Social media, mobile technology, and video-streaming sites have impacted consumer behavior dramatically. This has created a challenge for marketers to reach customers with fragmented attention spans. The most successful marketers are willing to form new habits to keep pace with the many ways people consume information today.
View the slides from the webinar to learn what framework you must implement to help rewire internal teams to achieve better results from your marketing programs. Learn how brand and retail leaders have changed old, worn-out marketing habits to become innovative content marketers. You may watch a video recording of the webinar here: http://www.skyword.com/8-new-habits-successful-content-marketers/
Content and-customer-journeys Product Camp Vancouver #PCV16Melissa Breker
Personas and customer journeys are fantastic tools to help understand who’s interacting with your products, how, and why.
But what about the content?
By mapping content to existing customer journeys, you can show stakeholders how content impacts customer experience to better design your products and services for memorable content experiences.
This hands on workshop will provide a simple framework for you to take back to the office to implement.
We'll chat about:
* How content topics, messages, and triggers impact audience decisions
* What questions you need for content mix and channels
* Why it's important to look past content driven by features and benefits
Connecting Content Strategy with Intelligent Content
Intelligent Content Conference 2015
Adopting an intelligent content approach involves creating a content strategy informed by understanding your entire content lifecycle, from content planning, creation, curation, management, and delivery.
It involves looking for opportunities across all content in your enterprise; content that is not limited to one purpose, technology or output. Content that results in a better customer experience, improved conversions, reduced risks, and more sales.
(Originally delivered at http://marketingcampsf.org March 2013)
There's no secret that content marketing takes time, effort and resources, but content is also essential to a solid and well-rounded marketing strategy. Learn about #leancontent and the companies and brands that are practicing efficient and effective ways to produce, curate and share great ideas that help build your brand's voice.
This session will help you answer the following questions and have you apply #leancontent to help build your company's brand:
- Why a lean approach to content strategy?
- Why does great marketing encompass knowledge base building and sharing?
- Which brands are using #leancontent to gain more visibility on the web? How are they doing that?
- What are the best tools out there that can effectively discover, create, curate and share content?
About the speaker:
Arabella Santiago is the Marketing and Communications Director at Scoop.it. A journalist at heart, Arabella believes in the power of producing authentic content to develop, strengthen and market a brand. Currently, Arabella is the Director of Marketing and Communications at Scoop.it, a social media publishing platform that allows users to express themselves on topics that matter through idea discovery, content curation and social sharing. Prior to joining Scoop.it, she was the Executive Director of Techweek 2012 Chicago, the largest technology conference in the Midwest with over 5,000 participants. Arabella graduated with a degree in political science and English from Rutgers University. In her spare time, she enjoys cooking, writing and hiking beautiful Northern California.
Content Curation: David McInnis, CEO, Cranberry, Founder, News Marketer and PRWeb. Curation and News Marketing: Strategies that turn the news you make into a powerful content marketing strategy.
The meaning of Digital Strategy and practical insights on how to build one - ...Borislav Arapchev
The meaning of Digital Strategy and practical insights on how to build one - Fernando Angulo, Semrush - at Semrush and Serpact MeetUp in Sofia, October 2018
Are You ‘LPC’ on Twitter? How to Make Your Brand Live, Public and ConversationalKatie Safrey
Using Twitter to achieve #greatness for your business and brand. This deck was presented at PR News Social Media Summit in July 2014 and covers top tips and tools for creating an engaging Twitter presence.
Content and-customer-journeys Product Camp Vancouver #PCV16Melissa Breker
Personas and customer journeys are fantastic tools to help understand who’s interacting with your products, how, and why.
But what about the content?
By mapping content to existing customer journeys, you can show stakeholders how content impacts customer experience to better design your products and services for memorable content experiences.
This hands on workshop will provide a simple framework for you to take back to the office to implement.
We'll chat about:
* How content topics, messages, and triggers impact audience decisions
* What questions you need for content mix and channels
* Why it's important to look past content driven by features and benefits
Connecting Content Strategy with Intelligent Content
Intelligent Content Conference 2015
Adopting an intelligent content approach involves creating a content strategy informed by understanding your entire content lifecycle, from content planning, creation, curation, management, and delivery.
It involves looking for opportunities across all content in your enterprise; content that is not limited to one purpose, technology or output. Content that results in a better customer experience, improved conversions, reduced risks, and more sales.
(Originally delivered at http://marketingcampsf.org March 2013)
There's no secret that content marketing takes time, effort and resources, but content is also essential to a solid and well-rounded marketing strategy. Learn about #leancontent and the companies and brands that are practicing efficient and effective ways to produce, curate and share great ideas that help build your brand's voice.
This session will help you answer the following questions and have you apply #leancontent to help build your company's brand:
- Why a lean approach to content strategy?
- Why does great marketing encompass knowledge base building and sharing?
- Which brands are using #leancontent to gain more visibility on the web? How are they doing that?
- What are the best tools out there that can effectively discover, create, curate and share content?
About the speaker:
Arabella Santiago is the Marketing and Communications Director at Scoop.it. A journalist at heart, Arabella believes in the power of producing authentic content to develop, strengthen and market a brand. Currently, Arabella is the Director of Marketing and Communications at Scoop.it, a social media publishing platform that allows users to express themselves on topics that matter through idea discovery, content curation and social sharing. Prior to joining Scoop.it, she was the Executive Director of Techweek 2012 Chicago, the largest technology conference in the Midwest with over 5,000 participants. Arabella graduated with a degree in political science and English from Rutgers University. In her spare time, she enjoys cooking, writing and hiking beautiful Northern California.
