Overview & introduction slides that facilitated discussion about facebook for a group of Real Estate Agents at a local board of realtors.

1. for Realtors

2. Why Facebook?

3. • Maintain existing
contacts
• Connect with potential
Clients
• Visibility
• Opportunity

4. According to The
Nielson Company
90% of consumers
trust peer
recommendations

5. Realtors have always
understood the importance
of a referral

6. Pat Williams / cletch
• Own a multi-VA marketing company for 10
years which has focused on internet support for
small businesses and real estate agents.
• Built a local sphere of influence from nothing to
significant in 2 years using social media.

7. Make Connections on
Facebook

8. Personal Profiles
Conversation at a Water
Cooler

9. Group Pages
Converse About Water

10. Business Pages
The Water Cooler

11. Business Goals?
Approximately 600 million active
members. Over 300 million log in daily
for an average of 55 minutes.

12. Personal Profiles

21. Set a Profile User
Name:
http://www.facebook.com/username/

22. Consider Before
Communicating
• Your target market
(will what you are
about to say/post
enhance or repel the
relationship?)
• Your business goals
(will what you are
about to say/post help
or hinder achieving
your goals?)

23. Be Warned
• Before clicking on any links via
messages or on your walls...
• Before adding an application...
• Ask yourself if it looks legitimate. If it
doesn’t seem like something that
would have typically come from the
sender... it probably didn’t and may be
a “Phishing scam”

24. Samples
• You can see who looked at your
profile! Click here!
• I can’t believe she really behaved that
way last night, see pictures here!
• See Bin Laden kill pictures here
• Email requesting you click a link to
update your facebook account

25. Boosting Visibility
• Upload images/video &
tag people respectfully
• Tag people in status
updates/comments
• Comment on friends
status updates, images,
videos
• Check for people you
know via Find Friends

26. Boosting Visibility
• Tag people in status
updates/comments
• Like your own
Business Page
• Post Business Blog
articles
• Share useful
information
• RESPOND!

27. Group Pages

29. Business Pages

30. To Create a Page:
http://www.facebook.com/pages/
create.php

35. Business Page Samples
• http://www.facebook.com/
stevespangler
• http://www.facebook.com/
AgentReboot
• http://www.facebook.com/marismith
• http://www.facebook.com/
smexaminer

36. Set a Page User Name
when you have 25+
Page Likes:
http://www.facebook.com/username/

37. Cross Platform
User Name Check

38. Boosting
Visibility
• Interact using your
page to comment
• Use ‘suggest to
friends’ carefully
• Link to blog
• Link to twitter

39. Boosting
Visibility
• Use Facebook Widget
on web site
• Use Social Plugins on
web site
• Share useful
information

40. Boosting
Visibility
• Add to email
signature
• Add to literature
• Add to business
cards
• Invite connections
from other social
media platforms

41. Insights

42. Applications
• See My Listings:
http://apps.facebook.com/seemylistings
• Blog Networks:
http://apps.facebook.com/blognetworks/
• Banner Maker:
http://www.facebook.com/apps/application.php?
id=186442871397357
• Static HTML - iFrames:
http://www.facebook.com/apps/application.php?
api_key=190322544333196

43. Connect
• www.Facebook.com/
CyberCletch
• www.Twitter.com/
cletch
• www.LinkedIn.com/
PatWilliams

44. Cat Image: http://www.flickr.com/photos/jax-pics/225106454/
Space image: http://www.flickr.com/photos/nasarobonaut/4691143282
Llama Image: http://www.flickr.com/photos/lrargerich/3984651974/
Warning Image: http://www.flickr.com/photos/cabbit/1176652157/