Bleeding-edge content can define you as an expert in your niche. Become an authority in your field by predicting trends using everyday tools. Learn how to define your audience, dive into your analytics, and develop authentic content to drive traffic to your website.
Predicting Trends to Create Killer ContentMelanie Nelson
Bleeding-edge content can define you as an expert in your niche. Become an authority in your field by predicting trends using everyday tools. Learn how to define your audience, dive into your analytics, and develop authentic content to drive traffic to your website.
More Engagement, Less Effort: The Lowdown on Marketing AutomationHunter Boyle
Want to turn strangers into raving fans while you sleep? It may not happen overnight, but automated marketing can help you build your audience, nurture relationships and grow your bottom-line results. All at a fraction of the effort and investment of standard email marketing processes. Want to learn more?
Whether you're just starting out or improving an existing program, join us to get the lowdown on simple ways to make automated marketing do your heavy lifting. We'll look at real-world examples and research, so you'll come away ready to take action.
Presented by Hunter Boyle & DJ Waldow at Explore Social Media
Summary: Why does Google have algorithm updates? What are the myths and realities behind Google's Core Updates (starting with Medic), does E-A-T matter, and what can you do to recover your site traffic if you were hit with this update.
NOTE: SOME SLIDES CENSORED for Public View.
Ungagged conference sessions can only be shared by the permission of the speaker. Most of this slide deck can be viewed publicly, but a few slides are not for public viewing and items, in part or in whole, have been redacted.
____________________
This slide deck was presented at the Ungagged LA Conference Nov 2019.
Predicting Trends to Create Killer ContentMelanie Nelson
Bleeding-edge content can define you as an expert in your niche. Become an authority in your field by predicting trends using everyday tools. Learn how to define your audience, dive into your analytics, and develop authentic content to drive traffic to your website.
More Engagement, Less Effort: The Lowdown on Marketing AutomationHunter Boyle
Want to turn strangers into raving fans while you sleep? It may not happen overnight, but automated marketing can help you build your audience, nurture relationships and grow your bottom-line results. All at a fraction of the effort and investment of standard email marketing processes. Want to learn more?
Whether you're just starting out or improving an existing program, join us to get the lowdown on simple ways to make automated marketing do your heavy lifting. We'll look at real-world examples and research, so you'll come away ready to take action.
Presented by Hunter Boyle & DJ Waldow at Explore Social Media
Summary: Why does Google have algorithm updates? What are the myths and realities behind Google's Core Updates (starting with Medic), does E-A-T matter, and what can you do to recover your site traffic if you were hit with this update.
NOTE: SOME SLIDES CENSORED for Public View.
Ungagged conference sessions can only be shared by the permission of the speaker. Most of this slide deck can be viewed publicly, but a few slides are not for public viewing and items, in part or in whole, have been redacted.
____________________
This slide deck was presented at the Ungagged LA Conference Nov 2019.
A look at the history of how Google Search uses language walking users through a timeline starting with the "Bag of Words" approach and ending with BERT marking Google's quest for true NLP interpretation of language and then linking these changes to what it means to search and for search marketers.
This presentation was given at State of Search in Dallas TX.
Creating an Authentic Customer Connection: Data-Driven Strategic StorytellingConductor
In a world increasingly saturated with data and information, visualizations are a potent way to break through the clutter, tell your story, and persuade people to action. Raw statistics by themselves are fine. But showing in context, whether with a simple chart or more creatively in an interactive form, is the future of sharing information and storytelling and needs to be embedded in the thinking of all communications professionals. Adam Singer of Google will share some data visualization and analysis best practices for both your internal business uses and external marketing to tell the clearest, highest impact stories.
Social Media and Networking Strategies by Christine Salberg of Innovative PlanItchrissalberg
Social media strategies that can be used pre, during and post a networking event to increase your social media presence.
Presented by Christine Salberg of Innovative PlanIt
www.innovativeplanit
Innov8ivePlanit
Lê Trường An – Dịch giả – Tác giả – Marketer – chuyên thực hiện các dự án SEO, Social Media, Dịch thuật và xuất bản nội dung. Ngoài ra, Lê Trường An liên tục cập nhật nội dung blog với các chủ đề SEO, Marketing và nhiều hơn nữa…
---
Content Creator Lê Trường An
Chuyên viên Marketing – Tác giả - Dịch giả tại letruongan.com
Chuyên viên Marketing tại BrainCoach
Chuyên viên Content Marketing tại FoogleSEO
Dịch vụ Marketing – SEO – Content Marketing
The Power of Visual Content - State of SearchMatt Siltala
The power of Visual and Creative content presentation at State of Search. Learn about the different types of visual content, such as infographics, motion graphics, interactive graphics, videos, sales sheets, power points etc. Many case studies on social media and links, social mentions and how it helps branding are shared.
