Thought Farming: Practical Implementations of Transient Hypofrontality
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The document provides tips and ideas for generating creative content. It discusses thought farming techniques for individuals, groups, freelancers, small businesses, agencies, and enterprises. These include researching topics, brainstorming ideas independently and in diverse groups, and leveraging online communities. The document also shares when marketers feel most creative and sample ideas generated from "potato idea farming". It concludes with links to online tools that can help spark new content ideas.
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Thought Farming: Practical Implementations of Transient Hypofrontality
- 1. Content Inspiration Get inspired to create awesome content Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #DFWSEO
- 6. Read this blog post: http://bit.ly/thoughtfarming Tweet at me during this talk: @YoungbloodJoe Hashtag: #DFWSE0
- 10. Neuroscience & Psychology of Creativity
- 11. Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #Pubcon
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- 23. Introspective Content Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #DFWSEO
- 28. Extrospective Content Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #DFWSEO
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- 42. Other Sub-Reddits to try /r/TIFU /r/TodayILearned /r/AskReddit /r/Iama /r/Videos /r/Gaming /r/Science /r/Futurology /r/Art Full list of Default Sub-Reddits: http://www.redditblog.com/2014/05/whats-that- lassie-old-defaults-fell.html Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #Pubcon
- 43. Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #DFWSEO
- 47. Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #DFWSEO
- 51. Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #DFWSEO
- 54. Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #DFWSEO
- 55. Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #DFWSEO
- 61. Other Keywords [keyword] + infographic [keyword] + images [keyword] + photos [keyword] + video [keyword] + quotes (or movie quotes) [keyword] + gif [keyword] + humor [keyword] + joke • [keyword] + chart • [keyword] + graph • [keyword] + 3d • [keyword] + game • [keyword] + future • [keyword] + news • [keyword] + technology • [keyword] + group • [keyword] + music Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #DFWSEO
- 65. Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #Pubcon
- 66. Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #DFWSEO
- 67. Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #DFWSEO
- 68. Brainstorming
- 70. Thought Farming An Experimental Creative Construct
- 72. Thought Farming – Personal Creativity 1. Get all parameters 2. Spend at least 2 to 4 hours researching the subject matter 3. Think about subject matter then 4. Immediately perform something your mind finds autonomous 5. Keep a note pad handy 6. Write down ideas 7. Repeat Managers – Get ideas from DIVERSE people in your enterprise, diverse meaning in ways of thinking, not necessarily in race, age, or gender.
- 74. Thought Farming – Group Creativity 1. Keep groups SMALL – no more than 6 or 7 people, no smaller than 3 people. 2. Have individuals research subject matter before hand and prepare one or two possible creative solutions. 3. Provide written instructions including the goal, objectives, and parameters / restrictions (i.e. budget or other resources) 4. Groups must be DIVERSE – Get people from different departments, different political ideaologies, different family backgrounds, different world views 5. No management, c-suite, etc.. Involved. Management’s job is to allow for creativity, not stifle it. 6. Hold a 30 minute group meeting and then break for creative ‘time out’ i.e. going to the gym, going for a walk, taking a bath, etc.. 7. Instruct group members to keep a memo pad / voice recorder etc.. With them during and/or after the activity. 8. Reconvene the meeting for another 30 minutes following the ‘time out’ and discuss the problem anew 9. Write down all creative ideas and solutions 10. Present final solutions to management with pros and cons
- 76. Who to not include in a group creative session 1. C-suite and Management – mere presence could keep employees from offering ideas they think will negatively impact their superiors views or them. 2. Zealots – employees who are too excited about group creativity – they will commandeer the session and stifle the inputs of others by their overly high energy level. 3. Negativites – employees who are; highly introverted, uninterested, have a currently high work load, who partake in office gossip, who have a bad track record of creating new ideas. 4. Moderators – Groups should be small enough to self moderate, simply have them elect one person to write down the ideas of the others. 1. Bonus – try having the group write down the ideas of another group member to help spur creativity and record sessions on audio or video for later review. 5. Different Generations – keep the groups within the same generations. Millennials should create with millennials, Boomers with Boomers, etc… 1. You can do this and have them submit their ideas, then make a group of the least effective members in each session with the most effective from the others to see if any more new ideas are created: However, research shows generational gaps tend to make it more difficult for these combined groups to create high quality solutions together.
