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Anna Davidson Thawe
CREATING DREAM LIFESTYLES FOR
AMBITIOUS MUMPRENEURS

“7 Steps to Make
More Money
from facebook”
www.AnnaDavidsonThawe.com
Who is Anna Davidson Thawe?
• Mumpreneur
• Mum of two boys
• Author

• Digital Expert

www.AnnaDavidsonThawe.com
Coming from …
• 15 years in the corporate

world
• TIME poor
• First Jacob then Reuben
• Recession & Redundancy
• Digital Economy

www.AnnaDavidsonThawe.com
My Personal Set Up:
• Wanted to run a business

• Love digital products –
I love Apple
• Traditional vs. Digital
Economy
• Other People like me

www.AnnaDavidsonThawe.com
What did I do ?
• Inspired Mum Blog
• Workshop and 1:1
• E-book Author

• Digital Experts Academy
• Expert Success Academy

• Future is Bright 
www.AnnaDavidsonThawe.com
Getting recognized !
• Entrepreneur Award
• Top 100 Mums in Business
• BBC Breakfast TV

• Mums Club Ambassador

www.AnnaDavidsonThawe.com
„the purpose of a business is to create
and keep a customer’ – Brian Tracey
• Need to know where your customers are –
even if changes
• Need to know 20% of the things you must
be doing daily that will give you the 80% of
results
• Attracting your Brand with stories and
valuable content
• Future of Marketing
www.AnnaDavidsonThawe.com
Why facebook ?

• Harvard – Mark Zuckerberg
• Facemash - 2003
www.AnnaDavidsonThawe.com
7 Steps to Make More Money
from facebook
1.
2.
3.
4.
5.
6.
7.

Create Your online Brand
The Right Fans
Sharing the right content
Be social not salesy
Turn Likes into Cash
Be Consistent
9 High Converting Steps to
Paid Advertising
www.AnnaDavidsonThawe.com
2 Key Strategies
• Inbound
• Paid Advertising PPC

• Outbound
• Content, Attraction and
Relationship Marketing

www.AnnaDavidsonThawe.com
#1 Create your online Branding

If you
build it
they will
come

3 Key Parts

1. Your Personal profile
2. A Business Page
3. A Facebook Group
• Image & Logo
• About Section
• Tab Apps
www.AnnaDavidsonThawe.com
#2 Create the RIGHT fans

• Share your page

• Email & Contacts
• Groups and other pages
• Competitions & prizes

• Engagement

www.AnnaDavidsonThawe.com
#3 Sharing the RIGHT content
Most Important Rule in Relationship
Building & Content Marketing is
What & When to post
•
•
•
•

Know your audience
Images & Video
Offer Value
News
www.AnnaDavidsonThawe.com
#3 Sharing the RIGHT content
• Call to action Posts

• Promotional Posts
• Habitual Posts
• Inclusive Posts
• BEST TIME
• 8-9am 5-6pm 10-11pm

• Thursday Friday Saturday
www.AnnaDavidsonThawe.com
#4 Be Social not Salesy …
• Social Media

• Fun
• Pictures/Video

• Engagement
• Attraction Marketing

www.AnnaDavidsonThawe.com
#5 Turn LIKES into CASH …
• Not just about Likes &
Posts- Timeline
• Promoted Posts – To reach
more likes
• Landing pages – Important!
• Landing Tabs
• Target Leads
• Takes people off facebook
• Standard/Contest/Webinar
www.AnnaDavidsonThawe.com
#6 Be Consistent !
• Test your niche

Consistency
is

• 1 post/day or 5 posts/day?

• Schedule & automation
• At most 30 mins/day
• Call to Action/Paid
Advertising
•
www.AnnaDavidsonThawe.com
#7 9 High Converting Steps to
Paid Advertising
3 Very Important
• Know Your Objective

• Create a 25 character
attention grabbing Headline
• Attention grabbing image

www.AnnaDavidsonThawe.com
“7 Steps to Make
More Money
from facebook”
Is it that simple ?
• Yes
• Practice process becomes unconscious
• However there are obstacles

www.AnnaDavidsonThawe.com
Obstacles
• Bridging the gap
• new ideas & information
• new intentions & implementation

