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Twitter for Business Coaches – Retention & Growth wabc 2010


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Learn how business coaches are retaining clients, filling events and locking in qualified appointments by micro blogging with Twitter!

In this in-depth FREE Training Overview, Dean DeLisle, Founder and CEO of Forward Progress – a Chicago based Coaching and Training Organization and a long-standing member with Worldwide Association of Business Coaches, will lead this webinar, guiding you step by step on how to use Twitter to ACTUALLY generate NEW coaching clients for 2010!

Featured frequently in news publications, radio and television, Dean DeLisle has helped over 4,000 clients connect with over 25 million leads and close over a billion dollars in sales—all by helping them make the connections that count.

Having just turned 4 years old this year, Twitter has one of the fastest growing user bases in the Social Network family. In less than one hour we will show you why everyone is using this micro blogging site and why you should too!

In this jam-packed one-hour webinar, you will learn HOW TO:

• Understand Twitter
• Customize your Profile/Page
• Use Twitter for Customer Service
• Promote your Business, Website, Event, etc.
• Conduct and Monitor Conversations
• Connect with Others and Gain Followers
• Leverage Your Network

Getting new business is critical in today’s business world where every targeted lead counts! Join the thousands of people who have generated new business in the last few months just by simply attending these webinars!

PLEASE NOTE***If you cannot make the scheduled time, upon registering, you will automatically get access to the recording and materials.

We look forward to seeing you there!

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Twitter for Business Coaches – Retention & Growth wabc 2010

