The document provides tips and lessons learned from attending SXSW. Some key points include:
1) Plan meetings with potential contacts before attending to get the most out of networking opportunities. Follow up after to continue conversations.
2) SXSW is like speed dating - focus on learning from and contributing to discussions with new acquaintances.
3) Collect business cards and follow up on discussions while impressions are still fresh to maximize networking benefits.
The document offers advice for effectively leveraging the SXSW conference environment to make new connections and further existing relationships.
Every day brands create content with the hopes that it will "go viral". The prospect of a massive amount of earned media (i.e. free impressions) is provocative, but how realistic is it? In order to create content that people will share we must understand certain undeniable truths that are grounded in who we are as humans and how we interact with each other.
This presentation will uncover why, how, and when people share using psychological, neurological, and biological truths. I will then apply these truths to a simple set of principles that will help improve the likelihood that the content you are creating is more sharable. It might not go viral, but more people will see it.
See video from Austin here: https://www.youtube.com/watch?v=twe5KL84BCY
YouTube: http://bit.ly/20110630-change-youtube
Share how three changes have impacted pastoral care:
The Gospel remains unchanged, the way we communicate changes;
The time constraint remains unchanged, the way we spend time changes;
The desire to share remains unchanged, the way we share changes.
分享三個轉變給牧養工作帶來的挑戰:
福音不變,但溝通模式不再一樣;
時間限制不變,但時間運用不再一樣;
分享的冀望不變,但分享方式不再一樣。
Next-generation storytelling has arrived—and what we call content tomorrow might look vastly different than what your team has gotten a handle on creating today. We’ll dive into how brands are adapting to new forms of content consumption, whether that’s emojis, live-streams, memes, Virtual Reality, or drones.
In the world of Web 2.0, anyone can claim to be a social media guru. How do you differentiate between a scam artist and a sage? How do you separate the snake oil from the substance?
A Guide To Creating Curiosity Gaps In Social MediaGermano Silveira
One of the most powerful techniques for boosting clicks on your content and growing your readership is by utilizing the Curiosity Gap.
The Curiosity Gap is a technique where you supply readers with just enough info about your content to hook their interest, while withholding key information. It creates a strong desire within readers to click on your link and obtain the missing info by reading your content.
In this guide, I discuss:
- The theories and strategies involved in creating Curiosity Gaps from your content
- How to avoid creating cheap click-bait
- Provide 10 templates/techniques for creating Curiosity Gaps
- And Provide 20 examples of effective Curiosity Gaps
Learn more about this powerful technique!
Every day brands create content with the hopes that it will "go viral". The prospect of a massive amount of earned media (i.e. free impressions) is provocative, but how realistic is it? In order to create content that people will share we must understand certain undeniable truths that are grounded in who we are as humans and how we interact with each other.
This presentation will uncover why, how, and when people share using psychological, neurological, and biological truths. I will then apply these truths to a simple set of principles that will help improve the likelihood that the content you are creating is more sharable. It might not go viral, but more people will see it.
See video from Austin here: https://www.youtube.com/watch?v=twe5KL84BCY
YouTube: http://bit.ly/20110630-change-youtube
Share how three changes have impacted pastoral care:
The Gospel remains unchanged, the way we communicate changes;
The time constraint remains unchanged, the way we spend time changes;
The desire to share remains unchanged, the way we share changes.
分享三個轉變給牧養工作帶來的挑戰:
福音不變,但溝通模式不再一樣;
時間限制不變,但時間運用不再一樣;
分享的冀望不變,但分享方式不再一樣。
Next-generation storytelling has arrived—and what we call content tomorrow might look vastly different than what your team has gotten a handle on creating today. We’ll dive into how brands are adapting to new forms of content consumption, whether that’s emojis, live-streams, memes, Virtual Reality, or drones.
In the world of Web 2.0, anyone can claim to be a social media guru. How do you differentiate between a scam artist and a sage? How do you separate the snake oil from the substance?
A Guide To Creating Curiosity Gaps In Social MediaGermano Silveira
One of the most powerful techniques for boosting clicks on your content and growing your readership is by utilizing the Curiosity Gap.
The Curiosity Gap is a technique where you supply readers with just enough info about your content to hook their interest, while withholding key information. It creates a strong desire within readers to click on your link and obtain the missing info by reading your content.
In this guide, I discuss:
- The theories and strategies involved in creating Curiosity Gaps from your content
- How to avoid creating cheap click-bait
- Provide 10 templates/techniques for creating Curiosity Gaps
- And Provide 20 examples of effective Curiosity Gaps
Learn more about this powerful technique!
