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DIY Graphics & Images for Social Media Marketing

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In this program, we explored online resources for stock photography and introduced customers to several text overlay resources. With a little hands-on work, easy to use templates and a couple of tips, attendees just might walk out of class with your first marketing graphic for your business! Great for both the creative and not-so-creative entrepreneur.

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DIY Graphics & Images for Social Media Marketing

  1. 1. DIY GRAPHICS & IMAGES FOR SOCIAL MEDIA MARKETING JULIE KITTREDGE, BUSINESS SERVICES ADVISOR JKITTREDGE@AHML.INFO SEPTEMBER 20, 2016
  2. 2. A picture is worth a thousand words.
  3. 3. The Purpose of Your Marketing Platform Develops your “voice” Promotes visibility Provides an opportunity to influence Establishes trust Builds your community Demonstrates your expertise Connects with YOUR audience
  4. 4. Why use images? Pictures tell stories Better engagement Reflect the personality of your business Authentic posts
  5. 5. Tips for DIY Smartphone Photography Lighting is key Avoid clutter Never use the zoom Do minor editing Take lots of photos
  6. 6. Resources for Free Stock Photography 22 websites for Free Stock Images (Shopify.com blog) Pexels.com Unsplash.com
  7. 7. Creating Graphics
  8. 8. Build Your Audience Purpose of marketing on any platform is for Adding value to the lives of your customer Educating & Inspiring Building genuine relationships Establishing expertise in your field Ultimately  paid work You want customers to want to share your content. Customers will not respond to a bunch of sales pitches
  9. 9. Content Tell stories Share customer interactions Share behind the scenes Create a buzz toward launch day Show your work in action Help and educate Use inspirational quotes Be generous with what you know
  10. 10. Additional Resources One-on-one appointments Upcoming program calendar Business Networking Before Hours Wednesday 9/28 @ 8-9 am Wednesday 10/12 @ 8-9 am Lunch Bytes Webinar: Creative Ideas for Video Marketing Tuesday 10/4 @ 12-1 pm Tech Class: Productivity Apps for Busy Entrepreneurs Thursday 10/13 @ 10-11 am
  11. 11. Q & A Contact for further assistance Julie Kittredge: jkittredge@ahml.info Susan Mayer: smayer@ahml.info www.ahml.info/business

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