Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Using Pinterest as a Marketing Tool

835 views

Published on

Learn how to use Pinterest strategically in your branding and social media marketing. Find out how to drive traffic to your website, gain visibility, and establish your expertise. This is a great tool any business can use with a little creative thinking!

Published in: Business
  • Be the first to comment

  • Be the first to like this

Using Pinterest as a Marketing Tool

  1. 1. May 10, 2016 Susan Mayer Specialty Services Advisor Arlington Heights Memorial Library
  2. 2.   Social Media platform started in March 2010  Visual bookmarking and link-sharing platform  Image curation  Platform used by 100 million worldwide (9/2015)  Pew Research: Pinterest users are more likely to be female (44%), between 18 – 49 years old (37%), and earn $50,000 - $74,999 (41%)  Additional statistics can be found here. What is Pinterest?
  3. 3.   Drive referral traffic to your website or blog  Share content to attract new customers  Wonderful platform for visual businesses  Educate customers regarding your business or industry  Gain inspiration for your own business  Keep an eye on, or learn from your competitors Why Pinterest for Business?
  4. 4.   people bypass Google and go directly to Pinterest  to search for products and lifestyle topics  content is curated by actual users  powerful way for users to discover things they might not have expected to find Did you know?
  5. 5.   Board  Pin  Likes  Followers  Following  Guided Search  Topics  Rich Pins Learn the Lingo
  6. 6.  Ask some questions:  What is your purpose for using social media?  Identify your audience and your goals  Is your business ‘visual’? If not, don’t worry…  Who will create content, respond and monitor? If you decide Pinterest will work for you & your business,  Set up a business account Where Do You Begin?
  7. 7.   You can convert an existing personal account to a business account.  Benefits of business accounts include insights and analytics  Number of unique users, repins, likes, views, etc.  Additional resources such as “Pin it” buttons to install on your website  Always include and verify your website url  Your profile image should either be your headshot, your logo, or an item that is representative of your products Setting up a Business Account
  8. 8.   Fully fill out bio  Make categories for all boards  Verify your website with Pinterest  Add contact info  Add text to all areas that request some  Pin content from other people & businesses, not just your own content  Be social! Be sure to …
  9. 9.   Follow others on Pinterest  Pin regularly = visibility  Embed the and “Follow Me on Pinterest” button on your website or blog  Pin content from your blog to drive traffic  Pin content from your e-commerce shop  Share a link to your social media (facebook, youtube)  Share a link to an individual Pinterest pin or board on social media  Pinning great content will create a visual personality for your business Increase Your Followers
  10. 10.  button & other widgets  button allows pinners to pin item when they hover or click on your image  Follow button:  Profile widget  Board widget
  11. 11.  Content “rules” 34% 33% 33% What to share 1/3 Business 1/3 Industry 1/3 Personal Know seasonal trends and topics (Ahalogy has good information and downloads)
  12. 12.   Showcase your company  Your work or services  Share links to your products (etsy, e-commerce site)  Host a competition  Share items that are interesting to your target market  Curate images that reflect your branding  Create inspiration relating to your industry  Create inspiration relating to educating your customer  Example: Photographer might include a board of what to wear, or ways to display images  Create a referral board for local businesses, affiliates, partners or organizations (networking) Inspiration: Content Ideas
  13. 13.   Collaborate with Co-workers  Event planning  product launch  Collaborate with a client  Great for branding ideas  Collect gift ideas for customers Note: Secret boards can be converted to a public board, but once public cannot be changed back. Inspiration: Secret Boards
  14. 14.   Image size and image quality does matter  Cheat sheet for images sizing  Basically, a minimum of 735 pixels in width – height will be adjusted based on the size of the image  Vertical images post best  Pixelated or too small to view = unprofessional  Beautiful images get repinned  Mobile friendly Image details
  15. 15.  One on one appointments with Business Services  Training Center classes: Look for Photoshop classes to help with formatting photos, and Photowalk With Your Smart Phone to help take quality photos  Tutorials in the AHML Databases  Gale Courses – Using Social Media in Business  Lynda.com – Pinterest courses  Treehouse – Social Media Strategy, How to Market Your Business Additional assistance @AHML
  16. 16.  Books:  Pinfluence: The Complete Guide to Marketing Your Business with Pinterest by Beth Hayden  Platform by Michael Hyatt  Best Practices for Brands Using Pinterest  http://new.soldsie.com/blog/6-best-practices-for-brands-on-pinterest/  Grow your blog with Pinterest  http://www.socialmediaexaminer.com/grow-your-blog-with-pinterest/  Pinterest tips for your business  https://www.ahalogy.com/research/  http://www.socialmediaexaminer.com/pinterest-tips-for-your-business/  https://business.pinterest.com/en/blog/2015  http://www.pinright.com/wp-content/uploads/2015/08/Pinterest-DImensions- Cheat-Sheet.png  http://www.socialmediaexaminer.com/7-pinterest-tools-for-marketers/#more-89521 Further Resources
  17. 17.  Photographer – K +B Photography  Crafter – Riens Handmade Soap  Landscape design – backyard bliss  Etsy shop – Studio Jewel  Designer Heather Cleveland – success story  Arlington Heights Library Real Life Inspiration

×