Taking the Value of Social Outside the Marketing OrganizationSpredfast
Within your marketing organization, there’s no doubt that your social programs drive bottom-line business value. So how do you spread that knowledge up to the C-suite and across the company? Learn how to extend social’s footprint to sales, social CRM, product, HR, and more.
Fallon Brainfood: Agency Blog Secrets Revealed!Aki Spicer
Its been 2 years since we launched the Fallon Planning Blog. So what has it gotten us? What have we learned from blogging and Brainfooding and Tweeting and social networking?
What makes content go viral? The answer might surprise you. There are 7 things that make content go viral. Use just one and you'll find that you can start getting more traffic - the right traffic - to your website.
Want more content like this? I suggest you sign up to the email list and get a free ebook on how to get your first 5,000 subscribers.
Sign up here: http://socialtriggers.com
Pinterest for Business - Davidson County Community College - Small Business Center
Date: August 28 2013
Location: DCCC Uptown Lexington Education Center
Raccontare Twitter per il Non Profit in 75 minuti, il mio intervento all'edizione 2013 del Festival del Fundraising.
La prima parte descrive il livello base della gestione in 11 passi, dalla creazione dell'account all'uso degli hashtag.
La seconda parte esamina altri 5 passi per una gestione più evoluta, dalle Liste agli Analytics.
Al termine alcuni casi interessanti in cui Twitter è stato il determinante per la diffusione di campagne di fundraising.
Da ultimo due libri interessanti per le Non Profit che intendono utilizzare il Web per accompagnare e sostenere la propria attività.
Creating a Healthy Digital Culture by Kevan Gilbert (Now What? Conference 2015)Blend Interactive
Now that your new site is up, it’s the time to think for long-term. Next year, will you still be the only champion for change? Or will everyone from leadership to front-line workers embrace the power of digital? Was this web project just short-term relief work to solve itchy problems, or is it part of a pattern of thoughtful, iterative growth? Discover tools, approaches and facilitation tactics to help transform your organization into a culture of digital excellence.
From a workshop I facilitated at Vizthink 2009 on why stories are more effective than fact based methods at communicating complex ideas and inspiring people to want to change.
Influencers prefer sharing content they find themselves. Here's how to break into their headspace with your brand and content without directly pitching them.
Feb. 21 Puget Sound Research Forum speaker presentations in Pecha Kucha format. Professional blogging, Facebook psychographics, questionnaire design, text analysis, tracking studies, visual reports.
Presented on 3/16/2014 as Keynote for the MXConference.
Change in an organization is really hard. This is especially true when a company that was once on the forefront of innovation finds itself having lost that luster through its own growth & success. The last couple of years there has been a transformation happening at PayPal that is touching every part of the organization to make it innovative again. At the heart of this change is a new, close partnership between design and engineering.
Can your organization be changed? From Bill’s experience at Yahoo!, Netflix, PayPal and consulting with numerous companies he believes there are some core principles you can employ to drive transformation that are all centered around the customer. The question Bill will explore is “How can design be the catalyst for that change?” While this talk will be inspirational, it will take an honest (and humorous) look at what has worked and what hasn’t worked so well in trying to scale change.
Taking the Value of Social Outside the Marketing OrganizationSpredfast
Within your marketing organization, there’s no doubt that your social programs drive bottom-line business value. So how do you spread that knowledge up to the C-suite and across the company? Learn how to extend social’s footprint to sales, social CRM, product, HR, and more.
Fallon Brainfood: Agency Blog Secrets Revealed!Aki Spicer
Its been 2 years since we launched the Fallon Planning Blog. So what has it gotten us? What have we learned from blogging and Brainfooding and Tweeting and social networking?
What makes content go viral? The answer might surprise you. There are 7 things that make content go viral. Use just one and you'll find that you can start getting more traffic - the right traffic - to your website.
Want more content like this? I suggest you sign up to the email list and get a free ebook on how to get your first 5,000 subscribers.
Sign up here: http://socialtriggers.com
Pinterest for Business - Davidson County Community College - Small Business Center
Date: August 28 2013
Location: DCCC Uptown Lexington Education Center
Raccontare Twitter per il Non Profit in 75 minuti, il mio intervento all'edizione 2013 del Festival del Fundraising.
La prima parte descrive il livello base della gestione in 11 passi, dalla creazione dell'account all'uso degli hashtag.
La seconda parte esamina altri 5 passi per una gestione più evoluta, dalle Liste agli Analytics.
Al termine alcuni casi interessanti in cui Twitter è stato il determinante per la diffusione di campagne di fundraising.
Da ultimo due libri interessanti per le Non Profit che intendono utilizzare il Web per accompagnare e sostenere la propria attività.
