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1. Theory- Meaning
Daniel Corr

2. Snake
• Denotation
– A limbless, scaly, elongate
reptile.
• Connotation
– Devious, cold-hearted and
untrustworthy.

3. Flag
• Denotation
– A symbol or emblem of a
country.
• Connotation
– The pride of a country.

4. Gun
• Denotation
– A weapon, a metal tube
from which bullets, shells,
missiles or other projectiles
are propelled by explosive
force.
• Connotation
– A cold-blooded murderer.

5. Colours
-Dark colours, showing the type
of film that this is. It uses dark
colours to show that there is a
problem which the avengers are
working to sort out.
- Some of the avengers are
wearing brighter colours to show
they’re the good characters in
the film.
Props
- All the avengers have there
own props and costumes
which are shown in the
poster of the film.
- The background of the
poster has many props in,
such as plane’s crashing
down, this is to show the
catastrophe that has
happened in the film.
Location
- The location of the film is in
a broken town, this shows
the danger in the film and
makes the customer want
to see how this works out
Actors/Models
- This has all the avengers in so
fans of the franchise know who is
in the film, as well as the
recognisable actors that are used
in all the films for these
characters.
- Also the most recognisable
characters are used towards the
front of the poster, such as iron
man and Thor, as this appeals to
the casual fans who may not
know some of the other
characters very well. They’re also
the most recognisable actors as
well as characters in the
franchise.

6. Colours
- This uses bright colours in
order to attract the target
audience of the film, which
is children.
- There are a lot of different
colours that represent the
different characters in the
film.
Props
- There’s not many props in the
poster, the only possible props
being the cars, who are the
characters in the film, these are
used to show kids what and who
the film is about.
Location
- The location of this film is a
desert town, which is the place
that the majority of the film is
set, this shows people where
the film is set, creating the
mood of the film.
Actor/Model
- There is no real actor as it’s
a cartoon film.
- They put the main character
of the film at the front of
the poster, as this is
probably what most of the
merchandise is based on,
making it the most
recognisable character in
the film.

7. Colours
- The poster has dark colours in it
to represent the genre of the film
and what the film is about, they
use these colours as it is a horror
film, meaning the film is dark.
Props
- The only prop used in the poster
is the mask of the main character.
This is used in the poster as it is the
most recognisable thing from the
films, meaning people will know
what film it is straight away from
seeing this.
Location
- The location of this poster isn’t
clear from the poster itself, this
makes the film already start
being mysterious, which goes
along with the theme and the
genre of the film, this being
horror.
Actor/Model
- There’s only a character in
this poster, and it is the main
character of the “Scream”
franchise, this makes the
poster easily recognisable as
part of the franchise, and also
makes people want to know
more about this character.

8. Soundtrack
• Clip 1
– The genre of this would be a horror film.
– It would suggest that one of the people in
the image was about to do something bad
to the other person.
– It suggests that one of the characters in
the picture is an evil character.
• Clip 2
– Cheerful and possibly romantic music, so
this could be from a romantic film.
– It would suggest that the people in the
picture may be having a romantic
conversation with each other, or have just
had an intimate moment.
– It suggests that the characters may be in a
relationship with each other, or they both
like each other and want to get into a
relationship with each other.

9. Shining
• Background music – joyous music that goes
with this genre to create a better atmosphere,
changing it from its original horror genre.
• Picks out certain clips from the film that make
it look more romantic, manipulating the film
and making it seem different than it really is.

10. Scary Mary
• The background music was more eerie,
making it seem more scary.
• Uses specific clips from the film to manipulate
the film in order to make it more like a horror
film.

11. Stereotypes
Men
• Brave
• Provide for the family
• Hard Working
• Gentlemen
Women
• Child bearers
• Moody
• Housework
• Feminism
• Short tempered

12. Stereotypes
Upper Class
• Stubborn
• Clean
• Posh
• Queen’s English
• Money orientated
Working Class
• Common
• Alcoholic
• Has an accent
• Grafts for money

13. Stereotypes
Old People
• Slow
• Quiet
• Always complaining
• Confused
• Tired
Young People
• Loud
• Aggressive
• Obsessed with
technology
• Moody

14. Iconography- Western
• Cowboys.
• Guns.
• Horses.
• Stand-Offs.
• Desserts.
• Cowboy Hats.
• Good vs Evil Storyline.
• Whips.

15. Iconography- Sci-Fi
• Futuristic Setting.
• Spaceships.
• Aliens.
• Other Planets.
• Futuristic Technologies.

16. Iconography- Fantasy
• Unrealistic.
• Fictional characters.
• Different worlds.
• A lot of special effects.
• Could be supernatural.
• Escapism.

17. Narrative
• Narrative Definition
– A product’s storyline.
• Linear Narrative Definition
– A storyline that is presented in the order; beginning,
middle and end.
• Linear Narrative Film Example
– Lion King
• Non-Linear Narrative Definition
– A storyline that jumps around the product’s timeline; out
of order/sequence, flashbacks, flash-forwards.
• Non-Linear Narrative Film Example
– Memento

18. Clip Analysis
• Costume – Darth Vader’s overall costume is iconic in the franchise, it makes him
look more intimidating.
• Dialogue – Darth Vader doesn’t talk much, creating a sense of mystery about him,
putting across how evil he is.
• Props – Lightsabers – Darth Vader gets a red lightsaber to use, this is to show the
evil people in the star wars franchise. There were also other props, such as
spaceships, futuristic weapons, etc.
• Lighting – It was always darkish, as it was in an evil setting, to put across the
mysteriousness of Darth Vader, making him more frightening.
• Camerawork – Angles used to make Darth Vader look larger than he is, as well as
dominate over the other two.
• Editing – Edited so that everything fits into place in the correct way, making it easy
to follow and making you interested.
• Music – Tense music whenever Darth Vader was on screen, making him seem
more powerful and scary.
• Colour – All dark, due to it being based in more of an evil setting, as they confront
an evil person.