Downloaded 14 times
Uploaded byFeverBee Limited
The Brainy Way to Build Your Community - Roger Dooley
The document discusses strategies for building and converting a community, emphasizing the importance of understanding both conscious and non-conscious motivators in user behavior. It highlights methods such as nudging, minimizing friction in engagement, and creating habits through triggers and rewards. The author advocates for using tools to measure user behavior and adapt approaches based on testing and observation.
More Related Content
Similar to The Brainy Way to Build Your Community - Roger Dooley
![[CXL Live 16] Neuro-Persuasion - Brain-Based Strategies for Online Marketers ...](https://cdn.slidesharecdn.com/ss_thumbnails/da8yaokjtra9wcesufqw-signature-c4bdb7a72292ae78b59833171bcb37ff0713fbf1792cee73ad4bdb0a8cf2928f-poli-160403034844-thumbnail.jpg?width=640&height=640&fit=bounds)
![[CXL Live 16] Motivational Chemistry and Susceptibility to Digital Persuasion...](https://cdn.slidesharecdn.com/ss_thumbnails/hepk9uxys7glcjiuwydg-signature-c4bdb7a72292ae78b59833171bcb37ff0713fbf1792cee73ad4bdb0a8cf2928f-poli-160403034845-thumbnail.jpg?width=640&height=640&fit=bounds)
![What Is Blockchain Technology A Simple Beginner’s Guide [2026]](https://cdn.slidesharecdn.com/ss_thumbnails/whatisblockchaintechnologyasimplebeginnersguide2026-260101112141-cf432b44-thumbnail.jpg?width=640&height=640&fit=bounds)
The Brainy Way to Build Your Community - Roger Dooley
- 1. The Brainy Wayto Build Your Community Roger Dooley rogerdooley.com rogerd@dooleydirect.com @rogerdooley
- 2.
- 11. Quantcast Rank Site 733 Cars.com 737Abcnews.com 777 CollegeConfidential.com 791 SocialSecurity.gov 809 ESPN.com @rogerdooley
- 14.
- 15.
- 16.
- 17.
- 18. “Then a friendsent me a link to College Confidential. …deeply addictive, it feels like a cross between college admissions, porn and heroin. Check it out at your own risk. “
- 19. “She might aswell have sent crack. I was hooked. “
- 21.
- 22.
- 23. Daniel Kahneman System 1System 2
- 25.
- 26.
- 27.
- 28.
- 31.
- 32.
- 33.
- 34.
- 35.
- 38. Robert Cialdini: 6Factors @rogerdooley
- 39. BJ Fogg: BehaviorModel @rogerdooley
- 40.
- 41.
- 43. No single theory explains allbehavior!
- 44.
- 45. Gravity • Initial Motivation •Needs • Wants • Goals
- 46. Fighting Gravity “Do thisfor us!”
- 47.
- 48. Work WITH Gravity “Wewill help you!” @rogerdooley
- 49. Work WITH Gravity Fromiwillteachyoutoberich.com “Make Money!”
- 50.
- 51. Nudges Phone Call Call toAction Popup Search Ad Banner Ad Email Alarm Sign Sales Call
- 52.
- 53.
- 54.
- 55.
- 56.
- 58. Nudge must beseen & start the process @rogerdooley
- 59.
- 60.
- 61.
- 62.
- 63.
- 64. Include BOTH Consciousand Non-conscious motivators! @rogerdooley
- 65. Conscious: Benefits “Typical customersaves 25%.” “Has twice the power!” “Money-back guarantee!”
- 67. Gifts & Discounts “Free50-page ebook!” “$10 Starbucks card if you complete the survey!” “20% off until midnight!”
- 69.
- 70.
- 72.
- 73.
- 74.
- 81.
- 82. Show attributes you sharewith your visitor to create “liking effect.” @rogerdooley
- 85.
- 86. Ronald Coase Friction = Thetime, money, and effort lost in getting what you want.
- 87.
- 88. Real Friction Form Fields Stepsin Registration Process Instructions “What am I supposed to do?” ANYTHING in Conversion Sequence
- 89.
- 90.
- 91. $4,000,000,000,000. 2015 Est. –Business Insider
- 92.
- 93. • 4 screens •Captcha • Required fields • Rules box • Tiny CTA button Community Friction
- 95.
- 96.
- 97. Confession Site I believeGod is on IRC and that I have found him. Sometimes I sympathize with other prophets of the past because no one believe me and I fear it will soon be too late to save mankind.
- 98. Confession Site I believeGod is on IRC and that I have found him. Sometimes I sympathize with other prophets of the past because no one believe me and I fear it will soon be too late to save mankind.
- 99. More “fluent” site= More revealing posts Drunk Tank Pink, Alter @rogerdooley
- 103. Minimize perceived friction withsimple fonts, short text, & easy-to-read design. @rogerdooley
- 104.
- 105. Lurker to Active •Identify • Nudge • Motivate • Make it easy @rogerdooley
- 106. Now, make ita habit…
- 108.
- 109. The HOOK Canvas 1.What internal trigger is the product addressing? 2. What external trigger gets the user to the product? 4. Is the reward fulfilling, yet leaves the user wanting more? 3. What is the simplest behavior in anticipation of reward? 5. What “bit of work” is done to increase the likelihood of returning? Nir Eyal’s Hook Model
- 110. The HOOK Canvas 1.What internal trigger is the product addressing? 2. What external trigger gets the user to the product? 4. Is the reward fulfilling, yet leaves the user wanting more? 3. What is the simplest behavior in anticipation of reward? 5. What “bit of work” is done to increase the likelihood of returning? Nir Eyal’s Hook Model
- 111. The HOOK Canvas 1.What internal trigger is the product addressing? 2. What external trigger gets the user to the product? 4. Is the reward fulfilling, yet leaves the user wanting more? 3. What is the simplest behavior in anticipation of reward? 5. What “bit of work” is done to increase the likelihood of returning? Nir Eyal’s Hook Model
- 114. Action • Trigger +Motivation • Join, Post, Like, etc. • Make it EASY
- 115.
- 116. Reward • Social (likes,shares, comments) • Information • Amusement, etc.
- 118.
- 119.
- 120. Hook Canvas Investment loadsnext trigger!
- 121. Successful Communities • Nudgevisitors and members to act @rogerdooley
- 122. Make it easyto join & participate @rogerdooley
- 123. Give variable rewards(likes, etc.) @rogerdooley
- 124. Let members buildvalue and load new triggers @rogerdooley
- 125. How The World’sTop Conversion Experts Seduce You Into Joining @rogerdooley
- 126.
- 127. Popups Convert Best •Exit Intent • Two Button
- 128. Measure Real Behavior •Heat Maps • Scroll Maps • Mouse Tracking • Etc. • Tools: CrazyEgg, ClickTale, Inspectlet, many more
- 129. Use A/B Tests Tools:Optimizely, Visual Website Optimizer, Convert.com, etc.
- 130. There are nobest practices, just starting points for testing. @rogerdooley
- 132. If you rememberjust one thing …
- 133. Change is constantand accelerating…
- 134.
- 135.
- 136.
- 137. Our Brains NO Changein 50,000 Years!
- 138. Build your community forthe way the human brain really works!
- 139. The Brainy Wayto Build Your Community Roger Dooley rogerdooley.com rogerd@dooleydirect.com @rogerdooley