Tiffany Romero runs a successful blog and social media presence focused on entrepreneurship and blogging tips. She has over 10,000 community members and 11,800 Twitter followers. In 2010-2011, she held successful events in 12 cities attended by over 1300 people. Her tips for success include choosing a professional blog design, .com domain, using social media regularly, and finding your target audience. She recommends tools like HootSuite, Instagram, and Yoast to manage social media and SEO. Her presentation covers defining your niche and brand, building relationships, disclosure policies, reviews, campaigns, pitching, and monetization strategies.

1. The Business of Blogging
Tiffany Romero
www.tiffanyromero.com
@TiffanyRom

2. • Mom
• Wife
• Summer Camp Director
• USC Trojan
• Entrepreneur
• Blogger
• Social Media “Personality”
• Event Organizer

6. • 10,000 community members
• 11,800 Twitter followers @SITSGirls
• 9,300 Facebook Fans Facebook.com/SITSGirls
• Brand campaigns include: Proctor &
Gamble, Invisalign, Clorox, SONY and More

7. • Events in 12 cities in 2010/2011
• Over 1300 attendees
• 2012 will take place in:
– St. Louis, MI
– Dallas, TX
– Philadelphia, PA
– Las Vegas, NV

9. 1. Professional designed blog
2. Bought a .com
3. Used Twitter regularly
4. Joined community sites
5. Found my “Tribe”

10. 1. Learn Spanish. ;)
2. Start on Wordpress hosted.
3. Chosen a .com that made sense!
4. Joined Twitter even sooner.
5. Taken an SEO class.
6. Used a photograph in every single post.
7. Editorial calendar.
8. Set work times.
9. Attend more local events
10. Utilize Facebook better.

11. • Hootesuite {For Twitter}
Allows you to manage multiple accounts, schedule
tweets and follow # {hashstags}
• Instagram {For iphone}
Takes an average iphone pic and makes it gorgeous.
Operates as its own social media site as well.
• Picnik.com {Photo-editing website}
Works as well as PS without the expense. $20/year
gets you amazing tools.
• Yoast {WP Plug-In}
Makes SEOing your posts easy.
• Google Alerts and Keyword Tool

12. • What is your “niche”?
• What is your “promise”?
• Know your audience.
• 5 Brands that would be a perfect match
• Saying: “No, Thank You.”
• Building relationships
• Disclosure- FTC
• Offline connections

13. • Reviews {Entire Blog? Separate Tab?}
• Campaigns
• The Art of Pitching
• Media Kit/Sell Sheet
• Contracts
• Business Practices
• Events
• Monetization

14. • Here is where you can find me:
• Tiffany@BloggyBootCamp.com
• @TiffanyRom
• Facebook.com/TiffanyRom
• www.tiffanyromero.com