This document outlines 7 rules for social media marketing presented over the course of a 2 hour course on 2 DVDs. It discusses tools for social navigation GPS systems and using social media successfully. The rules emphasize engaging people rather than brands, being remarkable and re-tweetable, focusing on conversations rather than one-way pushes, being targeted rather than casting a wide net, asking for what you want, utilizing exclusive content, and not copying the actions of others.

2. @colderice

3. The Social Navigation
GPS System
•
@colderice

4. The Social
NavigationGPS System
• 6 Tools
• 7 Rules
• All in ~30 minutes
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5. Question: Do You
Use Social Media?
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6. Question: Do you use
it “successfully”?
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7. @colderice

8. Welcome
to
Fantasy
Island
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9. @colderice

10. Look Up In the Sky!
@colderice

11. Bad
Rule
#1Automat
Good e
Wisely
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12. @colderice

13. Rule #2
Don’t
bore
me!
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14. Be Remarkable
Be Re-Tweetable
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16. @colderice

17. Pop Quiz: What is
the fastest way to get
the word out?
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20. @colderice

21. Traditional or Social
Media
Pushes information Fosters conversation
One-Way bullhorn Drives engagment
Marketing convo. Organic conversation
Introduction of service Interaction with clients
Cast a wide net More targeted
Limited channels of distrib. Unlimited channels
Prioritized for paid SEO Organic SEO focused
@colderice

22. @colderice

23. Rule #3
People
Drive
Commerce
NOT
Brands
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24. @colderice

25. Pop Quiz: What 5
letters will get your
message out to more
people?
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31. photo credit: iLounge.com
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32. OMG
!
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33. Rule #4
Ask for
What
You
Want
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34. @colderice

35. Not Rocket
Science, eh?
@colderice

36. Rule #5
Velvet
Ropes
Rock!
@colderice

37. @colderice

38. Rule #6
Don’t
Pull a
Kanye
image by http://rocketraygun.deviantart.com/
@colderice

39. Social Mirror
Theory Dilthey
by Sociologist
“...people define
themselves
using others
viewpoints.”
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46. Check out the
business
conversations
in the
Ecommerce
Group
Join the
conversation...
TheEcommerceGrou
@colderice p.org

47. Rule #7
See
Rules 1 -
6
@colderice

48. 2-hours of
Social Marketing
killer content
on 2 DVD’s
Recorded in Australia