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Research
Theory
Your Name
Terminology
• Circulation = how many copies are distributed
• Hits = How many times a webpage has been viewed.
• Box Office Figures = Money made by ticket sales in cinemas.
• Ratings = What people think of a product.
• Sales = how many products have been sold.
Primary Research
• Definition: Research done by yourself
• Advantages: Research can be focused specifically on your
creation
• Disadvantages: Research can be biased
• Example: Asking people's favourite food?
Secondary Research
• Definition: Research done by another person
• Advantages: Researching is done already.
• Disadvantages: Difficult to find one related to
specific type of product sometimes
• Example: Finding research on the internet.
Quantitative Research
• Definition: Research measured in
numbers, percentages or fractions.
• Advantages: Shows clearly what people prefers.
• Disadvantages: Doesn’t show the reasons
• Example: A pie chart showing percentages.
Qualitative Research
• Definition: Indepth research about reasons people
like or dislike things
• Advantages: Helps improve product massively
• Disadvantages Time consuming
• Example Asking a question on a forum
Audience Research
• Definition: finding audience of consumers
• Advantages: Can create product to fit a specific group
of people
• Disadvantages: Limits who will buys
• Example: Survey on similar product
Market Research
• Definition: Research where product is sold and who it is sold to.
• Advantages: Helps adjust product to different cultures, helps
discover demand of product. Targeted marketing makes it easier to
get results.
• Disadvantages: Possibly expensive, Research has to be redone for
different markets.
• Example Internet survery
Production Research
• Definition Researching information and resources to create product
• Advantages Creator has knowledge of how resources will have to be
utilised.
• Disadvantages Availability of resources may change so research may
have to redone sometimes.
• Example: INTERNET
Terminology
• Objective
– Research not based on feelings and emotions.
• Subjective
– Research based on feelings and emotions.
• Valid
– Research gives out intended question
• Reliable
- Answer are accurate and consistant
Harvard Referencing
Name of the film being researched;
1. Lucas, G. (1976) Star Wars: From the Adventures
of Luke Skywalker
2. Lucas, G. (1977) Star Wars
3. Disney. (2022) Star Wars StarWars.com | The
Official Star Wars Website
• Dinsdale, R. (2022) LEGO Star Wars: The
Skywalker Saga Is Getting Mandalorian and
Rogue One DLC LEGO Star Wars: The Skywalker
Saga Is Getting Mandalorian and Rogue One DLC -
IGN

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Research Theory Pro-Forma (25).pptx

  • 2. Terminology • Circulation = how many copies are distributed • Hits = How many times a webpage has been viewed. • Box Office Figures = Money made by ticket sales in cinemas. • Ratings = What people think of a product. • Sales = how many products have been sold.
  • 3. Primary Research • Definition: Research done by yourself • Advantages: Research can be focused specifically on your creation • Disadvantages: Research can be biased • Example: Asking people's favourite food?
  • 4. Secondary Research • Definition: Research done by another person • Advantages: Researching is done already. • Disadvantages: Difficult to find one related to specific type of product sometimes • Example: Finding research on the internet.
  • 5. Quantitative Research • Definition: Research measured in numbers, percentages or fractions. • Advantages: Shows clearly what people prefers. • Disadvantages: Doesn’t show the reasons • Example: A pie chart showing percentages.
  • 6. Qualitative Research • Definition: Indepth research about reasons people like or dislike things • Advantages: Helps improve product massively • Disadvantages Time consuming • Example Asking a question on a forum
  • 7. Audience Research • Definition: finding audience of consumers • Advantages: Can create product to fit a specific group of people • Disadvantages: Limits who will buys • Example: Survey on similar product
  • 8. Market Research • Definition: Research where product is sold and who it is sold to. • Advantages: Helps adjust product to different cultures, helps discover demand of product. Targeted marketing makes it easier to get results. • Disadvantages: Possibly expensive, Research has to be redone for different markets. • Example Internet survery
  • 9. Production Research • Definition Researching information and resources to create product • Advantages Creator has knowledge of how resources will have to be utilised. • Disadvantages Availability of resources may change so research may have to redone sometimes. • Example: INTERNET
  • 10. Terminology • Objective – Research not based on feelings and emotions. • Subjective – Research based on feelings and emotions. • Valid – Research gives out intended question • Reliable - Answer are accurate and consistant
  • 11. Harvard Referencing Name of the film being researched; 1. Lucas, G. (1976) Star Wars: From the Adventures of Luke Skywalker 2. Lucas, G. (1977) Star Wars 3. Disney. (2022) Star Wars StarWars.com | The Official Star Wars Website • Dinsdale, R. (2022) LEGO Star Wars: The Skywalker Saga Is Getting Mandalorian and Rogue One DLC LEGO Star Wars: The Skywalker Saga Is Getting Mandalorian and Rogue One DLC - IGN

Editor's Notes

  1. Provide definitions for each term
  2. Provide definitions
  3. 1. Film, 2.Book, 3. Website, 4. Magazine Article