Welcome to a world of conversations and relationships. Facebook is not an evil time-waster, a community just for college students, or something scary or irrelevant for marketers – even you B2B folks. Facebook is a tool (a social utility, as they would say) for connecting people with those around them. And, as with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly.
Topics include:
1) Why social media and Facebook are important
2)Tips for increasing your business presence & engaging with prospects directly on Facebook
3) What to measure and how to track the success of your Facebook programs
50 POWERFUL TIPS ON HOW TO GROW FACEBOOK GROUP ENGAGEMENT? PART 1/2Anjuli Gopalakrishna
Are you struggling to grow engagement on a Facebook Group you started?
Or Do You intend to start one and want to know all about how to grow a highly engaged active Facebook Group Community?
Then this is the place for you to get 50 powerful tips curated from the top experts on the topic and brought to you in the form of this blog post. Best Part, you can choose to consume this content in the fashion that suits you the best.
Welcome to a world of conversations and relationships. Facebook is not an evil time-waster, a community just for college students, or something scary or irrelevant for marketers – even you B2B folks. Facebook is a tool (a social utility, as they would say) for connecting people with those around them. And, as with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly.
Topics include:
1) Why social media and Facebook are important
2)Tips for increasing your business presence & engaging with prospects directly on Facebook
3) What to measure and how to track the success of your Facebook programs
50 POWERFUL TIPS ON HOW TO GROW FACEBOOK GROUP ENGAGEMENT? PART 1/2Anjuli Gopalakrishna
Are you struggling to grow engagement on a Facebook Group you started?
Or Do You intend to start one and want to know all about how to grow a highly engaged active Facebook Group Community?
Then this is the place for you to get 50 powerful tips curated from the top experts on the topic and brought to you in the form of this blog post. Best Part, you can choose to consume this content in the fashion that suits you the best.
Social Media Twitter & Facebook TrainingHolly Solomon
Expand Socially's Presentation from Training delivered 9-13 in Columbus, OH. The training will focus on the basics:
1- What Are the Current Trends in Social Media Today?
2- What is Facebook and Twitter and Why Should You Use It?
3- Facebook Overview
4- Twitter Overview:
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn’t it time to learn how your business can leverage this powerful platform?
In this interactive Lunch+Learn Webinar [https://www1.gotomeeting.com/register/414619784], you’ll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
Attend this one-hour Webinar to learn:
* 5 ways to a rapid-start Facebook strategy
* How to build and engage your Facebook community
* Real-life examples of how businesses of all sizes use Facebook to build their brands
* And more...
Now that your Facebook Business Page is set up, the next question is, who would you like to connect with, and how do you build an audience?
There is no point in having an amazing Facebook Page if no one knows about it. Without an audience, you have no one to share posts with or to have conversations with.
To start building your audience, look first to your current customers or clients and supporters of your business to Like your Page. Your existing clients and supporters are the people most likely to read your posts, most likely to Share your posts and most likely to engage with your Page.
Where's the Return on Engagement? Measuring Social Media ROEDebra Askanase
This presentation looks at how to measure real social media engagement, and defines metrics that lead to ROE and metrics that actually measure activism based on ROE. We also look at what social media activities lead to the highest ROE and how to use that information to design your programs and social media implementation. Lastly, the presentation covers three ROE supportive case studies.
Digital Marketing: The New Kid on the BlockMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
www.mauraneill.com/digital-marketing
The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.
Pinterest for Business - Placer School for Adults Spring 2015Coryon Redd
Learn the basics of Pinterest. What should you pin and what are you going to find to build your business? This class will go from the basics of setting up a new account to connecting to Facebook
Social Media Twitter & Facebook TrainingHolly Solomon
Expand Socially's Presentation from Training delivered 9-13 in Columbus, OH. The training will focus on the basics:
1- What Are the Current Trends in Social Media Today?
2- What is Facebook and Twitter and Why Should You Use It?
3- Facebook Overview
4- Twitter Overview:
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn’t it time to learn how your business can leverage this powerful platform?
