Kate Sikora, Media Coordinator at Noble Studios, sheds some light on Instagram, Vine, and Pinterest - social platforms that have their own audiences and tools for business owners. Kate will give a basic overview of each platform and spend some time discussing the audience and their behavior. She will also reveal content types and best practices for Instagram, Vine, and Pinterest as well as provide some tips for developing content, driving engagement, nurturing leads. Each social platform is different and metrics for each varies. Kate will show how to set goals, understand key performance indicators (KPI's), and measure success using Instagram, Vine, and Pinterest.

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Instagram, Vine and Pinterest
NCET Presentation

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• Twitter @MissNorthstar
• Instagram @ukate1
• RSJ Grad
• Entrepreneurial spirit
• Noble Studios – Digital Media Specialist
Kate Sikora
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• Sometimes words aren’t even necessary
• Images process quickly and people are drawn to them
• Images are processed by the brain up to 60,000 times faster than text, and 90
percent of what the brain receives is visual
• “A picture is worth a thousand words”
Visual in Social Media
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Instagram
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• Instagram is a mobile photo-sharing app
and social network that gives your
community a unique visual experience
with your brand.
• According to the Pew Research Center,
roughly half of Internet-using young
adults ages 18 to 29 use Instagram.
• Half of all users engage with the app daily.

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Vine
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• A Vine is a short-form video sharing
service that allows users to record and edit
six second looping videos.
• Vine has transformed the way marketing
teams look at video by offering an
alternative video option that reduces the
overhead of producing a video.
• Vine has more than 40 million users.
• The most popular demographic is teens
and young adults.
The #DomiNoDriver spotted out and about
delivering Greatness on-the-go! Visit
bit.ly/DomiNoDriver.

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• Pinterest is an online platform where users can organize content into virtual
collections, or "pinboards," based on interests.
• Women primarily dominate the site, with 42% of all online women using the
platform compared with 13% of men, according to the Pew Research Center.
Pinterest
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1) Engage Your Followers in Conversation
2) Highlight Your Brand Advocates
3) Display Your Work for a Client
4) Offer up Relevant Historical Trivia
5) Celebrate Popular Holidays
6) Tease Your Community about a New Product
7) Invite Users To See Inside Your Office
8) Educate/Inspire
9) Tell Your Brand’s Story
10) Make Your Community Laugh
10 Ways to use each platform for business
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Engage Your Followers in Conversation
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QuestionTop Tip:
Hashtags are
great for
visual posts.
It helps to
organize the
content so
your
community
can find
you.
The Brewer’s Cabinet

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Simon and Schuster

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Travel Channel
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Asking a question or
adding an element of
competition is a
great way to get your
community talking.

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Highlight Your Brand Advocates
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Tag your
advocates
by using
the @
Big Truck
Brands

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Go Pro
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Target
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Feature a board for each advocate

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Display Your Work for a Client
CoffeeBar
Reno
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Etsy
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Get specific with your boards on Pinterest –
make sure there is one theme for each one

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Offer up Relevant Historical Trivia
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Squaw Alpine

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Adidas
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Southwest
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Take your community on a trip down memory lane

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Celebrate Popular Holidays
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Campo Reno
Be helpful

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Tropicana
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Be creative

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Macy’s
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Don’t pin for pinningsake –
Add the spin that works for
your product.

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Tease Your Community about a New Product
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Moment Skis

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The Glitch Mob
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Mashable
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Tech companies can also
find pinnable content –
get creative.

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Invite Users To See Inside Your Office
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Whitney Peak
Hotel
Create your own
hashtags

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Hubspot
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Let your community see
what you look like.

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Techcrunch
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Add your own spin on things/trends

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Educate/Inspire
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Jordan Herschel

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San Francisco Zoo
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Self Magazine
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Give detailed instructions where it is
necessary

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Tell Your Brand’s Story
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CandelCase

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Gap
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Make Your Community Laugh
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Club W

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Oreo
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Add timeliness

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Refinery29
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Balance is key.
These tools are a great way to show your brand personality as well as promote your
product(s) and services
Brand Awareness vs Promotion
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1. Did you take the photograph or produce the graphic?
2. Attribution does not make it right
3. Ask and you may receive
4. Avoid all problems and use public domain images
5. Understand the creative commons license you use
6. Assume every image you find online is copyrighted
7. Your website, your liability
Legalities with images online
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Best to assume that:
1. You own everything that you post
2. You are responsible for anything you post (including legal costs)

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Tools
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Instagram
Canva
Statigram
Repost
Pinterest
Rich Pins
Buffer for Pinterest
Pin Search
Vine
Vineyet
VineDeck
www.socialmediaexaminer.com
http://www.socialmediatoday.com/
http://mashable.com/category/social-media/

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Questions?
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