The Royal Guide to Google Safe (and Penalty Free) Link Building

The Royal
Guide to
Google Safe
Link Building
Pubcon Las Vegas 2014
#Pubcon @YoungbloodJoe

@YoungbloodJoe #LinkBuilding #Pubcon #BeRoyal

Note from a Googler
GOOGLE ASKED ME TO TELL YOU THAT THE
ONLY PENALTY FREE WAY TO GET LINKS IS
TO NOT GET LINKS AT ALL. SOMETHING
ABOUT FOCUSING ON THE USER BLAH BLAH
BLAH BLAH BLAH BLAH BLAH BLAH BLAH

How to Do Scholarship Link Building
1.Setup the Scholarship via Scholarship Management
2.Create a page on your website describing the scholarship
3.Find targets on EDU sites to link to your scholarship page
4.Get listed in Scholarship Search Engines / Directories
5.Use Scholarship related content to drive links

FindExpertsToInterview.com

Doing an interview is just
a special time, you’ll
enjoy it as much as you
enjoy the extra rankings
and traffic you’ll get.
- Eric SEOMer

How To Do Interview Link Building
1. Join the FindExpertsToInterview.com email list and MyBlogU.
2. Seek out an expert to interview and arrange how you’re going to do the
interview. (email, phone call, Google hangout or TinyChat, in person with
video, etc..)
3. Write up some ideas for questions you’ll want to talk about and let the
person you’re interviewing know your rough idea of how the interview
will go so they know what to expect.
4. Once the interview is done publish it and ask them to Tweet, post on
Facebook and Google+ etc..
5. Use that interview for other outward facing communications to show
that you are a go to source for this sort of information.

How To Do Photo Credit Link Building
1. Use UberSuggest.org set to “Images” and type in base query (in my
example it was “Kansas City Royals”)
2. Take list of all applicable keywords and put them in Google Adwords
Keyword Planner under “Get search volume for a list of keywords or
group them into ad groups”
3. Sort by search volume and find image keywords that match content
you’re creating such as blog posts, articles, product pages, etc..
4. Find image queries that currently don’t have a lot of good results
5. Make the images and publish them on your site with Alt and Title tags.
6. Do reverse image searches at least once per month to find new websites
that have used your image and ask for a “photo credit” with a link to the
original article.

How To Do Creative Laboratory Link Building
1. Scan technology sites like Kickstarter and Reddit.com/r/technology to
see what people are talking about.
2. Come up with ways you can align your brand with the new technology.
3. Create concept videos and artist interpretation images that are done in
nice quality.
4. Publish content on it’s own page and write a blog post about it
5. Spread via social media and press release
6. Scan internet for mentions of creative concept project and make sure
those articles are linking to the page about it (most will) or to your home
page.

How To Do Reddit Link Building
1. Look at the types of content shared on any of the Default sub-
reddits such as DataisBeautfiul.
2. Create content that matches that sub-reddit and target reddit users
to share the content on our behalf. (some allow you to self-submit
also)
3. Once your content is shared join in the conversation about the
content.
4. Encourage upvotes on your content by sharing it in social media
(don’t ask for upvotes)
5. Consider using Reddit ads to target a sub-reddit with thank you’s,
special discounts, etc.. For sharing and liking your content.

Link Building Guidelines
• Be Unique
• BE Helpful
• Be Authoritative
• Be Brave
• Be Creative
• Be Patient
• Be HAT (you agency folks)
• And lastly…
BE ROYAL

Resources list
• Scholarship Management: http://www.scholarshipmanagement.org/
• FindExpertsToInterview: http://www.findexpertstointerview.com
• MyBlogU: http://myblogu.com
• UberSuggest: http://ubersuggest.org/
• Keywordtool.io: http://keywordtool.io/
• Keyword Finder: https://kwfinder.com/
• Reddit’s new default announcement:
http://www.redditblog.com/2014/05/whats-that-lassie-old-defaults-
fell.html

Are You Not
Entertained?
ABOUT ME
• JoeYoungblood.com
• @YoungbloodJoe
• /in/JoeYoungblood
Want to Win at SEO, Social
Media, or Reputation
Management Strategy?
Let’s win together.

The Royal Guide to Google Safe (and Penalty Free) Link Building

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