The document discusses using social media analytics to track activity, audience, engagement, and referral metrics across platforms like Facebook, Twitter, YouTube, and Pinterest. It provides sample metrics for September 2015, such as 351 total posts across platforms, over 13,000 Facebook followers, and over 93,000 total user engagements. The document questions what actions to take based on these collected analytics numbers.

1. Analytics
David Lee King | tscpl.org | davidleeking.com
for Social Media
flic.kr/p/7VhMYD

2. Whytrack
social media
analytics?
flic.kr/p/eKZUN

3. Whytrack
social media
analytics?
flic.kr/p/eKZUN
ROI

4. Activity
Metrics
flic.kr/p/dPPrVc

5. flic.kr/p/dPPrVc
351 total posts
Facebook - 75 posts
Twitter - 32 tweets
Youtube - 1 video
Pinterest - 243 pins
Sept 2015:

6. why?
flic.kr/p/dPPrVc

7. Audience
Metrics

8. Facebook - 13,884
Twitter - 5721
Youtube - 630
Pinterest - 2174
Sept 2015:

9. Facebook - 13,884
Twitter - 5721
Youtube - 630
Pinterest - 2174
Sept 2015:
W
hy?

10. Engagement
Metrics
flic.kr/p/6Jmr7k

11. Total
Engagement
flic.kr/p/6Jmr7k
93,001

12. flic.kr/p/8wS3Ni
Referral
Metrics

14. flic.kr/p/iPARmV

15. # of visits
to website
# of posts

16. # of
interactions
# of posts

17. flic.kr/p/9GnXDE
So …
What do you
DO with all these
numbers?

19. flic.kr/p/7VhMYD
davidleeking.com