- 77. Freelancers Join a Co-Working space and offer to trade Thought Farming time with other freelancers Ask you friends and family to assist on idea generation Use the /r/AskReddit subreddit to start generating ideas Make a Facebook post or send a Tweet asking for ideas Ask your client to help come up with ideas, but provide structure (i.e. I need 3 infographic ideas by next Wednesday from you) Ask your client to allow you to leverage their teams like the enterprise structure below Hire people on Forums, Mechanical Turks, Fiverr, etc.. to aid creative ideas (here’s a blog post where we did thisto come up with ideas for what we did / didn’t want in a logo) Plan ahead, creativity can’t be scheduled so give ample time for it to come to fruition without rushing
- 78. Small Agency Absolutely never tell someone they are not creative Invite SEO, PPC, Social Media, Analytics, Developers to participate Invite Freelancers you frequently utilize to participate Time is valuable so optimize by discovering who comes up with ideas quicker in what formats and environments Ask your client to help come up with ideas, but provide structure (i.e. I need 3 infographic ideas by next Wednesday from you) Ask your client to allow you to leverage their teams like the enterprise structure below Hire people on Forums, Mechanical Turks, Fiverr, etc.. to aid creative ideas Plan ahead, creativity can’t be scheduled so give ample time for it to come to fruition without rushing
- 79. Small Business Research infographics, videos, images, etc.. that your competitors have created and read up about how different types of content can be used to help with Marketing efforts. (the other types presuppose this knowledge is inherent in their workspace) Write down the first ideas you come up with and spend a day or two thinking about them When you’re not stressed (very important point) try and come up with a few new ideas Never leave home without a notepad or voice recorder (you should be able to have both on a smartphone!) Ask the internet for ideas, be blunt about it and ask your cities sub-reddit, webforums, etc.. for input If you have employees that are musicians, artists, writers, etc.. ask them to take 15 to 30 minutes to come up with ideas on their own without seeing your ideas Ask your family for help but don’t let them know any ideas you have, only what you want to accomplish
- 80. Large Agency Absolutely never tell someone they are not creative Invite SEO, PPC, Social Media, Analytics, Developers, PR, Branding, and other marketing related departments to participate Mix up teams – have employees not working on an account participate Invite legal, accounting, secretary’s, etc.. to participate if they want Limit interns to their own groups or have them work individually. Working with paid employees might cause stress and keep them from offering highly creative solutions Place older more seasoned employees in groups, millennials in their own group, etc.. Plan ahead, creativity can’t be scheduled so give ample time for it to come to fruition without rushing
- 81. Enterprise Absolutely never tell someone they are not creative Make creativity a priority – do this before other project planning VP’s / Directors – frequently ask your staff to be creative, don’t try and leverage your own creativity and ask others to complete your vision Survey your employees and have them tell you when they feel most creative, try to foster those creative environments Invite SEO, PPC, Social Media, Analytics, Developers, PR, Branding, UX and other marketing related departments to participate Get a good mix of work focus – especially in large departments for a 6 person group you might pull 1 PR, 1 Branding, 1 UX, 1 Social Media, 1 SEO, and 1 Designer or other combinations to make your groups diverse Mix up teams – have employees not working on an account participate Limit interns to their own groups or have them work individually. Working with paid employees might cause stress and keep them from offering highly creative solutions Place older more seasoned employees in groups, millennials in their own group, etc.. Plan ahead, creativity can’t be scheduled so give ample time for it to come to fruition without rushing
- 82. Marketer’s Data: How We’re Creative Data from survey (probably won’t get 100 so not most scientific study ever)
- 85. When Marketers Feel Most Creative While Driving While Playing Video Games After drinking mimmosas While smoking pot After drinking good coffee During motivational reading While watching or listening to entertainment While in the bath or shower After working out
- 92. My Ideas from Potato Idea Farming X times Potatoes were used in TV Did you know these X facts about Potatoes Comic about a potato’s confused online identity Potato Wars images – Star Wars inspired Potato Images X Potato myths that need to stop Award for best machine using a potato for energy Potato cook off Superman beating Lex Luthor with a potato
- 93. List of Tools https://www.youtube.com/trendsdashboard http://www.urbandictionary.com http://www.google.com/trends/ http://visual.ly/view http://www.portent.com/tools/title-maker http://www.hubspot.com/blog-topic-generator https://www.tumblr.com/explore/trending http://faqfox.com/ (if it’s working!) http://grepwords.com/ (paid) http://kwfinder.com/
Editor's Notes
- http://www.apa.org/monitor/nov03/creativity.aspx In 2003 the American Psychological Association published an article outlining a new category of Creativity. Until this time the popular thought was that creativity came from only super intellectuals and Psychology had an official definition of creativity that said that it had to be original and functional. The USPTO defined creative works as original, functional, and not an obvious extension of something that already exists. Little-C creativity are the small a-ha moments that make up our lives. In terms of marketing these can be the break through moments where you know what content to create. Big-C creativity are the big ideas that bring about major changes to a product, industry, or society. These are often accompanied by fame and fortune. Little-C creativity is where we’d like to focus as content marketers. We want to make good, creative content that people will enjoy and share in order to build authority through social media and links. Most everyone is capable of Little-C creativity. There is no such thing as right brain or left brain creatives.
