2. What we assume
“It is assumed that another text, source-text, exists
and that this has been used as a starting point in the
production of the translation, the target text”
(Schjoldager 2008: 18).
“It is assumed that certain features in the source
text have been transferred from the source text to
the target text” (Schjoldager 2008: 18)
“It is assumed that the source and target texts share
certain features that can be ascertained in a
comparison between the two” (Schjoldager 2008:
18).
3. What is „politics‟ ?
Social relationships
dealing with the
distribution of power,
the act of governing
and/or the use of
authority.
5. Political Rhetoric
Persuasive speech intervening in political
discourses.
Narrowly, speech (or writing, of course) on
overtly political themes.
Broadly, the way language influences power
relationships.
6. What is this language
attempting?
„My fellow citizens.‟
We are a nation of Christians and Muslims, Jews
and Hindus, and non-believers. We are shaped
by every language and culture, drawn from every
end of this Earth.
7. Lincoln‟s Second Inaugural
Neither party expected for
the war the magnitude or
the duration which it has
already attained. Neither
anticipated that the cause
of the conflict might
cease with or even before
the conflict itself should
cease. Each looked for
an easier triumph, and a
result less fundamental
and astounding. Both
read the same Bible and
pray to the same God,
and each invokes His aid
against the other.
8. Rules of 3 – Back to
Obama
That we are in the midst of crisis is now well
understood. Our nation is at war against a far-
reaching network of violence and hatred. Our
economy is badly weakened, a consequence of
greed and irresponsibility on the part of some but
also our collective failure to make hard choices
and prepare the nation for a new age. Homes
have been lost, jobs shed, businesses shuttered.
Our health care is too costly, our schools fail too
many, and each day brings further evidence that
the ways we use energy strengthen our
adversaries and threaten our planet.
9. Weighted Language
A euphemism is a substituted for another word
when there is a constraint on being explicit for
fear of causing offence or distress.
Dyseuphemisms do the opposite – they are
words used to highlight the gritty details, often for
shock value.
Both are used for political purposes.
11. Weighted Language
Girlfriend, Partner,
Wife, Companion,
Lover, Friend,
Roommate, Mrs. Miss,
Ms
African-American,
Black, Colored, Person
of Color, Negro
13. What to do?
Fire av ti nordmenn foretrekker etnisk norsk
toppsjef
37 prosent av norske arbeidstakere ville valgt en
nordmann i sjefsstolen fremfor en ikke-vestlig
med samme kvalifikasjoner.