Content Curation: David McInnis, CEO, Cranberry, Founder, News Marketer and PRWeb. Curation and News Marketing: Strategies that turn the news you make into a powerful content marketing strategy.
The meaning of Digital Strategy and practical insights on how to build one - ...Borislav Arapchev
The meaning of Digital Strategy and practical insights on how to build one - Fernando Angulo, Semrush - at Semrush and Serpact MeetUp in Sofia, October 2018
Are You ‘LPC’ on Twitter? How to Make Your Brand Live, Public and ConversationalKatie Safrey
Using Twitter to achieve #greatness for your business and brand. This deck was presented at PR News Social Media Summit in July 2014 and covers top tips and tools for creating an engaging Twitter presence.
Nurturing Your Web Presence for Modern Buyers. Tips for SMBs to optimize their on-site, social and off-site Web presence to improve discoverability and address the online needs of their customers.
Capitalizing on social media for Small Business - Which channels are best f...Kelly Craft
Beginner Level Social Media for Small Business. This is part 2 in a four-part series designed to help #SMBs launch social media efforts with basic strategy and understanding of the terms and practices.
This presentation covers the benefits and intricacies of various top social digital channels.
Sponsored by: City of Kitchener & Waterloo Region Small Business Centre
A framework and method for launching a content strategy for your organization, client or brand in an hour, with actionable tools to take back to work and develop over time. Tools for beginner, intermediate and expert marketing, branding, UX and content professionals. By Isaac Szymanczyk of Conveyor, a strategic content agency in Portland, Oregon
My deck from my talk for Reed Exhibitions on Persona Focused, Business to Business (B2B) Content Marketing.
With 133 slides and 2 hours of content with 3 sections that help you think about your persona pain points, how to uncover your business stories that will resonate with your target audience and then some examples, tactics and techniques to help you build attract, engage, nurture and convert B2B business.
The deck covers:
• What’s your strategy?
• What’s Your Why?
• Understand your persona
• Thanks Like publishers
• Communities not networks
• Buy the audience in
• Influencer marketing
• Tools to help you with find your audience
• The Power or telling a great story
• Persona focused content, tactics and techniques
• Social listening
• How to implement and build a strategy
• Examples of B2B content throughout the See, Think, Do and Delight funnel
Would love to hear people thoughts and feedback. Any stories of what you’ve sen that really works for you.
Enjoy!
Reimagining the Patient Experience: Content Marketing & Digital Experience De...Skyword Inc.
Developing an insightful content marketing strategy that anticipates consumers’ need for meaningful health information can go a long way towards helping healthcare organizations reach their target audiences and build relationships. But many marketers, wary of navigating this heavily regulated industry, have made scant progress. This discussion will dive deep into the ins and outs of content marketing in the healthcare continuum, where Dignity Health is adapting to the needs of patients and communities to create proactive and personalized experiences from click to clinic.
Sho Balkian, Digital Content Manager, Dignity Health
Dee Mostofi, Director of Public Relations, Dignity Health
Nick Cifuentes, Senior Director, Digital Engagements, Dignity Health
JD Singh, SEO Manager, Dignity Health
Scott Ludwig, Senior Director, Content Services, Skyword
Slides from Keynote at LinkedIn's Talent Connect in London 2014. LinkedIn's number 1 conference for talent acquisition leaders and their teams.
Ideas on embracing the digital revolution to amplify your brand, build loyal customers and drive ROI through the power of social media, content and digital marketing activities.
Gain deeper insight into your target audience, how to find them, talk to them and create world class experiences…online and offline.
Content curation can become a time suck, resulting in content that’s shared on social but not otherwise leveraged by your content marketing plan. In this Content Marketing World 2014 session SlideShare, you’ll get a practical approach for creating a content curation road map, to streamline your curation process.
Best Western's Field Marketing department serves the organization's 40 co-ops throughout the U.S. and Canada. The co-ops also allow for additional education, training and network opportunities.
Kate will be speaking about social media with an emphasis on what you need to know ABOUT right now, and what you need to know how to DO right now.
Pubcon Las Vegas 2016 presentation by Casey Markee & Lisa Gerber - Learn how to tell a great story and standout with your audience. Then see how to PUSH OUT and publicize that story by connecting with influencers and leveraging other strategies.
Mapping Content to Customer Journeys - Kathy Wagner, Design and Content Confe...Content Strategy Inc.
You’ve defined your customer journey, but where does content fit in? What do you need to think about?
In this presentation, we’ll show you how to use customer journeys to identify user-focused content requirements and communicate how content can support a larger user experience. We’ll share our process and examples of how we go about mapping content considerations to customer journeys.
We’ll look at how to use customer journeys to identify and communicate insights about:
Content purposes
Content topics
Content types
Content formats
Content messages
Here are a few questions for you to answer. These will show you exactly where you stand with your website when it comes to Digital Marketing in the year 2017!
With filters, profiles, lenses, and discovery channels, brands of any size can use Snapchat. Publishers like CNN have already invested millions dollars into Snapchat– what aren’t you there yet? In this presentaion, Kelsey Jones, Executive Editor of Search Engine Journal, shares the latest trends and how you can get started on SnapChat in just 20 minutes a day.
Creating solid, high-quality content is the cornerstone of any successful marketing strategy. From actually sitting down to write a post to making sure it gets shared on social, there are a lot of moving parts – which is why as much as 40% of brands end up failing. In this presentaion, Danielle gives tips and tricks to streamline the content creation process so you can do more with less.
