1. Respond quickly and professionally to negative comments, showing you care about customer feedback.
2. Don't get defensive - acknowledge valid criticisms and show a willingness to improve.
3. Turn negative conversations positive by offering solutions or explaining your perspective in a polite, solution-oriented manner. The goal is to resolve issues and regain trust, not attack critics.
Wondering How To Drive Social Media to Your Hybrid Event?
See Tomeeka's presentation on how to use various social media platforms to drive engagement to your hybrid event.
Create your electronic footprint - Presentation given during IBM Super Women Group Yearly meeting. (over 500 IBM women attendees) Raleigh, NC - June 2009
What is Social Media? What are the steps to strategically use to understand social media? What are examples of successful public health case studies? Get the answers to all of the questions above and more during the HRSA Social Media Webcast!
HRSA Social Media Webcast: Using Visual Apps to Connect with Your Target Audi...Spotlight Communications
This webcast will provide attendees with an orientation to social media and e-learning technologies. Participants will learn how to leverage social media networks such as Facebook, YouTube and Twitter in maternal and child health programs. Additionally, case studies which successfully demonstrate the influence of social media will be presented and discussed.
Target Audience: MCHB/HRSA Staff, Program Grantees and other MCH/Public Health Professionals
Learning Objectives: Webinar attendees will learn about recent accessibility of social media apps that can maximize the visibility of their public health programs including Instagram, Pinterest, Vine, FiLMiC Pro and Path. They will also take-away best practices, and tips/tricks to help engage their target audience on social media.
Wondering How To Drive Social Media to Your Hybrid Event?
See Tomeeka's presentation on how to use various social media platforms to drive engagement to your hybrid event.
Create your electronic footprint - Presentation given during IBM Super Women Group Yearly meeting. (over 500 IBM women attendees) Raleigh, NC - June 2009
What is Social Media? What are the steps to strategically use to understand social media? What are examples of successful public health case studies? Get the answers to all of the questions above and more during the HRSA Social Media Webcast!
HRSA Social Media Webcast: Using Visual Apps to Connect with Your Target Audi...Spotlight Communications
This webcast will provide attendees with an orientation to social media and e-learning technologies. Participants will learn how to leverage social media networks such as Facebook, YouTube and Twitter in maternal and child health programs. Additionally, case studies which successfully demonstrate the influence of social media will be presented and discussed.
Target Audience: MCHB/HRSA Staff, Program Grantees and other MCH/Public Health Professionals
Learning Objectives: Webinar attendees will learn about recent accessibility of social media apps that can maximize the visibility of their public health programs including Instagram, Pinterest, Vine, FiLMiC Pro and Path. They will also take-away best practices, and tips/tricks to help engage their target audience on social media.
How to Use Social Media to Brand Yourself a Leader
Presented by: Tomeeka Farrington
Principal/Founder, Spotlight Communications
Presented at: Center for Collaborative Leadership, UMass Boston
Social media has changed customer behaviour forever. It's taken the first steps towards re-empowering consumers and allowing them to take back control over vendor relationships. This talk looks at customer behaviour in social media.
Conveying a sense of humor is crucial to a campaign’s success. To truly connect with the Millennial audience, a modern brand must incorporate humor into their marketing strategy using a format of humor they understand—memes. Join expert memeologist Ben Huh as he explains the humor behind memes, and why brands with personality drive deeper audience engagement.
Social Media Training Workshop for Small BusinessWeb.com
Social Media Training Workshop for Network Solutions customers to train them in the basics of social media and relevant tools for small business.
Http://www.blog.networksolutions.com
http://www.growsmartbusiness.com
http://www.womengrowbusiness.com
This presentation was researched and developed to introduce the small businesses and not for profits that the idea of social media is not a new fad. My goal was to break down any preconceived notions about the power of Social Media today and in the future.
This Social Media 101 workshop was geared to a government audience. But the slides are equally useful for corporate and small business managers interested in starting or improving a social media program.
How to Use Social Media to Brand Yourself a Leader
Presented by: Tomeeka Farrington
Principal/Founder, Spotlight Communications
Presented at: Center for Collaborative Leadership, UMass Boston
Social media has changed customer behaviour forever. It's taken the first steps towards re-empowering consumers and allowing them to take back control over vendor relationships. This talk looks at customer behaviour in social media.
Conveying a sense of humor is crucial to a campaign’s success. To truly connect with the Millennial audience, a modern brand must incorporate humor into their marketing strategy using a format of humor they understand—memes. Join expert memeologist Ben Huh as he explains the humor behind memes, and why brands with personality drive deeper audience engagement.