Do You Have a Healthy Facebook Heart Rate?
Discover symptoms of a Social Media Heart Attack by understanding the vital signs of your Facebook Heart.
Then, let Facebook Insights and Facebook Graph Search work your Social Media Body to the core.
SEO Case Study - Hangikredi.com From 12 March to 24 September Core UpdateKoray Tugberk GUBUR
Start Summary:
"131% Organic Session Increase in 5 Months
62% Impression Increase in 5 Months
144% Clicks Increase in 5 Months"
This SEO Case study is about Google Core Updates and their impacts on biggest financial institution website in Turkey.
I have started to work in Hangikredi.com at 26 March 2019. But, the company's website had been affected by 12 March Google Core Update very negatively.
I had started to work in here while a crisis had been happening.
I had examined the web site and figured it out that the real problems were crawl budget, authority signasl and relevancy-entity connection. I have activated social media, Google My Bussiness accounts, I have entered financial forums, every other alternative channel. I created a news publisher network about us. I cleaned the misleading status codes, HTML and CSS mistakes, optimised meta tags, fixed the redirection chains, I used the image compressions and deleted lots of unnecessary URL and their contents, I created the internal link structure from scratch.
Until 5 June Google Core Update, we were winners again.
We had regained all of our traffic lost. Until 1 August server atack, we were okay, then in one day, everything went wrong.
I had started from 0 again...
I had been optimising web site's offpage signals for regain the trust of Google AI and I had been supporting this strategy with onpage elements.
After 24th September Google Core Update, there was another success. We breaked the crawl load/rate record, avarage site position, CTR and impression, click records for site history.
In this CASE Study, you are gonna find details of a SEO Success Story with graphics and also some funny cencor images from my life.
End Summary:
"12 March, 5 june and 24 September Google Core Updates with 1 August Server Atack are the milestones of this SEO Casse Study. You will find all details from our view of point. I hope you will like it."
SPEAK EASY: THE RISE OF VOICE SEARCH (Mindshare Fast - Brighton SEO 2017)Saeley-Ewan Johnson jnr
An analysis of voice technology, assistants and voice search. A research piece on the current state of play and a global view over the future of voice.
Download the full report: http://bit.ly/MSspeakeasy
A look at the history of how Google Search uses language walking users through a timeline starting with the "Bag of Words" approach and ending with BERT marking Google's quest for true NLP interpretation of language and then linking these changes to what it means to search and for search marketers.
This presentation was given at State of Search in Dallas TX.
Creating an Authentic Customer Connection: Data-Driven Strategic StorytellingConductor
In a world increasingly saturated with data and information, visualizations are a potent way to break through the clutter, tell your story, and persuade people to action. Raw statistics by themselves are fine. But showing in context, whether with a simple chart or more creatively in an interactive form, is the future of sharing information and storytelling and needs to be embedded in the thinking of all communications professionals. Adam Singer of Google will share some data visualization and analysis best practices for both your internal business uses and external marketing to tell the clearest, highest impact stories.
Social Media and Networking Strategies by Christine Salberg of Innovative PlanItchrissalberg
Social media strategies that can be used pre, during and post a networking event to increase your social media presence.
Presented by Christine Salberg of Innovative PlanIt
www.innovativeplanit
Innov8ivePlanit
Lê Trường An – Dịch giả – Tác giả – Marketer – chuyên thực hiện các dự án SEO, Social Media, Dịch thuật và xuất bản nội dung. Ngoài ra, Lê Trường An liên tục cập nhật nội dung blog với các chủ đề SEO, Marketing và nhiều hơn nữa…
---
Content Creator Lê Trường An
Chuyên viên Marketing – Tác giả - Dịch giả tại letruongan.com
Chuyên viên Marketing tại BrainCoach
Chuyên viên Content Marketing tại FoogleSEO
Dịch vụ Marketing – SEO – Content Marketing
The Power of Visual Content - State of SearchMatt Siltala
The power of Visual and Creative content presentation at State of Search. Learn about the different types of visual content, such as infographics, motion graphics, interactive graphics, videos, sales sheets, power points etc. Many case studies on social media and links, social mentions and how it helps branding are shared.