Your Guide to Content Marketing for NonprofitsTechSoup
Social media, blogs, webinars, infographics — there are so many types of content, but which ones does your nonprofit need? Nonprofits are already strapped for time and money, so how can you create an efficient but effective content strategy? In this webinar, we will go over how you can set up a content plan to help your nonprofit increase visibility, expand impact, and engage with both community and donors. We will cover the following:
The different types of content your nonprofit should be thinking about and why — blog, social, webinar, podcasts, website
Prioritizing content for maximum reach
How to effectively create a content strategy
Tools and best practices to make your work easier and more effective
Measuring success and understanding what metrics matter most
Driving Discovery of the Content Your Organization Publishesprnewswire
You've planned your content strategy, and have published beautifully crafted messaging. But is your audience finding your message? In this deck we outline a variety of tactics for improving the 'discoverability' of the content you publish.
Pubcon Vegas 2012: Google+ One Year Later - A Case StudyMonica Wright
Google+ one year later using Search Engine Land as a case study. Also information on new Google+ features from the past year, including Events and Hangouts On Air. #pubcon
Take your big planets of content and turn them into moons and stars with SEJ’s executive editor’s tips. In this Star Wars-themed webinar (May the 4th be with you), learn through real examples how pieces of large content can be repurposed to generate more traffic.
How to Create a Successful Social Media CampaignSocialmetrix
This document helps you to analyze all the amount of data you can get by listening to your audience. It helps you build your campaigns’ messages, content and conversations around the insights you are able to get..
Build a successful social media campaign requires a good deal of involvement, this document gives you the tools and steps to create a social media campaign that works.
Learn to create a compelling social media campaign that prospects will want to engage and share.
For many, Social Media is a chaotic and scary new place. To me, it’s an opportunity for savvy organizations to accelerate their growth with this exciting new addition to integrated marketing and communications. Easier said than done! So, to deliver repeatable and measurable business results, I have developed this Social Media Marketing Framework (or shortened for Twitter to #SMMF). The Framework provides an execution blueprint that you can use to structure your social marketing activities to deliver exceptional results. It is focused on Marketing and Communications and defines common components that can be added by organizations to their existing marketing mix.
If you would like a copy of the PPT, please visit www.grahamlubie.com and contact me there or Tweet me at /grahamlubie.
Nurturing Your Web Presence for Modern Buyers. Tips for SMBs to optimize their on-site, social and off-site Web presence to improve discoverability and address the online needs of their customers.
Capitalizing on social media for Small Business - Which channels are best f...Kelly Craft
Beginner Level Social Media for Small Business. This is part 2 in a four-part series designed to help #SMBs launch social media efforts with basic strategy and understanding of the terms and practices.
This presentation covers the benefits and intricacies of various top social digital channels.
Sponsored by: City of Kitchener & Waterloo Region Small Business Centre
A framework and method for launching a content strategy for your organization, client or brand in an hour, with actionable tools to take back to work and develop over time. Tools for beginner, intermediate and expert marketing, branding, UX and content professionals. By Isaac Szymanczyk of Conveyor, a strategic content agency in Portland, Oregon
My deck from my talk for Reed Exhibitions on Persona Focused, Business to Business (B2B) Content Marketing.
With 133 slides and 2 hours of content with 3 sections that help you think about your persona pain points, how to uncover your business stories that will resonate with your target audience and then some examples, tactics and techniques to help you build attract, engage, nurture and convert B2B business.
The deck covers:
• What’s your strategy?
• What’s Your Why?
• Understand your persona
• Thanks Like publishers
• Communities not networks
• Buy the audience in
• Influencer marketing
• Tools to help you with find your audience
• The Power or telling a great story
• Persona focused content, tactics and techniques
• Social listening
• How to implement and build a strategy
• Examples of B2B content throughout the See, Think, Do and Delight funnel
Would love to hear people thoughts and feedback. Any stories of what you’ve sen that really works for you.
Enjoy!
Reimagining the Patient Experience: Content Marketing & Digital Experience De...Skyword Inc.
Developing an insightful content marketing strategy that anticipates consumers’ need for meaningful health information can go a long way towards helping healthcare organizations reach their target audiences and build relationships. But many marketers, wary of navigating this heavily regulated industry, have made scant progress. This discussion will dive deep into the ins and outs of content marketing in the healthcare continuum, where Dignity Health is adapting to the needs of patients and communities to create proactive and personalized experiences from click to clinic.
Sho Balkian, Digital Content Manager, Dignity Health
Dee Mostofi, Director of Public Relations, Dignity Health
Nick Cifuentes, Senior Director, Digital Engagements, Dignity Health
JD Singh, SEO Manager, Dignity Health
Scott Ludwig, Senior Director, Content Services, Skyword
Slides from Keynote at LinkedIn's Talent Connect in London 2014. LinkedIn's number 1 conference for talent acquisition leaders and their teams.
Ideas on embracing the digital revolution to amplify your brand, build loyal customers and drive ROI through the power of social media, content and digital marketing activities.
Gain deeper insight into your target audience, how to find them, talk to them and create world class experiences…online and offline.
Content curation can become a time suck, resulting in content that’s shared on social but not otherwise leveraged by your content marketing plan. In this Content Marketing World 2014 session SlideShare, you’ll get a practical approach for creating a content curation road map, to streamline your curation process.
Best Western's Field Marketing department serves the organization's 40 co-ops throughout the U.S. and Canada. The co-ops also allow for additional education, training and network opportunities.