Social Media Training Workshop for Small BusinessWeb.com
Social Media Training Workshop for Network Solutions customers to train them in the basics of social media and relevant tools for small business.
Http://www.blog.networksolutions.com
http://www.growsmartbusiness.com
http://www.womengrowbusiness.com
This presentation was researched and developed to introduce the small businesses and not for profits that the idea of social media is not a new fad. My goal was to break down any preconceived notions about the power of Social Media today and in the future.
This Social Media 101 workshop was geared to a government audience. But the slides are equally useful for corporate and small business managers interested in starting or improving a social media program.
Office Mix is a free add-in for PowerPoint that lets you create screencasts and flip your classroom with ease. It works in PowerPoint 2013 or later on Windows and is quickly taking classrooms by storm. Add quizzes, simulations, digital inking and more as you build an interactive lesson experience for students. Once you are done, share the presentation and collect analytics on student interactions with your video.
The information contained in these slides was shared during VSTE 2016's Annual Conference held in Virginia Beach, VA, December 4-6, 2016. These slides consolidate information shared by Karen Streeter and Ruth Okoye on how to sue Microsoft Sway to transform a simple outline into an engaging, modern presentation. This session introduces Sway, Microsoft's new, FREE, digital storytelling and presentation app.
Webinar - Microsoft OneNote for Beginners - 2016-06-09TechSoup
Visit http://www.techsoup.org for donated technology for nonprofits and libraries!
If you're new to using Microsoft OneNote, or use it but feel like a beginner, watch this free, hour-long webinar to walk through basic setup and best practices for collaborative notetaking!
During this course, hear from TechSoup's Wes White and Rosette Nguyen, who work with OneNote every day, on how to get set up, use OneNote to collaborate with colleagues, and capture your notes and creativity!
"These are a Few of My Favourite Things" - The OneNote EditionRegroove
Join Kelly Marshall of itgroove for a rundown of the top “awesomesauce” features available in OneNote that the average user may not be aware of ... such as - Did you know that OneNote 2013 is now available as a free download from Microsoft?
As we go through this session, we'll learn what is OneNote and how we can use it. Then we will see some real word scenarios that show us how much OneNote 2013 is powerful as note-taking tool.
Sway is an exciting authoring app. It allows you to create and share interactive presentations, projects, and more. Just add your content, and sway will do the rest.
Katheleen Ritz, founder of Ritz Marketing, gives us an overview of the social media technology and how we might deploy based on her own firm’s real world examples.
This presentation will give a brief overview of social and digital media and how it has become a major part of our lives, businesses and ecosystem.
It is important to understand how it affects our daily lives, and also how media and the way we communicate has changed (and still is changing) drastically.
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
An overview of social media for the Eugene Chamber's Women Business Leaders group - including how to maximize your reach on the social Web by partnering with Citizen Marketers.
Emakina Academy 3 - Marketing 2.0: discover the new consumer at the Web 2.0 eraEmakina
The new Web 2.0 applications are dramatically changing the consumer behaviour.
Blogs, podcasts, social networks, wikis... More than ever, the consumer is in control and can make his/her voice heard. Together with our experts, explore the new challenges, threats and opportunities offered by Web 2.0. Stop broadcasting: engage a conversation with your target.
Similar to Caitlin McCabe, Sway, Inc., Social Media & Communication (20)
Greg Linnemanstons, Weidert Group, Social Media as a Part of Integrated Marke...Social Media Rockstar
How social media has changed public relations and working with the media over all. Discuss the democratization of expertise (HARO, blogs, everyone’s a source…) and how businesses can leverage social media to obtain media coverage.
Susan's presentation, "Connecting the Dots: Who is Using Social Media and Why," shared the results of the Northeast WI social media study and those of the Green Bay Area Chamber of Commerce Social Media Study.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
2. About Sway
Sway helps its clients leverage social media through targeted research, expert consulting,
and its proprietary social media marketing tool, Shoutlet.
2009 Sway, Inc | Do Not Duplicate 2
3. Social Media And Architecture
Artist Andrea Zittel says it best when she says quot;someone told me that when you look at the
buildings of Frank Gehry or Steven Hill, you can tell the version of software used to design them
because there are certain things that those software programs enable, and other things they don't
allow. The software gives you a rule set that predicts what is possiblequot; (Surface Magazine).