• Brain experts tell:
• 48 hours from now forgotten everything &
half what you thought
• 16 days – won’t remember this webinar
• Even if you wrote notes
www.AnnaDavidsonThawe.com
Here is why people fail …
• Most think you can go out with just
information alone
• Digital Marketing Strategies overwhelm

www.AnnaDavidsonThawe.com
Let me be your Coach !
• Strictly limited opportunity for 6 more
people or until Friday.
• Those people who take action.
• I’d like to work with you over 4 weekly
sessions to turn you into a Facebook
Marketing Expert.
www.AnnaDavidsonThawe.com
„The Ultimate facebook
Marketing Masterclass‟
MODULE 1
“How to Optimize your Profile and Pages”
1. Create highly targeted leads for your business
2. Drive more traffic to your website
3. How facebook can be your No.1 strategy to
increase your online presence

www.AnnaDavidsonThawe.com
„The Ultimate facebook
Marketing Masterclass‟
MODULE 2
“How to Engage Prospects with Content”
1. Positioning you as the expert in your market
2. Converting your likes to paying customers
3. Develop long term relationships with your
market

www.AnnaDavidsonThawe.com
„The Ultimate facebook
Marketing Masterclass‟
MODULE 3
“How to Attract More Fans for Free”
1. Create an evergreen flow of targeted leads for
free
2. Learn how to convert these free leads into
buying customers
3. How to create an ongoing tribe
www.AnnaDavidsonThawe.com
„The Ultimate facebook
Marketing Masterclass‟
MODULE 4
“How to Capture Leads with Apps”
1. How to laser target
2. Cutting edge strategies using facebook Apps
3. Implement ways to drive these leads off
facebook

www.AnnaDavidsonThawe.com
„The Ultimate facebook
Marketing Masterclass‟
Summary
• 4 x LIVE TRAINING SESSIONS – (Value £ 397)

TOTAL VALUE = £ 397

www.AnnaDavidsonThawe.com
LIMITED OFFER
• £ 397 ...
• £ 297 …

• Just £ 97 To Get Started …
• Then One Further Payment Of £ 97 But Only
AFTER You’ve Completed The Course In 30
Days And Are Making Money On Facebook
www.AnnaDavidsonThawe.com
Absolute Secure !
100% Money Back
Guarantee
 Deliver Value
 Happy Customers
 Working Together
www.AnnaDavidsonThawe.com
PLUS …
2 x BONUS WEBINARS
‘3 Pillars Of Digital Marketing’ (£197 Value)
• Facebook just the start
• Building your Tribe
• Cutting edge Strategies from
the leading Internet
Marketers
www.AnnaDavidsonThawe.com
PLUS …
2 x BONUS WEBINARS
‘Facebook Ads That Really Work’ (£297 Value)

• 9 High Converting Steps
• 200% ROI
• Overflow of leads that convert

www.AnnaDavidsonThawe.com
„The Ultimate facebook
Marketing Masterclass‟
• 4 x LIVE TRAINING SESSIONS – (Value £ 397)
• 2 x Bonus Webinars – (Value £ 494)

• Total £891
• 2 x £ 97

- £ 97 TODAY

www.AnnaDavidsonThawe.com
„The Ultimate facebook
Marketing Masterclass‟

www.AnnaDavidsonThawe.com
„The Ultimate facebook
Marketing Masterclass‟

www.AnnaDavidsonThawe.com
„The Ultimate facebook
Marketing Masterclass‟
"Before coming on Anna's Facebook Masterclass I knew
very little about how to get the most out of my business
page. Now I understand all the pieces that make it all
work, from page posts, tabs to ads and so much more.
Now I have confidence to run ads regularly and have filled
up my next webinar with new leads, at a tiny cost of
£19.00! I went on to sell over £1,000 of training - not a
bad return on investment. That's why I would highly
recommend doing Anna's training." - Sophie Mahir
Coach & Speaker

www.AnnaDavidsonThawe.com
„The Ultimate facebook
Marketing Masterclass‟
• 4 x LIVE TRAINING SESSIONS – (Value £ 397)
• 2 x Bonus Webinars – (Value £ 494)

