Content Marketing Strategy by Ron Swanson or The Swanson Pyramid of Great Content Marketing

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How would Ron Swanson of NBC's TV series Parks and Recreation do content marketing strategy? He'd do it like a bad ass of course.

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  • Think you created great content? Put your money where your cat nip is. Use the following to help promote your content and gain links for your efforts. Don’t be afraid to test them all out and tweak to find which ones work best for your content and your website.Stumbleupon Paid DiscoveryTwitter Promoted TweetTwitter Keyword targeted Ads (brand new)Facebook AdsReddit AdsImgur Ads (coming soon)Pinterest Ads (coming soon)
  • Outsource what they can’t do. Ron would privaize the whole parks department through Chucky Cheese. Put a quarter go on a slide, put in a quarter see a duck.
  • Think you created great content? Put your money where your cat nip is. Use the following to help promote your content and gain links for your efforts. Don’t be afraid to test them all out and tweak to find which ones work best for your content and your website.Stumbleupon Paid DiscoveryTwitter Promoted TweetTwitter Keyword targeted Ads (brand new)Facebook AdsReddit AdsImgur Ads (coming soon)Pinterest Ads (coming soon)
  • Think you created great content? Put your money where your cat nip is. Use the following to help promote your content and gain links for your efforts. Don’t be afraid to test them all out and tweak to find which ones work best for your content and your website.Stumbleupon Paid DiscoveryTwitter Promoted TweetTwitter Keyword targeted Ads (brand new)Facebook AdsReddit AdsImgur Ads (coming soon)Pinterest Ads (coming soon)
  • Think you created great content? Put your money where your cat nip is. Use the following to help promote your content and gain links for your efforts. Don’t be afraid to test them all out and tweak to find which ones work best for your content and your website.Stumbleupon Paid DiscoveryTwitter Promoted TweetTwitter Keyword targeted Ads (brand new)Facebook AdsReddit AdsImgur Ads (coming soon)Pinterest Ads (coming soon)
  • Think you created great content? Put your money where your cat nip is. Use the following to help promote your content and gain links for your efforts. Don’t be afraid to test them all out and tweak to find which ones work best for your content and your website.Stumbleupon Paid DiscoveryTwitter Promoted TweetTwitter Keyword targeted Ads (brand new)Facebook AdsReddit AdsImgur Ads (coming soon)Pinterest Ads (coming soon)
  • Content Marketing Strategy by Ron Swanson or The Swanson Pyramid of Great Content Marketing

    1. 1. Presentation Title Here Content Marketing Strategy by Ron Swanson Tony Wright CEO & Founder, Wright IMC Joe Youngblood Senior Specialist
    2. 2. About Me – – – – – – – Had a web site mentioned in Wired Magazine Had websites mentioned on CNN, NBC, FOX, CBS, ABC etc.. Established ‘Game Music Videos’ as a type of video content Eat, sleep, breathe, content marketing and link building Senior Specialist at WrightIMC (we rock) Tweet me @YoungbloodJoe Tell Greg Gifford how good this is at #GregvsJoe
    3. 3. asfasf
    4. 4. Simplicity: Don’t make things too hard Image slide
    5. 5. Brainstorm: Have lots of ideas ready to go
    6. 6. Finish: Get stuff done. Image slide
    7. 7. Toughness: Not all content will do great
    8. 8. Logs: Record the important stuff for easy reuse
    9. 9. Expectations: Set them low
    10. 10. Targeting: Know your audience
    11. 11. Code: Have a code, stick to it
    12. 12. Work: Get it over with quickly
    13. 13. Curiosity: Acceptable only when something you thought you knew goes very wrong
    14. 14. Plan for the Worst: All awesome things come to an end
    15. 15. Strengths: Know the strengths and capabilities of your team
    16. 16. Fast: The slow get eaten Image slide
    17. 17. Have Fun: Be an unstoppable good idea machine
    18. 18. Stay Controlled: Don’t let pushy bosses / clients get too involved
    19. 19. New Things: Try new approaches to things you think you know
    20. 20. Image slide
    21. 21. Geo-Targeting: target the right country / city / region
    22. 22. Find Influencers: Get them to recommend your content
    23. 23. Social Strategy • Sorry no Ron Swanson image here. • List of Facebook Graph Search queries: http://wrightimc.com/blog/2013/08/12/thegiant-list-of-facebook-graph-searchqueries/ • Link to Pubcon Austin Presentation: http://www.slideshare.net/joeyoungblood/p ubcon-austin-2013-using-social-networksto-create-distribute-and-kickass-at-content • Reddit Ad formats: http://blog.reddit.com/2013/10/remakingour-self-serve-advertising.html
    24. 24. Celebrate: Enjoy your successes
    25. 25. Now you’re ready
    26. 26. That’s it
    27. 27. That’s it – – – – My site: JoeYoungblood.com WrightIMC Blog: WrightIMC.com/Blog More sweet slides at: SlideShare.net/JoeYoungblood Twitter: @YoungbloodJoe

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