In this interactive Lunch+Learn Webinar [https://www1.gotomeeting.com/register/414619784], you’ll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
Attend this one-hour Webinar to learn:
* 5 ways to a rapid-start Facebook strategy
* How to build and engage your Facebook community
* Real-life examples of how businesses of all sizes use Facebook to build their brands
* And more...
Now that your Facebook Business Page is set up, the next question is, who would you like to connect with, and how do you build an audience?
There is no point in having an amazing Facebook Page if no one knows about it. Without an audience, you have no one to share posts with or to have conversations with.
To start building your audience, look first to your current customers or clients and supporters of your business to Like your Page. Your existing clients and supporters are the people most likely to read your posts, most likely to Share your posts and most likely to engage with your Page.
Where's the Return on Engagement? Measuring Social Media ROEDebra Askanase
This presentation looks at how to measure real social media engagement, and defines metrics that lead to ROE and metrics that actually measure activism based on ROE. We also look at what social media activities lead to the highest ROE and how to use that information to design your programs and social media implementation. Lastly, the presentation covers three ROE supportive case studies.
Digital Marketing: The New Kid on the BlockMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
www.mauraneill.com/digital-marketing
The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.
Pinterest for Business - Placer School for Adults Spring 2015Coryon Redd
Learn the basics of Pinterest. What should you pin and what are you going to find to build your business? This class will go from the basics of setting up a new account to connecting to Facebook
Get an Edge on Facebook; Edgerank Explained, Post Reach, Ads Explained: Socia...Esotech
Explanation of how Facebook Edgerank works and how it affects post visibility and engagement. Tips on how to increase post reach and visibility and how to Facebook Ads to increase fans AND increase Edgerank and post reach.
Presentation given on August 15, 2013 for the Lufkin/Angelina County Chamber of Commerce on how to use Facebook and Twitter for business. This was an intermediate/advanced level session.
Creating Value for Your Business using Social MediaPatsy Stewart
This presentation was made to the Virginia State SBDC Convention in Roanoke, VA. The Small Business Development Centers work with small business owners to help them be successful and utilize Chamber resources. Social media when integrated with other digital media and traditional media can help you maintain your competitive advantage and increase your customer touchpoints.
Crack The Social Web Code: Tips For Social Media OptimizationSocial Caffeine
Connecting the Dots between your social media profiles at Linked In, Facebook and Twitter. An overview of how to optimize your social media strategy by connecting the dots between recommended social networking platforms. Ideas on how to add fuel to your blog, as well. I've listed some of my favorite free resources to help you target your consumer, find influencers and broaden your reach.
Alister Toma Strategies for Real Estate DevelopmentAlister Toma
Alister Toma - The real estate industry in Metro Vancouver, and across the province of B.C., holds steady despite new regulations and market fluctuations. https://www.behance.net/alistertoma_
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
3. SOCIAL MEDIA SUCCESS
Using Social Media to Promote Your Business
Bill Grunau, @own_your_future
Creating Great Facebook Page
Blanca Stella, @miamishines @micaminar
Maria De Los Angeles, @vicequeenmaria
Getting Started & Using Twitter
Marvin Dejean, @mdejean
4. Follow the Discussion on Twitter
Follow #MiamiSocial
to join the discussion with other Tweeps…
Follow the speakers:
Bill Grunau, @own_your_future
Stella Blanca, @miamishines @micaminar
Maria De Los Angeles, @vicequeenmaria
Marvin Dejean, @mdejean
6. Inc 500 ‘Likes’ Social Media
After ignoring Social Media
for years, Inc 500 „Likes‟ it
in 2010
71% using Facebook
60% using Twitter
50% blogging
18% do not use?
7. Fortune 100 Goes Social…
Twitter leads
Fortune 100 for use
65% Twitter
54% Facebook
Just 33% Blog?
Source: Burston Marsteller Fortune 100 Study, see their Blog for full report
8. Inc 500 Social Media Successes
Majority report success with
Social Media programs
85% Facebook
60% 81% Twitter
86% Blogging
75% Foursquare
9. Social Media is Delivering Value
Social Media
increases
SEO
decreases
Source: 19 Marketing Experts Share Tips and Insights - http://bit.ly/i4Q9Jq
10. Social Media is Delivering Customers
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
14. Lots of Blogs Get Read
Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
15. Blogs Have Influence
4 out of 5 say
blogs affect
purchase decisions
somewhat or very
much.