Kate will be speaking about social media with an emphasis on what you need to know ABOUT right now, and what you need to know how to DO right now.
Pubcon Las Vegas 2016 presentation by Casey Markee & Lisa Gerber - Learn how to tell a great story and standout with your audience. Then see how to PUSH OUT and publicize that story by connecting with influencers and leveraging other strategies.
Mapping Content to Customer Journeys - Kathy Wagner, Design and Content Confe...Content Strategy Inc.
You’ve defined your customer journey, but where does content fit in? What do you need to think about?
In this presentation, we’ll show you how to use customer journeys to identify user-focused content requirements and communicate how content can support a larger user experience. We’ll share our process and examples of how we go about mapping content considerations to customer journeys.
We’ll look at how to use customer journeys to identify and communicate insights about:
Content purposes
Content topics
Content types
Content formats
Content messages
Here are a few questions for you to answer. These will show you exactly where you stand with your website when it comes to Digital Marketing in the year 2017!
With filters, profiles, lenses, and discovery channels, brands of any size can use Snapchat. Publishers like CNN have already invested millions dollars into Snapchat– what aren’t you there yet? In this presentaion, Kelsey Jones, Executive Editor of Search Engine Journal, shares the latest trends and how you can get started on SnapChat in just 20 minutes a day.
Creating solid, high-quality content is the cornerstone of any successful marketing strategy. From actually sitting down to write a post to making sure it gets shared on social, there are a lot of moving parts – which is why as much as 40% of brands end up failing. In this presentaion, Danielle gives tips and tricks to streamline the content creation process so you can do more with less.
Your Guide to Content Marketing for NonprofitsTechSoup
Social media, blogs, webinars, infographics — there are so many types of content, but which ones does your nonprofit need? Nonprofits are already strapped for time and money, so how can you create an efficient but effective content strategy? In this webinar, we will go over how you can set up a content plan to help your nonprofit increase visibility, expand impact, and engage with both community and donors. We will cover the following:
The different types of content your nonprofit should be thinking about and why — blog, social, webinar, podcasts, website
Prioritizing content for maximum reach
How to effectively create a content strategy
Tools and best practices to make your work easier and more effective
Measuring success and understanding what metrics matter most
Driving Discovery of the Content Your Organization Publishesprnewswire
You've planned your content strategy, and have published beautifully crafted messaging. But is your audience finding your message? In this deck we outline a variety of tactics for improving the 'discoverability' of the content you publish.
Pubcon Vegas 2012: Google+ One Year Later - A Case StudyMonica Wright
Google+ one year later using Search Engine Land as a case study. Also information on new Google+ features from the past year, including Events and Hangouts On Air. #pubcon
Take your big planets of content and turn them into moons and stars with SEJ’s executive editor’s tips. In this Star Wars-themed webinar (May the 4th be with you), learn through real examples how pieces of large content can be repurposed to generate more traffic.
How to Create a Successful Social Media CampaignSocialmetrix
This document helps you to analyze all the amount of data you can get by listening to your audience. It helps you build your campaigns’ messages, content and conversations around the insights you are able to get..
Build a successful social media campaign requires a good deal of involvement, this document gives you the tools and steps to create a social media campaign that works.
Learn to create a compelling social media campaign that prospects will want to engage and share.
For many, Social Media is a chaotic and scary new place. To me, it’s an opportunity for savvy organizations to accelerate their growth with this exciting new addition to integrated marketing and communications. Easier said than done! So, to deliver repeatable and measurable business results, I have developed this Social Media Marketing Framework (or shortened for Twitter to #SMMF). The Framework provides an execution blueprint that you can use to structure your social marketing activities to deliver exceptional results. It is focused on Marketing and Communications and defines common components that can be added by organizations to their existing marketing mix.
If you would like a copy of the PPT, please visit www.grahamlubie.com and contact me there or Tweet me at /grahamlubie.
How To Plan A Successful Social Media CampaignJeremy Waite
It's surprising how complicated many people make social media campaign planning. The most successful campaigns are usually the most simple, and they often follow the same pattern. Einstein once said that "things should be made simpler but not simple".
I've certainly over-simplified these two models, but they work as a good demonstration to show how easily you can build an effective social media campaign.
Intro to Social Media, Social Media Tools, Social Media CampaignRebecka Anderson
This slide set explains what social media is, as well what a social media campaign is. It explores two of the most used social media tools and related third party apps. It identifies six BASIC steps to creating a social media campaign plan. These steps are addressed throughout the presentation. The formal steps are identified at the end as a natural segway to planning.
This slide set was developed as part of a presentation to the Sonoma County Peer Outreach Coalition. The goal of this presentation was to share enough information to help the group formulate its own social media campaign, and to be knowledgeable in the tools used to support the campaign.
This slide set includes:
*slide notes
*YouTube links to the videos used
*Urls to tools mentioned
*A link to a sample social media campaign plan
The steps in running a social media marketing campaign - 40 min preso at Edge of the Web, Perth Australia #eotw
Blog post for background
social media marketing campaign http://laurelpapworth.com/australia-social-media-marketing/
You know that word-of-mouth marketing is effective, but how do you do it well? We've distilled really good tips from Dan Martell's "Breaking Down the Methodology Behind Word of Mouth Marketing" and Paul Jankowski's "4 Tactics to Build your Word of Mouth" and illustrated them with case studies and statistics. Enjoy!
5 Steps to Creating a Simple Social Media PlanLaura Click
Creating a social media plan doesn’t have to be a herculean effort. Asking some simple questions can help you build a basic social media plan that will set you up for success.
Can it really be that simple?
Yes, I believe it can. And, I’ll show you how it works.
All it takes is five simple steps to get your social media efforts started off on the right foot.
In today’s world, we each carry the world’s knowledge in our pants and purses. As consumers, our uninhibited ability to access information made possible by the proliferation of high-speed broadband, smart mobile devices, and peer-to-peer social networks has forever changed the way we research, consider and ultimately buy the products and services that become a part of our personal and business lives. Research from the Marketing Leadership Council even goes as far as to suggest that approximately 57% of purchase decisions are made prior to the buyer ever communicating with a sales representative.
Listen to this high-energy presentation and open your mind to the philosophies, methodologies and technologies behind Inbound Marketing – a progressive form of marketing that meets this change in consumer behavior head on. Nate’s presentation has been designed to help you shift your mindset, while empowering you to begin the journey of using online content and marketing automation to capture customer attention, build trust and drive qualified customers deep into the purchase funnel.
Almost everyone carries the world’s knowledge in our hands with a smart phone or tablet. As consumers, our uninhibited ability to access information made possible by the proliferation of high-speed broadband, smart mobile devices, and peer-to-peer social networks has forever changed the way make decisions in our personal and business lives. Research from the Marketing Leadership Council even goes as far as to suggest that approximately 57% of purchase decisions are made prior to the buyer ever communicating with a sales representative.
Nate’s high-energy presentation will open your mind to the philosophies, methodologies and technologies behind Inbound Marketing – a progressive form of marketing that meets this change in consumer behavior head on. Nate’s presentation has been designed to help you shift your mindset, while empowering you to begin the journey of using online content and marketing automation to capture customer attention, build trust and drive qualified customers deep into the purchase funnel.
The Impact of SEO on Social (and Vice Versa)gShift
Search engine optimization doesn't just stop at your website. In order to extend the reach of your content distribution, you want to make sure you are factoring SEO into your social media marketing strategy as well. In this presentation, we review the key ways SEO and social work together and tips for how to ensure you are setting up your content for success.
Join a detailed discussion around the importance of content in a B2C and B2B world. We’ll discuss best-in-class examples of infographics, corporate blogs, and strategies on how to create content that drives individuals to buy into your brand.
The Secret Sauce: Social Media for Brands in 20 Minutes a Day Harrison Blum
Establishing credibility, building trust, increasing brand awareness and ultimately driving revenue; that’s what today’s brands need to see from their social media efforts. Of course with managing day-to-day responsibilities, customers, and the multitude of other daunting responsibilities, it seems nearly impossible to dedicate the time needed. In this session Harrison will show you how to build an effective and scalable social media strategy to drive real results in 20 minutes a day. From real world examples to tricks he learned hands-on from the trenches, get ready for actionable, out-the-door tactics you can start implementing today! This session is ideal for any business owner, digital marketing professional and community manager.
Creating a Content Promotion Plan that Works | Digital Marketing for Business...Casie Gillette
The idea of “If you build it, they will come” doesn’t apply to content. In fact, with so much content being created every day, just getting your piece to stand out has become a major challenge for businesses. The good news is, content marketing, when done right, can drive traffic, social shares, and links. More importantly, it can drive the right traffic, social shares from industry influencers, and links from relevant sources. The key is in the promotion strategy.
This presentation looks at how businesses can create a content promotion strategy from start to finish. Understand how to identify relevant post topics, find and reach influencers, and get those influencers to share your content when it launches. See real life examples and the tools that can help content marketers succeed.
Today's tech savvy consumers engage with travel and tourism brands across multiple on and offline channels. Jeff Riddall, gShift's VP Product, discusses how many brands are effectively managing and optimizing their content campaigns for maximum ROI.
It Takes Two: The Confluence of Content Strategy & Market ResearchDevin Asaro
Learn why content strategists have never had a better friend than market research, presented by two real-life best friends: content strategist Devin Asaro and market researcher Norris Rowley.
Market research helps you understand your audience, content strategy helps you reach them. Align those with SEO, and you've got a trifecta of findability, relevance, and quality,
Get more from Devin Asaro at devinasaro.com, and follow him at Twitter (@copydev).
Follow Norris Rowley on Twitter (@norrocwell), but don't expect him to get back to you anytime soon.
How to Crowdsource Content From Your AdvocatesUberflip
As the demand for content grows, marketers are faced with a huge challenge: how can you consistently more create high-quality content that the right people actually engage with, convert on and share? You can't do it alone. You need help.
In this B2B Content Hacks session, you’ll learn why and how your company's advocates must be a critical component of your content marketing strategy, from ideation to creation to distribution.
Spring Creek Group Social Media Non-Profit Summit 2-24-2011Mediabrands Social
Spring Creek Group hosted a summit for non-profits to learn about social media. Here's the deck that we presented. There were small group breakout sessions and a wonderful panel to round out the day.
50+ Content Marketing Hacks That Will Double Your Engagement & Conversion RatesUberflip
Little things can make a big difference. In this fast-paced session, Matt Heinz of Heinz Marketing will walk you through dozens of tricks, best practices, apps and more to help increase content engagement, conversions, and more.
The modern buyer's journey in squarely controlled by the customer. What can marketers do to identify, engage and monitor their audience via optimized content marketing strategies?
Join us as Ansley Sudderth (For Rent Media Solutions™) provides guidance for leveraging, measuring and increasing ROI of your social media marketing. This seminar teaches how to find, post and measure the effectiveness of compelling social media content. Attendees will learn:
-How to determine which sites are the best targets for social media efforts.
-What property managers and onsite teams need to know about SEO.
-What analytical tools are available and how they can be used most effectively used to measure ROI.
-Best practices for developing compelling content.
-Tips for measuring and improving engagement.
-The inside scoop on the value of paid social media advertising.
-The value of blogging and tips for making it easy.
-How and why social sites can be used to promote contests.
For Rent Media Solutions’ Ansley Sudderth is a self-proclaimed social media dabbler and plugged-in Millennial. Ansley has spoken at events across the US, and she is known to have a passion for helping others navigate the dynamic world of social media by offering bite-sized pieces of information that audiences can implement into their own respective marketing strategies.
Annually, Stone Ward holds a summit to talk about digital marketing trends. This year the summit focused on content marketing for brands - what and how.
If You Create Great Content and No One Sees It, Does It Really Exist?Dynamic Signal
Over $118 Billion was spent on content creation alone last year. Whether as individuals or on behalf of the companies we work for, we are all a part of this massive industry, be it writing white papers, publishing international research, releasing quarterly earnings or retweeting on Twitter.
Because of social media and technologies like tablets, mobile phones and smart watches, we are all content producers AND content consumers, with the challenge of content distribution as the bottleneck between the two.
The Business of Digital: Chapter 2 - The Age of Content - The Media Landscape...IAB Canada
Join Krista LaRiviere - CEO of gShift as she dives into the changing Media Landscape at The Business of Digital: Chapter 2 - The Age of Content:
In a digital world where your prospects and customers are always-on, advertisers and agencies must flip their orientation and shift their thinking from “where should I place my ad” to “how do I deliver extraordinary branded moments”. With contextually correct content at the core of multichannel digital marketing strategies, the effective mix of paid, owned and earned tactics is essential to the success of any digital campaign. Social media, PR, influencer marketing, SEO, content marketing, email – these are tactics longing to be brought together with paid strategies in a truly integrated approach to talk to the audience when they are ready to interact with a brand.
As the modern prospects progresses through the sales funnel to a final purchasing decision, having the technical agility to measure insight and engagement of owned and earned content in-the-moment, on a one-on-one basis is your competitive advantage.
Staying on top of trends is as important to staying relevant and successful in the ever-changing hospitality industry. And nothing changes more often than social media.
Similar to 8 New Habits of Successful Content Marketers (20)
Skyword360 Product Webinar — November 15, 2018Skyword Inc.
Offering 360-degree views of the entire enterprise, Skyword360 is the only content marketing platform that combines enterprise-wide visibility and planning with original content creation, distribution, and optimization. Now, you can fuel marketing across channels, divisions, regions, and countries with a consistent, relevant brand story. With TrackMaven's industry benchmarking and insights into the content planning process, you'll have the ability to combine best-in-class analytics with best-in-class content marketing. Consolidate content marketing software across your organization to create unique, synchronized customer experiences that drive measurable results.
Skyword and TrackMaven Join Forces: Webinar with the Founders Tom Gerace and ...Skyword Inc.
The combination of Skyword and TrackMaven integrates insights into the content planning, creation, and activation process. It combines best-in-class analytics with best-in-class content marketing. No more unanswered questions. No more guesswork. Just stories that stand out and drive results, and the ability to demonstrate that you are delivering best-in-class performance.
Connecting with Content: Building Brand and Demand Through Content StrategySkyword Inc.
B2B marketers often struggle with the strategic and tactical complexity of building a content marketing strategy that drives continuous audience engagement and establishes new connections.
In this presentation from Christine Polewarczyk, Service Director of Content Strategy and Operations, SiriusDecisions, and Ray Gilmartin, Senior Director of Product Marketing, Skyword, cover building a successful content strategy.
They review how to:
Develop, organize, and document a content marketing strategy
Infuse brand purpose into your strategy to deliver on brand promises.
Build brand awareness and foster authentic and continuous customer relationships.
Keeping Up with the Algorithms: SEO Best Practices from Skyword [Webinar Slides]Skyword Inc.
Between the moment "Googling" became a verb in the early 2000s to our present reality of search results we can carry in our pockets or ask for aloud, the world of SEO has expanded and evolved so rapidly that many brands have struggled to keep up.
In this webinar, we'll review how to:
Build a solid SEO foundation with your website
Implement a strong keyword strategy
Establish an SEO Style Guide
Optimize content with mobile, voice, and global trends in mind
Learn from your optimization results
Enterprise Planning and Streamlined Navigation from Skyword [Webinar]Skyword Inc.
Ready for a centralized location where you can see all of your content across the enterprise? Learn more about Skyword’s latest release.
Skyword’s May 2018 release incorporates two compelling elements—a visual redesign and an Enterprise Planner. The Skyword Enterprise Planner provides a central location to view all content and marketing activities, empowering you to coordinate internal team efforts and execute global campaigns.
Plan and visualize your content across your campaigns, business regions, divisions, and distribution channels.
Inspiring Trust and Transparency: Skyword's Compliance with GDPR [Webinar]Skyword Inc.
Skyword will be compliant with the EU General Data Protection Regulation (GDPR) when it goes into effect on May 25, 2018. We know that this is top of mind for all of you, and we have been working diligently for months to ensure our platform, policies, and procedures meet GDPR requirements.
Join Skyword's CMO, Tricia Travaline, and Chief Technology and Data Protection Officer, John Mihalik, delivered these slides in a webinar to provide an overview of Skyword's new data protection policies.
Master the Art of Story for Business [Webinar with Robert McKee]Skyword Inc.