  1. 1. Twitter for Business Coaches – Retention & Growth Class Starts in Less Than 30 MIN
  2. 2. Twitter for Business Coaches – Retention & Growth Class Starts in Less Than 15 MIN
  3. 3. Twitter for Business Coaches – Retention & Growth
  4. 4. Twitter <ul><li>Founder and CEO of Forward Progress </li></ul><ul><li>Over 25 years in business Coaching and Consulting </li></ul><ul><li>Trained and Coached over 15,000 People </li></ul><ul><li>Campaign Development in Social Media </li></ul><ul><li>Call Center, Internet, eMarketing, Event Management, </li></ul><ul><li>Intense Lead Generation, Web Seminars, eSelling </li></ul><ul><li>Over Billion Dollars Sales, 25 Million Leads, Coach and Trained Thousands of People using Internet Based Lead Generation </li></ul><ul><li>Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Coaching, Training and Channel Sales….. </li></ul>Dean DeLisle – Social Media Specialist
  5. 5. <ul><li>Enhance your credentials and align yourself with some of the industry’s most sought after business coaches. </li></ul><ul><li>Our members enjoy seven broad WABC benefits :  </li></ul><ul><li>Advocacy We see business coaching as an essential business service. Benefit from the initiatives we’ve introduced to build client demand and define industry standards. </li></ul><ul><li>Business Development Grow your business, hone your expertise and boost your effectiveness with our many business development resources. </li></ul><ul><li>Credibility Advertise your high standards and add to your credentials by aligning yourself with the world’s most respected international business coaching association. </li></ul><ul><li>Networking Access a powerful network of the industry’s leading coaches. By tapping into a community of like-minded colleagues, you can broaden your knowledge, strike up business alliances and exchange valuable referrals. </li></ul><ul><li>Personalized Service Receive free one-on-one service from WABC representatives, including member support response within one business day. </li></ul><ul><li>Recognition We believe in honoring individuals who make outstanding professional contributions. Become eligible for some of the most prestigious awards and distinctions in the industry. </li></ul><ul><li>Strategic Alliances Take advantage of the alliances we’ve built with leading experts, businesses and organizations willing to share their resources and expertise. </li></ul><ul><li>There's never been a better time. Apply for membership: </li></ul>
  6. 6. What we’ll cover… <ul><ul><li>What is ‘Social Networking’? </li></ul></ul><ul><ul><li>What is Twitter? </li></ul></ul><ul><ul><li>Proper use and setup </li></ul></ul><ul><ul><li>Business use examples </li></ul></ul><ul><ul><li>Event usage </li></ul></ul><ul><ul><li>7 Steps to start </li></ul></ul>
  7. 7. Social Networks You Already Know <ul><li>WABC </li></ul><ul><li>You! </li></ul><ul><li>Chambers </li></ul><ul><li>Industry Clubs </li></ul><ul><li>Organization </li></ul><ul><li>Charities </li></ul><ul><li>Country Clubs </li></ul><ul><li>Network Groups </li></ul>
  8. 8. Why do “Traditional” Social Networks Work? <ul><li>Trusted Colleagues </li></ul><ul><li>Like-minded People hanging out </li></ul><ul><li>Similar Friends and Associations </li></ul><ul><li>You have more “Things” in common </li></ul><ul><li>Similar “Beliefs” </li></ul><ul><li>Recommended “IN” </li></ul>
  9. 9. Why Do “Traditional” Social Networks Work? <ul><li>Think about Recommended “IN” – Why? </li></ul>MAKE IT EASY! 2 Old – 2 New
  10. 10. How Many Contacts and eMails Do YOU Have? <ul><li>That Know YOU? </li></ul><ul><li>That Trust YOU? </li></ul><ul><li>That have done Business with YOU? </li></ul><ul><li>That would recommend YOU? </li></ul>Stop Thinking One Dimensional! Bob Sue Pat Mark
  11. 12. What is Twitter? <ul><ul><li>Twitter is a social networking and microblogging service that allows you to answer the question, &quot;What are you doing right now?&quot; by sending short text messages 140 characters in length, called &quot;tweets&quot;, to your friends, or &quot;followers.&quot; </li></ul></ul>Micro Blogging -> Blogs Texting -> Email
  12. 13. Twitter Functionality <ul><ul><li>You can send your messages using the Twitter website directly, as a single SMS (text) alert, or via a third-party application such as Tweetdeck, Hootsuite or SocialOomph. </li></ul></ul><ul><ul><li>Your tweets are displayed on your profile page, on the home page of each of your followers, and in the Twitter public timeline (unless you disable this in your account settings.) </li></ul></ul>Your Truly Broadcasting
  13. 14. Used by National Chains…
  14. 15. And Local Businesses!
  15. 16. Default Twitter Profile
  16. 17. Profile & Follow(er) Tips <ul><ul><li>Decide what your value and routine will be </li></ul></ul><ul><ul><li>Interesting bio (in 160 characters or less!) </li></ul></ul><ul><ul><ul><li>Use Keywords </li></ul></ul></ul><ul><ul><li>Upload a relevant photo </li></ul></ul><ul><ul><li>Use your real name and location </li></ul></ul><ul><ul><li>Don’t use the default background! </li></ul></ul>
  17. 18. Twitter Uses for Business <ul><ul><li>Personal Branding. Advantages: casual, conversational. </li></ul></ul><ul><ul><li>Direct traffic . Build web site traffic, viral nature. </li></ul></ul><ul><ul><li>Find Prospects. Do a search for keywords related to your product on Twitter Search and then follow users. </li></ul></ul><ul><ul><li>Notify Your Clients . New products, specials, etc. </li></ul></ul><ul><ul><li>Get Feedback . Collective intelligence, polls, recommendations, etc. </li></ul></ul>