2009 Sway, Inc | Do Not Duplicate
4. Social Media
Social Media Marketing helps companies capitalize on cutting-edge marketing techniques. It
allows marketers to utilize and profit from the use of Web 2.0 platforms, such as blogs,
podcasts, Really Simple Syndication (RSS), and other emerging marketing tools, as well as
develop, execute, and measure word-of-mouth campaigns.
“As an increasing number of consumers obtain their information from non-
traditional sources, Social Marketing will help marketers gain unique
insights into these burgeoning areas.”
-- Jupiter Research
2009 Sway, Inc | Do Not Duplicate
5. Opportunity For Social Media
Source: 2009 Social Media Benchmark Guide, Marketing Sherpa
2009 Sway, Inc | Do Not Duplicate
6. Web 1.0 versus Web 2.0
Banner Ads
Pay-per-click
SEO User Generated Media
Email Marketing Blogs
Affiliate Programs Podcasts
Mobile Phone
RSS
Online Video
Widgets
“Web 1.0 is about commerce, Web 2.0 is about people.”
-- Ross Mayfield
2009 Sway, Inc | Do Not Duplicate
7. Social Media is External
•Social media is the most powerful
way to interact with people online.
•Your audience is already online via
external websites, social networks,
and blogs.
•Your audience can be reached
through content that is relevant,
engaging, and non-disruptive to their
user experience.
Social media marketing is NOT web traffic or a way to build your email list!
2009 Sway, Inc | Do Not Duplicate
8. What is Social Networking?
Social Networking is the interaction between a group of people who share a common interest.
This can occur in numerous places online from the most casual (Facebook) to professional
(LinkedIn) and include a variety of mediums.
Social Networking is a conversation. It can be a really tiny idea with a few people
commenting or a save-the-world idea with millions of followers. Social media is about the
ideas you are putting out on behalf of your brand.
Source: Alexa 2009 Sway, Inc | Do Not Duplicate
9. Marketers and Social Media
Social Media Study sponsored by the Social Media Summit 2009.
Highlights:
•When asked if they used social media for marketing purposes, the overwhelming majority (88%)
indicate they are employing some form of it. In addition, business owners are more likely to use
social media marketing (90+%) than employees working for a company that is not their own (81%)
•Nearly two-thirds (64%) of marketers are using social media for five hours or more each week, with
39% using it 10 or more hours weekly and 9.6% spending more than 20 hours each week with
social media. Social Media is time consuming!
•72% of marketers say they have either just started or have been using social media for only a few
months.
•According to the survey, respondents report that the #1 benefit of social media marketing is gaining
attention for the business, or what Stelzner calls “the all-important eyeball.”
•By a wide margin, Twitter, blogs, LinkedIn and Facebook are the top four social media tools. used
by marketers, with Twitter in first place.
2009 Sway, Inc | Do Not Duplicate
11. Where Is Social Networking Happening?
Social Communities:
•Professionally - using social communities by
creating a presence for your brand and
engaging with the members of of a
community.
•Personally - setting up a profile to network,
ask and answer questions, career
development.
•Blending of Professional and Personal.
•Looking For A Job While You Have A Job.
Everyone else is.
2009 Sway, Inc | Do Not Duplicate
12. Everyone is Online
Parents: Foodies:
ChildAvenue.com: Approx. 1,200 members BakeSpace.com: Approx. 54,000 unique visitors/month
Pagans:
Women:
iVillage.com: Approx. 3 million unique visitors/
month
Covenspace.com: Approx. 8,000 members
Nascar fans: Triathletes:
Rowdy.com: Social Network for #1
Nascar podcast on iTunes
Ontri.com: Approx. 25,000 members
2009 Sway, Inc | Do Not Duplicate 12
13. Case Study: Allstate And Independant Women
“Mia shows independent
women how to do their
own auto repairs.”
How Allstate uses social media: Widgets on their own website, distribution to video
sharing sites, video players on partner blogs and media buys, podcast creation for
downloads.
2009 Sway, Inc | Do Not Duplicate
14. Where is Social Networking Happening?
Video Sites:
•The growth of the camera phone market has
increased the volume of user-generated video.
Current broadband Internet connections are well
suited to serving the quality of video shot on mobile
phones. Most people do not own web servers, and
this has created demand for user-generated video
content hosting, which sites like YouTube cater to.
•Video sharing and viewing sites allow for the same
types of activities as social communities, such as
connecting with others and commenting on posts.
