Get some tips on using Facebook as a marketing tool including content ideas, ways to use imagery, frequency of posting, and suggestions for engaging your audience.

1. January 26, 2016
Julie Kittredge
Business Services Advisor
Arlington Heights Memorial Library

2. Why Social Media for Business?
 Drive traffic to your website,
blog or ecommerce store.
 Create a conversations.
 Build relationships.
 Establish your expertise.
 Educate customers.
 Gain inspiration.
 Monitor your competitors.
 Great for referrals.

3. The “New” Marketing
 “78% of people say posts by companies they follow on social media impact
their purchases”
 Source Photo Source

4. Facebook Pages
 Over 1 billion users on Facebook.
 Your friends, colleagues, customers and business
competitors are already using Facebook.
 More than 13 million business pages on Facebook.
 Individuals have profiles, businesses have pages.
 Easy to update and share news, photos and videos.
 Comment and engage online conversations.
 Offer coupons or rewards.

5. Creating Your Brand
 Consistent across all platforms
 Same headshot or logo for all
profile pictures
 Consistent personality and
“voice”
 Consistent colors
 Develop your reputation, how
people feel about you, what they
think when they think of your
business

9. Inspiration: Content Ideas
 What does your company offer?
 Share links to your …
 Products
 Website
 Blog
 Other social media platforms
 Interesting articles
 Educate your customer
 Inspire your customer
 Be authentic!

10. Other platforms include …

11. Images. Images. Images
Photo posts on Facebook get 120% more
engagement
Source
 Photos ideas:
 Behind the scenes
 Anniversary, milestones
 Customers, staff
 Events
 Having fun
 Menu
 Quotes
 Local business, news
 Recipes

12. Easy text overlays
 Canva.com 
 PicMonkey
 Gimp
 Photoshop Elements

13. Frequency
 2-3 times per week
 Use the 1/3 rule
 Schedule your posts for
later
 Use a marketing
calendar to plan ahead
 Be intentional about
your posts
Frequency
Business
Industry
Personal

14. Engage Your Audience
 Follow or Like other
social media accounts.
 Make it easy for people
to connect with you.
 Create interesting,
educational, inspiring
content.
 Comment authentically
 Post at peak times.
 Resource

15. Engage Your Audience
 Start a conversation
 Ask a question at the
end of each post
 Take a poll
 Ask for opinions
 Ask for feedback
 Provide a timely
response

16. Paying for Posts
 Facebook algorithms
change often
 More difficult for users
to see your posts
organically
 Ads can target specific
audience
 Facebook ads