Twitter For Your Business: Getting Started


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From the VerticalRespnse Spring Webinar Series

Everyone is saying you need to use Twitter for your business, but how do you get started? Join VerticalResponse's Marketing team members as they teach you:

How to get started with Twitter
Terms you need to know
Tips and Tricks to help navigate Social Media And more!
Once you've got the hang of Twitter join us for webinars on Facebook and LinkedIn!

Published in: Business, Technology
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Twitter For Your Business: Getting Started

  1. 1. Twitter For Your Business:Getting Started<br />Ellery Long @ellerylong & Jill Bastian @jillieb3<br />@VR4SmallBiz<br /><br />
  2. 2. Twitter: Fast, Furious & Fun!<br />Communication tool for big brands, small biz and you! <br />Real-time, up to the minute<br />Facilitates word of mouth marketing, brand advocacy, and viral sharing<br />Enables quick reactions to customer-driven messages about your brand, both negative and positive<br />Your opportunity to shape the conversation<br />Effective way to track competitor strategies and buzz<br />
  3. 3. Twitter Tips:<br />Repurpose content whenever possible:<br />Tweet your emails via the Social Sharing feature<br />Provide value - blog posts, company news, contests, sales, etc…<br />Share media that you consume as well<br />Industry trends and studies <br />Relevant blog posts and articles <br />Follow people and brands you like for good content, and retweet (RT) them often<br />Thank people for mentioning your brand & RT positive mentions! <br />Thank followers when they RT you - @ Reply<br />People love to be acknowledged<br />
  4. 4. @ Mentions<br />
  5. 5. @ Mentions<br />
  6. 6. @ Replies<br />
  7. 7. @ Mentions<br />
  8. 8. RT Classic vs RT New<br />
  9. 9. RT Classic vs RT New<br />
  10. 10. Via<br />
  11. 11. #hashtags<br />
  12. 12. Tips To Increase Engagement<br />Be consistent<br /><ul><li>Customers don’t follow if you don’t update</li></ul>Make the most out of every tweet:<br /><ul><li>Use hashtags (#)
  13. 13. Be relevant & timely
  14. 14. Ask for RT’s
  15. 15. Make it sharable </li></ul>Ask questions and initiate a dialogue<br />Search for conversations you can add value to <br />Respond to customer questions & support issues openly<br />
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  18. 18. Twitter Tools For Success:<br />Measure engagement <br />RT’s, mentions, follower retention - not just follower count<br />Hootsuite, Tweetdeck, Seesmic:<br />Search for brand name, mentions, keywords & hashtags<br />Schedule tweets & have members of your team collaborate<br />Update multiple social media platforms in one place <br />Tweet Meme, Trendistic, Twitscoop<br />Find useful Twitter trends and hashtags<br />WeFollow, Twellow<br />Twitter account directories<br />Klout, Twitter Grader, Twitter Counter, Tweetstats<br />Measure engagement metrics & your own Twitter activity<br />Google Analytics<br />Measure traffic related to sales/acquisitions - ROI<br />
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  20. 20. Q & A<br />