The document is a presentation by John Lawson about eCommerce strategies. It discusses exploring new ideas and opportunities, studying the behaviors of top performers, and using tools like social media, blogs, and videos to engage customers and drive sales. Key metrics mentioned include conversion rates, order size, and search engine optimization. The presentation emphasizes keeping strategies simple and focused on the customer experience.

1. John Lawson ColderICE.com

2. WARNING: This next presentation is rated PG

3. Who are you dude?

6. What I want When I want it The way I want to buy it

7. P.P.C. Created eCommerce

8. The world of eCommerce is enormous!

9. That’s Me

10. Can You Handle The Truth? Explore new ideas Discover opportunities Investigate facts Prepare for some discomfort One dude’s story

11. The Web Walls

12. Interactive Evolution

13. The New Web Experience Trilogy Personalized Unique results Location based Historical (behavior) Socialized Shareable Easy to consume Mobilized Location based App Experience

14. Study the 1% Who should we watch? Study the best Ignore the stunned, unhealthy, immature

15. The Dell PC $6.5 Million Twitter Case Study

17. Sold $6.5 million On Twitter Worldwide Audience WOW!

19. Numbers are in Millions so this is $52,000,000,000 Billion with a B - in Net Revenue

20. Pie Chart of Social Media’sContribution to Gross Profits

21. Pie Chart of Social Media’sContribution to Gross Profits

22. Perspective is Always Important

23. For every $10,000.00 in Dell revenue Only $1.00 comes from the social media of Twitter Excuse me?

24. The media coverage was PRICELESS!

25. Time to grow up Competition Technology Industry Economy

26. The System at 30,000 ft. Meet Lead Needs Achieve To Maximize

27. Goals Conversion Order Size SEO (Best Match) Efficiency Branding

28. Content Editorial (Descriptions) UGC – User Generated Content Product Data Branding

29. Infrastructure Storage Management Collaboration Syndication Localization

30. Operations Scalability Flexibility Extensibility

31. Results Revenue (R.O.I) Globalization Cost - Efficiency Product Data Leverage

33. Tie Technology to Simplicity Simplify Automate Duplicate

37. Proposed by Abraham Maslow in 1943

39. Stop lusting for the top position

41. Stop keyword stuffing

42. Target to improve quality scoring

46. Social Espionage? I know what you are doing as you do it

47. Social Intelligence

48. Communication Cycle Keep them “in the know” Who are you talking too? Spark a Conversation

49. K.I.S.S.Keep It Simple and Spectacular

50. Let’s FOCUS on some tools

51. CustomerAnalytics The more you know the more you sell

53. Plug in from rapportive.com

55. TubeMogal a single point for deploying uploads to the top video and social networking sites

56. Plug in from rapportive.com

57. Slideshare

58. Blogging is SEO Google loves blogs High ranking Quick indexing (Caffeine)

61. http://www.youtube.com/watch?v=dP0Oe82t66k

62. 1 2 3

63. YouTube is your microsite Group playlist by theme Add tool tips Link to internal pages Make public Continue to create

64. The Whole World IS Talking Shouldn’t I At LEAST Listen?

65. Satisfaction

66. Use this page for all of your main slides. All Roads Lead to… …Your Web Store

67. Simplify Everything

69. ColderICE.com Email: John@ColderICE.com Twitter: @ColderICE Facebook.com/ColderICELinkedin/in/ColderICE The Atlanta eBiz Group eCommerceMeetup.com John Lawson CEO 3rd Power Outlet Founder ColderICE.com