The document proposes two logo designs - a traditional logo and an edgy logo - for a competition held by a traditional organization. While the traditional logo aligns with the brief and expectations, the edgy logo is intended to generate conversation, attract attention, and break tradition in order to showcase the company's modern style. Although the traditional logo has a higher chance of winning, the proposal recommends submitting the edgy logo to create buzz and grab judges' attention, with the goal of using the competition to attract new clients rather than simply winning.

1. E - T y p e
L o g o P r o p o s a l s u b m i s s i o n
By: Davielis Perez

2. The competition
• Traditional organization looking for a logo proposal
that honors the event while attracting the attention
of new generations and sparking the interest of the
public.
Presentation title 2

3. Value proposition
T r a d i t i o n a l l o g o E d g y l o g o
Benefits Experience Features Benefits Experience Features
• According to
brief
• Meet
expectation
• Easy to
remember
• Fits tradition
• Simple
• Fast to use
• Edgy
• Generates
conversation
• Attention
grabbing
• Breaks tradition
• Modern
• Fit the way E-
type wants to be
known for.
• May not win but
will surely get E-
type out there.
3

4. Strategy
Even though the traditional logo proposal, has more chances of winning, the
“traditional” characteristics of it may make it go overlook and not considerate. We
should break the pattern and submit the edgy proposal to cause buzz, grab the
attention of the judges and the public.
Open the door to modernism for the event, transform the tradition. Take E-types out
there with our unique, authentic way of doing things.
We may not win the competition, but by keeping true to ourselves and our
philosophy we can use the competition to attract our ideal clients and show that
there are different ways to look at traditions.
Presentation title 4

5. Davielis Perez
Thank
you