Only 1 out of 10
say blogs have no
influence
Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
16. Blogs Improve Search Rankings
Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
20. Social Media Drives Search Engine Rank
Google, Yahoo, & Bing now use social media data to
determine page rank and search results!
• Facebook Page ‘Likes’ count as a positive vote
• Tweets are indexed by Google & show up in results
• Blogs are indexed and Blog links help search rank
• Blog comments are indexed & show in results
21. What is Open Graph?
Open Graph is Facebook’s new protocol to share
information throughout the social web…
the Social Graph
• You can add ‘Like’ button to your website & blog
• ‘Like’ information shared across platforms, examples
‘Like’ info from your website posts to Facebook page
‘Pandora’ favorite songs shared with Facebook friends
Yelp favorite places and recommendations shared
22. Developing a Social Media Campaign
What makes a great social media campaign?
• Here are the basic elements…
Website
Blog
Facebook Page
Twitter
Youtube (for some)
• What is the role of each?
23. Website
Your Website is the hub of your Internet marketing
campaign
• Website role is:
Search Engine Ranking & Results! Getting you found!
Host site for your blog
Information resource for your customers & clients
Product & Service Information
Links to your social media: Facebook, Twitter, Blog
Sells your product – this is a result of all of the above!
24. Facebook Page
Your Facebook Page complements your website…
• Facebook Page is a Social Network:
Conversation & interaction with fans of your brand
Questions posted about your brand & you answer
Fans post pictures, even videos
Contests & coupons
Provide information updates to your fans
25. Your Blog
What makes a great blog?
• Here are the basic elements…
Interesting topics
Things you are passionate about
How to information & unique insights
Personal stories
26. Social Media Conversations
Conversation Styles
Website:
• Content rich
• Information resource
Facebook, Twitter, and Blogs:
• Authentic – be yourself, be personal
• Sharing not selling; less than 10% about products,
services or offers
27. Twitter
Twitter’s role is…
Micro blogging – announcements about new blog posts
News feed
Conversation with Tweeps
Sharing information
Networking
Driving traffic to website, Facebook, and blog!
28. Next up…
Creating a Great Facebook Page
Stella Blanca, @miamishines @micaminar
Maria De Los Angeles, @vicequeenmaria
29. Next up…
Creating a Great Facebook Page
• Personal Profile vs. Facebook Page
Personal Profile Facebook Page
5000 friends maximum Unlimited
Private Open
Not Indexed Indexed by Google
30. Benefits of A Facebook Page
• 500 million + active users
• Fully indexed by Google with your keywords
• Alexa Ranking of #2 & Page Rank of 10
• Create your own hub to engage with
clients/customers & new prospects
• Drive traffic back to your blog, newsletter or
opt-in list
• Free to host video, images, content
34. Key Items To Initiate
• Company Info
• Logo
• Individual Pictures or Photo Album
• Video
• Links to Website , Blog or Articles of Interest
• Start Sharing, Invite Friends
• Optional: Add other people as admins for
management
36. After 25 Likes You Want
Facebook.com/xyzconsulting
http://www.facebook.com/username
37. Allocating Resources To Build &
Maintain Your Page
• Your time
• Outsourcing: Social Media Community Managers ,
Professional Bloggers, Freelancers
• Submit small jobs to websites: ie. Gig Coin
• $500 to $1000 for custom content by a graphic and
webdesigner
• Purchase templates: ie. Fan Page Engine
• Targeted Facebook Ads (paid)
40. Tips To Engage People
• Ask questions
• Use lots of visuals
• Provide valuable links outside of your own
and ask for their opinions
• Use polls
• Create contests/sweepstakes
• Giveaways or coupons
• Create events
• Crowdsource for ideas
62. Involver: You Tube, Flickr, Twitter, RSS & much more
http://involver.com/applications/
63. Coupons, Group Deals, Contests & Sweepstakes
Need To Abide By Facebook Policies
Administer promotion through
3rd party applications:
• Wildfire
• Offerpop
• Votigo
• Bulbstorm
Source: http://blog.gigcoin.com/is-a-facebook-contest-or-
sweepstakes-right-for-your-business/
http://www.facebook.com/promotions_guidelines.php
64. Wild Fire Giveaway App Example: Blowfish Shoes
http://facebook.com/blowfishshoes
65. Wild Fire Sweepstakes Example: Guitar Jamz
http://www.facebook.com/pages/Guitar-Jamz/211844342207?v=app_28134323652
66. Large Brand Examples
• Target and Lady Gaga
http://apps.facebook.com/heartgaga/
• Starbucks
http://www.facebook.com/Starbucks
• Coca Cola
http://www.facebook.com/cocacola
67. Next up…
Getting Started & Using Twitter
• Getting Started & Using Twitter
– Marvin Dejean, @mdejean.
