In this third and last part of the course :
- we add a couple more ideas on how to apply CSR in SMEs
- reporting, yes / no, how?
- how to connect - personal - actions with the company’s purpose?
- what is my personal role of influence in the workplace and in society?
- what is the right structure and right environment to allow CSR to thrive in an SME?
- how can we best communicate internally and externally CSR in an SME?
Understanding the forces of innovation that brought us to our present world condition helps us to understand the sustainable choices available for the future. A look at current corporate and consumer behavior and communication. Suggestions for the SME who wishes to authentically position his company as a sustainable business.
Socialab is a digital-first advertising agency that delivers results, offering high quality advertising solutions, based on 360° communication.
Our mission is to lead the brands to success, with the right strategy and creative ideas.
Our 40 member team is a blend of motivated, inspirational young brains and we have already built an impressive portfolio of Greek and foreign brands.
The most admired women leaders in business 2021vol 1Merry D'souza
Ciolook has come up with the edition The Most Admired Women Leaders in Business 2021 Feb.2021 who are shaping the future of an unbiased entrepreneurial ecosystem.
Understanding the forces of innovation that brought us to our present world condition helps us to understand the sustainable choices available for the future. A look at current corporate and consumer behavior and communication. Suggestions for the SME who wishes to authentically position his company as a sustainable business.
Socialab is a digital-first advertising agency that delivers results, offering high quality advertising solutions, based on 360° communication.
Our mission is to lead the brands to success, with the right strategy and creative ideas.
Our 40 member team is a blend of motivated, inspirational young brains and we have already built an impressive portfolio of Greek and foreign brands.
The most admired women leaders in business 2021vol 1Merry D'souza
Ciolook has come up with the edition The Most Admired Women Leaders in Business 2021 Feb.2021 who are shaping the future of an unbiased entrepreneurial ecosystem.
Central Planning Versus Markets Marxism: The Cuban Communist Party Confronts ...Larry Catá Backer
The 7th Congress of the Cuban Communist Party stands in stark contrast to its predecessor. The 6th PCC Congress appeared to usher in an era of at least limited opening up and the institutionalization of a private sector of sorts. Yet the 7th PCC Congress in many respects appeared to disappoint. Procedurally it appeared to mark a step back from the openness of the 6th Congress. And it offered little by way of political opening up, even an opening up ushering in more robust intra-Party democracy. Most importantly, the 7th PCC Congress appeared to fall far short of confronting the economic model reaffirmed in the 4th PCC Congress—a model of central planning and Soviet bureaucratic mechanisms substituting for any sort of markets based regulation of economic activity. This paper considers the potential and the missed opportunities of the 7th PCC Congress. A close reading of the 7th PCC Congress will suggest the limits of reform in Cuba. Ideological limits are suggested by a political timidity that has been built into the operating culture of the PCC. As a consequence the PCC is finding it hard to move even from soviet style central planning ideologies to Marxist market ideologies that have proven more successful in other states. The PCC is suffering from a paralysis that may be more dangerous to its long term authority than any machinations originating in its enemies. The paper ends with a consideration of options and likely movement over the short term moving forward.
Roda de conversa sobre OJS/SEER versão 2.4.3Suelybcs .
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A versão 2.4.3 do OJS/SEER traz novidades, especialmente no que se refere às estatísticas e relatórios e nós conversamos durante 1h sobre este tema. Foram convidados editores científicos e suas equipes editoriais, especialmente bibliotecários que colaboram com periódicos publicados em OJS/SEER
Innhotep - Energies marines renouvelables en France - 2011Innhotep
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Pour plus d'informations et de publications : http://www.innhotep.com/fr/publications/
Wake Up Your Brand: Talking Finger & Michael Desroches PresentationBrand Inspiration
Co-hosts Bill DeRosa of Talking Finger, Social Media Marketing Agency and Michael Desroches of Brand Inspiration present an engaging talk and workshop -- sharing some of their favorite tips for breaking through the noise to invigorate your brand.
