Putting the conversion into content - Justin Taylor
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As content providers, we all too often measure success on metrics such as Likes, Tweets, Pins etc. Although these indicators are good barometers of success, they offer no real indication of conversion. Conversion is the holy grail of any content marketing campaign, therefore how do we inject the conversion into content?
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Putting the conversion into content - Justin Taylor
- 1. putting conversion into content Justin Taylor Managing Director @JustinGraphitas
- 11. @JustinGraphitas
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- 14. produce better content focus on where you want to be not where you are @JustinGraphitas
- 16. do your research create personas talk to people hang out in forums @JustinGraphitas
- 18. the tech savvy audience use jargon, talk technical, be specific about detail when selling luxury holidays use seductive language and a tranquil tone of voice when selling fashion use aspirational language, create the want factor @JustinGraphitas
- 20. as many people read headlines as read body copy Credit: David Ogilvy @JustinGraphitas
- 22. if someone is interested enough to read about something you can pretty much guarantee they are interested enough to buy it @JustinGraphitas
- 24. @JustinGraphitas
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- 26. calls to action and triggers tip 6 @JustinGraphitas
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- 34. and helps you stay ahead of the game testing encourages innovation @JustinGraphitas