• Total £891
• 2 x £ 97

- £ 97 TODAY

www.AnnaDavidsonThawe.com
What do you need to do ?
Go to:
www.AnnaDavidsonThawe.com/fbmaster
• Register yourself – NOW
• Recording & Link per email

www.AnnaDavidsonThawe.com

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7steps facebook masternov

  • 1. Anna Davidson Thawe CREATING DREAM LIFESTYLES FOR AMBITIOUS MUMPRENEURS “7 Steps to Make More Money from facebook” www.AnnaDavidsonThawe.com
  • 2. Who is Anna Davidson Thawe? • Mumpreneur • Mum of two boys • Author • Digital Expert www.AnnaDavidsonThawe.com
  • 3. Coming from … • 15 years in the corporate world • TIME poor • First Jacob then Reuben • Recession & Redundancy • Digital Economy www.AnnaDavidsonThawe.com
  • 4. My Personal Set Up: • Wanted to run a business • Love digital products – I love Apple • Traditional vs. Digital Economy • Other People like me www.AnnaDavidsonThawe.com
  • 5. What did I do ? • Inspired Mum Blog • Workshop and 1:1 • E-book Author • Digital Experts Academy • Expert Success Academy • Future is Bright  www.AnnaDavidsonThawe.com
  • 6. Getting recognized ! • Entrepreneur Award • Top 100 Mums in Business • BBC Breakfast TV • Mums Club Ambassador www.AnnaDavidsonThawe.com
  • 7. „the purpose of a business is to create and keep a customer’ – Brian Tracey • Need to know where your customers are – even if changes • Need to know 20% of the things you must be doing daily that will give you the 80% of results • Attracting your Brand with stories and valuable content • Future of Marketing www.AnnaDavidsonThawe.com
  • 8. Why facebook ? • Harvard – Mark Zuckerberg • Facemash - 2003 www.AnnaDavidsonThawe.com
  • 9. 7 Steps to Make More Money from facebook 1. 2. 3. 4. 5. 6. 7. Create Your online Brand The Right Fans Sharing the right content Be social not salesy Turn Likes into Cash Be Consistent 9 High Converting Steps to Paid Advertising www.AnnaDavidsonThawe.com
  • 10. 2 Key Strategies • Inbound • Paid Advertising PPC • Outbound • Content, Attraction and Relationship Marketing www.AnnaDavidsonThawe.com
  • 11. #1 Create your online Branding If you build it they will come 3 Key Parts 1. Your Personal profile 2. A Business Page 3. A Facebook Group • Image & Logo • About Section • Tab Apps www.AnnaDavidsonThawe.com
  • 12. #2 Create the RIGHT fans • Share your page • Email & Contacts • Groups and other pages • Competitions & prizes • Engagement www.AnnaDavidsonThawe.com
  • 13. #3 Sharing the RIGHT content Most Important Rule in Relationship Building & Content Marketing is What & When to post • • • • Know your audience Images & Video Offer Value News www.AnnaDavidsonThawe.com
  • 14. #3 Sharing the RIGHT content • Call to action Posts • Promotional Posts • Habitual Posts • Inclusive Posts • BEST TIME • 8-9am 5-6pm 10-11pm • Thursday Friday Saturday www.AnnaDavidsonThawe.com
  • 15. #4 Be Social not Salesy … • Social Media • Fun • Pictures/Video • Engagement • Attraction Marketing www.AnnaDavidsonThawe.com
  • 16. #5 Turn LIKES into CASH … • Not just about Likes & Posts- Timeline • Promoted Posts – To reach more likes • Landing pages – Important! • Landing Tabs • Target Leads • Takes people off facebook • Standard/Contest/Webinar www.AnnaDavidsonThawe.com
  • 17. #6 Be Consistent ! • Test your niche Consistency is • 1 post/day or 5 posts/day? • Schedule & automation • At most 30 mins/day • Call to Action/Paid Advertising • www.AnnaDavidsonThawe.com
  • 18. #7 9 High Converting Steps to Paid Advertising 3 Very Important • Know Your Objective • Create a 25 character attention grabbing Headline • Attention grabbing image www.AnnaDavidsonThawe.com
  • 19. “7 Steps to Make More Money from facebook” Is it that simple ? • Yes • Practice process becomes unconscious • However there are obstacles www.AnnaDavidsonThawe.com