In this seminar, you will learn:
• How to leverage social media to build brand awareness and advocacy
• How to develop a consistent brand narrative between traditional “static” marketing programs and interactive social media channels
• How to react to your customers’ voice within online media channels
Central Planning Versus Markets Marxism: The Cuban Communist Party Confronts ...Larry Catá Backer
The 7th Congress of the Cuban Communist Party stands in stark contrast to its predecessor. The 6th PCC Congress appeared to usher in an era of at least limited opening up and the institutionalization of a private sector of sorts. Yet the 7th PCC Congress in many respects appeared to disappoint. Procedurally it appeared to mark a step back from the openness of the 6th Congress. And it offered little by way of political opening up, even an opening up ushering in more robust intra-Party democracy. Most importantly, the 7th PCC Congress appeared to fall far short of confronting the economic model reaffirmed in the 4th PCC Congress—a model of central planning and Soviet bureaucratic mechanisms substituting for any sort of markets based regulation of economic activity. This paper considers the potential and the missed opportunities of the 7th PCC Congress. A close reading of the 7th PCC Congress will suggest the limits of reform in Cuba. Ideological limits are suggested by a political timidity that has been built into the operating culture of the PCC. As a consequence the PCC is finding it hard to move even from soviet style central planning ideologies to Marxist market ideologies that have proven more successful in other states. The PCC is suffering from a paralysis that may be more dangerous to its long term authority than any machinations originating in its enemies. The paper ends with a consideration of options and likely movement over the short term moving forward.
Roda de conversa sobre OJS/SEER versão 2.4.3Suelybcs .
A Content Mind convidou o bibliotecário do SIBI-USP, André Serradas, para uma roda de conversa sobre a versão 2.4.3 do OJS/SEER. Todos os participantes puderam enviar perguntas via chat/texto, em áudio ou em vídeo, dependendo da velocidade de sua conexão e equipamento. Formamos uma roda de conversa em WizIQ.
A versão 2.4.3 do OJS/SEER traz novidades, especialmente no que se refere às estatísticas e relatórios e nós conversamos durante 1h sobre este tema. Foram convidados editores científicos e suas equipes editoriais, especialmente bibliotecários que colaboram com periódicos publicados em OJS/SEER
Innhotep - Energies marines renouvelables en France - 2011Innhotep
Définition des Energies Marines Renouvelables (EMR) et zoom sur les énergies éolienne offshore, hydrolienne et houlomotrice en France
Pour plus d'informations et de publications : http://www.innhotep.com/fr/publications/
Wake Up Your Brand: Talking Finger & Michael Desroches PresentationBrand Inspiration
Co-hosts Bill DeRosa of Talking Finger, Social Media Marketing Agency and Michael Desroches of Brand Inspiration present an engaging talk and workshop -- sharing some of their favorite tips for breaking through the noise to invigorate your brand.
In this seminar, you will learn:
• How to leverage social media to build brand awareness and advocacy
• How to develop a consistent brand narrative between traditional “static” marketing programs and interactive social media channels
• How to react to your customers’ voice within online media channels
what are some of the ways in which you can motivate your team in a social enterprise? How can you manage the passion and expectation that social purposes create?
Resistance is Futile: About the changes caused by digitalization @ eMBAForum ...Zeeland Family
Zeeland's Janne Saarikko at TSE exe eMBAForum in Turku. How the profound changes in the business environment will force companies to re-invent their organization and ways of working.
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
4 steps to build a Meaningful Brand
Marketing is not about brands; it's about people
The Zeitgeist development from the I-era to the We-era has implications for brands and marketers. In the upcoming years, brands should not focus on the “me, myself and I” (brand image,) but on the We-side (brand meaning.) The successful marketer will put his or her efforts into improving the well-being of people and society.
I will explain how marketers can work on the well-being of people and society, by expanding the benefit ladder of their brand. By expanding from functional and emotional benefit (step 1 and 2) to transformational and societal benefit level (step 3 and 4).
See the Bloom Brand Ladder model on the last slide!
DLYohn Brand-As-Business Perspectives from Jim Stengel's GROWDenise Yohn
excerpts from Jim Stengel's book, Grow: How Ideals Power Growth and Profit at the World's Greatest Companies, to show how to use your brand platform as a management tool to fuel, align, and guide every task you undertake.