2009 Sway, Inc | Do Not Duplicate
15. Industry Data on Online Video View Viewing
Internet users in the U.S. viewed a record-setting 14.3 billion online
videos during December 2008 an increase of 13% vs. November 2008.
• YouTube accounted for 49% of the incremental gain in videos viewed.
• Google Sites rank as the top U.S. video property, with 5.9 billion videos
viewed (41% of the online video market share), followed by Fox Interactive
Media (3.1%), Yahoo Sites (2.3%), and Viacom Digital (2.0%).
• Nearly 150 million U.S. Internet users watched an average of 96 videos per
viewer in December; 78.5% of the total U.S. Internet audience viewed
online video.
• The average online video viewer watched 309 minutes - or more than 5
hours - of video; the duration of the average online video was 3.2 minutes.
Source: “December 2008 Video Metrix” comScore, reported February 2009.
2009 Sway, Inc | Do Not Duplicate
16. Video: As A Strategy
With video being such a popular method of pushing
content online its important to consider it for both
professional and personal branding online.
Where Do I Put My Videos?
1) Free Places that you can set up a channel - YouTube / Facebook
2) Free Sharing sites - Metacafe,Yahoo
3) Blogs and small communities - this is where your new contacts come in.
4) Paid placement - Large communities might be a good fit but won’t put your video up for free.
2009 Sway, Inc | Do Not Duplicate
17. Opportunity: Video Channel (Where Do I Put My Videos?)
By creating a YouTube Channel populated
with engaging videos where your audience
spends time, it’s likely that your brand will
gather fans and pass along.
Organize your channel - playlists
customize the look of your channel
title your videos with catchy titles
2009 Sway, Inc | Do Not Duplicate
20. Client Case Study
Client: International Trucks
Industry: Truck Manufacturer
Objective: Boost brand awareness among truck drivers
online. Encourage meaningful engagements between the
brand and the audience.
Strategies:
Winter Driving Tips RSS: Audience showed high interest in
driving tips specific to inclement weather.
Truck Maintenance Tips: Easy ways for drivers to fix or update
their own truck.
Lifestyle Video: Video podcast containing exercise tips, easy
on-the-road recipes, etc.
2009 Sway, Inc | Do Not Duplicate 20
22. Content Is King - “Can The Interns Do This?”
Example: which video are you more likely to pass on?
Product Tour vs. Useful Information
One hundred views vs. Thousands of views.
2009 Sway, Inc | Do Not Duplicate
23. Don’t Be Afraid Of The Technology -Social Media Marketing Platform
Shoutlet is a scalable, web-based,
hosted social media communication tool that
helps companies connect to their audiences
where they live online.
Shoutlet facilitates collaboration in creating,
distributing, and tracking online
communication across engaging social media
formats, which include:
• Video
• RSS feeds
• Podcasts
• SMS mobile text messages
• Widgets
• Social email
www.shoutlet.com
quot;Shoutlet has entirely changed the way we work with social media. While saving both money and time, we now have a far better
distribution and control of our web 2.0 content than ever before. quot; - Fredrik Kjellberg, Online Marketing Manager, Peak Performance
2009 Sway, Inc | Do Not Duplicate 23
24. Where is Social Networking Happening?
Blogs:
• 133 million blog records indexed by
Technorati since 2002.
•Many blogs provide commentary or news on
a particular subject; others function as more
personal online diaries.
• A typical blog combines text, images, and
links to other blogs, Web pages, and other
media related to its topic.
• The ability for readers to leave comments in
an interactive format is an important part of
many blogs.
• Most blogs are primarily textual, although
some focus on art (artlog), photographs
(photoblog), sketches (sketchblog), videos
(vlog), music (MP3 blog), and audio
(podcasting), which are part of a wider network
of social media.
•Blogs are re-fostering creativity. We are now
creaters not consumers.
2009 Sway, Inc | Do Not Duplicate
25. Industry Data on Target Audience: Blogs
User ratings are very important to women; they are the online equivalent
of “recommended by a friend.” (OMMA)
• Blogging has become a mainstream form of communication, with 36.2 million women
participating in the blogosphere weekly. Of these, 15.1 million are publishing at least one post
weekly, and 21.1 million women are reading and/or posting comments to blogs.
• 68% of the BlogHer community is concentrated in the 25 to 41 age group, compared to 42% for
the general population blogging community.
• 58% of those participating in the BlogHer community have children at home, a 25% increase
over the general population. 67% of the BlogHer community have completed college. 69% of
women in the BlogHer community have an annual income greater than $50,000; 46% earn more
than $75,000.
