More and more business try to distinguish themselves to the customer through CSR, Corporate Social Responsibility. We, veterinarians, should do the same with our practices. But, if you actively invest in CSR, you need to extend this behavior in all your activities in order to be trustworthy. We veterinarians have a great benefit compared to all those other businesses. We are trustworthy and authentic. We care, because that's what we do. Take a look at this presentation and see the opportunities!
The digital vet - How digital technologies will change the way we workRené van den Bos
Technology is rapidly changing, so is the way we communicate with each other. Consumers are more demanding, better informed and want to be engaged. So, with 50% of them being pet-owners, how do vets act in this field? Adapt to the needs of your clients, get in touch, get involved and engage. Because digital technologies has changed the way we work.
This presentation was given during the SEVC congres in Barcelona on October 18, 2014 (SEVC = Southern European Veterinary Conference)
The digital vet - How digital technologies will change the way we workRené van den Bos
Technology is rapidly changing, so is the way we communicate with each other. Consumers are more demanding, better informed and want to be engaged. So, with 50% of them being pet-owners, how do vets act in this field? Adapt to the needs of your clients, get in touch, get involved and engage. Because digital technologies has changed the way we work.
This presentation was given during the SEVC congres in Barcelona on October 18, 2014 (SEVC = Southern European Veterinary Conference)
Urinary System Essay. Urinary System | Learn AnatomyWendy Emerson
The Urinary System Essay Example | StudyHippo.com. The urinary system Assignment Example | Topics and Well Written Essays .... Urinary system - YouTube. URINARY SYSTEM. Urinary System. Case Study: Urinary and Reproductive Systems Essay. Urinary system Term Paper Example | Topics and Well Written Essays .... Introduction Urinary System | Urinary System | Urinary Bladder. The urinary system. 1 Chapter 17: Urinary System • Introduction • Organs of the Urinary. PPT - BIO 169 THE URINARY SYSTEM CHAPTER 26 PowerPoint Presentation .... The Urinary System / Paper - Scientific Publishing. Introduction to the Urinary System. PPT - Urinary System PowerPoint Presentation, free download - ID:2873247. Chapter 13: Urinary System Diagram | Quizlet. Urinary System Part 2 - YouTube. Urinary - THE URINARY SYSTEM consists of : Kidneys Ureters the bladder .... Urinary System - EnchantedLearning.com. The Urinary System and Cardiovascular System in the Human Body | Free .... Urinary System Essay Example | Topics and Well Written Essays - 1000 words. Urinary System | Learn Anatomy. HUBS 192 Lecture Notes Urinary System - HUBS 192 Module 5: Urinary .... Physiology of urine formation - Pharmacy Gyan. Urinary System: Anatomy and Physiology. PPT - 26 The Urinary System PowerPoint Presentation, free download - ID .... 8 Facts About The Urinary System Every Nursing Student Should Know.. The Urinary System: An Introduction to its Structure and Function. Disorder of the urinary system essay - The urinary system is an .... The Urinary System. FORMATION OF URINE. Label the Urinary System. A&P Chapter 30 The Urinary System. URINARY SYSTEM LECTURE Urinary System Essay
Tattooed Baby - The art of telling big stories in small spacesstuwilson.co.uk
Tattooed Baby is an eBook all about the propagation of effective onscreen display advertising. It is a collection of 150 insights split across 15 process oriented chapters, at least 5 insights per chapter and every insight written under 140 characters because a Tattooed Baby should always be short and sweet for today’s short and sweet attention span.
This handbook is about sharing the discipline of using art and code and word economy to tell stories through tiny letterboxes smaller than the size of a classified newspaper ad. It’s about learning to do more with less. Less pixels, less frames, less words, less time, less k size. And these moments can be even more direct than direct mail. Fundamentally, the art of telling big stories in small spaces boils down to following Abram Games’ original philosophy of deriving “maximum meaning” from “minimum means”.
Art + story + way finding + teleportation = A Tattooed Baby
The aim of this book is to lift the overall quality of output for all. To try and rid the world of poor, forgettable advertising by sharing best practices learned over fifteen years of professional experience, one pixel at a time.
It’s a big, little handbook to help students, as well as professionals, who want to increase their success in onscreen display advertising throughout it’s lifecycle, as part of a wider digital or integrated marketing communications strategy. If you can tell a story in ODA you can tell it anywhere. Small will always scale up. Above all, Tattooed Baby is there as a reminder to us all to breed a motivated attitude in ourselves and inspire our teams to realign the perceived value of not just how creative we can be in these small spaces but how wonderful it feels to witness them and engage with them as an audience.