The insiders guide to creating a great first pitch. Topics covered: A brief introduction to the Business Model Canvas, a short how-to craft your brand story, building a basic financial model and tips for designing your visual deck.
Remember, your goal isn't to answer every question, it's to inspire your audience and leave them filled with insightful curiosity.
Your Core Ideal, Key Words and Phrases and Big MessageAndrew Priestley
In this free discussion paper, award winning business coach Andrew Priestley explores Jim Stengel's ten year study into business growth. Stengel concluded that companies that grew - especially during the GFC economic challenge of 2007 and 2011 had identified their Core Ideal. Stengel profiled over 50,000 companies global but those rated in the S&P 500 but Priestley wondered if the findings translate to SMEs (six and seven figure businesses) or were relevant to start-ups.
This report includes a quiz designed to help you determine your Core Ideal. You are invited to share your results with the author.
In the Social Business Journal Volume 1, eighteen thought leaders share their insights on key topics on the road to social business success. Sign up to receive Volume 2 on the last slide. Enjoy!
Branding Roundtable No. 2 – Purpose-Driven Branding Leo Burnett
Branding Magazine interviewed Leo Burnett’s Chief Strategy Officer Mick McCabe in the latest edition of The Branding Roundtable. The Branding Roundtable is a monthly, free, downloadable eBook that features interviews with industry experts, an effort to explore branding topics in greater depth. Each month, experts are asked about a different subject, and July’s topic is Purpose-Driven Branding. Read McCabe’s interview for his insights and opinions about the state of purpose in branding.
Taking what you have learned during this conference back to your workplace will take courage. You will need to tap into the artist inside you. Alex will explain how his experiences painting in extreme locations around the world can help you now.
He will share his Legacy Diamond framework which places purpose at the heart of everything we do and enables leaders and their teams in leading organisations around the world to leave the legacy they were born to create.
In this thought-provoking and uplifting speech Alex will use stories about art to:
— Explain how creativity emerges in the stillness amidst the tension of opposites;
— Describe what leaders, teams and organisations can learn from nature to get into creative flow all the time;
— Explore the real reason why Michelangelo left a legacy in his lifetime and Van Gogh didn’t;
— Describe the miraculous metaphysical relationship between the individual and their environment;
— Explain how each of us can find the artist inside us;
— Explore why purpose and belief are the key to creating what you were born to create;
— Encourage each of us to explore what we are willing to stand up for.
10 years ago, James started using open-book management, a governance model that embodies the values of justice, equity and human nobility. Far more than radical transparency, open-book teaches universal financial literacy so that everyone can speak the same language. It unifies goals, engages employees in the management of the company and shares the rewards of success. The hard outcomes are growth and profitability. The harder to quantify benefits are greater collaboration, engagement, ethical behavior and sustainability.
Augusto Lopez-Claros offered at ebbf's annual conference a detailed history of the evolution of global governance over the centuries highlighting the key risks governance is facing today and the key steps to address them
How are the SDGs reshaping governance?
Arthur Dahl offered this keynote at ebbf's annual conference
The video of the conference can be seen here https://www.facebook.com/ebbf.mindfulpeople.meaningfulwork/videos/10155596986466801/
Maja Groff and Wendi Momen created a stirring debate with the audience of the role of feminine leadership in governance, what has evolved and what is still needed to be created to allow the gender equality that would benefit organisations and society.
A reflection on understanding the roots of wrong behaviour
…towards a more ethical business environment. The pitfalls of corruption and how governance elevates organizations beyond the waste and injustice of corrupt systems
You can view this keynote in a Facebook Live streaming video: https://www.facebook.com/ebbf.mindfulpeople.meaningfulwork/videos/10155082587021801/
Larry Miller offered new insights into the new kinds of leadership able to accompany organizations wishing to adapt and remain relevant through a values-driven approach.