  18. 19. More Twitter Uses <ul><ul><li>Hire People . Recommendations for freelancers. </li></ul></ul><ul><ul><li>Network for benefits . Network with like-minded people, especially those in the same industry. Testimonials or peer recommendations. </li></ul></ul><ul><ul><li>Business Management . Can be used as a company intranet that connects employees to one another. </li></ul></ul><ul><ul><li>Take Notes . Easy way to record important ideas or concepts you want to explore further. (Set private.) </li></ul></ul><ul><ul><li>Event Updates . Hassle-free way of disseminating information. </li></ul></ul>
  19. 20. More Uses for Twitter <ul><ul><li>Set Up Meetings . Twitter can help you organize impromptu meetups. </li></ul></ul><ul><ul><li>Acquire Votes . Send a link to your stories you’ve submitted in other social news sites like Digg. Sometimes your followers will vote up the stories because they agree with it. This allows you to acquire more support for your efforts on other social media websites. </li></ul></ul>
  20. 21. Benefits of Twitter <ul><ul><li>Short format allows informal collaboration & quick information sharing. </li></ul></ul><ul><ul><li>Share information with people that you wouldn't normally exchange email or IM messages with, opening up your circle of contacts to an ever-growing community of like-minded people. </li></ul></ul>
  21. 22. Twitter Users
  22. 23. Twitter Users
  23. 24. Twitter Users
  24. 25. Building Brands <ul><ul><li>Zappos , the online emporium known for outstanding customer service, encourages employees to Twitter and to respond to customers who also use the service — increasing the company’s reputation as a friendly place to shop and work. Notably, the chief executive of Zappos, Tony Hsieh , Twitters frequently. Because the company cultivates an un-corporate image, he’s the rare executive who can effectively post personal updates. </li></ul></ul>
  25. 26. Engage Customers <ul><ul><li>Run contests, solicit feedback and thank customers for supportive messages. </li></ul></ul><ul><ul><li>Provide regular value </li></ul></ul><ul><ul><li>Integrate with your other Social Value Posts </li></ul></ul>
  26. 27. Customer Service <ul><ul><li>Wesabe , a personal finance site, has long used Twitter to respond to complaints and to let customers know when it’s fixing problems. </li></ul></ul><ul><ul><li>Comcast doesn’t post, but it does use Twitter to respond to customers who have complained about the company. </li></ul></ul>
  27. 28. Twitter Terms <ul><ul><li>@replies (also known as “mentions”) </li></ul></ul><ul><ul><li>Use an at sign (@) in front of a Twitter username to reply to someone, to refer to them, or new public timeline message to somebody. </li></ul></ul><ul><ul><li>For Example: @deandelisle </li></ul></ul><ul><ul><li>Retweeting (RT) </li></ul></ul><ul><ul><li>Retweeting is the act of sharing someone else’s tweet with your followers – spreading the word wider. To identify a retweet, the Twitter convention is to put RT at the start of the retweet and to include the Twitter username of the person you are retweeting like attributing a quote. In fact, it is a violation of Twitters terms of service to present others’ material as your own, so attribution is key. </li></ul></ul>
  28. 29. Twitter Terms <ul><ul><li>Hashtags (#) </li></ul></ul><ul><ul><li>Use the sharp or number sign (#) as part of a “hashtag” to organize and categorize your information. For example: #forwardprogress </li></ul></ul><ul><ul><li>The Fail Whale </li></ul></ul><ul><ul><li>Twitter sometimes reaches overcapacity and you cannot tweet or read tweets. When that occurs, users of Twitter are taken to a screen that includes the graphic (by Yiying Lu ) of a whale, now referred to as the Fail Whale, seen to the right. </li></ul></ul>
  29. 30. Key Word Search <ul><ul><li>How do Comcast and Wesabe know customers are grousing? Twitter’s excellent search feature lets you learn what people are saying about any term — including you, your competitors or your industry. (Oddly, this search feature is different from the relatively useless one at the top of your own Twitter home page.) You can then respond to individuals — as Comcast and Wesabe do — with the @username trick. </li></ul></ul>
  30. 31. Key Word Search
  31. 32. Key Word Search
  32. 33. Key Word Search
  33. 34. Relationship Building/Testimonials
  34. 37. URL Shorteners <ul><ul><li> </li></ul></ul><ul><ul><li>Tiny.url </li></ul></ul>
  35. 38.
  36. 39. Announce your Twitter Presence! <ul><ul><li>Add to your email signature </li></ul></ul><ul><ul><li>Add to your web site </li></ul></ul><ul><ul><li>Add to your blog and other social media accounts such as LinkedIn, Facebook, etc. </li></ul></ul>
  37. 40. Integrate!
  38. 41. Twitter – Your 7 Steps <ul><li>Establish your value & routine </li></ul><ul><li>Integrate with your other Sites </li></ul><ul><li>Use the Tools available </li></ul><ul><li>Build Followers </li></ul><ul><li>Tell people you are on Twitter </li></ul><ul><li>Ask for help if needed </li></ul><ul><li>Have Fun! </li></ul>
  39. 42. Upcoming Class <ul><li>LinkedIn Accelerated Sales Program – 4 Week Online Group Coaching Series </li></ul><ul><ul><li>$149 - Starts August 12 – 2PM Central Time </li></ul></ul><ul><ul><li>4 – Sessions - 2Reviews – Recorded & Live </li></ul></ul><ul><ul><li> </li></ul></ul>
  40. 43. Let’s Connect! <ul><li>TWITTER: </li></ul><ul><li>FACEBOOK: </li></ul><ul><li>FAN PAGE: </li></ul><ul><li>LINKEDIN: </li></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul>