Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Pitching workshop

1,781 views

Published on

For: Global Entrepreneurship Week for Discovered! Young Bosses Unveiled @ Singapore Management University

Published in: Business, Technology
  • Be the first to comment

Pitching workshop

  1. 1. Pitching Workshop Some portions adapted fromThe Founder Institute teaching materials
  2. 2. What’s going to happen• Pitching for Dummies• The 1 minute pitch• Elevator pitch hot seat• Break• Pointers & Quality of Ideas• The 3 to 5 minute pitch• Competitive pitch hot seat• Conclusion / Q & A@daylonsoh daylon@curiouscore.com
  3. 3. Nobody is going tosteal your stupid idea.@daylonsoh daylon@curiouscore.com
  4. 4. Your listener isclueless…@daylonsoh daylon@curiouscore.com
  5. 5. When do we pitch?@daylonsoh daylon@curiouscore.com
  6. 6. Flickr: mbrochh
  7. 7. Flickr: AllThingsArePossible
  8. 8. Who pitches?@daylonsoh daylon@curiouscore.com
  9. 9. Flickr: More Good Foundation
  10. 10. Flickr: samsungtomorrow
  11. 11. Flickr: World Economic Forum
  12. 12. Where have I been pitching?• Streets• HDB Flats• Prospective Clients• Networking Events• Angel’s Gate@daylonsoh daylon@curiouscore.com
  13. 13. Entrepreneurs’ Pitch Elevator Competitive InvestorDuration <1 min 3 to 5 mins 20 minsPurpose To Interest To Excite To InformUsage Every day Occasionally When you need $Format Clear Structured Data Intensive
  14. 14. Elevator Pitch@daylonsoh daylon@curiouscore.com
  15. 15. Elevator Pitch FormatMy company, (company name)…Is developing (a defined offering)…To help (a target audience)…(Solve a problem) with(secret sauce solution)(Customised endnote)@daylonsoh daylon@curiouscore.com
  16. 16. Airbnb ExampleMy company, AirBed&Breakfast…Is developing a website where users can rent out their spaceto help travelers save money and experience local culture.There is no cheap and easy way to book a room with a localor become a host and we’re first in the market to do that andincentivise the host.We take 10% commission or on average $20 each time. Witha current market share of 10.6M, we have earned $200M inrevenue from 2008–2011.@daylonsoh daylon@curiouscore.com
  17. 17. Opening Tips• Be Specific – A shopping platform vs An e-commerce website• Be Clear – Mobile Social CRM vs An iPhone application• Be Minimal – Revolutionary software vs Presentation software@daylonsoh daylon@curiouscore.com
  18. 18. The Audience• Identify Demographics – Female consumers vs New mothers• Specify Your Market – Artists & musicians vs Unsigned alternative bands• Clarify The Buyer – Corporations vs Purchasing managers at MNCs@daylonsoh daylon@curiouscore.com
  19. 19. The Problem• Make listeners feel the pain• Cocaine, Vitamin & Painkillers@daylonsoh daylon@curiouscore.com
  20. 20. The Secret Sauce Solution• Simple Unique Selling Point• Hint at revenue model – Find deals online vs Shop for hip baby products at wholesale prices• Faster, Better but NOT Cheaper@daylonsoh daylon@curiouscore.com
  21. 21. The Custom Endnote• Why should people care? – Excellent Team – Excellent Product – Excellent Traction• Investors: Greed is good – Talk about Market Size & Projected Earnings@daylonsoh daylon@curiouscore.com
  22. 22. Traction shuts people up@daylonsoh daylon@curiouscore.com
  23. 23. 1. Smile2. Eye contact3. Enthusiasm Flickr: Eythor
  24. 24. Go PitchMy company, (company name)…Is developing (a defined offering)…To help (a target audience)…(Solve a problem) with(secret sauce solution)(Customised endnote)@daylonsoh daylon@curiouscore.com
  25. 25. BREAK@daylonsoh daylon@curiouscore.com
  26. 26. The Rule of 3s: Who said that?1. “I want to spend time with you talking about the economy, our industry, and the work that we are doing at Microsoft.”2. “Today I say to you that the challenges we face are real, they are serious, and they are many.”3. “It means to try to tell your kids everything you thought you’d have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.”@daylonsoh daylon@curiouscore.com
  27. 27. Competitive Pitch@daylonsoh daylon@curiouscore.com
  28. 28. Competitive Pitch Format1. OVERVIEW: What does your company do and why should I care?2. MARKET: What is the specific market size for your offering?3. COMPETITION: We are unique because…4. STATUS: Where are you in your growth plans.5. REQUEST: How much are you looking to raise and what will the money be used for?@daylonsoh daylon@curiouscore.com
  29. 29. 365 Days, $10 Million,3 Rounds, 2 Companies,All With 5 Magic SlidesBy Tim Young, TechCrunchhttp://techcrunch.com/2010/11/02/365-days-10-million-3-rounds-2-companies-all-with-5-magic-slides/@daylonsoh daylon@curiouscore.com
  30. 30. Quick Tips• Make it easy to understand• State relevant figures• Explain your competitive advantage• Don’t exaggerate• Be specific@daylonsoh daylon@curiouscore.com
  31. 31. Go Pitch1. OVERVIEW: What does your company do and why should I care?2. MARKET: What is the specific market size for your offering?3. COMPETITION: We are unique because…4. STATUS: Where are you in your growth plans.5. REQUEST: How much are you looking to raise and what will the money be used for?@daylonsoh daylon@curiouscore.com
  32. 32. Show & Tell• The Narrative Pitch – Headline – Passion Statement / Purpose – 3 key messages – Metaphors & Analogies (Hero vs Villian) – Demonstration Theatrics – Traction (Partners & Customer Evidence) – It’s all about people@daylonsoh daylon@curiouscore.com
  33. 33. Weapons of Influence1. Social Proof2. Liking You3. Authority4. Indifference5. Greed6. Scarcity@daylonsoh daylon@curiouscore.com
  34. 34. Go ReadThe PresentationSecrets of Steve Jobsby Carmine Gallo Influence: The Psychology of Persuasion by Dr. Robert B. Cialdini@daylonsoh daylon@curiouscore.com
  35. 35. www.curiouscore.com http://slidesha.re/smupitch@daylonsoh daylon@curiouscore.com

×