You can view his keynote in this Facebook Live streaming video: https://www.facebook.com/ebbf.mindfulpeople.meaningfulwork/videos/10155080815756801/
Larry Miller offered a compelling keynote taking us through the way organizations can bridge the gap between believing in a values based approach and actually applying it
Ralph Blundell offered a compelling keynote taking us through the actual application of ebbf's core values and the questions that this raises in our every day workplace decisions
You can view his keynote in this Facebook Live streaming video: https://www.facebook.com/ebbf.mindfulpeople.meaningfulwork/videos/10155080450636801/
Partow Izadi offered a compelling interactive keynote offering us the opportunity to browse throw the evolution of humanity and the development of his potential.
You can view his keynote in this Facebook Live streaming video: https://www.facebook.com/ebbf.mindfulpeople.meaningfulwork/videos/10155078596316801/
In this learnshop held during ebbf's recent international event Thanos Kriemadis offers insights into his research on this new era in spiritual based management models.
An introduction to how organizations can and should move to the higher status and impact of Teal as described in Laloux Reinventing Organizations book.
In this presentation both the keynote by Maggie Lu and the subsequent interactive learnshop materials (by Maggie Lu and Natasha Naderi) are offered.
by Isabella Lenarduzzi CEO of Jump
VIEW VIDEO of keynote here: https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Febbf.mindfulpeople.meaningfulwork%2Fvideos%2F10154631316296801%2F&show_text=0&width=560
The OECD estimates that if the participation rate of women in the economy were identical to that of men, GDP would increase by 16% in 10 years.
From a micro economic point of view, all studies show that the more mixed a company is in its decision-making positions, the higher the totality of its performance indicators. The more teams are mixed and the more the staff is happy at work and engaged.
But can we make a company bilingual : women / men? How can we move from a culture that respects diversity to an inclusive culture … successfully?
by ARTHUR DAHL
VIDEO VIDEO of the keynote here: https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Febbf.mindfulpeople.meaningfulwork%2Fvideos%2F10154628682531801%2F&show_text=0&width=560
Systems science shows that the real significance of diversity lies not in the number of different entities and their differences, but how they interact. Diversity is the dynamic driver for greater systems complexity, integration and efficiency. In a coral reef ecosystem or tropical rainforest, it is the increasing cooperation among the species expressed in mutual assistance and symbioses that make their high levels of productivity possible. Similarly, human diversity unaccompanied by values of justice, cooperation and reciprocity can produce the negative reactions we see today. Recent research has suggested that higher levels of ethnically-diverse civilization are catalysed by ethical values from religion, building trust and providing the energy for new levels of organization and efficiency. Businesses and communities can follow this example. Recent guidance from the international Bahá’í administrative body invites us to explore what a new economic paradigm might look like in practice.
By DHAIRYA PUJARA of the YCENTER
VIEW VIDEO of presentation here: https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Febbf.mindfulpeople.meaningfulwork%2Fvideos%2F10154630884766801%2F&show_text=0&width=560
Pick any natural system or an element of nature and the key to its functioning is the diversity of the components that it requires to build ONE system. A talk designed using the speaker’s own personal experiences from India to USA to Africa and how a non-prejudicial behavior helped him build a small yet significant diverse team to build a business that delivers value to people. It will explore the themes of the difference between the intent of doing good and the act of doing good.
definitions, traditional and new understand of what capacity building and accompaniment mean in our organizations, their importance and ways forward to implement capacity building allowing thriving meaningful organizations fit for the 21st century.
Sjoerd Luteyn and Martijn Kersten share the fundamental need for a new understanding of purpose to build capacity. Introducing the two-fold purpose of organizations , uniting around new purposes and bringing change and capacity building from the inside.
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This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Ebbf dtruran imsd csr in sme - part 3 of 3
1. www.eoi.es
CSR in SMEs - part 3
IMSD / CSR in SMEs
PROFESSOR
daniel truran - @dtruran - daniel.truran@ebbf.org
2. ebbf.org / Daniel Truran www.eoi.es
Identify an SME that has applied CSR (world coverage)
!
describe the driver that pushed that company to CSR
!
identify stakeholders it positively influenced
!
describe success it brought about
!