In this third and last part of the course :
- we add a couple more ideas on how to apply CSR in SMEs
- reporting, yes / no, how?
- how to connect - personal - actions with the company’s purpose?
- what is my personal role of influence in the workplace and in society?
- what is the right structure and right environment to allow CSR to thrive in an SME?
- how can we best communicate internally and externally CSR in an SME?
Four tips for writing sustainability reportsSue Horner
Most writing in corporate sustainability reports is thick with jargon and multi-syllable words. Make your reports easier to understand with these four tips.
Urinary System Essay. Urinary System | Learn AnatomyWendy Emerson
The Urinary System Essay Example | StudyHippo.com. The urinary system Assignment Example | Topics and Well Written Essays .... Urinary system - YouTube. URINARY SYSTEM. Urinary System. Case Study: Urinary and Reproductive Systems Essay. Urinary system Term Paper Example | Topics and Well Written Essays .... Introduction Urinary System | Urinary System | Urinary Bladder. The urinary system. 1 Chapter 17: Urinary System • Introduction • Organs of the Urinary. PPT - BIO 169 THE URINARY SYSTEM CHAPTER 26 PowerPoint Presentation .... The Urinary System / Paper - Scientific Publishing. Introduction to the Urinary System. PPT - Urinary System PowerPoint Presentation, free download - ID:2873247. Chapter 13: Urinary System Diagram | Quizlet. Urinary System Part 2 - YouTube. Urinary - THE URINARY SYSTEM consists of : Kidneys Ureters the bladder .... Urinary System - EnchantedLearning.com. The Urinary System and Cardiovascular System in the Human Body | Free .... Urinary System Essay Example | Topics and Well Written Essays - 1000 words. Urinary System | Learn Anatomy. HUBS 192 Lecture Notes Urinary System - HUBS 192 Module 5: Urinary .... Physiology of urine formation - Pharmacy Gyan. Urinary System: Anatomy and Physiology. PPT - 26 The Urinary System PowerPoint Presentation, free download - ID .... 8 Facts About The Urinary System Every Nursing Student Should Know.. The Urinary System: An Introduction to its Structure and Function. Disorder of the urinary system essay - The urinary system is an .... The Urinary System. FORMATION OF URINE. Label the Urinary System. A&P Chapter 30 The Urinary System. URINARY SYSTEM LECTURE Urinary System Essay
Tattooed Baby - The art of telling big stories in small spacesstuwilson.co.uk
Tattooed Baby is an eBook all about the propagation of effective onscreen display advertising. It is a collection of 150 insights split across 15 process oriented chapters, at least 5 insights per chapter and every insight written under 140 characters because a Tattooed Baby should always be short and sweet for today’s short and sweet attention span.
This handbook is about sharing the discipline of using art and code and word economy to tell stories through tiny letterboxes smaller than the size of a classified newspaper ad. It’s about learning to do more with less. Less pixels, less frames, less words, less time, less k size. And these moments can be even more direct than direct mail. Fundamentally, the art of telling big stories in small spaces boils down to following Abram Games’ original philosophy of deriving “maximum meaning” from “minimum means”.
Art + story + way finding + teleportation = A Tattooed Baby
The aim of this book is to lift the overall quality of output for all. To try and rid the world of poor, forgettable advertising by sharing best practices learned over fifteen years of professional experience, one pixel at a time.
It’s a big, little handbook to help students, as well as professionals, who want to increase their success in onscreen display advertising throughout it’s lifecycle, as part of a wider digital or integrated marketing communications strategy. If you can tell a story in ODA you can tell it anywhere. Small will always scale up. Above all, Tattooed Baby is there as a reminder to us all to breed a motivated attitude in ourselves and inspire our teams to realign the perceived value of not just how creative we can be in these small spaces but how wonderful it feels to witness them and engage with them as an audience.
In this third and last part of the course :
- we add a couple more ideas on how to apply CSR in SMEs
- reporting, yes / no, how?
- how to connect - personal - actions with the company’s purpose?
- what is my personal role of influence in the workplace and in society?
- what is the right structure and right environment to allow CSR to thrive in an SME?
- how can we best communicate internally and externally CSR in an SME?
