This document discusses four case studies of companies that have implemented value chain activities from Porter's value chain model:
1) UPS uses barcoding and tracking technology in its operations to efficiently distribute and deliver packages.
2) Dunkin' Donuts increased sales by 9-20% in Italy through an SMS advertising campaign offering customers coupons.
3) Virgin Megastores improved communication between headquarters and retail stores by implementing a unified communication system, saving $50,000 annually.
4) M-Pesa, launched by Safaricom in Kenya, allows users to deposit, send, and withdraw money using mobile phones, reaching over 7 million users conducting 2 million daily transactions.
MANAGING INFORMATION SYSTEMS - Critically evaluation of using of the Managing...Tolga Koymen
Logistics Industry manages the movement of the valuable things and services between the starting point and the usage point for providing the requirements of individuals and corporations. The industry includes the reliable mixture of the elements of raw materials and goods handling, transportation, inventories, storage, packaging, information systems, and security. The main expectations of the stake holders of this industry are “best service” and “lowest costs and rates”.
Suitable, reliable, appropriate and correct usage of the information systems on logistics industry can be one of the main drivers to meet the expectations of the stake holders. The targets of the logistics industry, such as realizing of the short delivery times, lowering the inventories level, making higher of the capacity usage and reliability, can be provided by the integration of the information systems at all level of the logistics services business activities.
Creation of the information systems for making more efficient and more flexible industry’s core business activities, has made the industry a technology driven industry. It has given new business opportunities and also focusing on emerging business areas.
This presentation will give you some information about FedEx technology usage. The procedure of their parcel delivery and use of MIS can be seen in this presentation. Business processes, supply chain management, customer management of FedEx is given in this ppt.
MANAGING INFORMATION SYSTEMS - Critically evaluation of using of the Managing...Tolga Koymen
Logistics Industry manages the movement of the valuable things and services between the starting point and the usage point for providing the requirements of individuals and corporations. The industry includes the reliable mixture of the elements of raw materials and goods handling, transportation, inventories, storage, packaging, information systems, and security. The main expectations of the stake holders of this industry are “best service” and “lowest costs and rates”.
Suitable, reliable, appropriate and correct usage of the information systems on logistics industry can be one of the main drivers to meet the expectations of the stake holders. The targets of the logistics industry, such as realizing of the short delivery times, lowering the inventories level, making higher of the capacity usage and reliability, can be provided by the integration of the information systems at all level of the logistics services business activities.
Creation of the information systems for making more efficient and more flexible industry’s core business activities, has made the industry a technology driven industry. It has given new business opportunities and also focusing on emerging business areas.
This presentation will give you some information about FedEx technology usage. The procedure of their parcel delivery and use of MIS can be seen in this presentation. Business processes, supply chain management, customer management of FedEx is given in this ppt.
CSCMP 2014: Dr. Robert C. Lieb 2014 3PL Provider CEO PerspectiveAlen Beljin
Dr. Bob Lieb, professor of supply chain management at Northeastern University, is author of the 21st Annual Survey of Third-Party Logistics Provider CEOs, sponsored by Penske Logistics The studies revealed that 3PL CEOs are confident about the current state and future revenue growth of their companies and the regional 3PL industries. The annual surveys, which this year included the CEOs of 27 of the world's largest 3PLs, found that approximately 75 percent of the companies involved in the surveys were profitable in 2013. North American and Asian-Pacific CEOs forecasted three-year company growth of 10.77 percent and 16.2 percent, respectively. European CEOs forecasted 8.33 percent growth over the same period.