2 A4 pages maximum - 3 min presentation - website links
!
email to : daniel.truran@ebbf.org
IMSD / CSR in SMEs
Your assignment
have you all emailed me your
assignment and the link to
your blog post?
how many presenters today?
3. ebbf.org / Daniel Truran www.eoi.es
In the last class we ...
saw the importance of starting any CSR effort with your employees
!
the key to aligning - making - AND - delivering - the promise
at all stakeholder levels: creating purpose and finding shared values
!
the POWER of values (shared values) in creating desired behaviours
Warby Parker (internally and for investors), Lush (giving it all for the
company), Altran (saving lives)
!
other new ways of implementing CSR in SMEs in the social, economic and
environmental areas = people, planet, profit:
softonics - best small company to work for - video
!
who is and what are the characteristics of your ideal, values-based leader?
!
new female leadership
IMSD / CSR in SMEs
4. ebbf.org / Daniel Truran www.eoi.es
Today ...
couple more ideas to apply CSR in SMEs
!
reporting, yes / no, how?
!
connecting - personal - actions with the company’s purpose
!
right structure and right environment to allow CSR to thrive in an SME
!
communicating internally and externally CSR in an SME
IMSD / CSR in SMEs
5. ebbf.org / Daniel Truran www.eoi.es
Innovative ways of living CSR in SMEs
6. ebbf.org / Daniel Truran www.eoi.es
Flexi-time
http://lava.nl/new/english/
(Only to senior positions who are
mature about using their 5th day)
Four Day Working Week
Meet Paul Hughes
Partner at Lava Design
Winner of the
“European Design Agency of the Year Award”
7. ebbf.org / Daniel Truran www.eoi.es
Today ...
couple more ideas to apply CSR in SMEs
!
reporting, yes / no, how?
!
connecting - personal - actions with the company’s purpose
!
right structure and right environment to allow CSR to thrive in an SME
!
communicating internally and externally CSR in an SME
IMSD / CSR in SMEs
8. ebbf.org / Daniel Truran www.eoi.es
Formal or informal?
Should I produce a Report?
It depends
!
What is my objective?
!
Become a love brand?
IMSD / CSR in SMEs
informing specific stakeholders including customers about what is
important to them, value of informing
!
Impress big companies?
!
What about internal monitoring of progress?
do you remember some benefits from Walmart example?
9. ebbf.org / Daniel Truran www.eoi.es
Why Report and Measure?
IMSD / CSR in SMEs
10. ebbf.org / Daniel Truran www.eoi.es
The importance of measuring
!
!
IMSD / CSR in SMEs
11. ebbf.org / Daniel Truran www.eoi.es
Formal or informal?
Should I produce a Report?
Stimulates Action
!
Shows Progress
!
Highlights what is not working
!
Clear message to your stakeholders that you do care
IMSD / CSR in SMEs
12. ebbf.org / Daniel Truran www.eoi.es
Different kinds of reports
!
Driven by my multinational client
Can I influence it? Client would gain by your insights but is often restricted by
their own reporting guidelines/restrictions
!
GRI for SME
https://www.globalreporting.org/resourcelibrary/Small-Smart-Sustainable.pdf
!
CSR EUROPE SME key
http://www.greenbiz.com/sites/default/files/document/CustomO16C45F45079.pdf
!
Company's own report about internal monitoring of progress?
http://ebbfnews.wordpress.com/2014/04/05/wesley-gee-produces-a-starters-guide-for-sustainability-reporting/
!
IMSD / CSR in SMEs
13. ebbf.org / Daniel Truran www.eoi.es
How can we report CSR in SME’s ?
14. Define Goals
Define goals you want to reach and then create KPIs for them:
Raw Numbers Progress Change
number of complaints
what percent complete
directional measure
increase of 10% over last year
15. Define Goals
Define goals you want to reach and then create KPIs for them:
Raw Numbers Progress Change
22. ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs
Infographics !
23. ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs
The key questions to answer are
what do you want to communicate,
!
what do your stakeholders want to know?
!
how can you create “love” ?
25. ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs
https://www.youtube.com/watch?v=EdeVaT-zZt4
26. ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs
The key questions to answer are
what do you want to communicate,
!
what do your stakeholders want to know?
!
how can you create “love” ?
27. ebbf.org / Daniel Truran www.eoi.es
Today ...
couple more ideas to apply CSR in SMEs
!
reporting, yes / no, how?
!
connecting - personal - actions with the company’s purpose
!
right structure and right environment to allow CSR to thrive in an SME
!
communicating internally and externally CSR in an SME
IMSD / CSR in SMEs
28. ebbf.org / Daniel Truran www.eoi.es
What is the purpose of work ?
of MY work ?
29. ebbf.org / Daniel Truran www.eoi.es
but how can I act on a purpose,
specially if it is an ambitious
purpose?
30. ebbf.org / Daniel Truran www.eoi.es
ebbf’s vision statement
we contribute
to a prosperous, sustainable and just civilization
by promoting and applying
ethical values, personal virtues and moral leadership
in business and civil society.
How on earth do I align THAT kind of purpose to my daily working life?
31. I’m not building only.
I’m building
a new civilization.
Mary, 35. Architect.
She choosed to use eco-materials only.
22
Steve Hall
32. I’m not baking only.
I’m building
a new civilization.
Paul, 42. Baker.
He buys raw materials from Fair Trade only.
23
33. I’m not just selling drugs.
I’m building
a new civilization.
Ann, 30. Pharmacist.
She educates her clients about natural
healthcare.
24
34. July August ’09
I’m not teaching maths only.
I’m building
a new civilization.
Jennifer, 45. Professor.
She started conversations with her students
about etichs in science.
25
35. ebbf.org / Daniel Truran www.eoi.es
Personal
Purpose
Company
Purpose
The power of aligning personal
with company purpose
IMSD / CSR in SMEs
37. ebbf.org / Daniel Truran www.eoi.es
Do you bring - yourself - to work?
Mobile phone at home or at work
to become more successful
!
creating more successful organizations
know your values to become stronger
more aligned and coherent
instead of work life balance enjoy a life balance
39. ebbf.org / Daniel Truran www.eoi.es
Easy to remain faithful
one’s values?
Easier to stick to
your principles
by
Strengthening
Your Sphere
fast growth
competitive
rivalry
stock-market
expectations
peer-group
thinking
Does this environment fit you?
You have a choice
&
Your people have a choice
40. ebbf.org / Daniel Truran www.eoi.es
Passive - be influenced by others
or active - influencing others?
fast growth
competitive
rivalry
stock-market
expectations
peer-group
thinking
42. ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs
what verbs (actions) come to mind
!
to allow this
“inspired by”
status to happen
in your company?
43. ebbf.org / Daniel Truran www.eoi.es
Ask about your people’s values and purpose
!
why do you come to work on Monday?
what would your ideal reason to come to work on Monday be?
IMSD / CSR in SMEs
Measure
!
include in the appraisal, in the bonus scheme
Identify positive and negative behaviours
together with your team verbalize what behaviours should occur and
which ones should never occur
44. ebbf.org / Daniel Truran www.eoi.es
"my first and current job is to create contracts
with hotels, restaurants and all stakeholders
present in the tourism sector. From my first day
at work I always tried to be honest and
transparent with my suppliers whilst of course
always trying to achieve the financial goals of my
company. Even though combining the two was
sometimes a challenge, in the end I was rewarded
in both areas!
!
This happened not so long ago when the manager
of a large Italian hotel chain decided to confirm a
big contract with us, taking away share from our
competitors, he justified his decision by saying:
“Just” live your values and who you are
Giada Dall’O
“in times of economic crisis such as the ones we are living now, knowing
that you can trust the people that you work with is fundamental”
45. ebbf.org / Daniel Truran www.eoi.es
“Just” live your values
and focus mainly on your - area of control -
Stephen Covey’s
circles of influence
46. ebbf.org / Daniel Truran www.eoi.es
Today ...
couple more ideas to apply CSR in SMEs
!
reporting, yes / no, how?