- There is no right vs. left brain thinking, most people are able to come up with creative ideas.
- http://blogs.scientificamerican.com/beautiful-minds/2013/08/19/the-real-neuroscience-of-creativity/ http://journal.frontiersin.org/article/10.3389/fnhum.2013.00330/abstract http://www.sciencedirect.com/science/article/pii/S0191886911004491 Flow -- the mental state of being completely present and fully immersed in a task -- is a strong contributor to creativity. http://www.huffingtonpost.com/scott-barry-kaufman/consciousness-and-flow_b_1108113.html
- Green= The Executive Attention Network Red= The Default Mode Network (some call it The Imagination Network)
- The Executive Attention Network is a series of parts of the brain that are hyper focused on one thing.
- The Default Mode Network allows the brain to take in outside influences and information and do things like imagine the future, understand alternate scenarios, and seeing things from various perspectives.
- The Salience Network monitors the brains internal stream of consciousness and passes off a task to whichever network is best suited to handle the task.
- http://www.urbandictionary.com/
- http://www.space.com/30714-the-martian-movie-potato-mail.html
- People in Vegas are not fans or Microsoft, People in Dallas like something I can’t pronounce (and I live there) people in NYC like drunk kids
- YouTube Trends shows viewing or most shared videos in the past 24 hour period.
- http://www.google.com/trends/
- http://visual.ly/view
- http://www.portent.com/tools/title-maker
- http://www.hubspot.com/blog-topic-generator
- Giphy.com
- Map of who donated money for Potato Salad guy.
- https://kwfinder.com/
- https://www.tumblr.com/explore/trending
- Thought Farming: Mention that this framework is experimental at the moment, but that it’s provided here along with cited scientific papers to hopefully help.
- Freelancers have it hard, if they are not creatively zealous and are extroverted a Freelancer might thrive off of working with others. However, there is no established work place for them to do this. If they are creatively zealous and introverted they might be able to perform well, but have little validation of the quality of their ideas until the client presentation, which might be difficult for a Freelancer to do, If they are both not creatively zealous and introverted a Freelancer will have a very difficult time getting themselves to generate ideas and will suffer then with low quality ideas. The good news is Freelancers typically make their own schedule, so breaking away and getting the Default Mode Network to kick in should be easier than in most other environments.
- Small agencies typically work on low budgets with few staff which makes it difficult to do Thought Farming correctly. Typically in these spaces we see people eating through lunch, many employees managing dozens of accounts, and employees of the few small departments being protective of their work being invaded by other departments. Small Agencies also usually have high homogeneity of staff either because of the small staff size or due to hiring by the agency’s executives who are inexperienced with hiring.
- Small Business owners are usually slammed trying to run their business, do at least some if not most of the work, keep up with their accounting, do their own marketing, and somehow find a few moments to enjoy the money they made. Often this leaves small business owners stressed and less likely to spend time on creative ideas. Since small business owners are heavily cost conscious merely suggesting they add 2 or 3 hours to an employees paycheck to do ‘thought farming’ is likely to give them a heart attack or bulging veins. Don’t worry small business owners, you can still generate high quality ideas because, good news, you’re also probably very knowledgeable in your field.
- Large agency life comes with the typical high stress fast-paced lifestyle of an agency, but often with larger budgets for creative work and more interdepartmental cooperation as well as high heterogeneity in staff. This is conducive to an optimal Thought Farming framework as it will allow a large agency to quickly and effectively generate a high volume of ideas for a client.
- - 82% of marketers report having to be creative multiple times per week, 62% report having to be creative multiple times per day 73% say they use brainstorming as a way of coming up with ideas Of note: 4% report bugging me for ideas 8% of marketers use online services to be creative for them 13% hire a consulting firm 25% outsource creativity to someone they consider an expert – hey you guys should totes hire me! ;)
- Correlated Factors Quantity = Quality - when it comes to coming up with creative solutions the higher the number of solutions the more likely there will be a high quality solution. Corticol Thickness – thicker brain regions = more creative thought
- You can workout at home or at the gym.
- You can go for a jog
- You can take a shower
- You can take a nap
- You can listen to something inspirational. https://www.youtube.com/watch?v=p86BPM1GV8M