In this episode you can see the first part of Erik's presentation "Best Practices for the Use of Web 2.0 and Social Media Tools for Internal Collaboration" as presented at the first Digital Pharma conference in Barcelona on March 30-31st, 2009.
Part 1: The Need for Innovation in Pharma
Part 2: Social Media and Internal Collaboration
Part 3: Best Practices Using Web 2.0 and Internal Collaboration
A comprehensive look at how social media could benefit the pharmaceutical industry, from a leading social media agency, Socialmedia.biz.
Topics in the presentation include:
- Social media overview
- Corporate marketplace for social media
- The rise of patient-driven health care and online patient communities
- 3 areas for opportunity: corporate social responsibility; identifying sector influencers; creating a corporate wiki for knowledge sharing, archiving and management.
Pharma Health Social Media Facebook CasesGary Monk
Presentation at the SMI Social Media congress, January 2014. A case comparison of 4 Pharma companies efforts on Facebook. GSK, Pfizer, Novartis and Boehringher Ingelheim. Some useful learnings around Health Care Social Media.
What should pharma use Social Media for? A presentation given at SMI Social Media in Pharma on Jan 26 in London. About the inevitable revolutionary change that will take place in the next couple of years in pharma (and any other industry). Thanks to social media.
Social Media & Pharma - DIA Clinical Forum, Lisbon 13 October 2010CREATION
Slides from Daniel Ghinn's presentation at DIA (Drug Information Association) 4th Annual Clinical Forum, Lisbon, 13 October 2010.
This session was part of the Medical Information & Communications track, and was aimed at orientating medical information professionals to the role of social media in healthcare engagement. It's a basic introduction to the changing roles of healthcare stakeholders and especially the 'e-Patient'; and includes examples of social media's role in healthcare engagement including a brand new case study of Pfizer's 'Can you feel my pain' strategy in Europe.
A comprehensive look at how social media could benefit the pharmaceutical industry, from a leading social media agency, Socialmedia.biz.
Topics in the presentation include:
- Social media overview
- Corporate marketplace for social media
- The rise of patient-driven health care and online patient communities
- 3 areas for opportunity: corporate social responsibility; identifying sector influencers; creating a corporate wiki for knowledge sharing, archiving and management.
Pharma Health Social Media Facebook CasesGary Monk
Presentation at the SMI Social Media congress, January 2014. A case comparison of 4 Pharma companies efforts on Facebook. GSK, Pfizer, Novartis and Boehringher Ingelheim. Some useful learnings around Health Care Social Media.
What should pharma use Social Media for? A presentation given at SMI Social Media in Pharma on Jan 26 in London. About the inevitable revolutionary change that will take place in the next couple of years in pharma (and any other industry). Thanks to social media.
Social Media & Pharma - DIA Clinical Forum, Lisbon 13 October 2010CREATION
Slides from Daniel Ghinn's presentation at DIA (Drug Information Association) 4th Annual Clinical Forum, Lisbon, 13 October 2010.
This session was part of the Medical Information & Communications track, and was aimed at orientating medical information professionals to the role of social media in healthcare engagement. It's a basic introduction to the changing roles of healthcare stakeholders and especially the 'e-Patient'; and includes examples of social media's role in healthcare engagement including a brand new case study of Pfizer's 'Can you feel my pain' strategy in Europe.
The Importance of Social Media for PharmaDale Cooke
These slides were used for the introductory remarks for the FDAnews Social Media Regulatory Affairs Summit June 24-25, 2015. The intention was to motivate the need for companies to engage in social media and to address some of the topics that are most difficult for pharma to address.
While pharma and healthcare companies may be limited by regulatory rules about what they can do with social media marketing, there is plenty they can and many companies have already jumped ahead. Here are some case studies of the best and why they work.
Over the past decade, the rise of social media has caused a huge shift in the way businesses interact with customers. Pharma, often thought of as a guarded industry when it comes to social, is upping its game and using social to reach a wide audience including patients and healthcare professionals.
What winning product teams are doing right in today's economyalisoncs
A webinar presentation by Tom Grant, Sr. Analyst from Forrester and hosted by Accept Software & AIPMM.
Social media have demolished the myth that technology vendors were the sole source of innovation in this industry. While technology vendors have great ideas, so too do customers. Just as importantly, innovation is more than just “ideation” or invention. The classic friction between IT and business shows how the success of new ideas depends on acceptance and adoption.
Social media now offer a way for technology vendors to harness the good ideas of their customers, often through the Web 2.0 tools (forums, blogs, Wikis, etc.) that the vendors themselves sponsor. At the same time, social media can help vendors get under the skin of their target users and stakeholders, gaining critical insights that can help make better product decisions more quickly. The broader landscape of social media, beyond what the vendors themselves sponsor, are often the sources of these insights.