Summary of Logistics and Supply Chain Management by Martin Christopher, Analy...Tanade Sirinumas
An Individual Assignment Submitted in Partial Fulfillment of the Requirements of 1210334 Global Economic Trends in Thailand Exporting and Service Course,
Mae Fah Luang University,
Second Semester, 2014
CSCMP 2014: Dr. Robert C. Lieb 2014 3PL Provider CEO PerspectiveAlen Beljin
Dr. Bob Lieb, professor of supply chain management at Northeastern University, is author of the 21st Annual Survey of Third-Party Logistics Provider CEOs, sponsored by Penske Logistics The studies revealed that 3PL CEOs are confident about the current state and future revenue growth of their companies and the regional 3PL industries. The annual surveys, which this year included the CEOs of 27 of the world's largest 3PLs, found that approximately 75 percent of the companies involved in the surveys were profitable in 2013. North American and Asian-Pacific CEOs forecasted three-year company growth of 10.77 percent and 16.2 percent, respectively. European CEOs forecasted 8.33 percent growth over the same period.
Summary of Logistics and Supply Chain Management by Martin Christopher, Analy...Tanade Sirinumas
An Individual Assignment Submitted in Partial Fulfillment of the Requirements of 1210334 Global Economic Trends in Thailand Exporting and Service Course,
Mae Fah Luang University,
Second Semester, 2014
The Social Practice - CSR and the reputation of veterinary practiceRené van den Bos
More and more business try to distinguish themselves to the customer through CSR, Corporate Social Responsibility. We, veterinarians, should do the same with our practices. But, if you actively invest in CSR, you need to extend this behavior in all your activities in order to be trustworthy. We veterinarians have a great benefit compared to all those other businesses. We are trustworthy and authentic. We care, because that's what we do. Take a look at this presentation and see the opportunities!
Our white paper on Costa Rica as a Nearshore software service solution and how our services came to be of greate service to a local food distribution company.
In operation, achieving a low-cost strategy while focusing on service quality through differentiation can be pretty difficult to be achieved.
Using the technologies, creating a new business process, controlling costs, and providing the highest level of customer service, empowering them to solve business problems, meet expectations globally, and helped UPS accomplish its strategic goals.
The UPS package tracking system is a key competitive advantage. The system enables UPS to differentiate itself from its competitors by providing customers with real-time package tracking, which enhances the customer experience.
Overall, the UPS package tracking system is a critical component of the company's MIS, providing real-time visibility into the movement of packages and shipments, optimizing operational efficiency, and enhancing the customer experience.
How to earn P40,000 with Sun Cellular Global Circle thetansus
Earning is easy at home with Sun Cellular Global Circle Business Opportunity.The newest and innovative way to earn using your Sun Cellular SIM card.Register,Load and Share and get the opportunity to earn P40,000 or more per month.Withdraw you earnings thru BPI ATM card.Join now and be in the pioneering team.
MIS case study-UPS competes globally with Information TechnologyBiniAnuBabu
UPS COMPETES GLOBALLY WITH INFORMATION TECHNOLOGY,United Parcel Service (UPS) has created its own information system with Delivery Information Acquisition Device (DIAD) and Web-based Post-Sales Order Management System (OMS) globally by using developed information technology.. Its aim is “best service and lowest rates”
In today's era of globalization, many goods are produced in complicated patterns of subcontracting that stretch across the world. It is happing on a huge scale, and in many industries- both in manufacturing and in service. Subcontracting supply chains can be quite difficult to understand. The garment industry is one that is particularly mobile, and its supply chains have become truly global and complicated.
Big data analytics for telecom operators final use cases 0712-2014_prof_m erdasProf Dr Mehmed ERDAS
Big Data Analytics for TELCOs Customer Experience Management Permission Based Marketing for Location and Movement Data Data Modelling Business Use Cases Data Mining BSS OSS COTS OTT Churm Modeling Markov Processes HANA HADOOP INtegration Video Streaming Test cases
Suppliers chain management focusing on it application and its implicationsAbdullah Alabdullah
In the world of big business, only one thing is constant: change. What was considered cutting-edge technology 10, 15, or 20 years ago is now considered archaically obsolete. In fact, in the year 2010, what was considered cutting-edge 6 months ago might now be obsolete. Businesses need to be able to morph their practices and procedures to adapt to an ever changing landscape that customer sales demand. The certain characteristics of most of these adaptations are unique to the business’ unique industry; there are certain constants, however, that may be adapted to any business, small or large. Supply chain management is one of those sectors of business that is constantly evolving. Staying on the cutting edge of supply chain management, specifically by implementing any number of the vast information technologies available, is one way to ensure longevity and financial vitality for big businesses. Three companies that exemplify this adaptability are Dell computers, Panera Bread, and Express clothing company.
