- The Skopos theory introduced by Hans Vermeer defines the "skopos" or purpose of a translation as determining the translation methods and strategies.
- Vermeer's theory focuses on understanding why a source text is being translated and what function the target text will serve in order to produce an adequate translation.
- The theory proposes that a target text must fulfill its skopos or purpose for the target culture, be internally coherent, and coherent with the source text, with the skopos taking precedence over other factors.