70. Real Time Communication Tool
Twitter is a combination of these various forms of communication.
140 characters or less
shared links to
interesting content on the web,
conversations around hot topics (using hashtags),
photos, videos, music,
real-time accounts from people who are in the midst of a newsworthy
event, crisis, or natural disaster.
71. 10 Twitter Best Practices for Brands
Do your research before engaging customers
Know how your customers use Twitter.
72. Twitter Search
Use Twitter Search to find out what is being said about
your company, your brand, your industry and even
the competition
73. 10 Twitter Best Practices for Brands
Determine organizational goals
74. Know The Ultimate Goal
Customer Service
Sell Products
Provide Information on your industry
Strengthen existing relationships
Entice Prospects
75. 10 Twitter Best Practices for Brands
Utilize either a branded or personal profile
76. 10 Twitter Best Practices for Brands
Build your Twitter equity and credibility
You won’t succeed in building your Twitter equity by pushing out
one way marketing messages about your product
77. Follow the 80/20 Rule
80 percent of my tweets are
conversational and personal,
20 percent are about the company
78. 10 Twitter Best Practices for Brands
5. Track metrics and conversation trends
79. 10 Twitter Best Practices for Brands
One metric you absolutely must track: how much
money Twitter has saved your brand. How many
issues did you solve, leads did you create, and dollars
did you save through Twitter engagement versus
traditional resources?
80. 10 Twitter Best Practices for Brands
• 6. Don’t go overboard; less structure is better
• Planning, training, coordination and integration with
social tools is imperative — just don’t go overboard
and create a social media policy that is too
restrictive.
81. 10 Twitter Best Practices for Brands
7. Listen and observe before engaging
82. 10 Twitter Best Practices for Brands
8. Be authentic & believable
you and your brand need to be believable. This means spending
time listening to your community, observing it, and learning
about the dynamics of that community.
83. 10 Twitter Best Practices for Brands
• 9. Track, measure, and iterate
The great thing about the social web is that it’s not difficult to
track the results of Twitter engagement,
84. 10 Twitter Best Practices for Brands
• 10. Don’t just strategize: execute!
By spending too much time trying to think of the best
strategy, you are going to miss priceless
opportunities to fix problems, answer questions, and
create brand affinity with customers.
With Twitter your mantra should be: just get out there
and try it.
85. What is Your Twitter IQ
• Are we using Twitter to help boost our site traffic?
• Are we using Twitter to improve
our search rankings?
• Are we tapping Twitter to sell
seasonal merchandise and excess inventory?
• Are we using Twitter as a focus group environment?
• Are we using Twitter to its fullest potential?
• Are new clients finding me though Twitter?
86. The Twitter Road Map
• Instead of answering the question, “What are you
doing?”, answer the question, “What has your attention?”
• Have more than one twitterer at the company. People
can quit. People take vacations. It‟s nice to have a
variety.
• When promoting a blog post, ask a question or explain
what‟s coming next, instead of just dumping a link.
• Ask questions. Twitter is GREAT for getting opinions.
• Follow interesting people. If you find someone who
tweets interesting things, see who she follows, and
follow her.
87. The Twitter Road Map
• Tweet about other people‟s stuff. Again, doesn‟t directly
impact your business, but makes us feel like you‟re not
“that guy.”
• When you DO talk about your stuff, make it useful. Give
advice, blog posts, pictures, etc.
