The location of Night Time Economy is Murthal, Haryana. This presentation contains the different Dhabas at Murthal and the review of Customers as well which gives you a complete idea of the place MURTHAL, HARYANA.

1. NIGHT TIME ECONOMY
AT
MURTHAL, HARYANA
Presented by-
Sunit Mondal

2. INTRODUCTION
• Also known as “ Foodie Heaven”.
• Feel-good Punjabi fare of Paranthas, Lassi, Dal
Makhni and Shahi Paneer.
• Places for a Sunday brunch or for a late dinner post
party-hopping.
• An array of Chinese/Continental fare added too.
• 60 km from Delhi.

3. A GLIMPSE OF MURTHAL, HARYANA

4. SEGMENTING

5. TARGETING

6. POSITIONING

13. PHYSICAL
ENVIRONMENT

14. USP

15. SWOT ANALYSIS
STRENGTHS
• We provide various kinds of food selection for customer to choose.
• We offer reasonable rate with our variety of dishes.
• We provide customers with good hospitality.
• We operate 24 hours for customer to order any time as they wish.

16. WEAKNESS
• As our restaurant operates 24 hours, it is hard to us to find skilled chef to
work at night shift.
• Another aspect of weakness is that our restaurant already offers a product
already available on the market.

17. OPPORTUNITIES
• A new office complex development is opening nearby.
• A new housing development is being built nearby.
• Introducing non veg dishes to attract more customer.

18. THREATS
• If the operating costs are set to increase, we might pay more to those costs
and as a result, revenue may be less.
• Political Disturbances.

19. REVIEW OF “CUSTOMERS”

20. FACEBOOK PAGE

21. CONCLUSION
• Positive vibes.
• Recognition in NCR and other parts of India.
• Quality of food are good.
• Prepared with Organic Ingredients.
• Outings for the youth, couples, family.