Throughout this course, we have learned valuable skills that may be adapted to many sectors of the manufacturing and service industries. Armed with this wealth of knowledge, I intend to tackle the weighty subject of "Suppliers Chain Management focusing on IT application and its implications.” My main objectives shall be to:
1. Define the Supply Chain System;
2. Introduce the History of Supply Chain Management;
3. Discuss Recent Advancements in Information Technology that have Affected the Manufacturing and Service Industries; and
4. Discuss Supply Chains and Information Technology in Relation to Three Giants of their Industries:
a. Dell
b. Panera Bread
c. Express
basic information about image files and why we use lots of kinds image file formats.
Some key terms like pixels, pixel depths, resolution, monochore, grayscale and colored images which will be used in the next sections of the presentation.
Basic compression methods which are used in image compression and give information about lossy/lossles images.
JPEG, PNG, GIF and BMP detailed
starts with an introduction to mobile cloud computing with a definition, architecture, and advantages/disadvantages. At the next sections, continues with the applications of MCC, detailed challenges in mobile environment and solutions. Lastly the document concludes the main issues about the mobile cloud computing with the conclusion part.
Operating System Windows CE 7.0 and Processor ARM Advantages and Disadvantages
Porters Value Chain
1. IS 746 - ASSIGNMENT 3: Four activities from Porter’s Value Chain
UPS BARCODING AND TRACKING SYSTEM
DUNKIN’ DONUTS SMS ADVERTISING
VIRGIN MEGASTORES’ UNIFIED COMMUNICATION SYSTEM
KENYA’S M-PESA: MOBILE MONEY TRANSFER SYSTEM
Fatih Özlü
1777762
Middle East Technical University
29 May, 2011
1
2. CONTENTS
1. UPS BARCODING AND TRACKING SYSTEM ............................................................ 3
1.1. Company Name ....................................................................................................................... 3
1.2. Related Porter's Value Chain Activity ...................................................................................... 3
1.3. Description .............................................................................................................................. 3
1.4. References ............................................................................................................................... 4
2. DUNKIN’ DONUTS SMS ADVERTISING ..................................................................... 5
2.1. Company Name ....................................................................................................................... 5
2.2. Related Porter's Value Chain Activity ...................................................................................... 5
2.3. Description .............................................................................................................................. 5
2.4. References ............................................................................................................................... 6
3. VIRGIN MEGASTORES’ UNIFIED COMMUNICATION SYSTEM ........................... 7
3.1. Company Name ....................................................................................................................... 7
3.2. Related Porter's Value Chain Activity ...................................................................................... 7
3.3. Description .............................................................................................................................. 7
3.4. References ............................................................................................................................... 8
4. KENYA’S M-PESA: MOBILE MONEY TRANSFER SYSTEM ................................... 9
4.1. Company Name ....................................................................................................................... 9
4.2. Related Porter's Value Chain Activity ...................................................................................... 9
4.3. Description .............................................................................................................................. 9
4.4. References ............................................................................................................................. 10
2
3. 1. UPS BARCODING AND TRACKING SYSTEM
1.1.Company Name
UPS (United Parcel Service)
1.2.Related Porter's Value Chain Activity
Primary Activity: Operations
1.3.Description
United Parcel Service (UPS) began to its business from a small sized package distribution
service in 1907 with $100 in debt. And it has been taken more than 100 years to become
world’s largest package delivery company. Now, it reached to large amount of numbers that is
more than 15 million package deliveries at 24 hour to more than 6 million customers in more
than 220 countries and territories around the world [3]. The company has to compete with its
other competitors in the package delivery. So it has its advanced information technology to
make company more profitable and customers more grateful.