Four tips for writing sustainability reportsSue Horner
Most writing in corporate sustainability reports is thick with jargon and multi-syllable words. Make your reports easier to understand with these four tips.
Responsible Marketing to Children - Position Paper by Sportz Village.pdfUpmaKanswa1
It is common to see brands adopt 'responsible' 4Ps of marketing since consumers are now actively demanding greater progress on sustainability and social change; and they need to see real action on ground! And for brands looking to engage with kids, it is a far greater responsibility since advertising and communication to kids is under greater regulatory and public scrutiny. Is there a way for brands to co-opt a social cause with children, actively and responsibly involve them in brand campaigns, while creating ample opportunities to build mindshare for the brand - all at the same time? Our paper provides a solution framework that can help brands bridge the gap between promise and action towards a cause by involving children as their brand evangelists and schools as the centre of action.
Similar to The Social Practice - CSR and the reputation of veterinary practice (17)
Hoe denkt u dat uw praktijk eruit zal zien in 2020? Nog net als nu? Of gaat ook de veterinaire praktijk, net als zoveel andere branches, revolutionair veranderen? In het digitale tijdperk is 5 jaar een eeuwigheid en het zou heel goed kunnen dat de dierenartsenpraktijk er in 2020 heel anders uitziet.
Nog een vraag, wie past zich sneller aan in deze revolutie, u of uw klant? Veel (digitale) technologieën worden vooral gebruikt door de consument (uw klant!) en hebben een enorme impact in zijn verwachtingen en gedrag.
Het gaat dus, tussen nu en 2020, vooral over die klant. Die bepaalt hoe uw praktijk er over 5 jaar uit zou moeten zien. Dus kunt u die klant maar beter goed begrijpen en extreem goed bedienen.
Dierenartsenpraktijken moeten zichzelf meer gaan onderscheiden ten opzichte van de concurrenten. Daarvoor moet men weten waar de praktijk voor staat en hoe dit tot uiting te brengen. En dat is meer dan enkel goede kwaliteit diergeneeskunde leveren. Kortom, de praktijk moet zichzelf meer als merk gaan zien.
Deze lezing werd gegeven tijdens de Voorjaarsdagen 2014 op 17 april in de RAI in Amsterdam
Steeds meer dierenartsenpraktijken gebruiken Facebook als social media kanaal. Maar hoe gebruik je dit nu effectief? Deze presentatie werd gegeven tijdens de Voorjaarsdagen 2014 op donderdag 17 april in de RAI in Amsterdam
De dierenarts in de (social) media - kans of kopzorgRené van den Bos
De dierenarts wordt als duur ervaren en zowel in de traditionele media als in de sociale media worden dierenartsen nogal eens afgeschilderd als 'geldwolven'. terecht of niet, wat kun je als dierenarts doen tegen deze ongenuanceerde beeldvorming? Neem het heft in handen en gebruik zelf nieuwe en sociale media, maar doe dat wel met een doordachte strategie…deze presentatie werd gegeven tijdens het AUV launch evenement voor 4Cyte op 25 en 26 februari 2014
De dierenarts wordt als duur ervaren en zowel in de traditionele media als in de sociale media worden dierenartsen nogal eens afgeschilderd als 'geldwolven'. terecht of niet, wat kun je als dierenarts doen tegen deze ongenuanceerde beeldvorming? Neem het heft in handen en gebruik zelf nieuwe en sociale media, maar doe dat wel met een doordachte strategie…deze presentatie werd gegeven tijdens het DSK Symposium op de Faculteit Diergeneeskunde in Utrecht op 5 februari 2014
Digitale Marketing voor dierenartsen Deel 3 - Niet lullen maar poetsenRené van den Bos
Van theorie naar praktijk, Deel 3 geeft handige tips hoe het gebruik van sociale media binnen de dierenartsenpraktijk te gebruiken. Wie krijgt de functie van Social Media Manager? Wat zijn onze richtlijnen? Wat kun je wel zeggen en wat niet?
Deze presentatie is gegeven tijdens een PEGD lezing 'Digitale Marketing voor de DAP' op 6 juni 2013.
