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chrismoorewales

These are the slides from my "Twitter For Business" master classes at Digital 2015 on June 8/9th at the Celtic Manor Resort.

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@chrismooremedia
Why Use Twitter? How Twitter Can Help Your Business? Making The Most Of Your Twitter Profile When Twitter Goes Wrong Top Twitter Take-Aways
1st tweet sent in March 2006 241 million monthly active users Fastest growing demographic is 55-64 year olds 188 million monthly active users on mobile 170 minutes - average time spent per month on Twitter
WHY USE TWITTER? Connect with Customers Feedback News Marketing Monitor Trends Promotions Build Brand Loyalty
HOW CAN TWITTER HELP YOUR BUSINESS? Brand Awareness Be Human Provide Quality Customer Service Add Value Build relationships Drive traffic to your website & blog Connect your other Social platforms
HOW CAN TWITTER HELP YOUR BUSINESS? Brand Awareness Be Human Be Personal Add Value Build relationships Drive traffic to your website & blog Connect your other Social platforms
TWITTER PROFILE Who you are What you do An area of expertise Services you provide Shows personality Link to other Social channels or Websites
TOP TWITTER TAKE-AWAYS Post “rich” content regularly Engage and share with followers Use shortened /custom links Cross promote website and other social channels Only re-tweet what’s relevant Avoid #Hashtag #Hell Say “Thank You”
“At first I did it for fun, now I realise it’s a business”

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Digital 2015 presentation

  • 2. Why Use Twitter? How Twitter Can Help Your Business? Making The Most Of Your Twitter Profile When Twitter Goes Wrong Top Twitter Take-Aways
  • 3. 1st tweet sent in March 2006 241 million monthly active users Fastest growing demographic is 55-64 year olds 188 million monthly active users on mobile 170 minutes - average time spent per month on Twitter
  • 4. WHY USE TWITTER? Connect with Customers Feedback News Marketing Monitor Trends Promotions Build Brand Loyalty
  • 5. HOW CAN TWITTER HELP YOUR BUSINESS? Brand Awareness Be Human Provide Quality Customer Service Add Value Build relationships Drive traffic to your website & blog Connect your other Social platforms
  • 6.
  • 7. HOW CAN TWITTER HELP YOUR BUSINESS? Brand Awareness Be Human Be Personal Add Value Build relationships Drive traffic to your website & blog Connect your other Social platforms
  • 8. TWITTER PROFILE Who you are What you do An area of expertise Services you provide Shows personality Link to other Social channels or Websites
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. TOP TWITTER TAKE-AWAYS Post “rich” content regularly Engage and share with followers Use shortened /custom links Cross promote website and other social channels Only re-tweet what’s relevant Avoid #Hashtag #Hell Say “Thank You”
  • 18.
  • 19. “At first I did it for fun, now I realise it’s a business”