This document provides guidance on developing an effective LinkedIn strategy. It begins by defining strategy as a careful plan or method to move toward a goal. It then discusses two perspectives on social media strategy: that it is overrated and one should focus on tactics like growing followers and promotions; and that strategy should focus on buyers, not ego, and create authentic tactics that people want to engage with. The document then surveys the top uses of LinkedIn as researching people and companies, reconnecting with colleagues, building new networking relationships, and marketing one's brand. It provides tips for using LinkedIn effectively and resources for further guidance.

1. How to Formulate a Highly Effective LinkedIn StrategySocial Media Rock Star 2June 2, 2011

2. Important Disclaimer:Presentation PerspectiveAccounting NerdMarketing Professionalvs2

3. StrategyA careful plan or method. The art of devising or employing plans or moving toward a goal.A plan or action designed to achieve a particular goal.3

4. New Marketing and Social Media “Rock Stars” Definition of StrategySocial-media strategy is over-rated if not a downright oxymoron. The goal is to do more business… Don’t focus on some high-level strategy because no one really knows how to use social media yet. Focus on tactics: Get more followers, make them happy, promote your stuff to them every once in a while. That is all you need to know about strategy right now. Guy Kawasaki Founder, Alltop Social Media4

5. New Marketing and Social Media “Rock Stars” Definition of StrategyThe most important aspect of strategy is to focus on your buyers and not on your own ego. Only then can you create the tactics that reach people in an authentic way and that they are eager to consume.David Meerman Scott Author, The New Rules of Marketing & PR5

6. Which of the following would you say LinkedIn has helped you with?Research people and companiesReconnect with past business associates/colleaguesBuild new networking relationships with individuals who may influence…Increase my face-to-face networking effectivenessIncrease branding/marketing presence in the marketplaceBuild new relationships with potential customersHelp uncover potentialjob opportunitiesGenerate identifiable business opportunities6

7. My effectiveness on LinkedIn could be greatly improved if I could do a better job of:7Understanding the ways in which advanced users are using LinkedInDeveloping a specific strategic plan for how to actually use LinkedInStrategically placing keywords in my profileIncreasing the number of connections I haveTelling my story on my profileUnderstanding how to improve my ability to search for peopleTime management when using LinkedIn

8. Top Three Uses for LinkedIn1Researching8

9. Top Three Uses for LinkedIn12NetworkingResearching9

10. Top Three Uses for LinkedIn123NetworkingMarketingResearching10

11. ResearchingAdvanced People SearchSaved SearchesGroupsSearch Status Updates11

12. NetworkingConnectionsBox.net filesSlideShareStatus UpdatesEventsRecommendationsAnswers12

13. MarketingProfile - StoryProfile - KeywordsRecommendationsVideoWebsite LinksEventsCompany Profile

14. Industry Groups

15. Customer Groups

16. Status Updates13

17. Free Resources at www.powerformula.netHow to get the most out of LinkedIn in 15 minutes per dayLinkedIn Business DevelopmentThe Top 10 Gotta Do’sLinkedIn GroupsCa$h in on this powerful toolVideos and audio LinkedIn training presentations14

18. Follow me on Twitter@waynebreitbarth for LinkedIn Tip of the Day15

19. Get your copy of Wayne’s book at Amazon.com or your local bookstore“ Wayne Breitbarth has written a great ‘how to’ on one of the fastest growing social marketing platforms. This concise book will teach any businessperson the value of LinkedIn. Read it and learn.”Jack Covert, President 800-CEO-Read, Coauthor of “The 100 Best Business Books of All Time”“ The Power Formula doesn’t read like a first book, which this is for Breitbarth. Instead, it is polished and comprehensive enough to provide an excellent starting base for social media newbies. Seasoned LinkedIn users may gain less from it, but it certainly deserves a look.”New York Journal of Books“ Perfect for readers who grew up before the dawn of the Internet era.”Kirkus Reviews“ The Power Formula for LinkedIn Success is a thorough, comprehensive how-to manual, yet it is easy to follow and a pleasure to read. With Wayne Breitbarth as a guide, even a business executive who knows little about social media will be able to learn how to put LinkedIn to good use.”Foreword Reviews16