Brands and Mixcloud

33,202 views

Published on

Mixcloud helps brands use music to engage music-lovers around the world.

Published in: Marketing, Business
5 Comments
6 Likes
Statistics
Notes
  • @batphink Hey Ben,

    Earned media value is calculated by summing the value of earned reach / brand impressions (at a variable CPM) and earned engagements (at a variable CPE).

    Happy to explain in more depth if you're interested. Hit me up on Twitter @benlwrnc.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • wow.........
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • !!!!!!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • How did you calculate that earned media value?!!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Klass !!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
33,202
On SlideShare
0
From Embeds
0
Number of Embeds
30,588
Actions
Shares
0
Downloads
35
Comments
5
Likes
6
Embeds 0
No embeds

No notes for slide

Brands and Mixcloud

  1. 1. INTRODUCTION TO MIXCLOUD Inspiration for your ears INTRODUCTION TO BRAND PARTNERSHIPS
  2. 2. MILLENNIALS DON’T CARE ABOUT YOUR BRAND MILLENNIALS WOULDN’T CARE IF 92% OF BRANDS DISAPPEARED Source: Havas Media Group, questioning people in USA and Europe AND THEY DON’T WANT TO SEE YOUR ADVERTS 41% OF U.S. MILLENNIALS ARE USING ADBLOCK PLUS Source: PageFair and Adobe AdBlock Report
  3. 3. THEY CARE ABOUT EXPERIENCES BOTH ONLINE AND OFFLINE
  4. 4. US millennials media consumption per week (nearest hour) 0 15 30 10 6 23 28 2 Listening to music Watching TV Browsing internet Streaming video Mobile apps THEY SPEND MORE TIME WITH MUSIC THAN TV Source: Nielsen, Edison Research
  5. 5. BUT FEW BRANDS CATER FOR PEOPLE’S EARS (ANNOYING AUDIO ADS ASIDE) 0 15 30 28 2 Hours listening to music per week Hours streaming video per week Music consumption is 14x bigger than video streaming
  6. 6. WE HELP BRANDS CREATE MUSIC EXPERIENCES THAT PEOPLE LISTEN TO
  7. 7. BY WORKING WITH HIGH-PROFILE INFLUENCERS OR BY INCENTIVISING OUR COMMUNITY Product: Branded Channel Product: Talent Contest
  8. 8. OR BY AMPLIFYING SOMETHING BIGGER
  9. 9. AND CONNECTING THESE EXPERIENCES WITH THE RIGHT PEOPLE IN THE RIGHT PLACES AT SCALE
  10. 10. CONTENT CREATION BLANKET MUSIC LICENSING STRATEGY & PLANNING OWNED MUSIC CHANNELS DJ CONTESTS BESPOKE PROJECTS NATIVE PROMOTION HIGH- IMPACT DISPLAY 100M REACH AND ALL THIS IS SIMPLE BECAUSE WE ARE A TURNKEY PARTNER
  11. 11. Thank you for your time. For further information, or if you have a project in mind, please email: partnerships-contact@mixcloud.com

×