Digitale Marketing voor dierenartsen deel 1 - Laat zien wie je bent!René van den Bos
Digitale media is hot. Velen, zo ook dierenartsenpraktijken willen ermee aan de slag. Maar hoe gebeurt dit? Ad hoc of met een doordacht plan, een strategie? Dat laatste wordt veelal vergeten. Sterker nog, vele praktijken hebben niet of nauwelijks nagedacht over een 'traditioneel' marketingplan, over hun eigen identiteit, soms zelfs niet over een bedrijfsstrategie. Toch is het handig om daarbij stil te staan. Om een goed plan te ontwikkelen. En om te beschrijven waar je als praktijk voor staat. Want waarom sta je iedere dag op om naar je werk te gaan?
Deel 1 van dit drieluik gaat dan ook in detail in op het ontwikkelen van een (digitaal) marketingplan. En dat, als je zo'n plan hebt ontwikkeld, je dat ook deelt met alle mensen in je team.
Deze presentatie is gegeven tijdens een PEGD lezing 'Digitale Marketing voor de DAP' op 6 juni 2013.
Digitale marketing voor dierenartsen deel 2 - De kracht van Nieuwe MediaRené van den Bos
Nieuwe Media, of beter, digitale interactieve media, zijn hard op weg mainstream te worden. Toch is het nog altijd moeilijk voor veel bedrijven hoe deze nieuwe vorm van communiceren goed te gebruiken. Het begint met begrijpen wat digitale media is en waarom het gebruik ervan revolutionair is. Deel 2 geeft een overzicht van het ontstaan en het gebruik van digitale media, met het oog op de dierenartsenpraktijk. Deze presentatie werd gegeven tijdens een lezing van de PEGD op 6 juni 2013 op de Faculteit Diergeneeskunde in Utrecht
What should pharma use Social Media for? A presentation given at SMI Social Media in Pharma on Jan 26 in London. About the inevitable revolutionary change that will take place in the next couple of years in pharma (and any other industry). Thanks to social media.
Communicatie is de laatste jaren revolutionair vernaderd: de consument mengt zich (online) in de discussie en kan waar, wanneer en hoe hij maar wil zijn mening en ervaringen delen. Maar wat is nieuwe media precies? En kun je er wat mee als dierenartsenpraktijk? Moeten wij dierenartsen er wel aan meedoen?
An attempt to capture the many ways you could describe the role of community management, including roles, responsibilities, competencies. Main focus on internal communities but I guess can be used for community management in general.
Also a short explanation what management should do when dealing with an internal community, and how you should reward active community employees.
In this episode you can see the first part of Erik's presentation "Best Practices for the Use of Web 2.0 and Social Media Tools for Internal Collaboration" as presented at the first Digital Pharma conference in Barcelona on March 30-31st, 2009.
Part 1: The Need for Innovation in Pharma
Part 2: Social Media and Internal Collaboration
Part 3: Best Practices Using Web 2.0 and Internal Collaboration
Muktapishti is a traditional Ayurvedic preparation made from Shoditha Mukta (Purified Pearl), is believed to help regulate thyroid function and reduce symptoms of hyperthyroidism due to its cooling and balancing properties. Clinical evidence on its efficacy remains limited, necessitating further research to validate its therapeutic benefits.
Basavarajeeyam is an important text for ayurvedic physician belonging to andhra pradehs. It is a popular compendium in various parts of our country as well as in andhra pradesh. The content of the text was presented in sanskrit and telugu language (Bilingual). One of the most famous book in ayurvedic pharmaceutics and therapeutics. This book contains 25 chapters called as prakaranas. Many rasaoushadis were explained, pioneer of dhatu druti, nadi pareeksha, mutra pareeksha etc. Belongs to the period of 15-16 century. New diseases like upadamsha, phiranga rogas are explained.
NVBDCP.pptx Nation vector borne disease control programSapna Thakur
NVBDCP was launched in 2003-2004 . Vector-Borne Disease: Disease that results from an infection transmitted to humans and other animals by blood-feeding arthropods, such as mosquitoes, ticks, and fleas. Examples of vector-borne diseases include Dengue fever, West Nile Virus, Lyme disease, and malaria.