Creating a Healthy Digital Culture by Kevan Gilbert (Now What? Conference 2015)Blend Interactive
Now that your new site is up, it’s the time to think for long-term. Next year, will you still be the only champion for change? Or will everyone from leadership to front-line workers embrace the power of digital? Was this web project just short-term relief work to solve itchy problems, or is it part of a pattern of thoughtful, iterative growth? Discover tools, approaches and facilitation tactics to help transform your organization into a culture of digital excellence.
From a workshop I facilitated at Vizthink 2009 on why stories are more effective than fact based methods at communicating complex ideas and inspiring people to want to change.
Influencers prefer sharing content they find themselves. Here's how to break into their headspace with your brand and content without directly pitching them.
Feb. 21 Puget Sound Research Forum speaker presentations in Pecha Kucha format. Professional blogging, Facebook psychographics, questionnaire design, text analysis, tracking studies, visual reports.
Presented on 3/16/2014 as Keynote for the MXConference.
Change in an organization is really hard. This is especially true when a company that was once on the forefront of innovation finds itself having lost that luster through its own growth & success. The last couple of years there has been a transformation happening at PayPal that is touching every part of the organization to make it innovative again. At the heart of this change is a new, close partnership between design and engineering.
Can your organization be changed? From Bill’s experience at Yahoo!, Netflix, PayPal and consulting with numerous companies he believes there are some core principles you can employ to drive transformation that are all centered around the customer. The question Bill will explore is “How can design be the catalyst for that change?” While this talk will be inspirational, it will take an honest (and humorous) look at what has worked and what hasn’t worked so well in trying to scale change.
Tara Hunt - Your Social Media Strategy Wont Save YouCarsonified Team
Being friendly and helpful on Facebook and Twitter won't make your app succeed. In this valuable session, Tara will explain how to think 'customer centrically', put user happiness first, reward enthusiasts, learn not launch and raise whuffie. She'll also explain the difference between 'Influencers' and 'Enthusiasts' and why it's important to reach the latter. Don't miss it!
Creating a Healthy Digital Culture: How empathy can change our organizationsDomain7
We often think of empathy as an abstract, emotional concept, maybe even see it as a weakness in an organizational context. This presentations suggests that empathy might be our greatest secret weapon to changing our organizations to become higher-performing, more innovative, better places to work, serving happier customers.
From #NowWhat15, http://nowwhatconference.com/
This is the full presentation of the introduction to young advertising students from the Belgian Advertising School to the world of market research (6 October, 2014). Presentation by Hakim Zemni, Katia Pallini & Tom De Ruyck.
Behaviour change is the measurable outcome of good UX design. Here's a review of a few design techniques and processes to help UX designers to create sustainable behaviour change.
You've heard the buzz around how nonprofit organizations and corporations are using social media for social good. Now hear from the "real housewives of social media" who are driving successful online campaigns, as well as others who are helping lead the social media revolution.
Takeaways:
1. How organizations have used social media successfully to further socially conscious efforts
2. The top tips organizations should know when preparing to start using social media
3. Real-life case studies on using social media successfully to achieve nonprofit goals
Presentation prepared for a webinar hosted by the International Association for Information & Data Quality (www.iaidq.org)
It looks a a few low cost, high practicality approaches to driving Information Quality change in your organisation.
Reputation management in six (sort of) easy stepsmickeylonchar
It's not who YOU say you are, it's who GOOGLE says you are. What can you do to help yourself show up as your best self on Google and the other search engines? Here are some suggestions.
7. - Decide who you want to meet before the
conference.
- Email/DM to plan Breakfast/Lunch/Dinner.
- Attend their panels.
- Create Twitter lists to keep track of them.
12. - Everyone is there for the same reason: to
have a good time and learn.
- Who can you learn from?
- Who can learn from you?
- How can you have fun with?
14. - Collect business cards.
- Follow up with something from the
conversation.
15. THE 90 MINUTE SOLUTION:
LIVE LIKE A SPRINTER
Corey Lark, Open Channels Group
@CoreyLark
@OpenChannelsPR
#SprinterLife
Originally presented by:
Tony Schwartz, @tonyschwartz
President & CEO, The Energy Project
17. SURVEY
How many would say that over the past 2-3
years the demand in your life has increased
significantly?
18. SURVEY
How many would say that over the past 2-3
years the demand in your life has increased
significantly?
Looking forward over the next few years,
how many think the demand will get still
higher?
19. SURVEY
How many would say that over the past 2-3
years the demand in your life has increased
significantly?
Looking forward over the next few years,
how many think the demand will get still
higher?