However, using social media in this fashion is not for amateurs. Meeting the information management challenges these new resources pose requires skill that not every product team may have, and tools with greater capabilities than spreadsheets and word processing documents.
Presentación de Luis Rivera para la jornada "Financiación de empresas digitales" celebrada el pasado 14 de diciembre de 2011 en Madrid.
Organizada por ICEX, Plan Avanza, Vendes en Internet? y adigital.
Presentation given to Dutch executives with the leadership training company De Baak in Beijing on March 2009. It's our first focused on "Chinese innovation", with our soon-to-be-famous "5C" (tm) and "LABL" (tm) models of Chinese innovation and what to do with it. A few examples of mobile and Internet services are given for illustration. Explaining why we selected them and what to do with them is the core of our business.
Fallon strategic planners Aki Spicer and Alyson Heller explore the 360° influence that modern design has on the experience of our brands.
Brainfood is a monthly all-agency lunch conducted by Fallon Planners. Wide-ranging topics explore trends, business issues, and actionable opportunities for our brands.
Innovation training and transformational management in Belgrade SerbiaMiodrag Kostic, CMC
Presentation from the training course on how to improve business innovation and transform your organisation in Serbia, Belgrade?
http://www.businessknowledge.biz/
The Importance of Social Media for PharmaDale Cooke
These slides were used for the introductory remarks for the FDAnews Social Media Regulatory Affairs Summit June 24-25, 2015. The intention was to motivate the need for companies to engage in social media and to address some of the topics that are most difficult for pharma to address.
While pharma and healthcare companies may be limited by regulatory rules about what they can do with social media marketing, there is plenty they can and many companies have already jumped ahead. Here are some case studies of the best and why they work.
Over the past decade, the rise of social media has caused a huge shift in the way businesses interact with customers. Pharma, often thought of as a guarded industry when it comes to social, is upping its game and using social to reach a wide audience including patients and healthcare professionals.
What winning product teams are doing right in today's economyalisoncs
A webinar presentation by Tom Grant, Sr. Analyst from Forrester and hosted by Accept Software & AIPMM.
Social media have demolished the myth that technology vendors were the sole source of innovation in this industry. While technology vendors have great ideas, so too do customers. Just as importantly, innovation is more than just “ideation” or invention. The classic friction between IT and business shows how the success of new ideas depends on acceptance and adoption.
Social media now offer a way for technology vendors to harness the good ideas of their customers, often through the Web 2.0 tools (forums, blogs, Wikis, etc.) that the vendors themselves sponsor. At the same time, social media can help vendors get under the skin of their target users and stakeholders, gaining critical insights that can help make better product decisions more quickly. The broader landscape of social media, beyond what the vendors themselves sponsor, are often the sources of these insights.
However, using social media in this fashion is not for amateurs. Meeting the information management challenges these new resources pose requires skill that not every product team may have, and tools with greater capabilities than spreadsheets and word processing documents.
Presentación de Luis Rivera para la jornada "Financiación de empresas digitales" celebrada el pasado 14 de diciembre de 2011 en Madrid.
Organizada por ICEX, Plan Avanza, Vendes en Internet? y adigital.
Presentation given to Dutch executives with the leadership training company De Baak in Beijing on March 2009. It's our first focused on "Chinese innovation", with our soon-to-be-famous "5C" (tm) and "LABL" (tm) models of Chinese innovation and what to do with it. A few examples of mobile and Internet services are given for illustration. Explaining why we selected them and what to do with them is the core of our business.
Fallon strategic planners Aki Spicer and Alyson Heller explore the 360° influence that modern design has on the experience of our brands.
Brainfood is a monthly all-agency lunch conducted by Fallon Planners. Wide-ranging topics explore trends, business issues, and actionable opportunities for our brands.
Innovation training and transformational management in Belgrade SerbiaMiodrag Kostic, CMC
Presentation from the training course on how to improve business innovation and transform your organisation in Serbia, Belgrade?
http://www.businessknowledge.biz/
Hoe denkt u dat uw praktijk eruit zal zien in 2020? Nog net als nu? Of gaat ook de veterinaire praktijk, net als zoveel andere branches, revolutionair veranderen? In het digitale tijdperk is 5 jaar een eeuwigheid en het zou heel goed kunnen dat de dierenartsenpraktijk er in 2020 heel anders uitziet.