!
connecting - personal - actions with the company’s purpose
!
right structure and right environment to allow CSR to thrive in an SME
!
communicating internally and externally CSR in an SME
IMSD / CSR in SMEs
47. ebbf.org / Daniel Truran www.eoi.es
What is the ideal organizational
structure that allows CSR in SMEs to
emerge and create success?
from Larry Miller’s video:
!
1. lead by example,
2. create environment that allows CSR and values to be expressed
IMSD / CSR in SMEs
https://www.youtube.com/watch?v=m8cMPP6HdEs
48. ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs
Denise
Sharing
LEadership
at Lush top management
is called Support Services
49. ebbf.org / Daniel Truran www.eoi.es
Responsible company structure:
flat, autonomous, trust, culture
IMSD / CSR in SMEs
50. ebbf.org / Daniel Truran www.eoi.es
Structure
Flow of Communication
From Uni-Minded
To Pluri-Minded
Beppe Robiati
CEO Scac
IMSD / CSR in SMEs
head
A
B
C
headA
B
C
51. ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs
e.g. cement innovation on motorway building in mobile places
results of open communication
is flow of new ideas and innovation
good for motivation good for company
52. ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs
then moved into wind turbines
53. ebbf.org / Daniel Truran www.eoi.es
How do you share
and allow info to flow in an SME?
IMSD / CSR in SMEs
headA
B
C
54. ebbf.org / Daniel Truran www.eoi.es
Microblogging
& Flow of
Internal
Comms
55. ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs
Pluri-Minded headA
B
C
motivates
creates trust
creates wish to impact
Open Flow of Information that
creates transparency
56. ebbf.org / Daniel Truran www.eoi.es
Today ...
couple more ideas to apply CSR in SMEs
!
reporting, yes / no, how?
!
connecting - personal - actions with the company’s purpose
!
right structure and right environment to allow CSR to thrive in an SME
!
who is and what are the characteristics of your ideal, values-based leader?
!
new female leadership
IMSD / CSR in SMEs
57. ebbf.org / Daniel Truran www.eoi.es
what work environment
improvements could you
make?
why would you want to
improve
your own physical
environment in your SME?
IMSD / CSR in SMEs
58. ebbf.org / Daniel Truran www.eoi.es
also the right - physical - environment
60. ebbf.org / Daniel Truran www.eoi.es
allow people to create their own
priorities and message
IMSD / CSR in SMEs
61. ebbf.org / Daniel Truran www.eoi.es
Clear Internal and External
Communication
Making te Promise
how can you clearly and emphatically communicate “your values” ?
!
how can you convey internally and externally what your company stands for?
IMSD / CSR in SMEs
62. ebbf.org / Daniel Truran www.eoi.es
Proposal for a code of ethics
Paolo Russo
63. ebbf.org / Daniel Truran www.eoi.es
COMPANY MANIFESTO
!
is another way to state what
the company and people
working there stand for
64. ebbf.org / Daniel Truran www.eoi.es
Company “manifesto”:
we believe...
65. ebbf.org / Daniel Truran www.eoi.es
creating emotional engagement around a purpose
66. ebbf.org / Daniel Truran www.eoi.es
great “mission statements” - worth selling
http://shop.holstee.com/pages/about#the-holstee-manifesto
67. ebbf.org / Daniel Truran www.eoi.es
“Another kind” of Manifesto
The Generation M Manifesto
Umair Haque (Harvard Business Review)
Ethical production. Innovation turns a blind eye to ethics — or, worse, actively denies ethics. That's a
natural result of putting entrepreneurship above all. Buy low, sell high, create value. That's so 20th
century. Awesome stuff is produced ethically — in fact, without an ethical component, awesomeness isn't
possible. Starbucks is shifting to Fair Trade coffee beans, for example. Why? Starbucks isn't just trying to
innovate yet another flavour of sugar-water: it's trying to gain awesomeness.