Marketers strive to use storytelling in their strategies, but most still struggle to understand the practice and master the craft. Join Robert McKee, story authority and best-selling author, and Tom Gerace, Founder and CEO of Skyword, for a webinar where they discuss the importance of applying storytelling principles to business practices.
Inside the Content Marketing Continuum [Webinar Slides]Skyword Inc.
Clare McDermott, Chief Research Officer, Mantis Research, and Tricia Travaline, Chief Marketing Officer, Skyword, will walk you through the most interesting findings of this year-long survey of 1,000 global content marketers. Learn:
Benchmarks for the practice of content marketing today
The defining characteristics of the most successful content marketers
Areas of focus for advancing your content marketing organization's performance
Brands and Their Contributors: Working Together to Build a Cohesive Social M...Skyword Inc.
This session is geared to brand marketers and contributors, encouraging both to use social media to its full potential. Contributors who build their personal brand on social give themselves a competitive edge, and when they share the content they create for clients they establish themselves as thought leaders in the industry and bring the content to a broader
audience, benefiting their clients and themselves. Brand marketers should encourage their creatives’ brand advocacy by following their contributors on social and tagging them when appropriate.
Lauren DiZazzo, Associate Community Manager, Skyword
Bridget Burns, Social Media Strategist, Tom’s of Maine
Christine Kayser, Senior Content Strategist, Skyword
Angela Tague, Freelance Contributor
Allen Gannett, Founder & CEO, TrackMaven
We are getting sucked into a content marketing death spiral. Brands compete in a race to the bottom, then complain about how hard it is to be heard over the noise. How can we pull ourselves out of the echo chamber and refocus on delivering value? In this session, we’ll take a deep dive into what’s working (and not working) in marketing today. Allen Gannett will outline the headwinds marketing executives face in scaling an effective digital marketing program and leave you with five clear strategies to course-correct your organization’s approach to digital.
Beers with Engineers: Getting a Firsthand Look at Skyword’s Product VisionSkyword Inc.
Come join Skyword’s engineers and get a sneak peek at some upcoming features to the Skyword Platform. This open-dialogue session will give attendees an opportunity to discuss the challenges they face as marketers. We’ll create an open forum where you can inspire what the Skyword team will build next to make content marketing an easier and more sustainable process. And yes, beers will be provided!
John Mihalik, CTO, Skyword
Cara Rickard, User Experience Architect, Skyword
Jim Fischer, Product Manager, Skyword
Machine Learning and the Human Endeavor: How AI is Being Applied to the Futur...Skyword Inc.
As marketers, do we fully understand what AI is or the implications it will have on our careers and lifestyles? Join Skyword’s CTO, John Mihalik, for a session on the advancements of AI, what the different levels of AI are, and what they mean for marketers.
John Mihalik, CTO, Skyword
Creating Trends, Not Just Following Them: How IBM & Other Top Brands Have Ear...Skyword Inc.
Every marketer wants to be a leader in their industry; they want to be creating trends, not following them. How do you accomplish that with content? It takes the perfect fusion of industry expertise, research, and creative thinking to be innovative. This session will examine what goes into becoming a true thought leader. We’ll unpack how marketers can challenge themselves to shake up the status quo and think bigger—and how expert contributors leverage their personal passions and experience to deliver stories that exceed their clients’ expectations.
Casey Nobile, Editorial Director, Skyword
Molly Berry, Community Manager, Skyword
Ray Hainer, Senior Director, Content Services, Skyword
Kyle Harper, Digital Marketer, Freelance Writer
Pam Jones, World Wide Digital Marketing Strategist, IBM
Cultivating Your Individual Voice: When a Publication Looks Beyond Brand ToneSkyword Inc.
When you’re a writer in content marketing, you constantly hear that you need to follow content creation guidelines and brand voice and tone. But what if a brand is looking to create a publication with individual and unique voices throughout?
We will discuss how writers can cultivate their voice while still giving clients what they need to help brands create true publications.
Tom Hardej, Editorial Director, Skyword
Ben Chamas, Senior Editorial Manager, Skyword
Laurie Mega, Content Director, FEN Learning
Liz Alton, Skyword Contributor
Skyword Platform Tips & Tricks: Content Marketing Made EasierSkyword Inc.
Combine the power of Skyword’s technology with a white glove services team, and what do you get? Unprecedented content marketing genius. Take your marketing strategy to the next level. We’ll ensure you get more comfortable with the Skyword Platform by learning the tricks and tools to capitalize on to kickstart your content marketing strategy.
Megan Menesale, Director, Product Marketing, Skyword
Jim Fisher, Product Manager, Skyword
Marc Wasserman, Customer Success Manager, Skyword
Allie Chartoff, Director, Content Services, Skyword
Aligning Technology Stack and Content for Digital TransformationSkyword Inc.
We will explore the steps that McKesson has taken on their digital
transformation journey, from building their martech stack and getting buy-in from multiple stakeholders to acquiring technology and showing how content/marketing activities affect the bottom line.
Eric Herman, Director, Brand Partnerships, Skyword
Omar Al-Sinjari, Senior Manager, Digital Marketing Operations and
Technology, McKesson
How to Use Interactive Content to Tell Your Story & Accelerate the Buyer’s Jo...Skyword Inc.
A compelling content marketing strategy answers the who, what, why, where, and when questions of content creation. In order to capture our audience’s attention, we must deliver the right content, to the right people, at the right time in their journey.