Nog een vraag, wie past zich sneller aan in deze revolutie, u of uw klant? Veel (digitale) technologieën worden vooral gebruikt door de consument (uw klant!) en hebben een enorme impact in zijn verwachtingen en gedrag.
Het gaat dus, tussen nu en 2020, vooral over die klant. Die bepaalt hoe uw praktijk er over 5 jaar uit zou moeten zien. Dus kunt u die klant maar beter goed begrijpen en extreem goed bedienen.
The Social Practice - CSR and the reputation of veterinary practiceRené van den Bos
More and more business try to distinguish themselves to the customer through CSR, Corporate Social Responsibility. We, veterinarians, should do the same with our practices. But, if you actively invest in CSR, you need to extend this behavior in all your activities in order to be trustworthy. We veterinarians have a great benefit compared to all those other businesses. We are trustworthy and authentic. We care, because that's what we do. Take a look at this presentation and see the opportunities!
The digital vet - How digital technologies will change the way we workRené van den Bos
Technology is rapidly changing, so is the way we communicate with each other. Consumers are more demanding, better informed and want to be engaged. So, with 50% of them being pet-owners, how do vets act in this field? Adapt to the needs of your clients, get in touch, get involved and engage. Because digital technologies has changed the way we work.
This presentation was given during the SEVC congres in Barcelona on October 18, 2014 (SEVC = Southern European Veterinary Conference)
Dierenartsenpraktijken moeten zichzelf meer gaan onderscheiden ten opzichte van de concurrenten. Daarvoor moet men weten waar de praktijk voor staat en hoe dit tot uiting te brengen. En dat is meer dan enkel goede kwaliteit diergeneeskunde leveren. Kortom, de praktijk moet zichzelf meer als merk gaan zien.
Deze lezing werd gegeven tijdens de Voorjaarsdagen 2014 op 17 april in de RAI in Amsterdam
Steeds meer dierenartsenpraktijken gebruiken Facebook als social media kanaal. Maar hoe gebruik je dit nu effectief? Deze presentatie werd gegeven tijdens de Voorjaarsdagen 2014 op donderdag 17 april in de RAI in Amsterdam
De dierenarts in de (social) media - kans of kopzorgRené van den Bos
De dierenarts wordt als duur ervaren en zowel in de traditionele media als in de sociale media worden dierenartsen nogal eens afgeschilderd als 'geldwolven'. terecht of niet, wat kun je als dierenarts doen tegen deze ongenuanceerde beeldvorming? Neem het heft in handen en gebruik zelf nieuwe en sociale media, maar doe dat wel met een doordachte strategie…deze presentatie werd gegeven tijdens het AUV launch evenement voor 4Cyte op 25 en 26 februari 2014
De dierenarts wordt als duur ervaren en zowel in de traditionele media als in de sociale media worden dierenartsen nogal eens afgeschilderd als 'geldwolven'. terecht of niet, wat kun je als dierenarts doen tegen deze ongenuanceerde beeldvorming? Neem het heft in handen en gebruik zelf nieuwe en sociale media, maar doe dat wel met een doordachte strategie…deze presentatie werd gegeven tijdens het DSK Symposium op de Faculteit Diergeneeskunde in Utrecht op 5 februari 2014
Digitale Marketing voor dierenartsen Deel 3 - Niet lullen maar poetsenRené van den Bos
Van theorie naar praktijk, Deel 3 geeft handige tips hoe het gebruik van sociale media binnen de dierenartsenpraktijk te gebruiken. Wie krijgt de functie van Social Media Manager? Wat zijn onze richtlijnen? Wat kun je wel zeggen en wat niet?
Deze presentatie is gegeven tijdens een PEGD lezing 'Digitale Marketing voor de DAP' op 6 juni 2013.
Digitale Marketing voor dierenartsen deel 1 - Laat zien wie je bent!René van den Bos
Digitale media is hot. Velen, zo ook dierenartsenpraktijken willen ermee aan de slag. Maar hoe gebeurt dit? Ad hoc of met een doordacht plan, een strategie? Dat laatste wordt veelal vergeten. Sterker nog, vele praktijken hebben niet of nauwelijks nagedacht over een 'traditioneel' marketingplan, over hun eigen identiteit, soms zelfs niet over een bedrijfsstrategie. Toch is het handig om daarbij stil te staan. Om een goed plan te ontwikkelen. En om te beschrijven waar je als praktijk voor staat. Want waarom sta je iedere dag op om naar je werk te gaan?
Deel 1 van dit drieluik gaat dan ook in detail in op het ontwikkelen van een (digitaal) marketingplan. En dat, als je zo'n plan hebt ontwikkeld, je dat ook deelt met alle mensen in je team.