Love. You know what's funny about walking into an Apple Store? The people working there
care. They don't just "work at the Apple store" — they love Apple. Contrast that with the
alienating, soul-crushing experience of trying to buy something at Best Buy — where
salespeople attack you out of greed
http://blogs.hbr.org/haque/2009/07/today_in_capitalism_20_1.html
69. ebbf.org / Daniel Truran www.eoi.es
“old and new”
in communicating values and purposes
70. ebbf.org / Daniel Truran www.eoi.eshttps://www.youtube.com/watch?feature=player_embedded&v=qGJSI48gkFc
71. ebbf.org / Daniel Truran www.eoi.eshttps://www.youtube.com/watch?feature=player_embedded&v=jAN61QK0aUI
72. !
!
Will there be coherence or is it “just” a marketing exercise?
Personal
Values
Company
Values
Society
Values
Company
Marketing
73. ebbf.org / Daniel Truran www.eoi.es
NOW, YOUR
CSR in SMEs presentations
74. ebbf.org / Daniel Truran www.eoi.es
CSR in SMEs:
It all boils down
PURPOSE SHARED VALUES
VALUES-BASED LEADERS
STRUCTURE that allows
this to happen
Making the Promise Delivering the PromiseOVER-Delivering the Promise
75. ebbf.org / Daniel Truran www.eoi.es
keep looking for your “north star”
77. ebbf.org / Daniel Truran www.eoi.es
Proposal for a code of ethics
Paolo Russo
78. ebbf.org / Daniel Truran www.eoi.es
Strengthening through code
of ethics
“Our Code of Ethics aims to be a set of principles that
remarks both the identity of the organization and the values
that inspire the day by day activities of the whole group.
!
This code aims to be a promise of integrity for all the
stakeholders that will interact with our company,
demonstrating an extraordinary commitment to work along a
profound sense of ethical business practices.”
79. ebbf.org / Daniel Truran www.eoi.es
Benefits of code of ethics
“- to define accepted/acceptable behaviors;
!
- to promote high standards of practice;
- to provide a benchmark for the other members of our network
!
- to empower people and stimulate their motivation
!
- to establish a framework for professional behavior and responsibilities;
!
- to increase the awareness of each employees by involving them into the process;
!
- This code will represent an additional advantage towards our competitors
considering that intangible capital and reputation are the main assets of a
consultancy/advisory firm firm.”
80. ebbf.org / Daniel Truran www.eoi.es
Steps towards a code of ethics
“1. Understand the purpose
The main question is: what is our purpose/objective by creating this code?
!
2. Review your identity
Spend time to understand your identity and your mission as organization. The code of ethics comes from a deep
comprehension of the role of the company into the business community.
3. Find out what bothers people
Copying a code from another organization will not suffice.
It is important to find out on what topics employees require guidance, to be clear what issues are of concern
to stakeholders and what issues are material to your business activities, locations and sector.
MAKE A QUESTIONNAIRE TO YOUR EMPLOYEES and learn which kind of organization they would like to work for.
!
4. Collect the inputs and put into the framework
After the questionnaire and perhaps after discussions with the employees, it will be the time to insert all the
relevant information into the framework that you have already prepared. A good way is to match the view of
the top managers of the firm with the needs and ideas coming from the other employees.
!
5. Review
Plan a process of regular reviews that will take account of changing business environments, strategy, stakeholder concerns and
social expectations, new standards, and strengths and weakness in your ethical performance.”
81. ebbf.org / Daniel Truran www.eoi.es
Flow towards a code of ethics
Collect the ideas
Stake holders input
and proposals.
(Questionnaire)
Put the ideas
into the
framework
Values, hopes, ambitions and
objectives of the leadership
board
Results coming
from the
questionnaire to
the employees
Define the
Code of Ethics
82. ebbf.org / Daniel Truran www.eoi.es
Values’ Inspiration Wall
Work – Life balance Social responsibility in
business
!
!
Partnership of women and Value based leadership
men in all fields of work
!
!
!
Sustainable development Meritocracy & Integrity
!
!
!
Integrity and commitment Opportunity & Training
!
!
!
Positive consultation Client oriented
83. ebbf.org / Daniel Truran www.eoi.es
Positive Examples
let’s be as good or as better
than the “big” ones