Do You Have a Healthy Facebook Heart Rate?
Discover symptoms of a Social Media Heart Attack by understanding the vital signs of your Facebook Heart.
Then, let Facebook Insights and Facebook Graph Search work your Social Media Body to the core.
SEO Case Study - Hangikredi.com From 12 March to 24 September Core UpdateKoray Tugberk GUBUR
Start Summary:
"131% Organic Session Increase in 5 Months
62% Impression Increase in 5 Months
144% Clicks Increase in 5 Months"
This SEO Case study is about Google Core Updates and their impacts on biggest financial institution website in Turkey.
I have started to work in Hangikredi.com at 26 March 2019. But, the company's website had been affected by 12 March Google Core Update very negatively.
I had started to work in here while a crisis had been happening.
I had examined the web site and figured it out that the real problems were crawl budget, authority signasl and relevancy-entity connection. I have activated social media, Google My Bussiness accounts, I have entered financial forums, every other alternative channel. I created a news publisher network about us. I cleaned the misleading status codes, HTML and CSS mistakes, optimised meta tags, fixed the redirection chains, I used the image compressions and deleted lots of unnecessary URL and their contents, I created the internal link structure from scratch.
Until 5 June Google Core Update, we were winners again.
We had regained all of our traffic lost. Until 1 August server atack, we were okay, then in one day, everything went wrong.
I had started from 0 again...
I had been optimising web site's offpage signals for regain the trust of Google AI and I had been supporting this strategy with onpage elements.
After 24th September Google Core Update, there was another success. We breaked the crawl load/rate record, avarage site position, CTR and impression, click records for site history.
In this CASE Study, you are gonna find details of a SEO Success Story with graphics and also some funny cencor images from my life.
End Summary:
"12 March, 5 june and 24 September Google Core Updates with 1 August Server Atack are the milestones of this SEO Casse Study. You will find all details from our view of point. I hope you will like it."
SPEAK EASY: THE RISE OF VOICE SEARCH (Mindshare Fast - Brighton SEO 2017)Saeley-Ewan Johnson jnr
An analysis of voice technology, assistants and voice search. A research piece on the current state of play and a global view over the future of voice.
Download the full report: http://bit.ly/MSspeakeasy
Internet Public Relations Distribution StrategyBrian Tudor
Brian Tudor creates an Internet Public Relations Distribution Strategy for FK Diamonds for his Strategic Internet Public Relations calls at Full Sail University
Blogging in the Age of Content SaturationDenamico Inc.
Lindsey Graff & Diane Kulseth of Denamico share their insights on content saturation and how to build a successful blogging strategy for companies in any industry.
Understanding the Trio: Social Media + Content Marketing = Killer SEOForRent.com
Join Erica Campbell Byrum, Director of Social Media for ForRent.com and Homes.com, as she shares her 2014 NAA presentation on how to reap the SEO benefits of an integrated social media and content marketing strategy.
Understanding the Trio: Social Media + Content Marketing = Killer SEOErica Campbell Byrum
The relationship between social, search and content marketing has radically changed. Content is now consumed and distributed locally and globally, across multiple devices (PC, mobile, tablet) and in multiple formats (text, video, images), leading to an abundance of content online. As a result, social engagement is becoming increasingly dependent on high-quality content, and search engines have begun to take social signals into account. This session will teach you how content and social media drive SEO rank, how to develop a framework for creative and efficient content creation and learn what types of content work for better marketing results.
This presentation was given by Erica Campbell Byrum, Director of Social Media for ForRent.com and Homes.com at the National Apartment Association (NAA) Conference & Exposition in Denver, CO in June 20, 2014. #NAAEduConf
Setting Social Strategy: Finding the right networks, posting the right messages at the right time. Kristen Ferrer presenting at the 2014 Virginia Women's Business Conference.
Featuring Lee Odden @LeeOdden and Content Marketing Institute’s Joe Pulizzi @JoePulizzi. Weekly chat series leading up to Content Marketing World 2013 in Cleveland, Ohio.
How to Build a Content Strategy to Maximize ResultsMarcel Santilli
Genuinely Useful Content: Building a Long-Term Content Strategy that Will Help You Maximize Results with Social Media, Google and SEO
A successful content strategy is all about consistently creating and delivering genuinely useful and relevant content that attracts and nurtures just the right audience, your decision-makers and those that influence them. But with limited budget and resources, it’s not always easy to build a sustainable, long-term content strategy that delivers measurable results that align with your business goals.