UPS began its evolution with scanning barcode label system attached to package that includes
sender, destination, arrival time, etc information. So customers can follow their packages over
internet from web site of the UPS system that stores each packages with labeled information
and the current place of the packages. By updating package status and position information
with barcode labeling, all distribution information can be collected and managed over a
centralized system. It provides to distribute, deliver packages, or even determine most
efficient route for each driver by saving time and fuel with considering traffic and weather
conditions. Each UPS driver picks up a smart computer called Delivery Information
Acquision Device (DIAD), which has ability to connect and retrieve data from central system.
3
4. And it provides drivers package tracking information and also drivers can stores the current
delivery status of the packages from their computers. In addition, customers can reach to up-
time package delivery information from Web to check their packages’ information.
The company has many advantages by using this system such as 28 million miles delivery
trucks save or consuming 3 million less fuel for a year. The system has also facilities for UPS
managers and customers tracking packages, checking delivery routes, and also time
determination. So for UPS company managers, it is easy to reach to up-to-date all services
information that adds a great ability to manage supply chain management, forecast, and
determine customer royalty, so on.
1.4.References
[1] http://emlab.qust.edu.cn/userfiles/2009-3-8/file/UPS.pdf
[2] http://compass.ups.com/supplychain/default.aspx
[3] http://en.wikipedia.org/wiki/United_Parcel_Service
4
5. 2. DUNKIN’ DONUTS SMS ADVERTISING
2.1.Company Name
Dunkin’ Donuts
2.2.Related Porter's Value Chain Activity
Primary Activity: Sales and Marketing
2.3.Description
Dunkin’ Donuts is an international coffee and donut seller company with 9 700 restaurants in
the 31 countries all over the world. It has more than half of all the locations in the US. The
company focuses on the baked goods, sandwiches, beverages and mostly coffee in the
business market with competitors Starbucks, Krispy Kreme and Tim Hortons, etc.
The company tries several advertising methods to increase sales and market profit among the
competitors. Dunkin’ Donuts also has advertising deals with many sports teams like Boston
Red Sox and the New England Patriots. It has also sponsorship with many other professional
sports teams like New York Yankees, Dallas Cowboys, New York Mets, Tampa Bay Rays.
The company has used SMS based advertising campaign in Italy. The advertising method is
very brief and cheaper to apply. Customers get coupons for the products from Dunkin’ Donut
via using their mobile phones with responding to campaign text messages from the company,
billboard advertisements or radio advertisements. Customers get a special offer or free coupon
as a gift that can be used from stores, after sending text message with promotion code. The
return of the campaign resulted in about 9% increase in sales in the Rome branch stores with
20% increase in overall sales, in the first three weeks period.
5
6. About 82% of SMS responders came in to Dunkin’ Donuts stores and mostly in a 24 hour
time. So it brings more profit and effective advertising. Dunkin’ Donuts aims to reach to their
core customers by using SMS based marketing because lots of the SMS users are young and
so most probable customers for the company. It shows us how a big market to advertise your
offers, when thinking of millions of mobile phone users.
2.4.References
[1] http://www.dunkindonuts.com/
[2] http://chiefmarketer.com/advertising/digital/dunkin-donuts-071906/
[3] http://en.wikipedia.org/wiki/Dunkin%27_Donuts
6
7. 3. VIRGIN MEGASTORES’ UNIFIED COMMUNICATION SYSTEM
3.1.Company Name
Virgin Megastores
3.2.Related Porter's Value Chain Activity
Support Activity: Firm Infrastructure
3.3.Description
Virgin Megastore is an international company that sells books, CDs, DVDs, video games,
magazines and clothing products It has hundreds of stores all over the world countries like
France, Germany, Greece, The Netherlands, Spain, US and even Turkey, etc. The company
has to manage and operate its activities in an efficient manner to keep prices down, because
the market has a competitive environment like Wal-Mart and other online music download
companies.