How many people think your capacity to
meet that demand will rise right along with
the demand?
20. INNER/OUTER
IMBALANCE
Capacity is something inside of us
Time is finite; 168 hours/week
Systematically expand, regularly renew
Energy: the capacity to do work
More energy = more capacity
35. SLEEP IS
CRITICAL!
Myth: One hour less of sleep will add more
hour of productivity
36. SLEEP IS
CRITICAL!
Myth: One hour less of sleep will add more
hour of productivity
37. SLEEP IS
CRITICAL!
Myth: One hour less of sleep will add more
hour of productivity
Reality: Even small amounts of sleep
deprivation have a profound affect on
your productivity and health
38. SLEEP IS
CRITICAL!
Myth: One hour less of sleep will add more
hour of productivity
Reality: Even small amounts of sleep
deprivation have a profound affect on
your productivity and health
39. SLEEP IS
CRITICAL!
Myth: One hour less of sleep will add more
hour of productivity
Reality: Even small amounts of sleep
deprivation have a profound affect on
your productivity and health
SLEEP OR DIE!
40. HOW MUCH SLEEP DO
95% of human beings require
7‐8 hours of sleep to be fully
rested
2.5% need more
2.5% need less
50. The Science of Influence
• Dan Zarrella
Social Media Scien,st , Hubspot
@danzarrella
• Marshall Kirkpatrick
Co‐Editor , ReadWriteWeb TwiGer and Facebook are now tes,ng
@marshallk
grounds for quan,fying the world’s
• Ramya Krishnamurthy leaders. But do we understand what
Dir Research Engineering , Klout
@ramyatkj
influence means and what variables are
really at play?
• Michael Wu
Principal Scien,st of Analy,cs,
Lithium Technologies
@Michaelwu
We are here to learn ,ps for increasing
influence, which variables really maGer
and the types of influence they are
discovering across the web.
52. Measures of Influence
• Sharing, conversa,ons, men,ons, lists
are all good measurements of the
influence you are having .
• The fact that you have an aGen,ve
Keys to gaining
following; if you give them reason to Influence
come back, then that is true influence.
• AYer some major algorithms 1. Focus : Concentrate on your sphere of
improvements, Klout score is now relevance. Don’t try to be all things to all
viewed as a good measurement of people.
influence. Just ask Jus,n Bieber.
2. Ac+on: Entertain, affect opinions, exchange
info and learn from your mistakes to gain
influen,al abili,es.
3. Pa+ence: By the ,me most companies get
bored with their own message is the ,me
audiences are just star,ng to get it.
54. SXSW 2011 Takeaways
Favorite Lines
@groupon started as a social enterprise for good with the
goal of saving small business.
We are 18 months from having more
mobile users of the web than desktop
users of the Web.
Don’t personalize your content so much
as to prevent ’serendipity’ – the chance
of a user stumbling upon unexpected
relevance.
55. #FAIL: Social Media PR
Disasters
Stephanie Scott
Balcom Agency
@schtebnay
@balcomagency
82. Don’t Kill Your Community!
Originally presented by:
Patrick O’Keefe, @iFroggy
#killcommunity SXSWi 2011
83. Kill Community – Patrick O’Keefe @iFroggy
1. An administrator is never wrong.
2. Define your audience as “everyone”
3. Don’t have user guidelines
4. Don’t document guideline violations
5. Visit Infrequently
6. Allow anyone to moderate
7. Set the worst example you possibly can
8. Post count is everything
9. Make new people feel unwelcome
10. Shame people who ask repetitive questions
84. Kill Community – Patrick O’Keefe @iFroggy
11. Member feedback is stupid
12. Receive a suggestion? Do it!
13. Branding, schmanding
14. Make all content private
15. Don’t keep your software up to date
16. Have an idea? Do it!
17. Copyright? Who cares?
18. Let your staff talk things to death
19. Blame your staff
20. Religious and political discussions are the best
85. Kill Community – Patrick O’Keefe @iFroggy
21. Change things and tell no one
22. Allow abuse through private messages
23. Add as many advertisements as you can
24. Don’t think about money at all
25. Ignore members
26. Allow freedom of speech
27. Never thank anyone
86.