In this presentation you will learn how to build and execute a successful content strategy that will help you maximize results with social media, Google and SEO. It’s about creating the right mix of content and social media that will earn your audience’s trust and eventually drive demand for your business.
Highlights:
- Steps to build a B2B content strategy from the ground up
- How to optimize content to perform well in social media and search
- How to scale your program and crowdsource your content creation
- How to build a metrics framework and measure ROI of your program
- Example of a successful content strategy in action
- Tools and resources to help you
This presentation is based on real life experience building a content strategy for IBM Security.
Learn easy way to impact your content marketing and social media results - today. This presentation includes tips on Google+, Google Authorship, SlideShare, Chat Apps like Snapchat, writing and blogging advice, and more.
Content Marketing in 15 Minutes a Day for RestaurantsAnn Handley
What if you have mere minutes a day to market with content? Can it be done? Yes, once you get a plan in place. Here's a deck Shelly Kramer of V3 Integrated Marketing and I co-presented at the International Pizza Expo.
Marketing Profs' Ann Handley and V3 Integrated Marketing's Shelly Kramer co-presented at the International Pizza Expo in Las Vegas in March 2014.Content Marketing in 15 Minutes a Day is focused on how restaurant industry professionals with businesses large and small can maximize their content marketing and social media efforts.
Topics covered included:
- How social media influences buying behavior
- Challenges for business owners related to content marketing and social media
- How to do your homework and figure out what kind of social media will work for you
- How to start with a competitive analysis
- How to develop a content marketing plan and a social media marketing plan
- Tricks for effective engagement across platforms
- Tools you can use to help maximize your social reach
- Mobile trends for restaurants and how to integrate mobile into your overall strategies
- How to look at your overall goals, your strategy and measure ROI
How to Make Your Business Irresistible Online and Offline (Part 2)High Five Media
Getting customers to your business starts with an online presence that lures them into your brick and mortar. Learn how to set breadcrumbs online using Social Media Optimization (SMO) tactics.
Original Research for Marketing: Answers to the Most Common and Challenging Q...Mantis Research
These slides are from a webinar I delivered for Buzzsumo. It reveals findings from our latest research and answer the toughest questions people have when starting their own research project.
The Shareable Content Revolution: Are You Ready?Kelly Duffort
In the age of social search, content marketers must plan, write, edit and manage content that inspires people to share it with their social networks. They should understand how their content is being displayed once it is shared. They should also stay on top of where and how people are sharing their content via monitoring tools.
How To Increase Followers On Instagram | 20 Tips To Increase Instagram Follow...Simplilearn
This tutorial on "How to increase followers on Instagram" will help you understand the top 20 tips used for increasing Instagram followers. However, getting noticed and growing an engaged audience on Instagram is not an easy task. Gaining likes and followers on Instagram help to spread brand awareness and reach potential customers. But, if you are among those marketers who want to know "How to get followers on Instagram?", this video is the best choice for you.
Below are few important tips for your Instagram captions, hashtags, profile, and more, that help you on what to post on Instagram in order to gain more followers and way more visibility in a short period of time.
1: Take advantage of your bio
2: Use relevant hashtags for your content
3: Post your content at the right time
4: Steal followers from your competitors
5: Pay for sponsored posts and product reviews
6: Use geotags for easier discoverability
7: Use Instagram stories to attract followers and grow your
userbase
8: Highlight important stories
9: Ask for followers
10: Take on the latest trends to get more followers
11: Run contests and giveaways
12: Stay consistent with your posts
13: Keep track of your Instagram following
14: Use Instagram ads
15: Create visually attractive and eye-catching advertisements
16: Take advantage of Instagram tools
17: Develop your own signature style
18: Use user engagement to your advantage
19: Use high-quality images and videos
20: Promote your Instagram page on other social media channels
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Many marketers are still playing “Where’s Waldo” when it comes to measuring the real ROI of content. That’s because they start thinking about it too late in the process.
In this B2B Content Hacks session, Marketo’s Heidi Bullock reveals the secret to achieving actionable insight into content ROI.
New Content = New Customers: These Key Changes Can Jumpstart Your Website Tra...infomediadotcom
If you’re getting less traffic on your website than you expected, creating new content could be your solution to sluggish numbers. Find out how to incorporate things like text and photos into your site in this webinar from Infomedia’s Communications Director, Carrie Rollwagen. We'll cover which content areas matter most, how to come up with content ideas, and how to use images to updates the look of your site.