Deze presentatie is gegeven tijdens een PEGD lezing 'Digitale Marketing voor de DAP' op 6 juni 2013.
Digitale marketing voor dierenartsen deel 2 - De kracht van Nieuwe MediaRené van den Bos
Nieuwe Media, of beter, digitale interactieve media, zijn hard op weg mainstream te worden. Toch is het nog altijd moeilijk voor veel bedrijven hoe deze nieuwe vorm van communiceren goed te gebruiken. Het begint met begrijpen wat digitale media is en waarom het gebruik ervan revolutionair is. Deel 2 geeft een overzicht van het ontstaan en het gebruik van digitale media, met het oog op de dierenartsenpraktijk. Deze presentatie werd gegeven tijdens een lezing van de PEGD op 6 juni 2013 op de Faculteit Diergeneeskunde in Utrecht
Communicatie is de laatste jaren revolutionair vernaderd: de consument mengt zich (online) in de discussie en kan waar, wanneer en hoe hij maar wil zijn mening en ervaringen delen. Maar wat is nieuwe media precies? En kun je er wat mee als dierenartsenpraktijk? Moeten wij dierenartsen er wel aan meedoen?
An attempt to capture the many ways you could describe the role of community management, including roles, responsibilities, competencies. Main focus on internal communities but I guess can be used for community management in general.
Also a short explanation what management should do when dealing with an internal community, and how you should reward active community employees.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
2. Erik van der Zijden
Yara
The Netherlands
Floortje
1972
BSc Akzo Nobel Pharma 1995 MBA
Area Management
Intervet 1998
Export Sales Balkans Interna,onal Marke,ng
Global Product Manager
Equine An,parasi,cs
Innova,on Manager Intervet/Schering‐Plough
Enterprise 2.0 Mar,al Arts
Podcas,ng
Social Media Triumph SpiNire
3. 1 Innova*on | why needed?
2 Social Media & Collabora*on | background
3 How we did it | Best prac,ces
4 Tips & Tricks
6. Innova*on | why?
1
Less products in pipeline
Less diversifica,on in products
Patent expiry
Generic pressure
Global branding versus local adapta,on
Low on trust
Pa,ents more informed
Pricing pressure
More regulatory involvement
7. Innova*on | why?
1
“
It’s a plug and play world. Because you can
now innovate without having to emigrate,
more and more world‐class innova,on is
“
now star,ng from India
Thomas L. Friedman ‐ The World is Flat
8. Innova*on | why?
1
The growth of intangibles
Market value in
trillions USD
Human capital
7,5
Know‐how
Trademarks
Goodwill
Collabora,on ac,vi,es
....
4,7
0,8
1,4
Intangible Capital
1985 Financial Capital
2005
Analysis of the biggest 150 companies in the world from 1985 All 2005
9. Innova*on | why?
1
“
Pharma will not only make white powders;
it will sell a variety of products and
therapeu,c healthcare packages, as well as
a wide range of services to support pa,ents
“
Pharma 2010: The Threshold of InnovaAon ‐ IBM Future Series
10. Innova*on | why?
1
Staatscourant
18th August 2008
Dutch Ministry of Health
R&D‐spending in 3 industry sectors (€ 8 bln turnover)
Biotechnology
PharmaceuAcal industry
Medical technology
11. Innova*on | why?
1
Staatscourant
18th August 2008
Main outcomes
RelaAve high R&D‐investments (€ 1 bln or 12,5% of sales)
Return on each € invested in R&D: € 1,1 (industry avg. € 3,0)
InnovaAon is not managed correctly
12. Innova*on | why?
1
Staatscourant
18th August 2008
Recommenda*ons
Reduce top‐down approach in InnovaAon Management
Boost creaAvity and enthusiasm within the workforce
Strengthen 3rd‐party collaboraAon, also across the border
15. Innova*on | why?
1
‐e
in•no•vate | in vat|
‐
“
‐
A new way of doing something. It may refer
to incremental, radical, and revolu,onary
changes in thinking, products, processes, or
“
organiza,ons.
*on
crea
lue
Va
wikipedia.org
17. Innova*on | why?
1
“
People are very open‐minded about new things
‐ as long as they’re exactly like the old ones.
“
Charles KeWering
18. Innova*on | why?
1
Locked innova*on process
Too busy with today’s things
Market research, but no customer insights
Customers involved too late or never
Trapped by old company successes
Risk averse
Try new ini,a,ves only once
Urgency only when pain (compe,,on, decreasing
turnover)
Internal research
19. 1 Innova*on | why needed?
2 Social Media & Collabora*on | background