Interactive content clears the path for marketers who are seeking to move prospects through their journey faster. Using a digital dialogue of increasing relevance and personalization, interactive content builds engagement and education more memorably than traditional static content and storytelling. During this session, Mary Ward, Vice President of Account Services at ion interactive, will showcase real-world examples of interactive content success at each stage of the buyer’s journey.
Mary Ward, VP of Account Services, Ion Interactive
Content Choreography: An Inside Look at Samsung’s Omni-Channel Content ProgramSkyword Inc.
As brands forge ahead with content marketing programs, many fail to go beyond the surface when it comes to brand storytelling, limiting their ability to embrace story at the core. In order to push your organization to the future and remain ahead of the competition, you need to focus your energy on creating a story-centric marketing culture.
Reuben Staines, Senior Director, Content Marketing, Samsung
Mandi Tompkins, Director of Content Services, Skyword
Skyword Forward 2016 Preview: How to Build Your Content Marketing Strategy by...Skyword Inc.
When you spend so much time investing in your content creation process, it can be easy to lose sight of the end goal. A successful content strategy must be able to measure it’s worth by tracking the new leads coming in, as well as audience engagement. In order to own your audience, you have to first figure out how they interact with your content. During the webinar, he will discuss key factors to content marketing success including how to:
-Define your mission statement
-Track your buyer's journey
-Identify key KPIs
Don’t just hear him speak during the webinar. Secure your seat to see him at Forward by registering for our conference from June 22nd-23rd (http://www.skyword.com/forward/).
Use the promo code 100_off to get 20% off your ticket.
Transforming the Content Standard by SkywordSkyword Inc.
With traditional advertising on the decline, brands are looking for new ways to engage their audiences. A recent study by Skyword and Researchscape International found that 40 percent of enterprise marketers have expanded their content marketing, and 47 percent have invested in analytics technology over the past year.
Join Skyword’s own Content Standard team, Tricia Travaline, Chief Marketing Officer, Ted Karczewski, Managing Editor of the Content Standard, and Adam Vavrek, Director of Marketing Operations, to learn how they transformed their own model to focus on proving the ROI of brand storytelling. Discover how the team:
Engages its audience across channels
Uses content performance to influence its editorial calendar
Follows its audience from first touch point through to conversion
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
18. 41% of tablet owners and 38% of smartphone
owners used their device while also watching
television.
Source: Nielsen - The Social Media Report 2012
@nateriggs | @skyword #ContentHabits
26. @nateriggs | #NAPHIA
A NEW FRAMEWORK FOR RETAIL CONTENT MARKETERS
How To Adopt the 8 SHARPER habits That Will Help You
Win More Attention From Customers in 2014
Presented by:!
Jason Sawtelle, Director of Retail Partnerships, Skyword!
Nate Riggs, President, NR Media Group, LLC!
27. To become a successful retail content marketer,
you and your team will need to build
SHARPER habits.
@nateriggs | @skyword #ContentHabits
28. Stephen R. Covey, Ph.D!
1932 - 2012
@nateriggs | @skyword #ContentHabits
33. To become a successful retail content marketer,
you and your team will be required to build
SHARPER habits.
@nateriggs | @skyword #ContentHabits
34. To become a successful retail content marketer,
you and your team will be required to build
SHARPER habits.
1. Spreadable content design.!
2. Harness social media intelligence.!
3. Answer customer questions. !
4. Real time infrastructure.!
5. Participate actively.!
6. Embrace brand advocates.!
7. Recruit a proprietary audience.
@nateriggs | @skyword #ContentHabits
35. Case Study: Embrace Life -- Over 16.73 MM Views YouTube as of 5.1.2013
@nateriggs | @skyword #ContentHabits
36. Q
Would sharing this video with your family
or friends make you feel good?
@nateriggs | @skyword #ContentHabits
37. As of Feb 17th 2014, more than 17.7 million
people have viewed ‘Embrace Life’
Case Study: Embrace Life -- Over 16.73 MM Views YouTube as of 5.1.2013
@nateriggs | @skyword #ContentHabits
38. STEPPS: Why Things Catch On
✓ Social Currency!
✓ Triggers!
✓ Emotions!
✓ Public !
✓ Practical Value!
✓ Stories
@nateriggs | @skyword #ContentHabits
41. “Managing our boards is an ongoing
collaboration between our editorial,
merchandising and international
community managers. !
!
We look at which pins are liked and repinned to inform our content strategy.
We know if it’s hot on Pinterest it will
probably resonate with our
community.”
Alison Feldmann!
Editor & Chief and Seller!
Etsy Blog
@nateriggs | @skyword #ContentHabits
49. “While we certainly didn’t expect the
blackout, the team’s first instinct was to
figure out how Oreo could be relevant in
the moment.”
- Sarah Hofstetter!
President, 360i
@nateriggs | @skyword #ContentHabits
51. The ‘Dunk in the Dark’ tweet received more than
16,000 RT’s, over 6000 favorites, and Oreo added
8000+ Twitter followers.
@nateriggs | @skyword #ContentHabits
52. “Having a full team of creative, social
media experts and the brand made it
quick and seamless.”
- Sarah Hofstetter!
President, 360i
@nateriggs | @skyword #ContentHabits
73. SHARPER Framework
1. Spreadable content.!
2. Harness social intelligence.!
3. Answer customer questions. !
4. Real time infrastructure.!
5. Participate actively.!
6. Embrace brand advocates.!
7. Recruit a proprietary audience.
...the long term winners are those who use the
medium to deliver information and entertainment.
@nateriggs | @skyword #ContentHabits
74. The 8th Habit: Sustainability
@nateriggs | @skyword #ContentHabits