Virgin Megastores has more than 1400 employees from 11 retail stores in the US. Information
stored in the center office is shared with the retailers via e-mails, voice mails and audio
conference calls to determine upcoming promotions, offers and events. The retailers generally
use email messages to share information which is less effective and time consuming way of
communication when compared to interactive audio conference. The reason for less audio
conference calling usage is that it costs much more money. So it causes to less effective
communication among the retailers and information exchange.
To increase interaction between home office and the retailers, the company started to use
Microsoft’s Office Communication Server product in 2007. This technology contains
7
8. integrated voice mail, email, instant messaging and conference calling. From the conferencing
and collaboration tool, online employer’s availability can be checked, the usage of the system
can be checked (the user is already using the phone or in a conference), or other capabilities
are used like video conference with a camera or forwarding voice mails or emails to
employers.
The company has saved 50 000$ for a year after using the Microsoft’s Tool. It decreased
conference call costs and provided more efficient information communication.
3.4.References
[1] http://www.virgin.com/company/virgin-megastore
[2] http://download.microsoft.com/download/a/b/d/abdb3a6c-ea51-4c7c-86f5-
d44d44cb9d66/VirginMegastores_UCVoice_Final.doc
[3]
http://www.cio.com/article/181550/How_to_Get_the_Most_From_Unified_Communicati
ons, John Edwards, February 08, 2008.
8
9. 4. KENYA’S M-PESA: MOBILE MONEY TRANSFER SYSTEM
4.1.Company Name
Safaricom (affiliate of Vodafone) in Kenya.
4.2.Related Porter's Value Chain Activity
Primary Activity: Service
4.3.Description
M-PESA is the Vodafone’s mobile phone based money transfer system. “M” and “PESA” are
the abbreviations of “mobile” and “Swahili (Kenya and Tanzania and commonly in east,
central Africa) money”, respectively. The service was initially created in Kenya by the
Safaricom, which is the leading cell phone company [2] in Kenya, in March 2007. M-PESA
system allows users to deposit, send, withdraw money, transfer money to other users, and pay
bills by using their mobile phones. It is a banking system service that provides users to make
money payment transactions without going to any bank branch. The system also allows users
to pay school fees, taxes and even salaries [3].
Safaricom takes deposits from users who has Safaricom SIM card and also registered to the M-PESA
system as a user. Registration step is too simple, not so hard as to open a bank account, only national
Id card or a passport is necessary to be registered. Each user account is stored on the system with e-
money equivalent to real money. Depositing money is free for users, but to withdraw money, users
have to pay about $1 for a $100 transfer or cash.
After Safaricom started the system in Kenya, in 2007, M-PESA has reached many users
quickly and get the top position in the mobile phone based financial service all over the
9
10. developing world. The average number of new registrations to the system per day reached to
5 000 to 10 000 users per a day. M-PESA has reached to nearly 7.7 million users [2] who
have been registered and have account, in August 2009 and makes more than 2 million daily
transactions in Kenya alone [4].
Though the system is not developed to replace the banking system, it has caught a success of
that takes place nearly half size of the average ATM (Automatic Teller Machine) transactions.
So it reveals that M-PESA system has taken place in the market in which it contains customer
based financial services.
4.4.References
[1] http://www.vodacom.co.za/vodacom/services/M-PESA, 15th February 2011.
[2] www.mit.edu/~tavneet/M-PESA.pdf, The Economics of M-PESA, William JACK,
and Tavneet SURI, August, 2010.
[3] http://www.somalipress.com/news/2011-feb-15/development-experts-ring-kenyas-
mobile-money-success-story.html
[4] http://en.wikipedia.org/wiki/M-Pesa
[5] http://www.safaricom.co.ke/index.php?id=250
10