
– Includes followers in the project
– Great opportunity to get feedback
– Can also be used for private function
• To find the events page. First click on the “more” button
• Click on“events”.
• You will then see a list of suggested events.
• On right-hand side, find a list of your events or click “create event”
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How to create an Event
Step 1
• Click “create an event”
• Enter the name of the event (ex: Bob’s
Birthday Party”), when, where then a logo
Step 2
• Write description of event
(keep SEO in mind)
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How to create an Event
Step 3
• Enter more details about the event
Step 6
• Click “create event” to finish!
Step 5
• Share your event via Twitter and Facebook
Step 4
• What industry does your event relate to?
Where can people find out more? Is there a
registration?
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Analytics
Analytics is on your company homepage under the “analytics” option, it provides
valuable testing and data on your LinkedIn page.
There are several types of analytics that LinkedIn offers.
1. Page Views
• Overtime, this graph will show how much
your page, career pages, or product and
services pages are viewed
2. Unique Visitors
• How many times each visitor visits a page of
yours (if they are repeat visitors)
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Analytics
3. Clicks: Products & Services
• Who has been clicking on your products and
services page? What were they interested in?
4. Members Following
[Company Name]
• Are your followers increasing or declining?
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4. Brand Building
• Brand Building is a valuable tool to help monetizing your business and
LinkedIn business page
• Brand Building includes Marketing and Advertising schemes
• LinkedIn tailor makes each ad campaign with you, so each marketing
campaign is different.
1. Display Ads
2. Social Ads
3. Sponsorships
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Marketing and Advertising
Display Ads:
1. Standard Ad Units and Text Links are displayed on profile and other LinkedIn pages in
a standard web-ad format (IAB-Compliant ads, text links, and premium ads)
2. Content Ads are more dynamic and engaging
3. Homepage Takeovers designed for a specific target audience - High impact
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Marketing and Advertising
Social Ads:
1. Follow Company Ads let you highlight your company followers and attract new ones.
2. Recommendation Ads shows off your endorsements and attract new
recommendations
3. Join Group Ads create an advert out of group discussions
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Marketing and Advertising
Sponsorships:
1. Designed to show off products and services.
2. Active promotion
3. May be negative due to “out and out” marketing
4. Creates sponsorships for products, interns, students, etc.
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Group Emails & Warm Calling
• Messaging potential clients and customers can be rewarding, with the right
touch and non-spamming techniques.
• Partner Messages allows businesses to utilize the network’s InMail system. This
system works because:
– They are guaranteed to be kept at top of index pile
– The number an y one user can receive is limited (no spam)
– They can be personalized
– They can be sent to specific people or types of people
– They make a great impact
• To activate Partner Messages, contact LinkedIn team
• Due to the system, your messages become exclusive and much more prone to
responses.
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Market Research
• LinkedIn’s Insights act as a means of Market Research
– Long term and Short term
– Data intended to be compared to actual product sales
• LinkedIn’s Insights data and analytics can be used to examine responses to
certain products and certain styles of presentation
– For example, are users responding more to web links than to videos or
vise versa?
– What kins of messages are getting more comments than others?
– Which products are selling well and which ones are not?
• Customer interaction is also highly recommended
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5. Interaction Tools
• The internet has changed traditional
• People can access more information and easier
• Facebook, MySpace, and Twitter, as social networking sites,
helped revolutionize business
• “Modern Business” demands a face for the company
• Modern consumers want to feel that their voice matters and real
people run the companies they work with
This section will show you how to make this happen in LinkedIn
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LinkedIn Groups
LinkedIn groups can gather employees and fans together in one place
Setting up groups
Step 1
• Create Logo for Group page.
• Choose between “company/branded” group
or “interest” group
• If you use “company/branded group” use the
same logo as your company
• If you choose “interest group” pick a logo
relating to the nature of the group
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LinkedIn Groups
Step 2
• Enter group name
• Choose what type it is
Step 3
• Write quick summary of
group (remember SEO)
Step 4
• Write quick summary of
group
• (remember SEO)
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LinkedIn Groups
Step 5
• Enter website and email
Step 6
• Determine the access of
your group.
• An open group encourages
more people to join and
network
• A closed group filters the
type of people you wish to
join the group
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LinkedIn Groups
Step 7
• Enter the language of the
group to add a useful
filter
• The location option is
only useful if you plan
bringing people together
• By linking to a twitter
account, you can carry on
a conversation with
tweets
• Sign the agreement and
click
“Create a group”
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There are two main themes for groups
To find out which group to choose, ask yourself, “Do you want group members to
know this group is run by your company?”
• A Branded Group is open about its company and intent.
• People can discuss your products and services.
• Interest Groups can discuss a wider subject other than your company
• You can use the group to gather feedback without overtly promoting your
group
• Users may feel betrayed if they later find out you run the group and it is
used as a promotional machine.
Branded vs. Interest Groups
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Setting up a group is half the battle
If you don’t work on a group, it will die.
• Share
• Click on “Share” option on right hand side of your group page
• You will get 4 basic Option
• Share on LinkedIn
• Share on Twitter
• Share on Facebook
• Invite others
• Inviting others to your group will help get the momentum going
Keeping Groups Active
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• Discussion
• Starting a discussion to interact with fans and group members
• This could be used as a press release
• This could be used to gather feedback
• Use SEO keywords and basic, clear description when setting up the discussion
• What is the goal about the discussion?
• Is your discussion question interesting? Will it attract people?
• It is possible to attach links to discussions
Keeping Groups Active
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• Polls
• Can ask customers if they like a product or service
• Can ask which products or services need upgrading
Keeping Groups Active
• Members
• Who are your members and which are most active and why?
• Promotions
• You can set up your promotions as a separate from you group, but still visable
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• Jobs
• You can create job discussions.
• Layout is same as general discussion section, but you can identify positions
you are interested in.
• Informal applications
Keeping Groups Active
• More
• Check the activity on your site. Does it look good to you? Is it well targeted?
• Check the settings to make sure the group is organized
• Start a subgroup within your group
• Check out the group’s profile. Is it attractive?
• Look at the group’s statistics
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Create a company page
Fill in your company details
Remember your SEO
Backlink to your company website
Create a LinkedIn like button on your homepage
Ask connections to become fans
Add employees to your company list
Create product pages
Post jobs on your company careers page
Ask staff and connections for recommendations
Regularly update your page
Create tailor made adverts for your products and services
Create Events fro product launches
Network with likeminded people and companies
Answer questions on the linked in Answers page
Create a group
Invite your connections to become members
Create new discussions and polls
Use your group for market research
Reward active group members
6. Your Checklist