Ozempic: Preoperative Management of Patients on GLP-1 Receptor Agonists Saeid Safari
Preoperative Management of Patients on GLP-1 Receptor Agonists like Ozempic and Semiglutide
ASA GUIDELINE
NYSORA Guideline
2 Case Reports of Gastric Ultrasound
The Gram stain is a fundamental technique in microbiology used to classify bacteria based on their cell wall structure. It provides a quick and simple method to distinguish between Gram-positive and Gram-negative bacteria, which have different susceptibilities to antibiotics
Tom Selleck Health: A Comprehensive Look at the Iconic Actor’s Wellness Journeygreendigital
Tom Selleck, an enduring figure in Hollywood. has captivated audiences for decades with his rugged charm, iconic moustache. and memorable roles in television and film. From his breakout role as Thomas Magnum in Magnum P.I. to his current portrayal of Frank Reagan in Blue Bloods. Selleck's career has spanned over 50 years. But beyond his professional achievements. fans have often been curious about Tom Selleck Health. especially as he has aged in the public eye.
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Introduction
Many have been interested in Tom Selleck health. not only because of his enduring presence on screen but also because of the challenges. and lifestyle choices he has faced and made over the years. This article delves into the various aspects of Tom Selleck health. exploring his fitness regimen, diet, mental health. and the challenges he has encountered as he ages. We'll look at how he maintains his well-being. the health issues he has faced, and his approach to ageing .
Early Life and Career
Childhood and Athletic Beginnings
Tom Selleck was born on January 29, 1945, in Detroit, Michigan, and grew up in Sherman Oaks, California. From an early age, he was involved in sports, particularly basketball. which played a significant role in his physical development. His athletic pursuits continued into college. where he attended the University of Southern California (USC) on a basketball scholarship. This early involvement in sports laid a strong foundation for his physical health and disciplined lifestyle.
Transition to Acting
Selleck's transition from an athlete to an actor came with its physical demands. His first significant role in "Magnum P.I." required him to perform various stunts and maintain a fit appearance. This role, which he played from 1980 to 1988. necessitated a rigorous fitness routine to meet the show's demands. setting the stage for his long-term commitment to health and wellness.
Fitness Regimen
Workout Routine
Tom Selleck health and fitness regimen has evolved. adapting to his changing roles and age. During his "Magnum, P.I." days. Selleck's workouts were intense and focused on building and maintaining muscle mass. His routine included weightlifting, cardiovascular exercises. and specific training for the stunts he performed on the show.
Selleck adjusted his fitness routine as he aged to suit his body's needs. Today, his workouts focus on maintaining flexibility, strength, and cardiovascular health. He incorporates low-impact exercises such as swimming, walking, and light weightlifting. This balanced approach helps him stay fit without putting undue strain on his joints and muscles.
Importance of Flexibility and Mobility
In recent years, Selleck has emphasized the importance of flexibility and mobility in his fitness regimen. Understanding the natural decline in muscle mass and joint flexibility with age. he includes stretching and yoga in his routine. These practices help prevent injuries, improve posture, and maintain mobilit
- Video recording of this lecture in English language: https://youtu.be/kqbnxVAZs-0
- Video recording of this lecture in Arabic language: https://youtu.be/SINlygW1Mpc
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
Knee anatomy and clinical tests 2024.pdfvimalpl1234
This includes all relevant anatomy and clinical tests compiled from standard textbooks, Campbell,netter etc..It is comprehensive and best suited for orthopaedicians and orthopaedic residents.
3. René van den Bos
Multimedia
Marketing
Storyteller
Actor
DVM
Pharma
Digital Media
Intervet (MSD)
1965
Filmmaker
Mobile
Houseboat
Veterinarian
Marcela
David
Enterprise 2.0
Apple lover
Apps
Global Product Manager
International
Technical Manager
Felipe
Colombia
Golf
LinkedInTwitter
So this is me
4. Link
Within DigiRedo we try to help vet practices and other companies to improve their communication with
their customers and their colleagues using digital technologies.
5. Link
The Girl Effect was initiated by the Nike Foundation
Nike want to positively contribute to society with this
8. For our kids, we have always bought Pampers, for this reason, to help babies in developing
countries. And Pampers has a positice connotation with us because of that
10. The
best
kept
supermarketsecret
95%
of
all
chicken
in
the
supermarket
are
‘bofchicken’.
These
animals
can
hardly
walk.
Biological
chicken
930
grams
Bofchicken
2350
grams
Another example, but then with a reverse effect: animal rights association makes customers
feel guilty to buy what we call ‘bof’chicken. And now supermarkets will stop selling these
chicken
11. Link
Also in the veterinary healthcare there are CRS campaigns: MSD ASnimal Health does a similar
campaign as Pampers does. Donating a rabies vaccine for every rabies vaccine sold to a
project in the Serengeti where all dogs in all villages around the Serengeti are vaccinates
against rabies.