87. “I Show Up to Work Drunk (and I bet you do too)”
Functional Intoxication
“Everybody Wants to be Norm At Cheers”
Inclusive Ownership
“Geeks Throw The Best Parties”
Find Your Creative Soulmate
“It's Lonely Out In Space. In Fact, It's Cold As Hell”
Even the coldest brand can learn to be human again
Susan Geissler's SXSW Takeaways
@Zens7s @ascendconcepts
Editor's Notes
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
- Sprinter pushes to the limits 90 minutes at 100%; then takes a break and recovers energy\n- Marathoner goes all day, conserving some energy for the end; exhausting themselves trying to run the marathon\n- In 12 hours, who is going to be more sustainable?\n
- Sprinter pushes to the limits 90 minutes at 100%; then takes a break and recovers energy\n- Marathoner goes all day, conserving some energy for the end; exhausting themselves trying to run the marathon\n- In 12 hours, who is going to be more sustainable?\n
- Sprinter pushes to the limits 90 minutes at 100%; then takes a break and recovers energy\n- Marathoner goes all day, conserving some energy for the end; exhausting themselves trying to run the marathon\n- In 12 hours, who is going to be more sustainable?\n
Sleep is the most undervalued thing in our lives.\nMyth: One hour less of sleep will add more hour of productivity\nReality: Even small amounts of sleep deprivation have a profound affect on your productivity and health\nSLEEP OR DIE!\n
Sleep is the most undervalued thing in our lives.\nMyth: One hour less of sleep will add more hour of productivity\nReality: Even small amounts of sleep deprivation have a profound affect on your productivity and health\nSLEEP OR DIE!\n
Sleep is the most undervalued thing in our lives.\nMyth: One hour less of sleep will add more hour of productivity\nReality: Even small amounts of sleep deprivation have a profound affect on your productivity and health\nSLEEP OR DIE!\n
Sleep is the most undervalued thing in our lives.\nMyth: One hour less of sleep will add more hour of productivity\nReality: Even small amounts of sleep deprivation have a profound affect on your productivity and health\nSLEEP OR DIE!\n
Sleep is the most undervalued thing in our lives.\nMyth: One hour less of sleep will add more hour of productivity\nReality: Even small amounts of sleep deprivation have a profound affect on your productivity and health\nSLEEP OR DIE!\n
-How much sleep do you need?\n-95% of human beings require 7-8 hours of sleep to be fully rested\n-2.5% need more\n-2.5% need less\n
\n
“… a wealth of information creates a poverty of attention” - Herbert Simon\nWhen you move your attention from one task to another, it takes an average of 25% longer to complete the first task you were working on\nIt is inefficient to multitask\n
-Shift your paradigm!\n-Life as a sprinter, not a marathoner\nA marathoner can never be fully engaged; conserving energy\nwe’ve lost the stopping points; we need to reinsert the finish lines in our lvies\n
-Shift your paradigm!\n-Life as a sprinter, not a marathoner\nA marathoner can never be fully engaged; conserving energy\nwe’ve lost the stopping points; we need to reinsert the finish lines in our lvies\n
-Shift your paradigm!\n-Life as a sprinter, not a marathoner\nA marathoner can never be fully engaged; conserving energy\nwe’ve lost the stopping points; we need to reinsert the finish lines in our lvies\n
-Shift your paradigm!\n-Life as a sprinter, not a marathoner\nA marathoner can never be fully engaged; conserving energy\nwe’ve lost the stopping points; we need to reinsert the finish lines in our lvies\n
Seize back your life…\nit belongs to you!\n
\n
\n
\n
\n
\n
\n
\n
Today I’m going to talk about social media FAILS.\n
At SXSW, Corey and I had the opportunity to hear Marla Erwin speak. Marla is an Interactive Art Director at Whole Foods Market. \nMarla describes social media FAILS as: A long term erosion of trust among a significant group of customers or fans due to the misuse or failure to use the power of social media.\n
One of my favorite social media FAILs is the Chipotle Cat story, and not just because I love Chipotle burritos and kittens.\n
In December of 2010, a Chipotle employee \n
\n
\n
\n
\n
\n
\n
\n
\n
\nTell the truth.\n
\nTell the truth.\n
\nOn February 3, 2011, Kenneth Cole sent a tweet from his corporate account stating…\n#Cairo was being used as a hashtag to discuss the protests in Egypt.\nPeople responded negatively immediately on Facebook and Twitter.\n
\nWithin an hour, Cole deleted the tweet and apologized on Facebook and Twitter.\n
\nTell the truth.\n
\nSoon after, a Kenneth Cole parady account called @KennethColePR was created that tweets even more offensive comments. \n
The same effect that gets a positive message out so quickly via the popular social networks serves to accelerate and compound a negative message, but even more so. \n
\nThink before you tweet. \nThe company could have made a financial contribution to relief efforts in the region, but as far as I know, did not.\n
\nTell the truth.\n
\n10.3 million views and counting.\nGuitar cost $3,500.\nCarroll only asked for $1,200 in flight vouchers. \nCosts of damage control are far greater than the cost of reimbursing for guitar.\n