• Share the human side of your company. If you‟re
bothering to tweet, it means you believe social media
has value for human connections. Point us to pictures
and other human things.
• Don‟t toot your own horn too much.
• Promote the heck out of others, too.
88. The Twitter Road Map
• You don’t have to:
– read every tweet.
– reply to every @ tweet directed to you (try to reply to some, but don’t
feel guilty).
• Use direct messages for 1-to-1 conversations if you feel there’s no
value to Twitter at large to hear the conversation
• Use services like Twitter Search to make sure you see if someone’s
talking about you. Try to participate where it makes sense.
• 3rd party clients like Tweetdeck & Twhirl easier to manage Twitter.
• Use the URL shortening tools TinyURL and others tidy your tweets.
• Commenting on others’ tweets, and retweeting what others have
posted is a great way to build community.
89. Marvin Dejean, CEO
Markcom Industries, Inc.
11046 NW 34th Manor
Coral Springs, FL 33065
P:(954) 254-9030
E:info@marvindejean.com
W:www.marvindejean.com
Twitter:@MDejean
Facebook:Facebook.com/marvindejean
Linkedin:Marvin Dejean
90. The Speakers
Bill Grunau, @own_your_future
Blanca Stella, @miamishines @micaminar
www.blancastella.com
blanca@blancastella.com
Phone 305-710-1311
Maria De Los Angeles, @vicequeenmaria
http://wilywordsmith.blogspot.com
http://sexandthebeach.blogspot.com
beachbombshell@gmail.com
Marvin Dejean, @mdejean
www.marvindejean.com
info@marvindejean.com
Phone: 954-254-9030
91. About Bill Grunau
• Bill Grunau has nearly 8,000 followers on Twitter, Bill Grunau, is
ranked in the Twitter Elite for Miami by Twitter Grader. He has over
20 years of experience in marketing ranging from high technology
business-to-business, business-to-consumer, retail and non-profits.
Currently, he is the Dirctor of Account Development for Circle of One
Marketing and has successfully launched marketing campaigns using
cutting edge Social Media employing Facebook, Twitter, and blogs.
Grunau has created high effective Facebook advertising strategies for
clients that have increased click-through-rate (CTR) by as much as 20
times and developed highly ranked websites for clients using Search
Engine Optimization (SEO) and Social Media Optimization (SMO). He is
a published author, “Own Your Future, Straight Talk About How to Buy
A Business and Build Your Future” and founder of 2 blogs, SelfSEO.me
where he discusses social media, and CareerXL, a blog dedicated to
career and professional development.
92. About
Blanca Stella & Maria de Los Angeles
Blanca Stella; a Social Media, Blogger Consultant and Digital Community
Builder for corporate executives at Casablanca Enterprises LLC., Blanca
Stella, has been an entrepreneur and small business owner for 25 years.
She has shared her vast experience in project management, sales &
management to assist clients in developing strategies and solutions for
online content management, digital publishing and marketing. Stella
graduated from Florida International University with a BA in Finance and
International Business. Stella’s model is to “Create Authentic Connections
Through Online Media.”
Maria de los Angeles is an award-winning freelance writer who has
been blogging for five years. She is very involved in the local blogging and
social media community and uses social media properties to promote her
own brand. She is also an online community manager for Miami Beach
411, the city's premier travel website. As a teacher, she leads workshops
on basic blogging as well as communication and interpersonal skills in
social media.
93. About Marvin Dejean
Marvin Dejean is the Director of Business Development & Government
Relations at United Data Technologies, one of the fastest growing IT firms
in the United States. He leads the company’s corporate and government
relations for strategic partnerships between UDT and its key vendors,
partners & consultants. Dejean is a renowned speaker, author and digital
marketing strategist. He also created the “Prime Directive” leadership
program that helps businesses, individuals, and organizations take the
quantum leap to the ever expanding digital marketplace. He has lent
expertise in Social Media and technological advances to some of the most
well-known companies and organizations throughout the U.S. Dejean is
also the host of his own television business show “Market Trends” on
TeleAmerica in Miami and has received numerous of business awards. He
is a native of New York City and graduated the University of Miami with a
BA in Psychology and Criminal Justice.