  • 20. Obstacles • Bridging the gap • new ideas & information • new intentions & implementation • Brain experts tell: • 48 hours from now forgotten everything & half what you thought • 16 days – won’t remember this webinar • Even if you wrote notes www.AnnaDavidsonThawe.com
  • 21. Here is why people fail … • Most think you can go out with just information alone • Digital Marketing Strategies overwhelm www.AnnaDavidsonThawe.com
  • 22. Let me be your Coach ! • Strictly limited opportunity for 6 more people or until Friday. • Those people who take action. • I’d like to work with you over 4 weekly sessions to turn you into a Facebook Marketing Expert. www.AnnaDavidsonThawe.com
  • 23. „The Ultimate facebook Marketing Masterclass‟ MODULE 1 “How to Optimize your Profile and Pages” 1. Create highly targeted leads for your business 2. Drive more traffic to your website 3. How facebook can be your No.1 strategy to increase your online presence www.AnnaDavidsonThawe.com
  • 24. „The Ultimate facebook Marketing Masterclass‟ MODULE 2 “How to Engage Prospects with Content” 1. Positioning you as the expert in your market 2. Converting your likes to paying customers 3. Develop long term relationships with your market www.AnnaDavidsonThawe.com
  • 25. „The Ultimate facebook Marketing Masterclass‟ MODULE 3 “How to Attract More Fans for Free” 1. Create an evergreen flow of targeted leads for free 2. Learn how to convert these free leads into buying customers 3. How to create an ongoing tribe www.AnnaDavidsonThawe.com
  • 26. „The Ultimate facebook Marketing Masterclass‟ MODULE 4 “How to Capture Leads with Apps” 1. How to laser target 2. Cutting edge strategies using facebook Apps 3. Implement ways to drive these leads off facebook www.AnnaDavidsonThawe.com
  • 27. „The Ultimate facebook Marketing Masterclass‟ Summary • 4 x LIVE TRAINING SESSIONS – (Value £ 397) TOTAL VALUE = £ 397 www.AnnaDavidsonThawe.com
  • 28. LIMITED OFFER • £ 397 ... • £ 297 … • Just £ 97 To Get Started … • Then One Further Payment Of £ 97 But Only AFTER You’ve Completed The Course In 30 Days And Are Making Money On Facebook www.AnnaDavidsonThawe.com
  • 29. Absolute Secure ! 100% Money Back Guarantee  Deliver Value  Happy Customers  Working Together www.AnnaDavidsonThawe.com
  • 30. PLUS … 2 x BONUS WEBINARS ‘3 Pillars Of Digital Marketing’ (£197 Value) • Facebook just the start • Building your Tribe • Cutting edge Strategies from the leading Internet Marketers www.AnnaDavidsonThawe.com
  • 31. PLUS … 2 x BONUS WEBINARS ‘Facebook Ads That Really Work’ (£297 Value) • 9 High Converting Steps • 200% ROI • Overflow of leads that convert www.AnnaDavidsonThawe.com
  • 32. „The Ultimate facebook Marketing Masterclass‟ • 4 x LIVE TRAINING SESSIONS – (Value £ 397) • 2 x Bonus Webinars – (Value £ 494) • Total £891 • 2 x £ 97 - £ 97 TODAY www.AnnaDavidsonThawe.com
  • 33. „The Ultimate facebook Marketing Masterclass‟ www.AnnaDavidsonThawe.com
  • 34. „The Ultimate facebook Marketing Masterclass‟ www.AnnaDavidsonThawe.com
  • 35. „The Ultimate facebook Marketing Masterclass‟ "Before coming on Anna's Facebook Masterclass I knew very little about how to get the most out of my business page. Now I understand all the pieces that make it all work, from page posts, tabs to ads and so much more. Now I have confidence to run ads regularly and have filled up my next webinar with new leads, at a tiny cost of £19.00! I went on to sell over £1,000 of training - not a bad return on investment. That's why I would highly recommend doing Anna's training." - Sophie Mahir Coach & Speaker www.AnnaDavidsonThawe.com
  • 36. „The Ultimate facebook Marketing Masterclass‟ • 4 x LIVE TRAINING SESSIONS – (Value £ 397) • 2 x Bonus Webinars – (Value £ 494) • Total £891 • 2 x £ 97 - £ 97 TODAY www.AnnaDavidsonThawe.com
  • 37. What do you need to do ? Go to: www.AnnaDavidsonThawe.com/fbmaster • Register yourself – NOW • Recording & Link per email www.AnnaDavidsonThawe.com