What will search look like when it becomes one big platform? Will Google still reign or will another company rise up and challenge them? Will consumers be ok with loss of privacy in exchange or potentially faster and thought-free searches? I teach you how to predict the future of a system using science, philosophy, psychology, and trends in technology.

1. Search in the Age of
Automation
A journey through innovation and internet
powered search to the future.

3. Marketing Theorist – A marketer who creates theories about the
future of consumer behavior, technology, and how to reach the
future consumer.

6. SCIENCE & PHILOSOPHY

17. THE INTERNET TENDS TOWARDS
ORDER

19. ENTROPY

20. ENTROPY

21. THE MEANING OF LIFE
• Meaning of all Life – the Physics theory based on entropy and
thermal dynamics.
• Meaning of biological Life – To create more offspring in each
generation than the last, to spread the species, TO SURVIVE.
• Meaning of Intelligent Life – My theory: To make the next
generation better, able to do more with the same energy input,
and produce offspring.
• Meaning of Business Life – the Going Concern Assumption “To
exist into the foreseeable future”

22. THE PREDICTIVE BRAIN

23. INTELLIGENT LIFE

26. MECHANISMS INTELLIGENT LIFE HAS
TO ACHIEVE THE MEANING OF LIFE
• Trust – expressed by communities working together in ever
increasing sizes.
• Greed – expressed by individuals seeking to use Trust to benefit
their offspring the most.

28. TYPES OF INTELLIGENT LIFE FORMS
• People – Regular intelligent life that has a conscious, can speak
or transmit thoughts to each other, can learn complex processes
and make discoveries on short time scales, can record
knowledge and pass it on. Uses the TRUST mechanism to
generate value for their future generation.
• Kings – Regular intelligent life that has tricked PEOPLE into
thinking they are more advanced, has the same attributes as
well. Uses GREED mechanism to generate value for themselves
and their future generation.

29. KINGS DON’T LIKE TO LOSE THEIR
CROWNS

30. HOW TO TOPPLE A KING
1. Kill it
2. Severely wound it, make it unfit to be a King
3. Challenge the King and embarrass it, making it better
4. Perform a heart transplant to give it a new heart (not really a
topple, but a good compromise)

31. THE MORTAL ENEMY OF KINGS
INFORMATION

32. TOOLS A KING CAN USE
1. Buy a threat
2. Make treaty with a threat
3. Compassion (very costly option)
4. Derision and Division (cheapest option)
5. Duplicate a threat for their subjects
6. Misdirection and Projection
7. Blackmail
8. Paying Politicians

33. TOOLS A KING CAN USE (cont’d)
9. Pricing warfare (out-price a threat)
10. HR Warfare (steal employees)
11. PR Warfare (attack reputation)
12. Sneak attack (enter the market for a growing threat)
13. Lawsuit Warfare
14. The Double-Cross
15. The Fake Friend

34. A FEW MORE THINGS

35. CONSUMER DECISION
MAKING PROCESS

37. “Beware of he who would deny you access to information, for in his
heart he dreams himself your master.” – Sid Meier

39. Goden’s Law
GODEN’S LAW: Each day that Moore’s Law progresses, diffusion
of innovation continues, and technology systems remain relatively
open; the probability that a single human being anywhere on Earth
can access all of the world’s information instaneously approaches
1.

41. TECHNOCOALESCENCE
TECHNOCOALESCENCE: When two or more separate
technologies can be performed with a very small form-factor, they
tend to be combined into a new device.

45. LET’S PREDICT THE FUTURE

47. WHAT GOOGLE USED TO DO

48. WHAT GOOGLE DOES NOW

51. TASK COMPLETION ENGINE: A predictive, proactive, and fast
digital entity that exists to perform tasks to aid a human being’s
endeavors. For example ordering in food if the human is sad or
tired and also hungry. Relies on data inputs from a variety of
sources, does not rely on the human using a website.

53. RECENT EVIDENCE

59. Sundar Pichai at Google I/O 2016
• "evolving search to be much more assistive"
• "progress in all of these areas is accelerating thanks to profound
advances in machine learning and a.i. and I believe we are at a
seminal moment. we as Google have evolved significantly over
the past 10 years and we believe we are poised to take a big
leap forward in the next 10 years"

61. WITHHOLDING OF INFORMATION

62. IGNORING OPEN STANDARDS

63. HELP US INNOVATION:
YOU’RE OUR ONLY HOPE

66. HOW TO STAND OUT TO A.I.
• Reviews!!!!!
• Be everywhere the A.I. is being trained and/or thinks your
audience is.
• Write in good, easy to understand, sentences.
• Make unique images.
• Do unique things.
• Create an iOS and Android App that works synergistically with
your website.
• Create an Innovation department in your company.
• Stay on top of new tech the big companies are using.

67. PREDICTIONS

69. Google Predictions
• Google will introduce Voice Ads.
• Google will attempt to shutter competition by purchasing bot platforms.
• Google will begin acquiring location data & predictive intelligence startups
• After reading an ‘answer’ aloud Google will try to send users to apps, app
store, or website - some of these will be paid interactions
• Google will favor content from mobile apps installed on a device.
• Google will move away from using the phrase ‘search engine’ and the word
‘search’
• All Keyword data will be withheld from Google Adwords advertisers
• Google will introduce a new way to track users that is ‘better’
• Google may use duplicate images as a quality signal

70. Other Search Predictions
• A new search engine will emerge to challenge Google by 2020.
Built from the ground up with open standards and all the
components Google has built onto their search engine over the
years.

72. Other Predictions
• Affordable and efficient allergen / bacteria sensors for home.
• Smart devices will continue to proliferate and get smaller.
• A new device will emerge around 2018 that begins the era of moving
away from smartphones.
• A new way to display content will emerge (i.e. websites vs. apps vs. ?)
• By the year 2025, but likely beginning earlier, when ordering food from
a fast food or fast casual restaurant you will be able to customize your
order automatically to be tailored to your personal diet and dietary
needs as prescribed.
• Humans will conquer the ability to lift a few inches from the ground and
proliferate it. (already happening)
• Humans will first travel interstellar space in 65 years.