12.
13. And sometimes just a single vet practice can do good for society. A vet clinic in the south of
Holland has set up a project ‘Association Human Animal Need’ which helps people that
cannot afford proper veterinary health care for their pets.
14. What does all these projects do with people that buy these products or services?
18. Planet PeopleSociety
energy sources
energy management
waste management
hygiene management
transportation
cradle2cradle
donations
sponsor through labour
local events
sustainable products
(eg fair trade)
internships
cooperation w
non-profits
One Health
healthplan
teambuilding
communication
diversity
training
involvement
practice management
water management
coaching
People in this case are the people that work in your own organization
28. Competitionincreases
Competition increases with mobile practices, practices in garden centers and pet-shops and
with large groups of practices that operate under the same brand (corporates or franchise
organisations)
32. OK...so #vets sell their services
through Groupon...I just don’t know
what to think of that...
pic.twitter.com/x1ZNP6mrDZ
In my opinion this is not the way
33. Knowledge is power, but not on its own. we need to do more in addition to our knowledge.
And if we do it well it becomes a synergy.
36. In order to distinguish ourselves, we need to know who and why we are and translate this
into recognizable and unique image...unique as a fingerprint. And this is called branding.
38. Bron: Brand Design merkidentiteit in woord en beeld - Ruud Boer
brand
genotype
brand
fenotype
All your communication should be related to your brand
39. The ultimate goal is to make strong connections in the brain of our brand with positive
emotions in the brains of our clients.
For more info see neuromarketing wiki: http://en.wikipedia.org/wiki/Neuromarketing
40. examples from big brands: the connection that Coca Cola makes is...happiness
41. And even if you can’t read it, you recognize it immediately
42. What are the connections with Red Bull?
Young, tough, challenges
43. And with Volvo? Safety.
Which doesn’t mean that other cars are not safe, but they cannot claim that position as Volvo
does.
44. SAFETY?
Make sure it fits
and safe it is...the guy with the smile on the right is the driver of the car...
46. brandvision
...to
bring
a
posi-ve
contribu-on
to
your
pet’s
health
and
wellbeing.
Responsible
pet
ownership
through
educa-on
and
aid
to
pet
owners
and
through
delivery
of
veterinary
care
to
animals.
A
personal
and
animal
friendly
approach
is
most
important
to
us.
With
us,
your
pet
is
not
a
number,
but
has
a
name.
We
stand
for
qualita-ve
preventa-ve
and
cura-ve
care
based
on
state-‐of-‐the-‐art
knowledge
and
experience,
evidence
based
research
and
contemporary
products.
…to
contribute
to
the
human-‐animal
bond
through
op-mal
support
of
the
health
of
your
pet.
Our
caring
and
compassionate
doctors
and
staff
offer
high-‐quality
veterinary
medicine.
They
stay
up-‐to-‐date
on
the
latest
veterinary
procedures.
Mainly on our knowledge...
47. brandpromise
Topcare
for
your
pet!
Your
pet,
our
care
Guarding
your
pet
through
care
and
aIen-on
You
and
your
pet
are
the
heart
of
our
clinic
Care
for
animals,
lifelong.
Caring
for
pets...and
their
people,
too
...and our care, but is that really the most distinctive factor?
52. While look again at the big brands...do they portrait their core product?
53. There is no car in the logo of Volvo
What the logo means of 11 car brands: http://www.businessinsider.com/car-logos-2011-5?
op=1
54. The meaning of the Shell logo: http://www.shell.com/global/aboutshell/who-we-are/our-
history/history-of-pecten.html
55. A logo from a group of vet clinics in The Netherlands. This logo was tested amongst
consumers and was associated with health and quality. But that was not distinctive? Well, in
this case it is. The logo is communicating it and this group of clinics will therefore occupy the
quality position, such as Volvo occupies safety. As long as they live up to it, of course
56. This is a logo form a clinic in the states. But this has a paw! Yes, but in combination with the
green leaf, what association do you have? Indeed, eco-friendly. And that’s what they are.
57. Shell does a lot in CSR...but for them it is a lot harder to make it fit...
64. VETERINAIRY
it suits us
it differentiates us
it binds us
and if we combine this with CSR, or better, VSR...then there are great opportunities. We then
will become The Social Practice