• 46% of Generation X Bloggers (25 to 41 years old) publish blogs about parenting or pregnancy,
52% read blogs about parenting or pregnancy.
• 29% of blog readers and 38% of blog publishers have decided to purchase a product as a
result of a recommendation or customer service experience posted on a blog.
• 32% of blog publishers and 28% of blog readers have decided NOT to purchase a product as a
result of a recommendation or customer service experience shared on a blog.
Source: The BlogHer/Compass Partners 2008 Social Media Survey
2009 Sway, Inc | Do Not Duplicate
26. Blogs: As A Strategy
Post content easily for pick-up
Ex. IKEA - wanted an outlet for their cooking items. By
featuring recipe bloggers on their site, they
recommended cooking items and untensils to best
execute those recipes.
Bloggers receive traffic and readers, IKEA adds popular
bloggers’ word of mouth to their product.
2009 Sway, Inc | Do Not Duplicate
27. Blogs: Things to remember
The first 2 months: nobody will read your
blog
You’re not always going to be right.
Sometimes it’s better to be wrong.
You’re going to have to seek out your
audience.
You’re not going to like all of your
readers.
Your topic, your voice and your audience
will evolve along with your ideas.
2009 Sway, Inc | Do Not Duplicate
28. Where is Social Networking Happening?
Twitter:
•Twitteris a micro-blogging tool that allows
users to put out 140 character “posts.”
•By collecting followers, brands or individuals
can reach far more people with their message.
• Twitter.com continues to grow in popularity
and importance in both the consumer and
corporate worlds.
• In February 2009, adults ages 35-49 had
the largest representation on Twitter, with
nearly 3 million unique visitors from this age
group. This comprises nearly 42% of the
site’s audience.
2009 Sway, Inc | Do Not Duplicate
29. Industry Data on Target Audience: Twitter Use
• When Tweeters were asked to rate the reasons why they
participate [in Twitter], on a scale from 1 to 5 (with 1=strongly
disagree and 5=strongly agree), the following responses were
averaged on this scale:
• “I find it exciting to learn new things from people.” (4.65)
• “I value getting information in a timely manner.” (4.58)
• “I like to be connected to lots of people.” (3.91)
• “I want to generate new business.” (3.70)
• “I find it gratifying to have people follow me.” (3.64)
• The findings show that the highest number of respondents are
motivated by learning new things and getting information in a
timely manner.
Source: MarketingProfs Survey, April 2009, (n=425)
2009 Sway, Inc | Do Not Duplicate
31. Case Study: Target - tying it all in
Target has tied in several social aspects
to create a successful complete social
media effort.
2009 Sway, Inc | Do Not Duplicate
32. Target: The Importance of Linking In
10,441 websites currently link into
Target.com.
• Sample websites linking in include: Google, Myspace,
Amazon, People, MSNBC, UAE Women Network,
Modelmayhem, Yahooshopping, Engadget, Gizmodo, Evite
(to announce registries), Style.com, Los Angeles Times
Online, Shine (yahoo), CafeMom, Entertainment Weekly
• Themes: Fashion, entertainment, and tech sites linked in
most frequently.
• Find Themes and create strategy around them.
Source: Alexa 2009 Sway, Inc | Do Not Duplicate
34. Negativity And Social Media
What If There Are Negative Reviews?
People are talking about your brand. They are standing at parks, in lines,
sitting at restaurants, etc. talking about brands they have had positive and
negative experiences with. Online you have the opportunity to join, change
their minds, etc.
1) Find it - Yacktrack.com (Twitter, Technorati, Google Blogs)
2) Determine which negative posts are helpful to your brand as customer
feedback.
3) Engage with or respond to “on the fence” influencers.
2009 Sway, Inc | Do Not Duplicate
35. YackTrack
http://yacktrack.com/chatter 2009 Sway, Inc | Do Not Duplicate 35
36. Social Media 5 Things You Can Do Today.
Comment on 3 bloggers’ posts that you enjoy in your field. Make
sure to put in your e-mail address so they can write you back.
Check your brand’s Link-Ins by visiting Alexa.com. Devise a
strategy to speak to the trends you find.
Monitor buzz surrounding your brand using YackTrack.com.
Open a Twitter account for your brand or yourself and “follow”
your industry leaders.
Collect and examine your internal marketing resources (i.e.,
articles, videos, audio files, etc.) to see what you can use
immediately in the social media space.
2009 Sway, Inc | Do Not Duplicate