Similar to Predicting Trends to Create Killer Content for #FinCon12 (20)
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
3. WHAT YOU NEED TO KNOW
• What is an editorial calendar
• How using one can benefit you
• How to find content based on:
• Traffic
• Popular posts
• Data analysis
• Trends
• Keyword Tools
• Social Media
• How to Get Readers to Stay
• Tools to implement and maintain your calendar
@CentsibleLife @chilihead @kellyology #FinCon12
6. WHY USE ONE?
• Plan your work schedule
• Keep track of your ideas
• Don’t ignore your ideas
• Focus your writing efforts
• Great for multi-author blogs
• Find similar topics & rearrange into a series or an e-book
• Know what’s coming up
• Let your advertisers know what’s coming up
• Integrate your social media updates
• See at a glance whether you can take on new projects
@CentsibleLife @chilihead @kellyology #FinCon12
7. FINDING CONTENT IDEAS
FOR YOUR CALENDAR
Example: Free Summer Activities Post
@CentsibleLife @chilihead @kellyology #FinCon12
8. CREATING CONTENT
Repurpose Posts: Free Summer Activities, based on
past post.
Other Ideas:
• Popular Posts
• New Spin
• Updates
• Adding photos, infographics, graphs
• Classic Topics
• New spin
• Ask the readers
• Latest News
@CentsibleLife @chilihead @kellyology #FinCon12
9. TRAFFIC SPIKES
What is a traffic spike?
Beyond normal fluctuations in traffic an influx of readers come
to a particular post or your site. Traffic spikes come from a
variety of places including social media, referrals, and
keyword searches.
@CentsibleLife @chilihead @kellyology #FinCon12
10. TRAFFIC SPIKES
Use analytics to find data
What are people searching for?
What post get the best response?
Social Sharing
Comments
Views
@CentsibleLife @chilihead @kellyology #FinCon12
11. EXIT PAGES
Pay attention to where readers exit.
If someone doesn’t click, they appear as ‘0’ seconds
in analytics.
What can you do to get them to stay?
@CentsibleLife @chilihead @kellyology #FinCon12
12. PLUGINS TO GET VISITORS TO STAY PUT
nRelate Plugin:
Related Posts
nRelate Plugin:
Popular Posts
Disqus Community
@CentsibleLife @chilihead @kellyology #FinCon12
14. BOUNCE RATES
High Bounce Rate=
= Low Bounce Rate
Take it with a grain of salt, dig into the stats for details.
@CentsibleLife @chilihead @kellyology #FinCon12
15. ANALYTICS TOOLS
Google Analytics*
StatCounter*
SiteMeter*
JetPack for Wordpress
GetClicky*
(*available on WordPress and Blogger)
@CentsibleLife @chilihead @kellyology #FinCon12
16. HOW TO USE THE DATA
Compare Past to Present: 40 Free Summer Activities
Initial Post:
Traffic Spike following initial post (mainly due to Pinterest)
Visitors staying on average nearly 6 minutes on post
Visitors Clicking through to other post raise overall traffic
One Month Stats:
Pageviews up 109% vs. previous month
Average Time on Site up 23% vs. previous month
Through August 2012:
Pageviews up historically 70%
Time on site up 16%
Adsense Revenue Increased 34%
@CentsibleLife @chilihead @kellyology #FinCon12
17. HOW TO USE THE DATA
Keyword Terms on StatCounter over 20 hour period
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30. NOW WHAT?
1. Don't get caught up in the analysis.
2. Use the keywords or keyword phrases you've discovered to
create blog post titles for your Editorial Calendar.
3. Use keywords or keyword phrases throughout the post.
Headers up to <h3>
In 1st Paragraph (first 150 words).
Last Paragraph – last sentence
5 times minimum per post per key word
Alt Text for Pictures
Text Links (Outbound and Inbound)
Vlog Titles
Vlog Transcripts
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31. FINDING TRENDS VIA SOCIAL MEDIA
• Facebook
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45. TOOLS YOU CAN USE
• Keep a notebook and pen handy!
• Use your phone to take voice memos.
• Classes
• Plugins
• Google Calendar
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47. WHAT YOU NEED TO KNOW
What is an editorial calendar
How using one can benefit you
How to find content based on:
Traffic
Popular posts
Data analysis
Trends
Keyword Tools
Social Media
How to Get Readers to Stay
Tools to implement and maintain your calendar
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48. TOOLS YOU CAN USE
Facebook.com/Kellyology.net
Facebook.com/BloggingBasics101
Facebook.com/CentsibleLife