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colderice
 coldericeJohn Lawson
             John Lawson
         John@ColderICE.com
              John@ ColderICE.com
            678-400-0580
                  678-400-0580



“The Ecommerce Guy”
9:55 am
 YMS
 Day 2
colderice
The
 Golden
  Rule

 Don’t
bore me!

colderice
colderice
colderice
Everybody knows....




colderice
Text




colderice
by colderice
   *rwpike
colderice
colderice
We have the
            technology
             but never
              asked
              WHY?


colderice
colderice   12
colderice
Too much focused on the process and not enough
on strategy.

No thought about the call to action.




 colderice
colderice
colderice
colderice
Let’s get one thing straight

Social is MORE
valuable to
business when
people are buying
and using your
products, than it is
for them to just talk
about it.
 colderice
colderice
colderice
colderice
colderice
colderice
colderice
colderice
colderice
colderice
colderice
Pompaii




                  Pompeii
colderice
colderice
colderice
GoingSocial.ColderICE.c
         om

  FREE
   Gift!


colderice
colderice
Raise your
hand if you
like offering
   FREE
  shipping

colderice
colderice
colderice
Opportunity




colderice     37
Dandelion Social Model




colderice                38
Facebook
 • Keep it current
 • Get content weekly
   from Feeds
 • Update it on the go
   (iPad, phone, etc.)
 • Photos, pictures,
   images!

colderice                39
colderice
Twitter
• Share industry news
• Listen to
  competitors
• Find what is
  peaking interest
• Build following
colderice               41
Search.Twitter.com
 colderice           42
Blogs

• The HUB
• 2 or 3x a Week
• Start now!
• Know your
  keywords

colderice          43
ScribeFire.com


colderice          44
YouTube
 • Top ranking SEO
 • Most shared
   content on the
   web
 • Mobile ready
 • Easy K.I.S.S.
colderice            45
Google Alerts

• Kid tested
• Mother
  approved
• The grandaddy

colderice                46
colderice   47
No Thank You!




colderice       48
colderice   49
colderice   50
colderice   51
colderice   52
Where to start?




colderice
Fish where the fish
                   are...




colderice                   54
Fire, Ready, Aim
colderice                55
Ready, Aim, Fire
colderice                56
The Loyalty Loop
By: Paul Marsden

colderice
colderice
colderice
Influence
colderice               60
Burberry – Art of the Trench




 colderice
Commerce
colderice
Make



      Feel Special
colderice
Velvet
  Ropes
  Rock!


colderice
colderice
colderice
Targeted Social
     Marketing




colderice            67
And one more
         thing….


colderice
Give the customer
   what they to figure
  “Our job is want?
   NO!
  out what they want
    before they do”
   “Our job is to figure
   out what they want
   before they do”


colderice
Join the
                conversation...




 TheEcommerceGroup.org

colderice
colderice

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Social Persuasion for Commerce - Yahoo Merchant summit Keynote by john lawson of colder ice